Vitara

What Vitara does

Vitara, operating as Vitara LLC, is a private software company that develops VitaraCharts, a dual-platform custom visualization plugin product that extends the native charting capabilities of two specific business intelligence platforms — MicroStrategy and ThoughtSpot. The company was founded in 2014 and is co-led by Srinivas Pratapa and Hema Pratapa, with dual offices in Hyderabad, India (operational base) and Chantilly, Virginia, USA (commercial base), and a headcount in the 11-50 range. The product delivers 25+ specialized chart types — including Grid (with pivoting, thresholds, trend lines, and value aggregation), KPI Ring, Sankey, Waffle, Dumbbell, Tornado, Bullet, and Waterfall — that are not available natively in the underlying BI platforms, with the value proposition positioned around enabling enterprise users to build more visually compelling and interactive dashboards across verticals such as retail, healthcare, HR, manufacturing, finance, government, supply chain, and customer experience.

The underlying technology is a JavaScript/HTML5 client-side rendering plugin built on the Highcharts library, distributed as an extension that requires admin-level installation within MicroStrategy or ThoughtSpot environments and an access token from Vitara. Rendering is entirely client-side in the browser, and the company explicitly states it does not store customer data on its servers — a privacy architecture that simplifies compliance and security review but precludes any data-driven flywheel. The product suite includes the two platform-specific integrations, advanced Grid and KPI chart sub-products, a catalog of specialty visualizations, geographic mapping capabilities, and a customization module supporting custom CSS, fonts, color palettes, animations, and localization in English, German, French, and Spanish.

Vitara operates a bootstrapped, founder-owned business with no disclosed external venture funding beyond a 2014 incubation at CIE IIIT Hyderabad. Revenue is generated through enterprise software licensing on a subscription/recurring basis, with quote-based pricing, a 90-day freemium trial, and annual support contracts. The go-to-market is enterprise field sales augmented by content marketing (website, two documentation portals), community engagement (annual Dashboard Contest), and direct sales email response. The company claims worldwide customer reach across multiple industries and regions, though no named customer logos, revenue figures, or growth metrics are publicly disclosed.

Name

Vitara

Legal name

Vitara LLC

Website

https://vitaracharts.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Vitara (Vitara LLC) develops VitaraCharts, a JavaScript/HTML5 custom visualization plugin that adds 25+ advanced chart types to MicroStrategy and ThoughtSpot BI dashboards. The bootstrapped company serves enterprise customers across retail, healthcare, finance, manufacturing, government, and other verticals worldwide via subscription licensing.

Ownership category

akta.pro rank

Product category

Business Intelligence Visualization Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Dashboarding & KPI/Performance Management (HDAEAMAF)

Keywords

• Custom data visualization
• BI dashboard plugins
• Business intelligence charts
• MicroStrategy visualizations
• ThoughtSpot custom charts

Headquarters

HQ city

Hyderabad

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Licensing: Enterprise software licensing model for custom visualization plugins. Customers purchase access tokens and licenses to deploy VitaraCharts within their MicroStrategy and ThoughtSpot environments. Pricing likely based on enterprise seat count or organization size.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Vitara develops and licenses VitaraCharts, a JavaScript/HTML5-based custom visualization plugin that extends MicroStrategy and ThoughtSpot BI platforms with 25+ advanced chart types (including Grid, Sankey, Waffle, Dumbbell, Tornado, KPI Ring, Waterfall, Funnel, Bullet, and Bubble charts). The plugins are installed by enterprise administrators and run client-side in the browser, enabling organizations to build more interactive, visually rich dashboards for analytics across industries such as retail, healthcare, finance, manufacturing, and government.

