With Not For
With Not For is a UK-based, disability-founded talent and production agency that exclusively represents Disabled creatives across disciplines. It offers talent representation, production, disability awareness training, and creative consultancy to creative agencies, brands, and production companies.
- Company typePrivate
- Founded2021
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What With Not For does
With Not For is a UK-based, disability-founded talent and production agency that exclusively represents Disabled creatives across disciplines including on-screen talent, presenters, musicians, photographers, directors, designers, speakers, models, stylists, and production crew. The company operates from London under a sales-led B2B go-to-market, engaging directly with creative agencies, brands, and production companies seeking authentic disability inclusion in their campaigns and creative outputs. Its core customer segments are creative agencies, brand and corporate marketing teams, and Disabled creatives themselves, with secondary reach into film and TV production companies needing access coordination on set.
The business delivers four interlocking services: (1) talent representation, generating commission revenue from bookings of Disabled creatives; (2) production services covering campaign case studies, brand films, and documentary production with accessibility coordination; (3) disability awareness training delivered via workshops and webinars; and (4) creative consultancy on inclusive casting, access coordination, and disability representation strategy. There is no proprietary technology platform, software product, or API; the offering is entirely services-based and the company's assets are its curated talent roster and its disability-founded positioning. Pricing is not publicly disclosed and is quote-based, tailored to client scope.
Revenue mechanics rest on professional services engagements and talent commissions, with no disclosed subscription, recurring, or technology-led monetisation. Named enterprise clients and partners include Tesco (major UK retailer), advertising agency BBH, research partner The Diversity Standards Collective, and casting collaborator ZBD Talent. The 2026 Tesco 'Now We're Cooking' campaign featuring seven Disabled cooks, which won the Channel 4 Diversity in Advertising Award, is the company's flagship reference work and the principal signal of market traction. Operating geographies are stated to include the United Kingdom, the United States, and India, though the only office is in London.
With Not For firmographics
Firmographics- Name
- With Not For
- Legal name
- With Not For
- Website
- https://withnotfor.co.uk
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- With Not For is a UK-based, disability-founded talent and production agency that exclusively represents Disabled creatives across disciplines. It offers talent representation, production, disability awareness training, and creative consultancy to creative agencies, brands, and production companies.
- Ownership category
- akta.pro rank
With Not For industry classification
Industry- Product category
- Talent Representation and Disability Inclusion Consultancy
- NAICS
- Independent Artists, Writers, and Performers (7115), Vocational Rehabilitation Services (624310)
- SIC
- Services-Allied To Motion Picture Production (7819), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Disability Services & Assistive Solutions (Accessibility, Assistive Tech) (BPAGALAM)
- akta.pro secondary industries
- Human Rights, Social Inclusion & Disability Inclusion (BPAGABAN), Accessibility, Accommodations & Assistive Services (EDALAFAN)
Keywords
Where With Not For is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
With Not For business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Talent Representation: Representation of Disabled creatives across disciplines including on-screen talent, photographers, directors, designers, speakers, musicians, and production crew. The agency earns commissions from talent bookings and placements in creative projects.
- Disability Inclusion Training: Workshops and webinars on disability education and inclusion for brands, agencies, and organizations seeking to improve accessibility and representation.
- Creative Consultancy: Expert guidance on disability representation in creative campaigns, including casting support, access coordination on sets, and inclusive design consulting.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
With Not For product offering
Product offeringCore offering
With Not For is a disability-founded talent and production agency that exclusively represents Disabled creatives across disciplines including on-screen talent, presenters, musicians, photographers, directors, designers, speakers, and production crew. The company supports agencies, brands, and partners through three integrated service lines: talent representation, production services with accessibility coordination, and disability awareness training workshops and webinars. It positions itself as working With and Not For Disabled people, combining talent placement with creative consultancy on authentic disability inclusion.
Product overview
With Not For is a disability-founded talent and production agency that exclusively represents Disabled creatives on a mission to bring more Disabled talent into creative workplaces. The company operates as a unified service offering combining talent representation across diverse creative disciplines, production services, disability awareness training, and creative consultancy. Their core value proposition centers on working With and Not For Disabled people, providing agencies, brands, and partners with access to Disabled talent while offering consultancy to improve authentic representation and inclusion.
Differentiator
Problem solved
Functional benefit
Products and services
- Talent Representation Services Exclusive representation of Disabled creatives across diverse disciplines including on-screen talent, presenters, musicians, photographers, directors, designers, speakers, filmmakers, models, stylists, content creators, and production crew. Targets agencies, brands, and creative partners seeking authentic disability representation in campaigns and projects.
- Production Services Creative production services including campaign case studies, brand films, and documentary production with accessibility coordination. For agencies, brands, and production companies requiring inclusive production support and on-set access coordination, demonstrated through work such as the VML x arm AI Relajet brand film.
- Disability Awareness Training Workshops and webinars on disability education and inclusion delivered to agencies, brands, and creative workplaces. For organizations seeking to improve accessibility, representation, and disability competence among their teams.
