Total Traffic Network
Total Traffic & Weather Network provides real-time traffic, weather, and news content to 2,300+ radio and TV stations across 225+ US markets, reaching 183M monthly listeners, while selling advertising to national brands and licensing data to in-vehicle navigation systems.
- Company typePrivate
- Founded1995
- HeadquartersAtlanta, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Total Traffic Network does
Total Traffic & Weather Network (TTWN) is a US-based B2B media network that provides real-time traffic, weather, and news content to over 2,300 radio and TV stations across 225+ markets, reaching 183 million monthly listeners. The company operates a big-data platform combining a rooftop HD camera network, 500+ local reporters, and real-time traffic and flow data integrated into in-vehicle navigation systems and enterprise applications. Its product portfolio spans broadcast solutions (TTWN Broadcast for radio and TTWN TV for television), a sports sub-brand (iHeartSports), naming rights partnerships, an audio news service, digital embeddable content, and traffic/flow data services.
TTWN generates revenue primarily by selling advertising adjacent to its traffic and weather content to national brands across automotive, retail, QSR, and grocery verticals, with named customers including eBay Motors, Lowe's, Taco Bell, Whole Foods, and Blindster. Pricing is quote-based and undisclosed. A secondary revenue stream comes from naming rights sponsorships for traffic and weather centers. Distribution is multi-channel: direct enterprise field sales to national advertisers, content licensing to 2,300+ radio stations and 70+ TV stations, in-vehicle navigation OEM integrations, and digital embeddable content for third-party platforms. TTWN operates as a wholly-owned media division of iHeartMedia, a US diversified media conglomerate, with no public ticker or disclosed financials.
Total Traffic Network firmographics
Firmographics- Name
- Total Traffic Network
- Legal name
- Total Traffic & Weather Network
- Website
- https://ttwnetwork.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Total Traffic & Weather Network provides real-time traffic, weather, and news content to 2,300+ radio and TV stations across 225+ US markets, reaching 183M monthly listeners, while selling advertising to national brands and licensing data to in-vehicle navigation systems.
- Ownership category
- akta.pro rank
Total Traffic Network industry classification
Industry- Product category
- Traffic & Weather Broadcast Media Network
- NAICS
- Radio and Television Broadcasting Stations (5161), Broadcasting and Content Providers (516)
- SIC
- Television Broadcasting Stations (4833), Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Traffic & Transit News Channels (MPABAIAK)
- akta.pro secondary industry
- Local News & Weather Stations (MPABACAJ)
Keywords
Where Total Traffic Network is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Markets served
Total Traffic Network business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Advertising Revenue: TTWN generates revenue primarily through advertising sales to national brands. They offer advertising opportunities adjacent to local newscasts on over 70 stations in 50+ markets, reaching consumers just before they head out in the morning. The network enables brands to influence buying decisions made during commutes.
- Naming Rights Partnerships: Brands can acquire naming rights for traffic or weather center naming rights, providing brands with visibility and engagement throughout the day. This represents a premium sponsorship revenue stream.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels3 records
Total Traffic Network product offering
Product offeringCore offering
TTWN delivers real-time traffic, weather, and news content to radio and TV broadcasters across 225+ U.S. markets through a network of 2,300+ stations supported by 500+ local reporters and an HD camera network. It monetizes this content primarily by selling advertising and naming-rights sponsorships to national brands seeking to reach the 183 million monthly commuters and travelers during purchase-decision moments.
Product overview
Total Traffic & Weather Network (TTWN) operates as a unified media network platform delivering real-time traffic, weather, and news content across multiple distribution channels. The portfolio consists of core broadcast solutions (TTWN Broadcast for radio and TTWN TV for television), strategic partnership offerings (iHeartSports and Naming Rights), and supporting content/data services (Audio News, Video/Rooftop Camera Network, Digital Content Solutions, and Traffic & Flow Data). The platform serves automotive industry clients with GPS-based planning and live delivery services across 2,300+ radio and TV stations in 225+ markets reaching 183 million monthly listeners.
Differentiator
Problem solved
Functional benefit
Products and services
- TTWN Broadcast Solutions (Radio) Radio broadcasting solution providing marketable traffic updates and weather alerts, enhanced with real-time insights to engage audiences and drive listener loyalty for radio station partners.
- TTWN TV Television solution enhancing viewer engagement through real-time traffic content with seamless integration delivering essential information across news programming; serves over 70 stations in 50+ markets.
- iHeartSports Sports content and advertising partnership offering brand growth opportunities through passionate sports audiences, reaching over 50 million listeners.
