MMS

What MMS does

MMS is a UK-based, full-service marketing agency specialising in the new homes sector, operating since 1996 under the legal entity Glen Mitton Limited. The firm delivers an integrated service portfolio covering strategy and design, website design and development, digital marketing (paid search, paid social), SEO and content (including Generative Engine Optimisation for AI search), social media and PR, advertising, print collateral, and CRM. Its proprietary product is ContactBuilder, a bespoke CRM platform built for the housebuilder sales process, managing leads from initial enquiry through reservation to completion, with native integrations to the major UK property portals (Rightmove, Zoopla, On The Market, New Homes for Sale) and email/SMS platforms. Websites are built on a Laravel-based platform with Google Analytics, Campaign Monitor, and reCAPTCHA integrations.

MMS serves UK housebuilders and property developers exclusively as its primary segment, with select consumer and B2B clients (Aston Marina, Big Time Gin) handled at the margin. Named enterprise clients include Vistry Group (25+ years, spanning Bovis Homes, Linden Homes, Vistry Ventures), Jelson Homes (nearly 25 years), Crest Nicholson, and Avant Homes; the mid-market tail includes Baker Estates, Dandara, Oakford Homes, Bargate Homes, Spitfire Homes, Shanly Homes, Tilia Homes, Gleeson Homes, Sigma Homes, and Croudace Homes. The company is a certified Google Partner and holds ISO 9001 and GDPR compliance certifications.

The business operates a sales-led, B2B professional services model with project-based and multi-year retainer engagements sold directly to in-house marketing teams at housebuilders. Services are quote-based with no public pricing. The firm is privately held, family-owned, and headquartered in Rugeley, Staffordshire, with 51-100 employees. Leadership transitioned to second generation with Danielle Mitton (Managing Director) and Curtis Scarlett (Company Director) succeeding founders Glen and Louise Mitton. The company has grown entirely organically over 30 years with no disclosed external funding, acquisitions, or institutional investors.

Name

MMS

Legal name

Glen Mitton Limited

Website

https://mms-marketing.co.uk

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

MMS is a UK full-service marketing agency founded in 1996 that specialises in housebuilder and property developer marketing, offering strategy, website design, SEO, paid media, social, print, and a proprietary ContactBuilder CRM integrated with UK property portals.

Ownership category

akta.pro rank

Headquarters

HQ city

Rugeley

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing Services: Full-service marketing agency providing strategy, design, digital marketing, SEO, content, social media, PR, CRM, advertising and print services to housebuilders and property developers

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels10 records

Core offering

MMS is a full-service B2B marketing agency that plans, designs, and delivers integrated marketing campaigns for UK housebuilders and property developers. Core deliverables cover strategy and brand design, custom website design and development with CMS and CRM integration, digital marketing (SEO, PPC, social media, email), public relations, paid advertising across Google, Meta, TikTok and LinkedIn, print collateral, and a proprietary CRM (ContactBuilder) for managing new homes leads from enquiry to completion.

