What The Jakarta Post Digital does

The Jakarta Post Digital is the digital arm of Indonesia's leading English-language daily newspaper, operated under PT. Bina Media Tenggara from Jakarta. The company publishes news, analysis, opinion, and multimedia content covering Indonesia, Southeast Asia, and global affairs, serving both domestic Indonesian readers seeking English-language coverage and an international audience interested in the region, including diplomats, business decision-makers, and educational institutions.

The product portfolio spans a flagship digital news platform (thejakartapost.com), native iOS and Android mobile applications, an E-Post digital replica of the print edition, The Weekender lifestyle sub-brand, a Deep Dive longform section, multimedia video and podcast content, and a JPLive! Space events and workshops program. Distribution is reinforced by multiple topic-specific email newsletters (Morning Brief, Viewpoint, Prospects, Weekender), social media channels, and home-delivered print circulation within Indonesia. The Jakarta Post Group operates three wholly-owned subsidiaries that extend the brand into adjacent verticals: Tenggara Strategics (strategic content), B/NDL Studios (media production), and Magdalene (women's interest). No proprietary technology platform or AI capabilities are disclosed; the underlying stack relies on standard CMS, payment gateway integrations (credit card, PayPal, QRIS, GoPay, and Indonesian bank virtual accounts), and identity/SSO providers.

The business model combines consumer subscriptions (digital-only at Rp 70,000/month or Rp 588,000/year; print+digital at Rp 415,000/month or Rp 4,750,000/year, with print delivery limited to Indonesia) with diversified advertising revenue including print display, online display, sponsored content produced by the Brandstorm Lab creative division, sponsored social/email, and media partnerships. Payments are auto-renewable via credit card and e-wallet rails, and the company markets directly through its website, mobile apps, email newsletters, and event programming.

Name

The Jakarta Post Digital

Legal name

PT. Bina Media Tenggara

Website

https://thejakartapost.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

The Jakarta Post Digital operates Indonesia's leading English-language news platform, offering digital and print+digital subscriptions, mobile apps, multimedia, newsletters, and events to domestic and international readers, with revenue from subscriptions, advertising, and sponsored content via Brandstorm Lab.

Ownership category

akta.pro rank

Product category

Digital News Publishing

NAICS

Newspaper Publishers (513110), Periodical Publishers (513120), Advertising, Public Relations, and Related Services (5418)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721), Services-Advertising (7310)

akta.pro primary industry

National & General-Interest Newspapers (Print & Digital) (MPAJADAA)

akta.pro secondary industries

Online Article & Blog Publishing Platforms (MPAJAMAF), Long-Form Writing & Article Platforms (MPACAIAC), Subscription & Fulfillment Services (Print & Digital) (MPAJAKAB)

Keywords

• Digital news media
• English-language journalism
• Online news publishing
• Digital subscriptions
• News advertising

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Digital Subscriptions: Monthly and annual digital subscriptions providing ad-free premium access to online news content, e-post digital editions, and exclusive events. Auto-renewal mechanism with credit card and e-wallet payment options.
2. Print Subscriptions: Combined print and digital packages with home delivery of physical newspaper plus complimentary digital access and e-post. Sold on monthly and annual basis with delivery limited to Indonesia.
3. Print Advertising: Display advertisements, classifieds, advertorials, prospectus ads, and creative placements across newspaper sections including Main News, Business, National, International, City, Lifestyle, Opinion, Features, Sports, World, and ASEAN. Rates based on size, placement, and color specifications.
4. Online Display Advertising: Banner advertisements on desktop and mobile website, section pages, and homepage placements. Includes surcharge categories for interactive and video banners.
5. Sponsored Content: Inforial articles, sponsored headlines, and deep dive longform branded content. Content produced by The Jakarta Post Business Department with clear labeling requirements. Brandstorm Lab division creates creative content and experiences for advertisers.
6. Sponsored Social and Email: Social media posts, email direct messages (EDM), newsletter banners, corporate corner placements, and sponsored channel content.
7. Media Partnership: Cooperation arrangements with clients for both paid and unpaid partnerships in print and online platforms. Content decisions involve Marketing and Editorial departments jointly.
8. Mobile App Sales: Revenue generated through iOS and Android mobile applications for news access.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

The Jakarta Post Digital publishes English-language news, longform features, lifestyle coverage, and multimedia content for Indonesian and international readers, monetized through paid digital and print subscriptions and advertising. Its primary outputs are the main Jakarta Post website, mobile apps, E-Post digital newspaper replica, email newsletters, and a printed daily newspaper, with branded-content services sold to advertisers.

Product overview

The Jakarta Post Digital operates as a multi-platform news and media company offering a unified digital news platform (thejakartapost.com) with premium subscription tiers. The product portfolio includes The Weekender (lifestyle magazine), E-Post (digital newspaper replica), Mobile Apps (iOS/Android), Newsletter (topic-specific email subscriptions), Multimedia (video/photo content), and Deep Dive (longform journalism). The core offering centers on digital news content with premium digital subscriptions (ad-free access, E-Post) and Print + Digital combined packages with home delivery. Brandstorm Lab provides branded content services. The company also offers JPLive! Space for events.