- Naming Rights Partnerships Brands acquire naming rights to TTWN's traffic or weather centers, gaining visibility and engagement opportunities by associating with TTWN's content operations throughout the day.
- Audio News Service 24/7 audio news source delivering real-time text updates across news, weather, sports, entertainment, and health, plus music format-specific content and ShowPrep for broadcasters.
- Video/Rooftop Camera Network Rooftop HD camera network delivering live visuals from every angle, powered by TV graphics systems that bring real-time data, motion, and storytelling together.
- Digital Content Solutions Embeddable content solutions designed for fast load times, real-time updates, and effortless integration across digital platforms.
- Traffic & Flow Data Service Real-time traffic and flow data delivered to millions of in-vehicle navigation systems and enterprise applications, providing up-to-the-minute insights for drivers, systems, and cities.
Quantifiable outcome
- 84% of consumers prefer shorter radio traffic updates
- +1 more outcomes
Companies that use Total Traffic Network
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Total Traffic Network technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Total Traffic Network partnerships and signals
Strategic signalScale indicators7 records
Recent moves1 record
Expansion highlights6 records
Total Traffic Network competitors and assessment
Company assessmentBroad incumbents
- HERE Technologies: Location-data and traffic platform embedded in automotive and enterprise navigation, competing with TTWN's real-time traffic and flow data feeds.
- TomTom: Global mapping and traffic-data company supplying real-time traffic to automotive OEMs and navigation apps, overlapping with TTWN's in-vehicle traffic data business at larger scale.
- AccuWeather: Weather content and data provider serving media outlets and enterprises with advertising and licensing revenue, comparable to TTWN's weather-reporting and syndication activities.
- The Weather Company: Provider of weather content and data to broadcasters, apps, and advertisers, overlapping with TTWN's weather-content and broadcast-monetization business.
Regional players
- Audacy: US radio broadcast and audio network that produces traffic/weather segments and sells commute-time advertising, competing in the same broadcast advertising space as TTWN.
- Cumulus Media: US radio broadcaster and network operator (parent of Westwood One) monetizing broadcast audiences through advertising, overlapping with TTWN's affiliate-network and ad-sales model.
Emerging players
- Waze: Community-driven real-time traffic navigation app with in-app advertising, competing for both the consumer traffic-information use case and location-based ad dollars TTWN targets.
Direct peers
- INRIX: Real-time traffic and mobility data provider serving navigation systems, enterprises, and cities — directly comparable to TTWN's traffic and flow data service for in-vehicle navigation.
- Westwood One: National audio network (Cumulus) syndicating news, traffic, sports, and weather content to affiliate radio stations and selling national advertising, mirroring TTWN's B2B content-syndication and ad-sales motion.
- Global Traffic Network: Provider of traffic and news reports to radio and TV stations, monetized via advertising — the closest direct analog to TTWN's syndicated traffic-content-plus-advertising model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Total Traffic Network social profiles
Digital presenceTotal Traffic Network financial estimates
Financial estimateRevenue estimate
Valuation estimate
Total Traffic Network leadership team
Management profileNumber of profiles
Total Traffic Network funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Total Traffic Network M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Total Traffic Network
What does Total Traffic Network do?
TTWN delivers real-time traffic, weather, and news content to radio and TV broadcasters across 225+ U.S. markets through a network of 2,300+ stations supported by 500+ local reporters and an HD camera network. It monetizes this content primarily by selling advertising and naming-rights sponsorships to national brands seeking to reach the 183 million monthly commuters and travelers during purchase-decision moments.
Is Total Traffic Network a public or private company?
Total Traffic Network is a private company. It is classified as corporate owned and is currently operating.
When was Total Traffic Network founded?
Total Traffic Network was founded in 1995. It employs 501 to 1,000 people.
Where is Total Traffic Network based?
Total Traffic Network is headquartered in Atlanta, United States, in the North America region.
How does Total Traffic Network make money?
Two revenue lines are on record. Advertising Revenue is the primary driver. The others are naming Rights Partnerships.
Who are Total Traffic Network's main competitors?
Broad incumbents on record are HERE Technologies, TomTom, AccuWeather and The Weather Company. Regional players are Audacy and Cumulus Media. Waze is listed as an emerging player. Direct peers are INRIX, Westwood One and Global Traffic Network.
Does Total Traffic Network have an API?
No public API is recorded for Total Traffic Network.
What industry is Total Traffic Network in?
Total Traffic Network's product category is Traffic & Weather Broadcast Media Network. Its primary akta.pro industry code is MPABAIAK, Traffic & Transit News Channels, with a secondary code of MPABACAJ, Local News & Weather Stations. Its NAICS code is 5161 and its SIC code is 4833.