Marhaba Services

What Marhaba Services does

Marhaba Services is a Dubai-based airport hospitality company that has provided meet-and-greet, lounge, transfer, baggage, and chauffeur services at Dubai International Airport (DXB) and Al Maktoum International Airport (DWC) since 1991. The company is a division of dnata, which is itself owned by the Emirates Group (a Dubai government entity), giving marhaba structural access to ground-handling infrastructure, airport-side real estate, and a specialty-trained workforce of 1,000+ staff representing 50+ nationalities. Its core product suite spans six categories: Meet & Greet (AED 136-AED 1,392 depending on airport), Airport Lounges (from AED 162-195), Transfer Services (AED 205-373), Chauffeur Services (from AED 142, extended globally via Mozio to 2,000+ airports), Check-in Anywhere and Land and Leave (remote check-in and post-arrival baggage delivery within 55km), and 24/7 Baggage Storage at DXB (AED 40-50 per 12-hour block, up to 90 days).

The business operates a direct-to-consumer model through the marhabaservices.com online booking platform and a 24/7 call centre, with walk-in availability at airport counters. A second key distribution channel is Emirates Skywards Miles redemption, which converts airline-loyalty currency into marhaba services and reaches millions of Skywards members globally. Pricing is per-transaction (unit pricing) with no subscription or contract commitment, and the customer base is a horizontal mix of individual tourists, families, business travelers, VIPs, special-needs passengers, and corporate accounts. Marhaba also markets at global travel trade events (ITB Berlin, Arabian Travel Market) and through content/social channels. The company reports serving over one million passengers annually across its owned operations and partner lounge network spanning 22+ countries.

Name

Marhaba Services

Legal name

marhaba services (a division of dnata)

Website

https://marhabaservices.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Marhaba Services, a Dubai-based division of dnata (Emirates Group), provides airport meet-and-greet, lounge, transfer, baggage, and chauffeur services at DXB/DWC and 20+ global partner locations, serving over one million passengers annually through online booking and Skywards Miles redemption.

Ownership category

akta.pro rank

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Meet & Greet Services: Premium airport assistance including fast-track through immigration, baggage assistance, and escort services. Revenue generated per transaction with pricing varying by airport and terminal.
2. Airport Lounge Access: Access to airport lounges worldwide offering dining, relaxation, and work facilities. One-time entry fees per visit with pricing varying by location and duration.
3. Transfer Services: Terminal transfer assistance including personalised escort to boarding gates, buggy transfers, and family transfer services. Per-service transaction fees.
4. Baggage Services: Check-in Anywhere (remote check-in and baggage collection) and Land and Leave (baggage delivery to door) services. Transaction-based fees plus per-bag charges.
5. Chauffeur Services: Door-to-door airport transfers with professional chauffeurs, including executive and family car upgrades. Per-trip transaction fees.
6. Baggage Storage: Luggage storage at DXB with pricing per 12-hour block, standard bags AED 40 and oversized AED 50.
7. Emirates Skywards Redemption: Partnership with Emirates Skywards allowing members to redeem Skywards Miles for select marhaba services. Alternative payment model converting loyalty currency to services.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Marhaba Services is a Dubai-based airport concierge and passenger assistance company operating as a division of dnata (Emirates Group). It sells meet-and-greet assistance, VIP Elite service, airport lounge access, baggage handling (Check-in Anywhere and Land and Leave), terminal transfer escorts, chauffeur transfers, and baggage storage at airports primarily in Dubai and at global partner locations. Services are bookable per transaction online, via call centre, or paid for using Emirates Skywards Miles.

Product overview

Marhaba Services operates as a comprehensive airport services company offering a portfolio of passenger assistance products centered around two core service lines: Meet & Greet services (including VIP Elite tier and various location-specific offerings at Dubai, Geneva, and Manchester) and Airport Lounge access. The company complements these with ancillary travel convenience services including Check-in Anywhere (home/office pre-check-in with baggage collection), Land and Leave (arrival baggage delivery to doorstep), Transfer Services (terminal navigation assistance), Chauffeur Services (door-to-door transportation via partnership with Mozio), and Baggage Storage. Services are bookable online with payment options including Emirates Skywards Miles redemption. The company serves over one million passengers annually across Dubai International Airport, Al Maktoum International Airport, and partner locations globally.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Save up to 20 minutes on airport transfers
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• dnata / Emirates GroupcoreStrategic or Co-development PartnerMarhaba is a division of dnata, which is owned by the Emirates Group. This integration provides deep access to Emirates' ground handling infrastructure, airport operations expertise, and global travel ecosystem. The partnership enables seamless service delivery at Emirates hubs.
• Emirates SkywardscoreGTM or Marketing PartnerEmirates Skywards members can spend Skywards Miles on select marhaba Meet & Greet and Airport Lounge services at Dubai International and Al Maktoum International airports. Redemption available for services at select worldwide airports through partner network. Not restricted to Emirates flights - open to all airlines.
• MoziominorChannel Partner/ Reseller/ DistributorInternational chauffeur services partnership providing marhaba branded services at over 2,000 airports worldwide. White-label arrangement through Mozio platform for global chauffeur bookings outside UAE.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Plaza Premium Group: World's largest independent airport lounge network with meet-and-greet services across major hubs. Directly comparable to Marhaba's core Meet & Greet and lounge products and operates head-to-head at DXB and other global locations.
• Collinson (Priority Pass): Operates the Priority Pass global lounge access program with hundreds of airport lounges. Directly competes with Marhaba lounge products at DXB, Geneva, Melbourne and Manila, with similar bank/card-network distribution economics to Marhaba's Skywards integration.
• DragonPass: Digital airport lounge access platform distributing lounges via banking and loyalty partnerships. Competes directly with Marhaba's lounge monetisation model and partner-lounge positioning at international hubs.
• LoungeKey (Mastercard): Mastercard-linked global airport lounge access benefit with comparable card-network scale to Marhaba's Skywards reach. Competes for the same lounge-occupying passenger and drives pricing pressure on per-visit lounge access.
• Global Airport Concierge: Specialist airport meet-and-greet provider operating at multiple international hubs. Directly comparable to Marhaba's core fast-track and escort Meet & Greet category with overlapping service templates and price points.
• Blacklane: Premium global chauffeur service operating across major international airports with a curated, professional-driver positioning. Directly comparable to Marhaba's premium Chauffeur Service, including its global airport network component.

Broad incumbents

• dnata (parent company): Marhaba's direct parent and infrastructure provider, operating ground handling, cargo and travel services globally. Provides the airport operational backbone that Marhaba's services rely on, with overlapping scope in travel distribution.
• Emirates (airline): Sister division within Emirates Group and the Skywards loyalty partner. Comparable as a wider premium-travel-services brand with captive first/business-class passengers, and a potential channel or competitor for premium concierge.

Emerging players

• AirPortr: UK-based door-to-airport baggage collection, check-in and delivery service. A pure-play, tech-first analogue of Marhaba's Check-in Anywhere and Land and Leave offerings and a credible emerging competitor in baggage logistics.

Regional players

• Careem: UAE-headquartered ride-hailing and mobility super-app with growing premium-tier presence. Competes with Marhaba's chauffeur product in its home market and increasingly in other Gulf cities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@marhaba
• Facebookfacebook.com/marhabaservicesofficial
• LinkedInlinkedin.com/company/marhaba-services
• Instagraminstagram.com/marhabaservices
• Xx.com/marhaba

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marhaba Services