SourceLink

What SourceLink does

SourceLink, headquartered in Itasca, Illinois, is a turnkey provider of direct marketing services and document statement solutions, founded in 1997 and operating with 501–1,000 employees as a private firm (website: sourcelink.com). The company also operates under the trade name Amsive, a data-led performance marketing agency acquired by SourceLink in January 2019. Amsive delivers a unified marketing services catalog spanning Digital (Paid Search, SEO/AEO, Programmatic, Social), Direct (Direct Mail, Email, Mobile Messaging, Customer Communications), Creative (Performance Creative, Web/App Design, Brand Identity), Data & Analytics, Technology & Development (Web Development, eCommerce, Conversion Rate Optimization), and Print Solutions (Direct Mail Production, Visual Production, Large Format Printing). Verticals served in the United States include Healthcare, Financial, Insurance, Retail + Consumer Goods, Education, B2B, and eCommerce, with vertical-specific microsites supporting a direct enterprise field sales and inside sales motion.

The core proprietary technology assets are the Xact™ Data Platform — a multi-sourced agency data platform representing 250 million universal IDs with over 70,000 custom attributes — and the Audience Science® registered methodology for segmentation, messaging, and measurement. Xact™ underpins Audience Science® by supplying the consumer intelligence backbone for identifying highest-value customers, predictive customer modeling, and holistic attribution across channels; the company markets these capabilities as a buffer against cookie deprecation. AI usage is positioned at the execution layer ('AI-enhanced execution,' 'AI-powered') and surfaced through the SEO + AEO service line, though no proprietary AI model is disclosed.

SourceLink/Amsive generates revenue primarily through project-based and retainer professional services engagements sold to enterprise and mid-market clients via direct enterprise field sales and inside sales. Pricing is custom and not publicly disclosed; engagements are structured as multi-year contracts. Documented clients and outcomes include Commerce Bank (4x deposit growth), University of Tennessee (+270% conversion lift), and Emergient/Vermont Blue Advantage (+163% enrollment increase). Owned print production capabilities — direct mail, visual production, and large format printing — give the combined entity vertical integration from audience data and creative through physical execution.

Name

SourceLink

Website

https://sourcelink.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

501–1,000 employees

Short description

SourceLink (Itasca, IL; 501–1,000 employees) provides direct marketing and document statement services and operates Amsive, a data-led performance marketing agency serving enterprise and mid-market clients across Healthcare, Financial, Insurance, Retail, Education, B2B, and eCommerce.

Ownership category

akta.pro rank

Product category

Performance Marketing Services

NAICS

Direct Mail Advertising (54186), Direct Mail Advertising (541860), Media Buying Agencies (54183)

SIC

Services-Direct Mail Advertising Services (7331), Services-Advertising Agencies (7311)

akta.pro primary industry

Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ)

akta.pro secondary industries

Marketing Database & Contact Data Providers (B2B/B2C Lists) (BPAFAKAF), Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Data-driven marketing
• Performance marketing agency
• Direct marketing services
• Audience intelligence platform
• Multichannel campaign execution

Headquarters

HQ city

Itasca

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Marketing Services Revenue: Full-service marketing agency providing strategic marketing solutions including direct mail, digital media, SEO, social media, creative and content, data intelligence, advanced analytics, and more.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

SourceLink, doing business as Amsive, is a U.S.-based data-led performance marketing agency that plans and executes integrated digital, direct, creative, analytics, and print production services for enterprise and mid-market clients. Its offering combines audience intelligence from the proprietary Xact™ Data Platform (250M+ universal IDs, 70,000+ attributes) with the Audience Science® segmentation methodology, AI-enhanced execution, and full-service capabilities spanning paid search, SEO/AEO, programmatic, social, direct mail, email, mobile messaging, creative, web/eCommerce development, and analytics.

Product overview

Amsive is a data-led performance marketing agency offering a unified suite of services rather than a traditional software platform. The core proprietary products are Xact™ Data Platform (agency data platform with 250M universal IDs and 70,000+ attributes) and Audience Science® (audience intelligence and segmentation methodology). These are complemented by a comprehensive range of service offerings including Digital Media (Paid Search, SEO/AEO, Programmatic, Social), Direct Marketing (Direct Mail, Email, Mobile Messaging, Customer Communications), Creative Services (Performance Creative, Web/App Design, Brand Identity), Data & Analytics (Xact™, Analytics Solutions, Customer Modeling), Technology & Development (Web Development, eCommerce, Conversion Rate Optimization), and Print Solutions (Direct Mail Production, Visual Production, Large Format Printing). The Xact™ platform powers the Audience Science® methodology by providing consumer intelligence data that enables audience segmentation, predictive modeling, and measurement capabilities across all service channels.