Differentiator

Problem solved

Functional benefit

Brands

• The Weekender: Lifestyle magazine exploring trends in arts, well-being, technology and environment published as special editions
• E-Post
• Brandstorm Lab

Products and services

• The Jakarta Post Digital (main news website) Flagship online publication delivering daily English-language news, analysis, opinion, and lifestyle content on Indonesia and Southeast Asia to individual readers and advertisers.
• The Jakarta Post Print Newspaper Daily printed English-language newspaper offering the same core journalism as the digital edition for readers who prefer physical newspapers, including home-delivery and retail-purchase subscribers.
• The Weekender Lifestyle and leisure-focused English-language publication covering dining, travel, culture, and entertainment, targeted at urban Indonesian readers and the English-speaking community.
• E-Post (Digital Newspaper Replica) Electronic replica edition of the printed Jakarta Post newspaper, allowing digital subscribers to read the print edition page-by-page on web and mobile devices.
• Jakarta Post Mobile Apps Native iOS and Android applications delivering Jakarta Post journalism, push notifications, and offline reading access for mobile readers.
• Jakarta Post Newsletters Email newsletters delivering curated, topic-specific Jakarta Post content (e.g., breaking news, business, lifestyle) directly to readers' inboxes on a scheduled basis.
• Brandstorm Lab In-house branded-content and creative-content studio that produces sponsored editorial, custom video, and integrated campaigns for advertisers seeking editorial-quality brand storytelling on Jakarta Post platforms.
• Multimedia / Video Content Video, photo, and multimedia storytelling produced by Jakarta Post editorial and distributed via its website, mobile apps, and social channels to complement written journalism.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Delivery Service ProvidersminorImplementation/ SI/ Consulting PartnerThird-party delivery service providers handle physical newspaper delivery to subscribers. The Jakarta Post is not responsible for delivery problems and some areas may not be covered by delivery services.
• Brandstorm Lab ClientsminorChannel Partner/ Reseller/ DistributorBrandstorm Lab is The Jakarta Post's newest division creating creative content and meaningful experiences for advertisers. This is an internal division rather than external partner.
• The Jakarta Post Group (Subsidiaries)coreStrategic or Co-development PartnerThe Jakarta Post Group includes Tenggara Strategics (strategic content), B/NDL Studios (media production), and Magdalene (women's interest platform), all linked in the website navigation as part of the media group ecosystem.
• JPLive! Space PartnersminorGTM or Marketing PartnerEvent and workshop programs operated through The Jakarta Post's JPLive! Space initiative. Partners can inquire through [email protected] for event collaborations.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• The Independent: UK-based English-language digital news outlet that pivoted to digital-only subscription and advertising model; comparable as an English-language news brand pursuing digital subscription conversion.
• Reuters: Global news wire and digital news operation with subscription, advertising, and licensing revenue; competes for English-language news subscribers and advertiser attention in Indonesia and across Asia.
• Nikkei Asia: English-language Asia-focused news outlet from Nikkei with subscription and advertising revenue; competes for English-reading professional and corporate subscribers across Southeast Asia including Indonesia.
• Bloomberg News: Global English-language financial and general news with subscription and advertising; competes for English-reading professional and business subscribers interested in Indonesia and Southeast Asia coverage.

Direct peers

• South China Morning Post: Hong Kong-based English-language daily covering Greater China and Asia with paid digital subscriptions, advertising, multimedia, and lifestyle sub-brands; directly comparable in English-language daily model and Asia regional focus.
• Bangkok Post: Thailand's leading English-language daily offering print+digital subscriptions, advertising, newsletters, and multimedia content serving both domestic and international audiences.
• The Straits Times: Singapore-based English-language daily with both print and digital subscriptions, national and regional Southeast Asia coverage; the closest comparable to The Jakarta Post's English-daily model in the region.
• The Philippine Daily Inquirer: Major Philippine English-language newspaper with print, digital subscription, advertising, and multimedia operations covering national and regional news in an emerging Southeast Asia market.

Regional players

• Tempo.co: Indonesian digital news outlet with subscription and advertising models targeting Indonesian readers; competes for advertising share and digital subscription wallet share in the same domestic market.
• Kompas: Indonesia's dominant newspaper and digital news group operating primarily in Bahasa Indonesia; competes for the same advertiser and reader attention pool within The Jakarta Post's home market despite language difference.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/jakpost
• YouTubeyoutube.com/playlist?list=PL4n-jEF0DLpQG66CNFAdLboqJmjxtxPQx
• Facebookfacebook.com/jakpost
• LinkedInlinkedin.com/company/the-jakarta-post

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Jakarta Post Digital