Bikeleasing

What Bikeleasing does

Bikeleasing operates a company bike (Dienstrad) leasing platform serving the German and Austrian markets, built around the country's salary conversion (Gehaltsumwandlung) tax framework. The company targets employers as the primary buyer — offering a no-cost, no-risk employee benefit — and serves the resulting employee end-users, who lease bicycles, e-bikes, and pedelecs through pre-tax salary deductions. The offering is anchored by the digital Bikeleasing Portal, which handles the full lifecycle from employer framework contracts and employee applications through electronic signature and approval workflows, hosted on AWS with CloudFront CDN and integrated with HubSpot CRM. The platform is ISO 27001 certified (certificate ID 9000037989) and operates a multi-channel GTM combining direct enterprise sales, free educational webinars, and SEO/content marketing.

The business model is subscription/recurring, monetized through leasing fees bundled with optional insurance add-ons (Komfort-Versicherung, Verschleiß-Versicherung, Mobilitätsgarantie). Distribution combines direct employer enrollment with a 7,700+ partner bicycle dealer network that processes applications locally. Wholly-owned subsidiary Probonio extends the platform into broader tax-free employee benefits — meal subsidies (Essenzuschüsse), benefits in kind (Sachbezüge), and mobility budgets — under §37b EStG, creating a cross-sell channel for HR buyers. Customer support is delivered via Userlike live chat and SuperChat (with an AI chatbot and WhatsApp integration). At 500 employees the company serves 80,000+ employer clients covering 4M+ employees with a 4.7/5 rating across 1,051 reviews.

In March 2026, parent Brockhaus Technologies AG announced the strategic sale of Bikeleasing to Decathlon Pulse, the growth vehicle of Decathlon Group, marking a major ownership transition. Legal entity is BLS Bikeleasing-Service GmbH & Co. KG, registered in Vellmar, Germany, with operational offices in Uslar and managing directors Bastian Krause and Paul Sinizin.

Name

Bikeleasing

Legal name

BLS Bikeleasing-Service GmbH & Co. KG

Website

https://www.bikeleasing.de/

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Bikeleasing is a German company bike leasing platform that uses the salary conversion tax framework to let employers offer e-bikes and bicycles as a zero-cost employee benefit. It serves 80,000+ employers and 4M+ employees via a digital portal and 7,700+ partner dealers.

Ownership category

akta.pro rank

Headquarters

HQ city

Vellmar

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Dienstrad-Leasing (Company Bike Leasing): Bikeleasing organizes comprehensive leasing packages for e-bikes, pedelecs and regular bicycles. Revenue is generated through leasing fees paid by employees (via salary conversion) and potentially employers. The service includes insurance coverage (Komfort-Versicherung, Verschleiß-Versicherung), maintenance, and end-of-lease management.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Bikeleasing provides company bike leasing services enabling employers to offer bicycles, e-bikes, and pedelecs as a tax-advantaged employee benefit funded through salary conversion. The service is delivered through an online portal that supports digital approvals, electronic signatures, and end-to-end contract management, and includes optional insurance coverage (Komfort-Versicherung, Verschleiß-Versicherung, Mobilitätsgarantie).

Product overview

Bikeleasing operates as a company bike leasing platform with a modular architecture. The core offering is the Bikeleasing Dienstrad-Leasing service, which enables employers to offer bicycles and e-bikes as an employee benefit through salary conversion. This core is supported by the Bikeleasing Portal for digital contract management and approvals, and the Leasingrechner for calculating rates and tax advantages. Add-on modules include Verschleiß-Versicherung (wear insurance), Mobilitätsgarantie (mobility guarantee), and Bikeleasing-Komfort-Versicherung for comprehensive coverage. The service also includes Bikeleasing-Basics Webinare for education and a Partnerhändler-Netzwerk of 7,700+ dealers. The subsidiary Probonio extends the platform with additional employee benefits like meal subsidies and mobility budgets, while the BLS Benefit Leasing Service Plattform provides IAM services. The entire process from application to digital signature is handled digitally through the online portal.

