Campaign Monitor
Campaign Monitor is a Nashville-based email marketing platform serving small and mid-sized businesses and select enterprises, offering drag-and-drop email design, marketing automation, transactional email, and AI-powered campaign optimization, operating as a subsidiary of Marigold.
- Company typePrivate
- Founded2003
- HeadquartersNashville, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Campaign Monitor does
Campaign Monitor, founded in 2003 and headquartered in Nashville, Tennessee, is an email marketing platform serving small and mid-sized businesses as well as select enterprise customers including Nike, Adidas, Sephora, Reddit, Red Bull, the World Health Organization, and Australian Red Cross. The platform provides drag-and-drop email design, marketing automation via a visual journey designer, transactional email, audience segmentation, signup forms, landing pages, and analytics, with a 99% claimed delivery rate backed by a dedicated deliverability team and authentication support for SPF, DKIM, and DMARC.
The company has built out an AI feature layer across 2025-2026 that includes Marketing Monitor (industry benchmark-driven Campaign Score with tactical recommendations), AI Email Booster (goal-driven campaign optimization with one-click recommendations), Segment Mapper (plain-language audience segmentation), and AI Writer (generative email content). Adjacent product lines include an SMS marketing add-on and a Website Builder with AI-generated templates launched in February-March 2026. The platform integrates with Salesforce (named #1 email integration on AppExchange), Shopify, WooCommerce, WordPress, Google Analytics, Unbounce, and Intercom, supported by an API for client and journey management primarily used by agency partners.
Campaign Monitor operates a hybrid go-to-market with a product-led self-service free trial for SMBs, inside sales for mid-market, and dedicated enterprise account management for agencies and large accounts. Revenue is generated primarily through tiered subscription plans with additional usage-based revenue from SMS and add-on revenue from Website Builder ($10/month for Lite/Essentials tiers), professional services, and deliverability support. The company has been a wholly-owned subsidiary of Marigold (formerly CM Group) since 2021, having previously acquired Liveclicker, Sailthru, Delivra, Emma, tagga, and GetFeedback, and having raised a $250 million growth round led by Insight Venture Management in 2014.
Campaign Monitor firmographics
Firmographics- Name
- Campaign Monitor
- Legal name
- Campaign Monitor
- Website
- https://campaignmonitor.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Campaign Monitor is a Nashville-based email marketing platform serving small and mid-sized businesses and select enterprises, offering drag-and-drop email design, marketing automation, transactional email, and AI-powered campaign optimization, operating as a subsidiary of Marigold.
- Ownership category
- akta.pro rank
Campaign Monitor industry classification
Industry- Product category
- Email Marketing Software
- NAICS
- Advertising Agencies (54181)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Marketing Automation & Lifecycle/Drip Campaign Management (MPAAAIAC)
- akta.pro secondary industry
- Marketing Automation & Campaign Management CRM (HDAEAFAB)
Keywords
Where Campaign Monitor is headquartered
LocationHeadquarters
- HQ city
- Nashville
- HQ country
- United States
- HQ region
- North America
Markets served
Campaign Monitor business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Email Marketing Platform Subscription: Core revenue from subscription-based access to Campaign Monitor's email marketing platform, with tiered pricing based on features and subscriber limits.
- Website Builder Add-on: Website Builder available as add-on for $10/month with Lite or Essentials plans, or included in Premier plan.
- Professional Services: Additional revenue from professional services including account setup, design review, strategy consulting, and team training.
- SMS Marketing: SMS marketing capabilities for USA, UK, Canada, and Australia, generating additional usage-based revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Premier plan includes Website Builder as core feature |
| Subscription | Monthly | Lite or Essentials plans can add Website Builder |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Campaign Monitor product offering
Product offeringCore offering
Campaign Monitor is a unified email marketing platform that enables businesses to create, send, and analyze email campaigns via a drag-and-drop Email Template Builder, Marketing Automation journeys, Transactional Email, Audience Segmentation, Personalization, Signup Forms, and Analytics. The platform is augmented by AI-powered smart features (Marketing Monitor, AI Email Booster, Segment Mapper, AI Writer), a Website Builder, and SMS Marketing, supported by Professional and Deliverability services.
Product overview
Campaign Monitor by Marigold is a unified email marketing platform designed for small and mid-sized businesses, offering a comprehensive suite of tools organized around a core email marketing platform. The product portfolio centers on the main Email Marketing Platform supplemented by the Email Template Builder (drag-and-drop editor with AI integration), Marketing Automation (visual journey designer with prebuilt templates), Transactional Email, Email Segmentation, Email Personalization, Signup Forms, and Analytics. The platform extends through AI-powered add-ons including AI Overview (Marketing Monitor, AI Email Booster, Segment Mapper, AI Writer), plus SMS Marketing, Website Builder, and Professional/Deliverability Services. The architecture enables users to manage email campaigns, automation journeys, transactional messages, websites, and SMS from a single integrated platform with native connections to Salesforce, Shopify, WooCommerce, WordPress, Google Analytics, and other third-party tools.
Differentiator
Problem solved
Functional benefit
Products and services
- Campaign Monitor Email Marketing Platform
Quantifiable outcome
- 99% delivery rate
- +2 more outcomes
Companies that use Campaign Monitor
Customer profileNamed customers111 records
Segments8 records
Ideal customer profiles3 records
Campaign Monitor technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability7 records
Feature11 records
Campaign Monitor partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- ShopifycorePre-built Shopify integration allows e-commerce businesses to leverage customer data for targeted, timely email marketing campaigns. Includes abandoned cart automation, order receipt automation, and list sync based on subscriber permissions.