Differentiator

Problem solved

Functional benefit

Brands

• Audience Science®: A proven, data-driven approach to identifying and connecting with best customers using consumer intelligence from the Xact™ data platform, providing actionable segmentation, messaging, and measurement.
• Xact™ Data Platform

Products and services

• Xact™ Data Platform Proprietary multi-sourced agency data platform containing 250 million universal IDs and over 70,000 custom attributes, used as the central data asset for audience targeting, segmentation, and performance marketing analytics.
• Audience Science® Proprietary data-driven methodology for identifying and connecting with best customers through actionable segmentation, messaging, and measurement to optimize marketing spend and activate priority audiences.
• Digital Media Services Award-winning digital strategy and execution including paid search, programmatic advertising, and social media marketing, sold to enterprise and mid-market clients.
• SEO + AEO Services Search engine optimization and answer engine optimization services for visibility in traditional and AI-powered search environments.
• Direct Mail Services Highly targeted, personalized, and measurable direct mail strategy leveraging unique data insights for response-driven direct campaigns.
• Email Services Direct email marketing solutions for customer communications, acquisition, and engagement.
• Mobile Messaging Mobile messaging solutions for customer communications and engagement campaigns.
• Customer Communications Comprehensive customer communication solutions distributed across multiple direct channels.
• Performance Creative Dynamic brand storytelling creative services designed to resonate with audiences and inspire measurable action.
• Web & App Design Web, mobile, and app UX design services for enhanced user experience across digital properties.
• Brand Identity & Activations Brand identity development and activation services for clients building or refreshing brand presence.
• Analytics Solutions Attribution and reporting solutions providing holistic marketing measurement, from incremental lift to attribution, for brand growth.
• Customer Modeling Predictive modeling services that identify customers similar to a client's best existing customers, enabling lookalike audience activation across channels.
• Web Development Customized web development solutions for businesses, including secure integrations and performance optimization.
• eCommerce Solutions eCommerce development and optimization services supporting online retail performance.
• Conversion Rate Optimization Services designed to optimize conversion rates and maximize campaign performance across digital properties.
• Direct Mail Production Production services for direct mail materials used in Amsive-managed direct marketing campaigns.
• Visual Production Visual production services supporting marketing materials across channels.
• Large Format Printing Wide-format printing solutions for large-scale marketing and signage production needs.

Quantifiable outcome

• +163% enrollment increase for Emergient & Vermont Blue Advantage
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Vericast (Valassis): Vericast, formed from the Valassis merger, is one of the largest U.S. direct mail and promotional marketing companies, offering direct mail, in-store, and digital marketing services. Highly comparable to SourceLink/Amsive as a full-service direct + digital marketing platform serving major consumer brands.
• IWCO Direct: IWCO Direct is a large U.S.-based provider of direct marketing services including direct mail production, data-driven marketing, and analytics. Directly comparable as a direct mail-focused marketing services company with data and analytics capabilities targeting financial services and other regulated verticals.
• Harte Hanks: Harte Hanks is a U.S.-based marketing services company focused on direct marketing, customer data, and multichannel campaign execution. Directly comparable to SourceLink/Amsive as a smaller specialist in direct and data-driven marketing for regulated industries.

Broad incumbents

• Quad: Quad (formerly Quad/Graphics) is an integrated marketing experience company offering print, direct mail, agency, and data-driven marketing services at large scale. Comparable as a broader incumbent that competes with SourceLink/Amsive in direct mail production and integrated marketing services.
• Merkle (Dentsu): Merkle, owned by Dentsu, is a leading data-driven performance marketing agency with deep identity and audience capabilities, similar to Amsive's Xact™ and Audience Science® offerings. Broader incumbent with larger global footprint but directly comparable as a CRM, audience, and direct marketing agency.
• Epsilon (Publicis): Epsilon, part of Publicis Groupe, is a global data-led marketing agency providing direct marketing, audience targeting, and analytics comparable to Audience Science®. Operates at much larger scale but competes with Amsive for enterprise data-driven direct marketing budgets.
• Donnelley Marketing Solutions (formerly RR Donnelley Marketing Solutions): Donnelley Marketing Solutions provides direct marketing, data, and print services to financial services and other regulated verticals. Comparable as an incumbent competitor in direct marketing and document-based customer communications.

Emerging players

• Kepler Group: Kepler Group is a data-driven digital marketing agency focused on analytics, programmatic, and audience activation. Compares to Amsive in combining analytics with digital execution, but lacks direct mail heritage.
• Advarra (in life sciences marketing adjacent) / Digilant: Digilant is a programmatic digital advertising and data activation agency. Comparable to Amsive's programmatic and paid media capabilities, though narrower in direct and integrated marketing offerings.
• Listrak: Listrak is a digital marketing platform focused on email, SMS, and personalization for retail and ecommerce brands. Overlaps with Amsive's email, mobile messaging, and customer modeling capabilities from a more SaaS-style angle.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/SourceLink
• Facebookfacebook.com/194818023875108
• LinkedInlinkedin.com/company/sourcelink
• Instagraminstagram.com/amsive

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SourceLink