Product overview

MMS Marketing is a full-service digital marketing agency specializing in housebuilder marketing since 1996. The company operates a platform-plus-services model offering integrated marketing solutions through distinct but interconnected service lines. Their core offerings include Website Design & Development, Digital Marketing (encompassing Google Ads and Meta Ads with AI-powered Advantage+ and Performance Max automation), SEO & Content Services (including Generative Engine Optimisation for AI search), Social Media & PR, CRM Services (featuring their proprietary ContactBuilder CRM platform), Advertising, Strategy & Design, and Print services. ContactBuilder serves as their flagship proprietary product—a bespoke CRM built specifically for the new homes sales process, enabling lead management, sales tracking, and integrations with property portals. The service portfolio is designed to work together, with websites connecting to ContactBuilder CRM, property portals (Rightmove, Zoopla, On The Market), and email marketing platforms, providing housebuilders with a unified marketing and sales management ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy & Design Services Strategic marketing planning and brand design services for housebuilders and property developers, including brand identity development, positioning strategy, and creative direction.
• Website Design & Development Services Custom website design and development for housebuilders, including mobile-first responsive design, UX optimisation, CMS integration, property portal connections, and conversion-focused build. Built on Laravel-based platform with SEO best practice baked in.
• Digital Marketing Services Full-service digital marketing including paid search (Google Ads), social media advertising (Meta, TikTok, LinkedIn), email marketing, and performance optimisation using AI-powered automation tools such as Meta Advantage+ and Google Performance Max.
• SEO & Content Services Search engine optimisation and content marketing, including technical SEO, content creation, local SEO, and Generative Engine Optimisation (GEO) for visibility in AI-powered search (Google AI Overviews, AI Mode, ChatGPT, Gemini), plus Instagram SEO optimisation.
• Social Media & PR Services Social media management and PR for housebuilders, including organic social content, social advertising campaigns, influencer partnerships, and platform-specific strategies for Instagram, Facebook, TikTok, and LinkedIn.
• CRM Services Custom CRM solutions for the new homes sales process, centred on the proprietary ContactBuilder platform. Includes lead management, sales tracking from reservation through exchange and completion, and integrations with property portals, email, SMS, and analytics platforms.
• Advertising Services Paid advertising campaigns across Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads, including lead generation ads, traffic campaigns, brand awareness, and remarketing using AI-powered campaign optimisation.
• Print Services

Quantifiable outcome

• Website bounce rate lowered by 32.13% and session duration increased by 98.56% for Sigma Homes
• +7 more outcomes

Named customers24 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability8 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and flagship.

• GooglecoreTechnology or IntegrationCertified Google Partner providing Google Ads management services. MMS holds official Google Partner status (Agency ID: 2157591311) for advertising campaigns including Search, Display, Performance Max, and YouTube advertising.
• ContactBuildercoreTechnology or IntegrationCRM platform integrated with client websites for real-time property and plot data synchronization. Enables two-way data flow between websites, property portals and CRM systems for housebuilder clients including Baker Estates and Dandara.
• RightmovecoreTechnology or IntegrationMajor UK property portal integrated with client websites and CRM systems. Email distribution through Rightmove platform for housebuilder clients like Jelson Homes.
• ZooplacoreTechnology or IntegrationUK property portal integration for property listings and email marketing distribution for housebuilder clients.
• Campaign MonitorcoreTechnology or IntegrationEmail marketing platform used for building and sending marketing emails to customers, tracking engagement, hosted in the United States.
• Vistry GroupflagshipStrategic or Co-development PartnerLong-standing 25+ year partnership with Vistry Group encompassing Bovis Homes, Linden Homes, and Vistry Ventures brands. MMS provides website wireframe and CMS framework implemented across all three brands, brand refresh projects, and ongoing digital marketing support.
• Jelson HomesflagshipStrategic or Co-development PartnerNearly 25-year ongoing partnership including website design, social media, content, SEO, email marketing, and brand development. Recently launched new website and brand refresh.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Propeller: Newer UK marketing agency building a presence in the housebuilder and property sector, representing an emerging competitive threat to established specialists like MMS.

Direct peers

• Story UK: UK marketing agency working with housebuilder and property clients, offering a similar mix of brand, digital, and CRM-oriented services to MMS.
• Ascora: UK-focused real estate and property marketing agency with overlapping service capabilities in digital marketing, lead generation, and CRM for property sector clients.
• Thinkhouse: UK-based creative and marketing agency serving housebuilders and property developers with full-service capabilities directly comparable to MMS, including digital, design, and CRM-style work.
• BonneVie Property Marketing: UK property marketing agency focused on the new homes sector, offering integrated digital and traditional marketing services to housebuilders in a similar niche to MMS.
• Redline Marketing: UK marketing agency with property and real estate clients, providing comparable full-service marketing support to housebuilders and developers in the same vertical as MMS.

Broad incumbents

• McCann: Global creative agency network with UK operations that serves real estate and property clients among many other categories; a broader incumbent that competes with MMS on larger housebuilder accounts without specializing in the niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pages/Rugeley-United-Kingdom/MMS/119582912481
• LinkedInlinkedin.com/company/mms_4
• Instagraminstagram.com/mms_marketing
• Xx.com/mms_marketing

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MMS