Differentiator

Problem solved

Functional benefit

Brands

• Probonio: Employee benefits platform complementing Bikeleasing with additional benefits like meal subsidies, Sachbezüge and mobility budgets

Products and services

• Bikeleasing Dienstrad-Leasing (Company Bike Leasing)
• Probonio Employee Benefits Platform

Quantifiable outcome

• Employees can save up to 40% (approximately €2,154 on a €6,499 bike) through salary conversion tax benefits
• +2 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Decathlon PulsecoreStrategic or Co-development Partner · 26 March 2026Brockhaus Technologies AG announced the strategic sale of Bikeleasing to Decathlon Pulse in March 2026. This sale will reshape Bikeleasing's corporate structure and is expected to improve liquidity positioning. Decathlon Pulse is the acquiring entity from Decathlon Group, which reported strong 2025 performance with focus on sustainable and circular business strategies.
• ProboniocoreStrategic or Co-development PartnerProbonio is a subsidiary company that complements Bikeleasing's offering with additional employee benefits including meal vouchers (Essenzuschüsse), gift benefits (Sachbezüge), and mobility budgets. The partnership creates an integrated all-in-one platform for tax-free employee compensation under § 37b EStG.
• Partner Bicycle DealerscoreChannel Partner/ Reseller/ DistributorNetwork of 7,700+ bicycle dealers across Germany and Austria who serve as the retail channel for bike leasing. Dealers submit leasing applications on behalf of employees and facilitate bike delivery/pickup. The relationship is mutually beneficial: dealers gain competitive advantage while Bikeleasing gains local presence.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• JobRad: Germany's other major employer-sponsored bike leasing platform, offering Dienstrad-Leasing via salary conversion to corporate clients. Competes head-to-head with Bikeleasing for enterprise HR relationships, dealer integration contracts, and employer framework agreements in the same DACH market.
• BusinessBike: Leading German company bike leasing provider (formerly MetaBike), serving employers with salary-conversion-based Dienstrad-Leasing and partner dealer networks. Directly comparable business model, target customer (employers), and product structure to Bikeleasing.
• Company Bike GmbH: German Dienstrad-Leasing specialist offering company bike programs through salary conversion with a partner dealer network. Targets SMEs and enterprises with a similar leasing-as-employee-benefit proposition in the same regulatory environment as Bikeleasing.
• Lease a Bike (Deutsche Leasing): Employer bike leasing service operated within Deutsche Leasing's broader leasing infrastructure. Comparable Dienstrad-Leasing product targeting German corporates with salary conversion and dealer integration, including e-bikes and pedelecs.

Regional players

• Eurorad / Pro Velo Schweiz: Swiss-based company bike leasing operator (Veloverleih / Véloservice). Offers Dienstrad-Leasing in Switzerland and parts of Western Switzerland, comparable business model to Bikeleasing but focused on the Swiss market rather than the broader DACH footprint.

Emerging players

• Swapfiets: Dutch bike subscription service offering monthly bike rentals (not employer-sponsored). Relevant as a comparable consumer/subscription-based bike-as-a-service model but operates with a different GTM and customer base than Bikeleasing's salary-conversion product.

Broad incumbents

• Decathlon: Global sporting goods retailer that acquired Bikeleasing Group via Decathlon Pulse in 2026. Operates a broader retail and own-brand bike portfolio of which Bikeleasing is now a corporate-bike-leasing extension; comparable as the acquiring strategic parent.
• Edenred: Global employee benefits and prepaid platform (Ticket Restaurant, mobility benefits). Broader incumbent adjacent to Bikeleasing's Probonio subsidiary in the employee benefits stack, with overlapping Sachbezug and meal-voucher products competing for the same employer HR/benefits budget.
• Sodexo Benefits & Rewards: Global employee benefits and services provider with mobility and quality-of-life benefits. Adjacent competitor for the broader employer benefits wallet where Bikeleasing/Probonio operates, though Sodexo does not directly offer employer bike leasing.

Others

• Brose Antriebstechnik / Bike-Leasing OEMs (e.g., Riese & Müller): Premium e-bike OEM often sold through employer bike leasing programs and partner dealers. Not a direct competitor but a key upstream partner whose bikes flow through Bikeleasing's leasing contracts and dealer network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bikeleasing.de
• LinkedInde.linkedin.com/company/bikeleasing-service
• Instagraminstagram.com/bikeleasing.de

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bikeleasing