Military Times

What Military Times does

Military Times is the U.S. military community's independent digital news brand, operated as part of Sightline Media Group (the former Army Times Publishing Company, founded in 1940 and independently owned by Regent). The platform delivers reporting on military news, pay and benefits, health care, education and transition, the Pentagon and Congress, veterans' affairs, military culture, and gear through the MilitaryTimes.com hub and four branch-specific publications — Army Times, Navy Times, Air Force Times, and Marine Corps Times — alongside the adjacent Defense News title for the global defense industry.

The product portfolio is anchored by a digital publishing platform with integrated video and podcast production and an email/newsletter infrastructure that distributes more than nine specialized titles, including Early Bird Brief, Daily News Roundup, Pay & Benefits, Education & Transition, Veterans and Retirement Report, and GearScout Weekly. Supplemental offerings include annual Best for Vets employer and college rankings, a Transition Guide, Benefits Guide, PCS Guide, Insurance Guide, Discount Depot, Veteran Obituaries, and the annual MCON (Military Community Conference) in Las Vegas. The technology stack is described as a digital publishing platform with integrated video and podcast capabilities, with no mobile app, public API, or disclosed AI capabilities.

The business operates a direct-to-consumer model with three revenue streams: subscription services for premium content and newsletters; advertising and sponsored-content sales to defense contractors, financial services, and military-focused brands (with named native partners including Navy Federal Credit Union, IHG, and Long-Term Care Partners); and event sponsorship and exhibitor fees from MCON. Pricing is not publicly disclosed. The company is headquartered in the Washington, D.C. region (Sightline Media Group's headquarters at 1100 N. Glebe Road, Arlington, Virginia), employs 101–250 people, and serves active duty personnel, veterans, military families, and the defense industry across the United States.

Name

Military Times

Legal name

Military Times

Website

https://militarytimes.com

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

101–250 employees

Short description

Military Times is an independent U.S. military news brand operating under Sightline Media Group, serving active duty service members, veterans, families, and the defense industry through branch-specific publications, newsletters, video, an annual conference, and advertiser-sponsored native content.

Ownership category

akta.pro rank

Product category

Military and Defense News Media

NAICS

Advertising, Public Relations, and Related Services (5418), National Security and International Affairs (9281)

SIC

Miscellaneous Publishing (2741), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Veterans Affairs & Military Family Services (BPAIAHAL)

Keywords

• Military news publishing
• Defense journalism
• Veteran benefits reporting
• Defense industry news
• Military community media

Headquarters

HQ city

Vienna

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Subscription Services: Military Times generates revenue through subscription services offering premium content, newsletters, and exclusive reports to military community members and defense professionals.
2. Advertising: The platform monetizes its large military audience through advertising sales to defense contractors, financial services, and other military-focused businesses.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Military Times is an independent digital news publisher serving the U.S. military community, operating the MilitaryTimes.com website alongside branch-specific publications (Army Times, Navy Times, Air Force Times, Marine Corps Times) and Defense News. Its core deliverables are original journalism, premium newsletter subscriptions, video and podcast programming, annual special reports (Benefits Guide, PCS Guide, Best for Vets rankings), and the MCON Military Community Conference, sold via subscriptions and advertising.

Product overview

Military Times is a comprehensive news and information platform for the military community, operated by Sightline Media Group (formerly Army Times Publishing Company). The platform consists of the core MilitaryTimes.com website alongside multiple brand-specific publications (Army Times, Navy Times, Air Force Times, Marine Corps Times), supported by a suite of newsletters, special reports, and resources. Key offerings include the Transition Guide for career services, the annual Best for Vets rankings for employers and colleges, Benefits and PCS Guides, GearScout for equipment reviews, the MCON conference for veteran support, and video content. The platform delivers content through multiple channels including email newsletters, video, and web, serving active duty, veterans, and their families with news, financial services information, and community resources.

Differentiator

Problem solved

Functional benefit

Brands

• Army Times: News publication serving the U.S. Army community
• Navy Times
• Air Force Times
• Marine Corps Times
• Defense News
• Best for Vets
• MCON
• Early Bird Brief
• GearScout

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered cornerstone and parent.

• A-G Associates' Military, Veteran and Family Center of Excellence (MVF COE)cornerstoneStrategic or Co-development Partner · 23 March 2026MVF COE serves as a cornerstone sponsor for MCON 2026, the fourth annual Military Community Conference scheduled for October 23-25, 2026 in Las Vegas. The partnership supports the conference's focus on health, wellness, workforce transitions, and veteran support.
• PsychArmorcornerstoneStrategic or Co-development Partner · 23 March 2026PsychArmor is a cornerstone sponsor for MCON 2026, supporting the conference's mission to address health, wellness, workforce transitions, and veteran support. The organization focuses on providing education and resources for those working with or caring for veterans.
• Sightline Media GroupparentOthersMilitary Times is part of Sightline Media Group, formerly known as Army Times Publishing Company, which first published Army Times in 1940. Sightline Media is independently owned by Regent and serves all branches of the U.S. military, the global defense community, the U.S. federal government, and defense-oriented industry sectors.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Military.com: Military.com is the largest online destination for the U.S. military community, offering news, benefits information, career resources, and transition tools — directly overlapping Military Times' core offerings across active duty, veterans, and families.
• Task & Purpose: Task & Purpose is a digital-native media brand covering military and veteran issues with a younger, social-first audience. It competes directly with Military Times for advertising dollars from defense brands and the attention of active-duty readers.
• Stars and Stripes: Stars and Stripes is a historically significant military newspaper (since the Civil War era) providing independent reporting to U.S. service members worldwide — a direct competitor in military news, though with editorial ties to the DoD.
• We Are The Mighty: We Are The Mighty is a digital military lifestyle media brand serving service members, veterans, and families with entertainment, news, and gear content — directly competing with Military Times' Off Duty and GearScout verticals.
• Military Officer Magazine (MOAA): MOAA publishes Military Officer magazine and digital content serving commissioned officers and their families with benefits and career content — a comparable audience of career military members with overlapping editorial scope.

Broad incumbents

• Defense News: Defense News is a sister publication within Sightline Media Group, covering global defense industry and procurement rather than service-member lifestyle. It is comparable as a defense-focused media brand under the same corporate umbrella.
• Breaking Defense: Breaking Defense is a defense industry news outlet covering procurement, policy, and technology for defense professionals — overlapping with Military Times' MilTech and Pentagon & Congress coverage.
• Defense One: Defense One is a digital media brand from Government Executive Media Group covering national security, defense policy, and the federal government — adjacent audience overlap with Military Times' defense and policy readers.

Emerging players

• The War Zone: The War Zone (part of The Drive) covers military technology, weapons systems, and defense operations with deep technical content. It competes for technically engaged military and defense enthusiast readers who also follow Military Times' MilTech coverage.
• VetBenefits Insider: VetBenefits Insider is a digital resource focused on veterans' benefits, healthcare, and transition support — overlapping with Military Times' Pay & Benefits and Veterans verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/militarytimes
• YouTubeyoutube.com/militarytimes
• Facebookfacebook.com/MilitaryTimesOnline
• LinkedInlinkedin.com/company/military-times

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Military Times