Yoke

What Yoke does

Yoke (legal entity YOKE Aps, CVR DK 32 14 87 00) is a Copenhagen-based design studio founded in 2008 that designs and develops integrated physical-digital experiences for cultural institutions, public-sector bodies, and global brands. Operating from its headquarters at Njalsgade 25B, Copenhagen S, the studio employs 11–50 people and has delivered more than 60 documented project case studies spanning Denmark, Norway, the UK, the UAE, and international touring exhibitions. Its end-to-end offering covers art direction, interior and spatial design, hardware development, software development, projection mapping, soundscape and film production, and supporting mobile and web applications, delivered as bespoke, project-based engagements rather than off-the-shelf products.

Technically, Yoke builds custom interactive installations using a stack that combines custom game engines, projection mapping, 3D modeling, real-time sensor integration (wind sensors, depth cameras, Microsoft Kinect, infrared cameras), and AI-driven computer vision. Representative builds include a custom ocean and weather system inside a game engine for the Viking Ship Museum's "Climb Aboard" (2017), a real-time wind-data-driven 40-column LED installation on the Randers Stibroen bridge ("The Wave over the Water," 2018), a Kinect-driven particle-based literary-quote oracle at Library Frederiksberg (2017), and an AI-driven ASCII visualization with depth-camera person tracking at Det Nordjyske Mediehus ("Link to the North," 2023). The studio has held B Corp certification since 2018 and is led by CEO and Founding Partner Jesper Harding Sorensen.

Yoke monetizes through professional-services contracts priced and scoped per project, with pricing not publicly disclosed. Its go-to-market is relationship-driven and consultative, supported by a curated online case-study portfolio on yoke.dk, owned social channels (Instagram, LinkedIn, Facebook, Vimeo), and recurring co-development partnerships with peer studios including Atelier Brückner, Sennep, onedotzero, JAC Studios, Nissen Richards Studio, and Dark Matters. Selected installations tour internationally (e.g., the V&A's "Dandelion," exhibited across the USA, Russia, China, and Brazil since 2010), generating follow-on commissions and reuse revenue across venues. The studio's customer mix is dominated by museums and cultural-heritage institutions, with secondary exposure to brand showrooms (IKEA Museum, Sky UK, Saint-Gobain, Ørsted, Bestseller), industry-association events (Dansk Industri's DI Topmøde, Danish Energy Summit), and government and foundation clients (House of Creative Denmark, Expo 2025 Osaka UAE Pavilion, Randers Municipality).

Name

Yoke

Legal name

YOKE Aps

Website

https://yoke.dk

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Yoke is a Copenhagen-based design studio that designs and develops integrated physical-digital experiences — interactive installations, projection mapping, exhibition design, and AI-driven artworks — for museums, cultural institutions, brands, and public-sector clients across Denmark, the UAE, Norway, and the UK.

Ownership category

akta.pro rank

Headquarters

HQ city

Københoved

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom experience and installation design & development: Yoke's core revenue is generated through bespoke, project-based engagements in which the studio designs and develops integrated physical-digital experiences — covering digital content, interior/space design, hardware/software development, interactive installations, sound, and film — for individual clients.
2. Traveling / touring installation work: Selected works (e.g., Dandelion at the V&A, Intersections at Frost Festival and ARKEN) have toured across multiple countries and venues since 2010, generating follow-on commissions and reuse revenue across international exhibitions.

Go-to-market motion3 records

Distribution channels1 record

Marketing channels6 records

Core offering

Yoke designs and develops bespoke, integrated physical-digital experiences for cultural institutions, museums, global brands, and public-sector clients. Each engagement spans art direction, interior/spatial design, software development, hardware development, interactive installations, projection mapping, soundscapes, and film. Projects are commissioned individually (for example, the UAE Pavilion at Expo 2025 Osaka, the Munch Museum's 'Arif at MUNCH', the 'Sound of Copenhagen' at Museum of Copenhagen, and IKEA Museum exhibitions) rather than sold as off-the-shelf products.

Differentiator

Problem solved

Functional benefit

Products and services

• Bespoke interactive experience design service

Quantifiable outcome

• 1,000+ executives, politicians, and decision-makers engaged at the DI Summit 2017 at the Copenhagen Opera House
• +5 more outcomes

Named customers25 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature11 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Moment Factory: Montreal-based multimedia entertainment studio specialising in immersive installations for museums, public spaces, airports, and brand experiences. Closely comparable to Yoke in combining custom projection mapping, generative visuals, and bespoke interactive installations for cultural and corporate clients worldwide.
• Atelier Brückner: Stuttgart-based exhibition and experience design studio widely regarded as a global leader in museum and brand experience design. Directly comparable to Yoke: both deliver end-to-end spatial + digital + interactive installations for museums (Den Blå Planet, Nobel Museum) and frequently collaborate as co-creators on the same projects.
• Nissen Richards Studio: London-based architecture and exhibition design practice. Directly comparable to Yoke in museum and cultural-institution exhibition design and frequently cited as a Yoke collaboration partner, indicating overlapping client base and craft.
• Tellart: Amsterdam- and Providence-based experience design studio building interactive installations and digital-physical experiences for museums, brands, and public institutions. Closely comparable to Yoke across custom hardware, software, and curatorial sensibility in cultural-sector work.
• Jason Bruges Studio: London-based design studio creating permanent and temporary installations that fuse architecture, interactivity, and custom engineering. Directly comparable to Yoke in museum and brand commissions using bespoke hardware, sensor-driven interaction, and projection mapping.
• Random International: London-based collaborative studio known for large-scale interactive art installations such as Rain Room. Directly comparable to Yoke for museum-grade, sensor-driven, audience-responsive installations commissioned by cultural institutions and global brands.

Broad incumbents

• Pentagram: Largest independent multidisciplinary design firm, with partners working across identity, exhibition, and digital design for cultural and brand clients. Comparable to Yoke in museum and brand commissions, but Pentagram operates as a broad incumbent across many design disciplines rather than specialising in bespoke interactive installations.
• teamLab: Japanese interdisciplinary art collective operating immersive, technology-driven permanent exhibitions globally (teamLab Planets, Borderless). Comparable to Yoke in museum-grade interactive installations, but at significantly larger scale and with a productised permanent-venue business model.

Emerging players

• Universal Everything: UK-based digital art and experience studio producing generative video, immersive installations, and brand commissions for cultural and commercial clients. Comparable to Yoke in combining generative visuals with museum and brand briefs, but typically at smaller physical-installation scale.

Regional players

• Cobe: Copenhagen-based architecture and design studio working on buildings, public spaces, and urban strategies. Regionally comparable to Yoke in the Danish market — both contribute to Copenhagen's cultural and public-realm projects — but Cobe operates as an architectural incumbent rather than an interactive-installation specialist.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/yoke.dk
• LinkedInlinkedin.com/company/yoke-aps
• Instagraminstagram.com/yoke.dk
• Xx.com/yokecph

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yoke