It's Nice That

What It's Nice That does

It's Nice That is a London-based creative-industry media company founded in 2007 that publishes editorial coverage across at least thirteen disciplines (advertising, animation, architecture, art, digital, events, fashion, film, graphic design, illustration, photography, product design, and publication) via its website, newsletters (including The Nice Feed), and social channels. The company operates a portfolio of branded properties: monthly live events under the Nicer Tuesdays series (held in London, New York, Los Angeles, and Cannes), an annual emerging-talent showcase called Ones to Watch, the Tiny Awards for independent creative projects, and the Visual Research Department, a research and insights platform. Since 2022, It's Nice That has operated as one of eight independent companies within the Residence creative network, the entity founded by the team behind BUCK that also serves Apple, Meta, and Google.

The company's business model is diversified across four revenue streams: advertising and brand partnerships (sold via a 'Work With Us' page on an inquiry basis), ticketed and sponsored events through Nicer Tuesdays and its international editions, recurring newsletter sponsorship, and a recently introduced paid subscription called Extra Nice that adds advanced search functionality. Its go-to-market is community-led — editorial content and events build audience reach among creative professionals, which is then monetized through brand partnerships and premium products. The core technology is a content management and editorial publishing platform with an integrated accessibility layer (Recite.me) and a target of WCAG 2.1 AA compliance by 2027, supported by a digital inclusion consultancy (With Not For).

The company serves two principal customer segments: creative professionals (designers, illustrators, photographers, animators, and other practitioners seeking inspiration, visibility, and career resources) as the primary audience, and brands and agencies seeking access to creative talent and storytelling opportunities as the monetizing segment. It's Nice That Limited is registered in England as a private limited company, headquartered at 3rd Floor, 140 Old Street, London, EC1V 9BJ, with a separately registered office address at Princes House, 37–39 Kingsway, WC2B 6TP.

Name

It's Nice That

Legal name

It's Nice That Limited

Website

https://itsnicethat.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

It's Nice That is a London-based creative-industry media brand (founded 2007) that publishes editorial coverage, runs the Nicer Tuesdays event series across multiple cities, and operates events, newsletters, a research platform, and a paid subscription, serving creative professionals and brand clients as part of the Residence network.

Ownership category

akta.pro rank

Product category

Creative Industry Media & Publishing

NAICS

Advertising, Public Relations, and Related Services (5418), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Miscellaneous Publishing (2741), Services-Advertising (7310)

akta.pro primary industry

Arts, Culture & Literary Magazines (MPAJAEAN)

akta.pro secondary industries

Long-Form Writing & Article Platforms (MPACAIAC), Creative, Content Production & Ad Ops Tools (BPAMALAK), Performance Creative & Ad Content Production (for Paid Media) (MPAAACAG)

Keywords

• Creative industry media
• Editorial content platform
• Creative events
• Talent showcase
• Design publishing

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Advertising & Brand Partnerships: Sponsored content and advertising opportunities offered to brands wanting to reach the creative industry audience
2. Events: Ticketed events including Nicer Tuesdays, special editions and international events in Cannes and New York
3. Newsletters: Newsletter subscriptions providing curated creative industry content

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

It's Nice That is a creative industry publication and content platform that publishes editorial coverage of creative work across multiple disciplines and operates the Nicer Tuesdays live event series, Ones to Watch talent showcase, Tiny Awards program, Visual Research Department insights tool, Extra Nice premium subscription, and curated newsletters. The platform serves creative professionals seeking inspiration and industry visibility, and monetizes its audience through advertising and brand partnerships with major clients including Apple, Meta, and Google.

Product overview

It's Nice That is a creative industry publication founded in 2007 that operates as a content platform featuring multiple editorial sections (Projects + Creatives, Insights + Opinion, Resources + Advice, Culture + Lifestyle) along with events (Nicer Tuesdays), awards (Tiny Awards), a talent showcase (Ones to Watch), and research tools (Visual Research Department/Insights). The company also offers a premium subscription service called Extra Nice and operates email newsletters. It is part of the Residence creative network.