Product overview

VitaraCharts is a dual-platform custom visualization plugin ecosystem providing advanced charting capabilities for both MicroStrategy and ThoughtSpot business intelligence platforms. The product suite consists of two core platform integrations—VitaraCharts for MicroStrategy and VitaraCharts for ThoughtSpot—alongside over 25 specialized chart types including grid charts, KPI visualizations, geographic charts, and specialty charts (Sankey, funnel, waffle, dumbbell, tornado, bullet, waterfall). The product also includes a customization module for CSS styling, color palettes, fonts, and localization. Data is processed client-side in the browser, with no data collection by Vitara LLC.

Differentiator

Problem solved

Functional benefit

Brands

• VitaraCharts: Custom visualization charts plugin for MicroStrategy and ThoughtSpot platforms, offering various chart types including bar, column, line, pie, gauge, KPI, grid, and specialized charts for data visualization.

Products and services

• VitaraCharts for MicroStrategy Custom visualization plugin for MicroStrategy that enhances dashboards with advanced chart types beyond MicroStrategy's native offerings, enabling enterprise business users to create more interactive and visually compelling data stories.
• VitaraCharts for ThoughtSpot A custom visualization plugin for ThoughtSpot that provides 25+ advanced chart types including grids, gauges, KPI displays, Sankey diagrams, and specialized business charts. Installed as a custom chart extension within the ThoughtSpot platform.

Segments8 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• MicroStrategycoreTechnology or IntegrationVitaraCharts provides custom visualization plugins specifically designed for the MicroStrategy BI platform. The partnership enables MicroStrategy users to access 25+ advanced chart types not natively available in the platform. Integration requires admin-level installation and configuration within MicroStrategy environments.
• ThoughtSpotcoreTechnology or IntegrationVitaraCharts provides custom visualization plugins for ThoughtSpot platform, offering similar advanced chart capabilities. Installation requires admin access to ThoughtSpot, access token from VitaraCharts, and configuration of permitted iFrame domains in security settings.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Bold BI (Syncfusion): Bold BI is an embedded business intelligence platform offering dashboards, advanced visualizations and KPI components, competing with VitaraCharts in the BI-visualization-enhancement niche.
• Highcharts: Highcharts provides the underlying JavaScript charting library on which VitaraCharts is built, and is itself a comparable enterprise visualization tool offering advanced chart types for web and BI integrations.
• Plotly: Plotly offers an open-source charting library plus Dash, an enterprise framework for building analytical dashboards, competing with VitaraCharts on advanced visualization and dashboard authoring for BI-style applications.
• Logi Analytics: Logi (now part of Insightsoftware) offers embedded analytics and custom visualization tools that integrate into BI and application environments, targeting the same enterprise use cases — embedded dashboards with advanced charting — that VitaraCharts addresses.
• InetSoft Technology: InetSoft provides Style Intelligence, a BI and dashboarding platform with embedded analytics capabilities and a broad chart library — a comparable visualization-and-dashboarding vendor serving enterprise customers.
• Dundas Data Visualization: Dundas (now part of Insightsoftware) provides custom BI dashboarding and advanced visualization capabilities that embed into enterprise analytics environments — directly comparable to VitaraCharts' positioning as a visualization enhancement layer for BI platforms.

Broad incumbents

• Sisense: Sisense is an embedded analytics and BI platform with its own advanced visualization capabilities and custom widget framework, competing for the same enterprise dashboard-augmentation budgets as VitaraCharts.
• Tableau (Salesforce): Tableau is a leading enterprise BI platform whose native visualization roadmap directly affects VitaraCharts' value proposition on partner platforms; it is a broad incumbent in the same end market.
• Microsoft Power BI: Power BI is the dominant cloud BI platform and the principal destination market where custom-visual ecosystems (AppSource) compete with VitaraCharts-style plugins, making it the most important broad incumbent to track.

Emerging players

• Apache ECharts: ECharts is an open-source JavaScript visualization library used widely in BI and analytics applications, providing a deep catalog of chart types comparable to VitaraCharts' offering, though without the BI-platform-specific plugin packaging.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/vitaraanalytics
• Facebookfacebook.com/forcetrac
• LinkedInlinkedin.com/company/vitara-infotech

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vitara