What SelectedFirms does

SelectedFirms is a privately held B2B marketplace and ratings platform that connects businesses seeking technology and digital services with vetted agencies across software development, web development, mobile app development, eCommerce development, digital marketing, digital transformation, and emerging categories such as AI, blockchain, IoT, and cloud computing. The platform is built around an agency directory with 50+ sub-categories, a free personalized 'Find Your Agency' matching service, verified client reviews, research-driven rankings calculated via its proprietary SF Score methodology, and a manual agency verification process intended to filter for quality. Distribution is content-led: an extensive blog, buyer's guides, FAQs, interviews, and social media channels drive organic SEO traffic to category and agency pages, with claimed reach of 5M+ monthly buyers and 1M+ community users across 14,000+ listed companies.

Under the hood, SelectedFirms runs as a self-serve, web-based directory and review platform with search/filter, agency profile pages, a matching form, and a 'Get Listed' flow for agencies. It does not expose a public API or SDK and has no mobile app. The company's go-to-market is product-led: buyers discover and compare agencies for free, while monetization comes from agency-side listing fees and sponsored placements (subscription/recurring revenue), supplemented by premium/quote-based sponsorship tiers. The platform serves two customer segments: B2B buyers (enterprises and SMBs) sourcing agency partners, and IT/digital service agencies seeking visibility and inbound leads.

SelectedFirms is headquartered at 8648 Windsor Dr, Miramar, Florida, and operates as a private, bootstrapped company with 51-100 employees, no disclosed institutional funding, no parent entity, and no subsidiaries. It targets a global market with the United States as the primary documented geography and has no patents, trademarks, regulatory actions, or named partnerships disclosed in the source material.

Name

SelectedFirms

Legal name

SelectedFirms

Website

https://selectedfirms.co

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

SelectedFirms is a privately held B2B ratings and reviews marketplace that connects businesses with vetted IT, web, mobile, eCommerce, digital marketing, AI, and blockchain agencies through a searchable directory, proprietary SF Score rankings, and a free personalized matching service.

Ownership category

akta.pro rank

Headquarters

HQ city

Florida

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Agency Listings and Sponsorship: Agencies pay for premium listings and sponsorship placements on the platform to gain visibility among buyers. The platform mentions 'sponsored placements' for featured agencies and offers 'Get Listed' services with potential sponsorship opportunities.
2. Free Matching Service: Free matching service for buyers while the platform monetizes through featured/paid agency placements. The core matching service is free to attract buyer traffic.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

SelectedFirms operates a B2B ratings and reviews marketplace that helps businesses find, compare, and connect with IT service agencies (web development, mobile app development, software development, digital marketing, eCommerce development, AI, blockchain, etc.). The platform offers a curated agency directory, a free personalized matching service, verified client reviews, SF Scores, research-driven rankings, and a manual agency verification process.

Product overview

SelectedFirms is a single unified B2B ratings and reviews platform that connects businesses with IT service agencies. The platform consists of an agency directory with 15+ service categories (including Ecommerce Development, Web Development, Mobile App Development, Software Development, Artificial Intelligence, Digital Marketing, Blockchain Development, and more), a personalized agency matching service, verified client reviews and SF Scores, research-driven rankings, agency verification, agency listing services, and educational resources. The core value proposition is helping over 5 million monthly buyers find and compare leading agencies through verified insights.

Differentiator

Problem solved

Functional benefit

Products and services

• SelectedFirms Platform B2B ratings and reviews platform that helps businesses find and compare leading IT services, digital marketing, eCommerce, and web development agencies through verified insights, SF Scores, and industry rankings.
• Agency Directory Comprehensive searchable directory of IT service agencies across 15+ service categories (web development, mobile app development, software development, digital marketing, AI development, blockchain, etc.) for businesses to research and compare providers.
• Agency Matching Service Personalized free agency recommendation service that matches businesses with agencies based on their specific needs, budget, and timeline.
• Get Listed Agency listing and sponsorship service that allows IT service agencies to be listed on the platform and gain visibility, with potential for premium or sponsored placements.

Quantifiable outcome

• 5M+ monthly buyers use the platform
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• G2: G2 is a large B2B software and services marketplace with verified reviews, buyer intent data, and category rankings. While broader in scope than SelectedFirms, it overlaps on the agency/services side and on the review-and-ranking monetization model.

Direct peers

• DesignRush: DesignRush is a B2B marketplace for design, marketing, and technology agencies, organized by service category and ranked through a proprietary methodology. It directly overlaps with SelectedFirms' agency directory, ranking pages, and target buyer segments.
• Clutch: Clutch is the leading B2B ratings and reviews marketplace for IT services, marketing, and creative agencies. It directly competes with SelectedFirms in the verified-review, agency-discovery category and shares the same two-sided marketplace model connecting business buyers with service providers.
• TopAppDevelopers: TopAppDevelopers is a curated directory for mobile app development agencies with ranking methodologies and client reviews. It competes for the same buyer intent and agency-side listing revenue in the mobile app sub-vertical.
• Sortlist: Sortlist is a B2B agency marketplace that matches companies with marketing, digital, creative, and technology agencies through a brief-driven matching engine. It competes directly with SelectedFirms' matching service and agency listing model, with a stronger emphasis on matchmaking workflow.
• ITFirms: ITFirms is a B2B listing platform for IT services companies across web, mobile, software, AI, and blockchain development. It directly competes with SelectedFirms in the agency-discovery and lead-generation space for technology service buyers.
• AppFutura: AppFutura is a marketplace for mobile app and software development companies, with rankings, reviews, and lead-generation services. It overlaps with SelectedFirms' mobile and software development categories and its agency monetization model.
• GoodFirms: GoodFirms is a B2B research and review platform that lists software and mobile app development, web development, and digital marketing companies. It mirrors SelectedFirms' directory-plus-rankings model and competes head-to-head for both agency listings and organic buyer traffic.
• TopDevelopers: TopDevelopers is a curated directory and marketplace for software, mobile, web, and eCommerce development companies. It shares SelectedFirms' vetted-listing approach, category-based browsing, and B2B buyer use case.

Emerging players

• Business of Apps: Business of Apps is a research, news, and directory resource for the app economy, including agency and vendor listings. It is thematically adjacent to SelectedFirms, overlapping in mobile app and software development agency discovery with a content-led model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/FirmsSelected
• Facebookfacebook.com/selectedfirms
• LinkedInlinkedin.com/company/selected-firms
• Instagraminstagram.com/selectedfirms_official
• Pinterestpinterest.com/selectedfirms

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SelectedFirms