- SalesforcecoreSalesforce integration enables email marketing independence and combined power of both platforms. Named #1 email integration on Salesforce AppExchange.
- WordPresscoreCampaign Monitor plugin for WordPress brings signups from WordPress site directly into Campaign Monitor lists to grow audience.
- Google AnalyticscoreIntegration connects Campaign Monitor campaigns to Google Analytics to track email marketing growth and impact on website traffic.
- WooCommercecoreWooCommerce integration enables e-commerce email marketing for WordPress-based online stores.
- MarigoldcoreCampaign Monitor is owned by Marigold (formerly CM Group), a relationship marketing platform company. Marigold positioning: 'where relationships take root.'
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
Campaign Monitor competitors and assessment
Company assessmentDirect peers
- ActiveCampaign: ActiveCampaign offers email marketing, automation, and CRM to SMBs with a strong focus on visual automation builders and segmentation. It is functionally and target-market aligned with Campaign Monitor, often cited as a direct alternative.
- Mailchimp: Mailchimp is Intuit's flagship email marketing and marketing automation platform targeting SMBs with very similar drag-and-drop builders, automation journeys, AI content tools, and integrations. It is Campaign Monitor's closest direct peer in product, customer segment, and GTM approach.
- GetResponse: GetResponse provides email marketing, automation, webinar, and landing page functionality aimed at SMBs and creators. Its feature scope and customer profile overlap substantially with Campaign Monitor's positioning.
- Constant Contact: Constant Contact is a long-standing SMB email marketing platform with comparable drag-and-drop builder, automation, and event marketing features. It targets the same small and mid-sized business customer base as Campaign Monitor with similar ease-of-use positioning.
- Klaviyo: Klaviyo is a leading email and SMS marketing platform deeply integrated with Shopify and WooCommerce for e-commerce brands. It competes head-to-head with Campaign Monitor on SMB/mid-market ecommerce, automation, segmentation, and AI-driven recommendations.
- ConvertKit (Kit): ConvertKit (now Kit) is a creator-economy focused email marketing and automation platform popular with newsletters and solo creators. It is a partial direct peer given the same email/automation core, with a different ICP emphasis.
- Brevo (formerly Sendinblue): Brevo is a European-headquartered email, SMS, and marketing automation platform serving SMBs and mid-market with multi-channel campaigns and a transactional add-on. It mirrors Campaign Monitor's email+SMS+automation scope and pricing tier structure.
- MailerLite: MailerLite is an SMB-focused email marketing platform emphasizing simplicity, drag-and-drop editing, automation, and landing pages. It directly competes for the same small-business buyer that Campaign Monitor targets.
Broad incumbents
- HubSpot Marketing Hub: HubSpot is a broad incumbent CRM and marketing platform that includes email marketing, automation, landing pages, and AI features as part of a much wider suite. It overlaps with Campaign Monitor at the email and automation layer but bundles it with far larger CRM, sales, and CMS products.
Others
- Sailthru: Sailthru is a sister brand under Marigold focused on personalization for retail and publishing email, also acquired alongside Campaign Monitor. It is a portfolio peer rather than a competitor, sharing data, infrastructure, and likely cross-sell motions with Campaign Monitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights6 records
Customer concentration
Campaign Monitor social profiles
Digital presenceCampaign Monitor compliance and trust
Trust signalCompliance1 record
Campaign Monitor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Campaign Monitor leadership team
Management profileNumber of profiles
Profiles7 records
Campaign Monitor funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Campaign Monitor M&A and investment
M&A and investmentM&A7 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Campaign Monitor
What does Campaign Monitor do?
Campaign Monitor is a unified email marketing platform that enables businesses to create, send, and analyze email campaigns via a drag-and-drop Email Template Builder, Marketing Automation journeys, Transactional Email, Audience Segmentation, Personalization, Signup Forms, and Analytics. The platform is augmented by AI-powered smart features (Marketing Monitor, AI Email Booster, Segment Mapper, AI Writer), a Website Builder, and SMS Marketing, supported by Professional and Deliverability services.
Is Campaign Monitor a public or private company?
Campaign Monitor is a private company. It is classified as corporate owned and is currently operating.
When was Campaign Monitor founded?
Campaign Monitor was founded in 2003. It employs 101 to 250 people.
Where is Campaign Monitor based?
Campaign Monitor is headquartered in Nashville, United States, in the North America region.
How does Campaign Monitor make money?
Four revenue lines are on record. Email Marketing Platform Subscription is the primary driver. The others are website Builder Add-on, professional Services and SMS Marketing.
Who are Campaign Monitor's main competitors?
Direct peers on record are ActiveCampaign, Mailchimp, GetResponse, Constant Contact, Klaviyo, ConvertKit (Kit), Brevo (formerly Sendinblue) and MailerLite. HubSpot Marketing Hub is listed as a broad incumbent. Sailthru is listed as an others.
Does Campaign Monitor have an API?
Yes. Campaign Monitor offers APIs for client management and setup automation, including managing sending domains (retrieve, verify, add, delete), copying templates between clients, and copying journeys between clients. Available for agencies managing multiple client accounts. Developer documentation is at www.campaignmonitor.com/api.
What industry is Campaign Monitor in?
Campaign Monitor's product category is Email Marketing Software. Its primary akta.pro industry code is MPAAAIAC, Marketing Automation & Lifecycle/Drip Campaign Management, with a secondary code of HDAEAFAB, Marketing Automation & Campaign Management CRM. Its NAICS code is 54181 and its SIC code is 7310.