Sazka as

What Sazka as does

Sazka as (legal entity: Allwyn Česko a.s.) is the largest lottery and gaming company in the Czech Republic, operating since 1956 and headquartered in Prague at Evropská 866/69, Vokovice. The business is a state-concessioned national lottery operator with a comprehensive product portfolio spanning traditional draw-based lotteries (Sportka, Eurojackpot, Extra Renta, Mini Renta, and the newly launched 20 Mega), digital and physical instant scratch cards, sports betting via the Sazkabet platform (with live betting, statistics, and a dedicated mobile app), online casino-style gaming through Sazka Hry (slot titles such as Kancelářská 81 and Multi Vegas 81), and live dealer tables including Sazka Roulette and three Sazka Blackjack variants. The company serves Czech consumer lottery players, sports bettors, and online gaming customers across both retail and digital channels.

Distribution is multi-channel: an extensive nationwide retail terminal network for in-person play, a corporate e-commerce platform at allwyn.cz, four dedicated mobile applications (Allwyn Online, Sazka Hry, Sazkabet, and Allwyn Klub), and a B2B partner Extranet for terminal operators and business partners. Revenue mechanics are transactional and micro-ticket-based — lottery tickets from 20 Kč upward, scratch tickets priced 20-200 Kč, and sports bets from 5 Kč with maximum payouts up to 50,000 Kč — supplemented by the Allwyn Klub loyalty program, the Bonusomat in-platform bonus engine, and the Zlaté kolo gamified reward wheel. Marketing spans content (Allwyn svět blog, corporate site, press releases), event sponsorship (KVIFF, Formula 1 community awards), and responsible gaming communications.

The company is privately held under Czech public limited company law ("a.s."), with no listed ticker, and sits within the broader Allwyn Group's international lottery footprint, as evidenced by the 2022 corporate rebrand, the Formula 1 global partnership, and participation in pan-European games such as Eurojackpot. Headcount is reported in the 251-500 range. The firm's value proposition centers on a one-stop regulated gaming ecosystem anchored by decades of brand trust, a deeply embedded retail terminal network, and a cross-vertical loyalty program that increases customer retention across lottery, betting, and iGaming.

Name

Sazka as

Legal name

Allwyn Česko a.s.

Website

https://sazka.cz

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

251–500 employees

Short description

Sazka as (Allwyn Česko a.s.) is the largest lottery and gaming company in the Czech Republic, operating traditional lotteries (Sportka, Eurojackpot), instant scratch tickets, sports betting (Sazkabet), and online casino and live dealer gaming (Sazka Hry) for Czech consumers across retail terminals, mobile apps, and e-commerce.

Ownership category

akta.pro rank

Product category

Lottery & Gaming Services

NAICS

Gambling Industries (7132)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Lottery Operators (Government & Private Licensed) (MPAEAFAA)

akta.pro secondary industries

Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD), Lottery Ticket & Instant Games (Scratch-Off) Publishing/Printing (MPAEAFAC), Lottery Retailer Networks & Distribution Services (MPAEAFAF), Real-Money Online Casino Operators (RNG Slots & Table Games) (MPAEABAA), Live Dealer Online Casinos (MPAEABAB)

Keywords

• Lottery games
• Sports betting
• Scratch cards
• Online gaming
• Live dealer casino

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure, Others

Pricing tiers

Distribution channels4 records

Marketing channels6 records

Core offering

Sazka (operating under Allwyn Česko a.s.) is the largest lottery and gaming operator in the Czech Republic, offering traditional lottery draws (Sportka, Eurojackpot, Extra Renta, Mini Renta, 20 Mega), physical and digital scratch tickets, sports betting (Sazkabet) with live odds and statistics, online slot games (Sazka Hry), and 24/7 live dealer tables (roulette and blackjack). Products are sold through an extensive retail terminal network, dedicated mobile applications, and the allwyn.cz e-commerce platform.

