SilverBridge
SilverBridge provides cloud-based insurance technology — including policy administration, AI-powered underwriting, and claims management — to life insurance, long-term insurance, and pension fund administrators across 16 countries, anchored in South Africa.
- Company typePrivate
- Founded1995
- HeadquartersPretoria, South Africa
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What SilverBridge does
SilverBridge, founded in 1995 and headquartered in Pretoria, South Africa, provides technology solutions for the individual life insurance, long-term insurance, and pension fund administration industries. The company operates as part of the broader Alula Technologies group, with a London-based global headquarters supporting a footprint spanning 16 countries and serving more than 60 insurance clients. Its product portfolio is anchored by Exergy, a cloud-based policy administration system (PAS) that manages the full policy lifecycle, and is extended by Smart Underwriting (AI-assisted underwriting automation), Smart Claims (claims process automation), and Smart Consulting (advisory services for digital onboarding and product launch). The underlying platform combines AI-powered automation with cloud-native architecture, built on 30+ years of insurance domain data and 15M+ policies currently administered on the system.
The company generates revenue primarily through SaaS subscriptions for its Exergy PAS and adjacent modules, supplemented by consulting and implementation services delivered by domain expert consultants. Its go-to-market is a consultative enterprise sales motion targeting insurance carriers, insurers, and distribution channels, evidenced by 'Book a demo' and 'Let's talk' CTAs and dedicated phone contacts for UK and South African markets. Customer outcomes cited — 400% new business growth from digital onboarding adoption, 90% efficiency gains from staff redeployment, and 50% faster time-to-market for new products — frame the value proposition around modernisation, digitisation, and automation of core insurance operations. Leadership consists of Ben Burger (CEO and Managing Executive) and JC Oberholzer (CIO and Chief System Architect), with the company employing 101–250 staff.
SilverBridge firmographics
Firmographics- Name
- SilverBridge
- Legal name
- Alula Technologies
- Website
- https://silverbridge.co.za
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- SilverBridge provides cloud-based insurance technology — including policy administration, AI-powered underwriting, and claims management — to life insurance, long-term insurance, and pension fund administrators across 16 countries, anchored in South Africa.
- Ownership category
- akta.pro rank
SilverBridge industry classification
Industry- Product category
- Insurance Technology Software
- NAICS
- Computer Systems Design and Related Services (54151), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Services-Computer Programming Services (7371), Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Policy Administration, Underwriting & Rating Platforms (Core Insurance SaaS) (FSAGAGAB)
- akta.pro secondary industry
- Data, Analytics & AI for Insurance (Risk, Pricing, Personalization) (FSAGAGAE)
Keywords
Where SilverBridge is headquartered
LocationHeadquarters
- HQ city
- Pretoria
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
SilverBridge business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Cloud-based Insurance Software Subscriptions: SaaS-based policy administration system (Exergy) and suite of insurance solutions delivered as cloud-based subscriptions, likely with per-policy or tiered pricing based on volume and functionality.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
SilverBridge product offering
Product offeringCore offering
SilverBridge (operating as Alula Technologies) provides a cloud-based insurance technology platform that helps insurance businesses modernise administration, digitise customer and broker engagement, and automate underwriting and claims processes. Its core offering is the Exergy Policy Administration System (PAS), complemented by Smart Underwriting, Smart Claims, and Smart Consulting services. The platform is used by 60+ insurance clients across 16 countries, managing 15M+ policies.
Product overview
Alula Technologies (operating as SilverBridge) offers a cloud-based insurance technology platform with four integrated solutions. The core offering is Exergy, a policy administration system (PAS) that manages the full policy lifecycle. This is complemented by Smart Underwriting for AI-powered automated underwriting, Smart Claims for streamlined claims management, and Smart Consulting for expert advisory services. The platform enables insurers to modernise administration, digitise customer engagement, and automate key business processes.
Differentiator
Problem solved
Functional benefit
Brands
- Exergy: Policy Administration System (PAS) designed to improve efficiency and enable digital channels for insurance businesses.