Differentiator

Problem solved

Functional benefit

Brands

• Nicer Tuesdays: Monthly event series featuring creative presentations and networking
• Ones to Watch
• Visual Research Department

Products and services

• Nicer Tuesdays Monthly ticketed event series featuring creative presentations and networking opportunities, held in London with international editions in New York, Los Angeles, and Cannes, targeting creative professionals.
• Ones to Watch Annual showcase highlighting emerging creative talent and next-generation artists in the creative industry.
• Visual Research Department (Insights) Proprietary visual research database and insights platform providing creative industry research and analysis for creative professionals.
• Tiny Awards Annual awards program celebrating independent creative projects and small creative ventures across the creative industry.
• Extra Nice Premium subscription offering for the creative community including advanced search functionality across the It's Nice That content archive.
• Newsletters Curated email newsletters delivering creative industry news, features, and editorial content to subscribers.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• ResidencecoreStrategic or Co-development PartnerIt's Nice That is one of eight independent creative companies in the Residence network, founded by the team behind BUCK. Residence positions itself as a 'third option' between large holding companies and standalone independent agencies, offering scale while preserving each member company's distinct identity.
• Creative Lives in ProgressminorStrategic or Co-development PartnerFellow creative network entity within the Residence ecosystem, providing complementary coverage and community for creative professionals.
• If You Could JobsminorStrategic or Co-development PartnerCreative industry job platform partnered with It's Nice That, featuring job opportunities and career resources for the creative community.
• With Not ForminorImplementation/ SI/ Consulting PartnerDigital inclusion consultancy engaged to improve accessibility across It's Nice That's content, events, and ways of working with collaborators as part of their WCAG 2.1 AA compliance goals.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dezeen: Dezeen is the leading global architecture, design and interiors publication, operating editorial content, newsletters and events across multiple creative disciplines. It is the most direct competitor to It's Nice That in the creative-industry publication space and competes for the same brand-partnership revenue.
• Creative Boom: Creative Boom is a UK-based online magazine celebrating creativity across graphic design, illustration, photography and art. It overlaps directly with It's Nice That's editorial coverage and audience of creative professionals in the UK.
• Designboom: Designboom is a long-running international design and architecture magazine publishing daily editorial, jobs and events. Like It's Nice That, it monetizes through advertising, newsletters and a curated creative-professional audience.
• Creative Review: Creative Review is a UK-based publication covering advertising, design and the creative industries with editorial, awards and events. It is a direct competitor for both creative-industry readership and brand-partnership revenue.
• AIGA Eye on Design: Eye on Design is AIGA's editorial publication covering graphic design, branding and visual culture. It targets the same designer audience as It's Nice That and competes for sponsorship and editorial attention in the design category.
• Dazed: Dazed is a UK-based youth culture, fashion and creative publication with editorial, digital video and brand-partnership revenue. It overlaps with It's Nice That's culture and creative-professional coverage and competes for similar brand advertisers.
• It's Nice That (self-reference omitted): Omitted placeholder.

Broad incumbents

• Wallpaper*: Wallpaper* is an established global design, architecture and lifestyle magazine with a much larger commercial footprint. It is a broader incumbent operating adjacent editorial categories and competing for premium brand advertisers targeting design audiences.
• Behance: Behance, owned by Adobe, is the dominant online portfolio and creative-discovery platform used by the same designers and illustrators It's Nice That covers. It is a broader incumbent competing for creative-professional mindshare and a potential talent-discovery channel.
• The Drum: The Drum is a global media brand covering the marketing, advertising and creative industries. It is a broader incumbent with overlapping advertising, brand-partnership and editorial coverage of the same enterprise clients It's Nice That targets through Residence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/itsnicethat
• Facebookfacebook.com/itsnicethat
• LinkedInlinkedin.com/company/1144559
• Instagraminstagram.com/itsnicethat
• TikToktiktok.com/@itsnicethat
• Pinterestpinterest.co.uk/itsnicethat

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about It's Nice That