- Creative Consultancy Disability inclusion consultancy helping agencies and brands include and represent disability authentically, working With and Not For Disabled people. Provides expert guidance on disability representation in creative campaigns, including casting support and inclusive design consulting. For agencies and brands seeking authentic disability inclusion expertise.
Quantifiable outcome
- Channel 4 Diversity in Advertising Award for Tesco 'Now We're Cooking' campaign
Companies that use With Not For
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
With Not For technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
With Not For partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- BBH (Bartle Bogle Hegarty)coreAdvertising agency collaboration on Tesco 'Now We're Cooking' campaign. BBH led creative development while With Not For provided disability inclusion consultancy, training, access coordination, and casting support for the inclusive advertising project.
- The Diversity Standards CollectivecoreCommunity research partner on Tesco campaign, providing research expertise on disability community perspectives and ensuring authentic representation in the advertising work.
- ZBD TalentminorTalent agency collaboration on wider cast for Tesco campaign, working together to source and place Disabled talent in the advertising project.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
With Not For competitors and assessment
Company assessmentDirect peers
- Reflect Talent Group: US-based diversity-focused talent management and production group representing under-represented creators. Directly comparable on the diversity-exclusive talent representation model across advertising and content production.
- Diversity and Ability: UK social enterprise providing disability inclusion training and consultancy to corporate and creative clients. Directly comparable to With Not For's training and consultancy service lines.
- Purple (WePurple): Disability-led UK organisation that combines talent representation with a consultancy division working with brands and agencies on authentic disability inclusion. Overlaps with With Not For's combined talent + consulting model.
- Zebedee Talent: UK-based modelling and talent agency exclusively representing people with disabilities and visible differences across fashion, advertising, and film. Closest direct competitor to With Not For in the disability-exclusive creative talent space.
Emerging players
- Open Inclusion: Disability research and insights consultancy operating in the UK with overlap in disability inclusion advisory for brands and agencies. Compared on the consultancy and inclusion-strategy dimension of With Not For's offering.
- Creative Access: UK charity placing under-represented groups (including disabled talent) into creative industries through training, mentorship, and agency partnerships. Adjacent to With Not For via creative-industry inclusion and talent access missions.
- Business Disability Forum: UK membership organisation supporting employers on disability inclusion, training, and policy. Comparable via the training and corporate advisory overlap; differs as it is a membership body rather than agency.
- Lemonade (DEI Agency): UK-based DEI consultancy working with creative agencies and brands on inclusion strategy. Comparable on the inclusion training and consulting work With Not For delivers, less so on talent representation.
Regional players
- AMC (Accessibility and Me): US-based accessibility and disability inclusion consultancy supporting brands and agencies. Comparable on the disability inclusion consultancy dimension but primarily serves North American markets where With Not For has limited footprint.
Broad incumbents
- WPP / Ogilvy: Global advertising holding company and network agencies serving major brand advertisers with in-house DEI capability and inclusive casting resources. Comparable as a broader incumbent that absorbs or competes for the same enterprise inclusion budgets With Not For targets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
With Not For social profiles
Digital presenceWith Not For financial estimates
Financial estimateRevenue estimate
Valuation estimate
With Not For leadership team
Management profileNumber of profiles
With Not For funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
With Not For M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about With Not For
What does With Not For do?
With Not For is a disability-founded talent and production agency that exclusively represents Disabled creatives across disciplines including on-screen talent, presenters, musicians, photographers, directors, designers, speakers, and production crew. The company supports agencies, brands, and partners through three integrated service lines: talent representation, production services with accessibility coordination, and disability awareness training workshops and webinars. It positions itself as working With and Not For Disabled people, combining talent placement with creative consultancy on authentic disability inclusion.
Is With Not For a public or private company?
With Not For is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was With Not For founded?
With Not For was founded in 2021. It employs 1 to 10 people.
Where is With Not For based?
With Not For is headquartered in London, United Kingdom, in the Europe region.
How does With Not For make money?
Three revenue lines are on record. Talent Representation is the primary driver. The others are disability Inclusion Training and creative Consultancy.
Who are With Not For's main competitors?
Direct peers on record are Reflect Talent Group, Diversity and Ability, Purple (WePurple) and Zebedee Talent. Emerging players are Open Inclusion, Creative Access, Business Disability Forum and Lemonade (DEI Agency). AMC (Accessibility and Me) is listed as a regional player. WPP / Ogilvy is listed as a broad incumbent.
Does With Not For have an API?
No public API is recorded for With Not For.
What industry is With Not For in?
With Not For's product category is Talent Representation and Disability Inclusion Consultancy. Its primary akta.pro industry code is BPAGALAM, Disability Services & Assistive Solutions (Accessibility, Assistive Tech), with a secondary code of BPAGABAN, Human Rights, Social Inclusion & Disability Inclusion. Its NAICS code is 7115 and its SIC code is 7819.