- Smart Underwriting
- Smart Claims
- Smart Consulting
Products and services
- Exergy Policy Administration System (PAS)
- Smart Underwriting
- Smart Claims
- Smart Consulting
Quantifiable outcome
- 400% growth in new business when a client adopted digital onboarding for distribution channels
- +2 more outcomes
Companies that use SilverBridge
Customer profileSegments1 record
Ideal customer profiles1 record
SilverBridge technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature4 records
SilverBridge partnerships and signals
Strategic signalScale indicators6 records
Recent moves4 records
Expansion highlights4 records
SilverBridge competitors and assessment
Company assessmentDirect peers
- Guidewire Software: Guidewire is the leading cloud-based insurance core platform provider for P&C and increasingly life insurers, offering PolicyCenter, ClaimCenter, and BillingCenter — directly comparable to SilverBridge's Exergy PAS, Smart Underwriting, and Smart Claims suite for the carrier segment.
- Duck Creek Technologies: Duck Creek provides a cloud-native SaaS insurance core suite (Policy, Billing, Claims, Insights) to carriers globally, making it a head-to-head competitor with SilverBridge's Exergy-based platform for mid-market and large carrier accounts.
- Sapiens International: Sapiens offers a cloud-based insurance core platform (Policy, Billing, Claims) with strong life, annuities, and pension capabilities — closely aligned with SilverBridge's individual life and pension administration focus.
- Majesco: Majesco delivers cloud-based core insurance software (Policy, Billing, Claims) to P&C and life insurers, positioning itself as a modern PAS alternative for carriers pursuing digital transformation — the same buyer segment SilverBridge targets.
- EIS Group: EIS provides a core insurance platform (Policy, Billing, Claims, Digital) for life, health, P&C, and annuities, with explicit cloud-native, API-first architecture overlapping directly with SilverBridge's Exergy PAS + digital engagement positioning.
- Insurity: Insurity is a core insurance software and analytics provider for P&C and specialty carriers, offering policy administration, billing, and claims — comparable in target buyer and category to SilverBridge's carrier-focused PAS.
Emerging players
- TIA Technology: TIA Technology provides a configurable insurance platform for life, pension, and health insurers across European and emerging markets — a comparable product footprint to SilverBridge's long-term insurance specialization.
Broad incumbents
- Oracle Insurance (Oracle Financial Services): Oracle offers broad insurance policy administration, claims, and billing solutions as part of its wider financial services suite, competing for larger carrier accounts where SilverBridge may also bid.
- Salesforce Financial Services Cloud: Salesforce Financial Services Cloud provides CRM-led digital engagement, agent onboarding, and insurance workflows as a broader platform, overlapping with SilverBridge's distribution channel digital onboarding module from a different angle.
Regional players
- Atinax: Atinax is a South African-based insurance software provider specializing in life insurance administration, making it a regional comparable for SilverBridge's Pretoria-anchored long-term insurance business in the African market.
Market position
Strengths2 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
SilverBridge social profiles
Digital presenceSilverBridge financial estimates
Financial estimateRevenue estimate
Valuation estimate
SilverBridge leadership team
Management profileNumber of profiles
Profiles2 records
SilverBridge funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SilverBridge M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SilverBridge
What does SilverBridge do?
SilverBridge (operating as Alula Technologies) provides a cloud-based insurance technology platform that helps insurance businesses modernise administration, digitise customer and broker engagement, and automate underwriting and claims processes. Its core offering is the Exergy Policy Administration System (PAS), complemented by Smart Underwriting, Smart Claims, and Smart Consulting services. The platform is used by 60+ insurance clients across 16 countries, managing 15M+ policies.
Is SilverBridge a public or private company?
SilverBridge is a private company. It is classified as unknown and is currently operating.
When was SilverBridge founded?
SilverBridge was founded in 1995. It employs 101 to 250 people.
Where is SilverBridge based?
SilverBridge is headquartered in Pretoria, South Africa, in the Africa region.
How does SilverBridge make money?
One revenue line is on record: cloud-based Insurance Software Subscriptions.
Who are SilverBridge's main competitors?
Direct peers on record are Guidewire Software, Duck Creek Technologies, Sapiens International, Majesco, EIS Group and Insurity. TIA Technology is listed as an emerging player. Broad incumbents are Oracle Insurance (Oracle Financial Services) and Salesforce Financial Services Cloud. Atinax is listed as a regional player.
Does SilverBridge have an API?
No public API is recorded for SilverBridge.
What industry is SilverBridge in?
SilverBridge's product category is Insurance Technology Software. Its primary akta.pro industry code is FSAGAGAB, Policy Administration, Underwriting & Rating Platforms (Core Insurance SaaS), with a secondary code of FSAGAGAE, Data, Analytics & AI for Insurance (Risk, Pricing, Personalization). Its NAICS code is 54151 and its SIC code is 7371.