Product overview

Allwyn (operating as Sazka) operates a comprehensive lottery and gaming platform consisting of traditional lottery games (Sportka, Eurojackpot, Extra Renta, Mini Renta, 20 Mega), digital and physical scratch cards, sports betting (Sazkabet) with live betting and statistics, online gaming (Sazka Hry) featuring slot games and live dealer tables (roulette, blackjack), and mobile applications. The ecosystem includes loyalty programs (Allwyn Klub), bonus systems (Bonusomat, Zlaté kolo), partner/terminal services (Extranet), and an affiliate program. The company also operates FunPark entertainment venues and provides terminal infrastructure services for physical retail distribution.

Differentiator

Problem solved

Functional benefit

Brands

• Allwyn Klub: Customer loyalty program offering extra chances to win
• Sazka Hry
• Sazkabet
• FunPark

Products and services

• Sportka

Quantifiable outcome

• Creates up to 600 million smiles annually
• +1 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• La Tablée des ChefsminorStrategic or Co-development Partner · 22 May 2025Canadian non-profit organization awarded the F1® Allwyn Global Community Award for their food security and culinary education programs. This is part of Allwyn's global community initiative in partnership with Formula 1.
• Volkswagen (Czech Republic)minorGTM or Marketing PartnerPromotional partnership offering 4 VW California vehicles as prizes in Eurojackpot promotional campaign. Cross-promotional marketing to enhance Eurojackpot lottery offering.
• Karlovy Vary International Film Festival (KVIFF)coreStrategic or Co-development PartnerMajor sponsorship of KVIFF, including presentation of the largest drone show in Czech and Slovak history (1,300 drones). Cultural sponsorship to build brand awareness and community engagement.
• Formula 1coreStrategic or Co-development PartnerStrategic partnership for the F1® Allwyn Global Community Award program, recognizing charitable organizations worldwide. Allwyn is the official lottery partner of Formula 1.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Lottoland: Online lottery messenger/courtesy services operator enabling cross-border participation in major European jackpots like Eurojackpot; competes for Czech consumer lottery wallet share.

Broad incumbents

• Allwyn Entertainment: International lottery operator and parent group; Allwyn Česko (Sazka) operates as a core national subsidiary. Directly comparable as a multi-jurisdiction lottery and gaming operator with similar game portfolios and digital platform strategy.
• Novomatic (Admiral Casino): Major European gaming equipment manufacturer and operator; Admiral Casino competes with Sazka Hry and Sazka live dealer tables in Czech land-based and online gaming.

Direct peers

• Synot Tip: Czech sports betting and gaming operator under Synot Group, competing with Sazkabet in sports betting and offering adjacent land-based gaming terminals.
• Chance (part of AGEL/SAZKA Group competitor): Czech lottery and sports betting operator offering Sportka-rival lottery games, scratch tickets, and online casino, directly competing with Sazka's lottery and iGaming products.
• Kajot: Czech gaming brand combining online casino, sports betting, and physical gaming venues (Kajot intacto), competing with Sazka Hry and Sazkabet in the Czech market.
• Tipsport: Czech Republic's largest sports betting operator by handle, directly competing with Sazkabet and offering lottery products that overlap with Sazka's draw-based games.
• Fortuna Entertainment Group: Leading Central European sports betting and gaming operator with strong Czech Republic presence; competes directly with Sazkabet in sports betting and with Sazka Hry in online casino.
• Loterie Korunka: Czech licensed lottery operator offering scratch tickets and instant win games; competes with Sazka's physical and digital scratch card portfolio.

Others

• Česká spořitelna (Erste) - payments/financial services partner: Adjacent ecosystem participant providing payment processing infrastructure for Czech gaming operators; comparable only as an enabling/partner entity rather than direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/SAZKAcz
• Facebookfacebook.com/sazka.cz
• LinkedInlinkedin.com/company/sazka-a-s

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sazka as