Social Intelligence
Social Intelligence, now part of Fama Technologies, provides AI-powered social media screening for enterprise employers, identifying workplace-relevant misconduct signals across pre-employment and ongoing employee monitoring in compliance with global standards.
- Company typePrivate
- Founded2010
- HeadquartersSanta Barbara, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Social Intelligence does
Social Intelligence was a social media screening provider founded in 2010 and headquartered in Santa Barbara, California, serving enterprise employers with pre-employment and ongoing employee behavioral risk assessment. The company built a compliance framework explicitly designed to meet EEOC, FCRA, GDPR, and PIPEDA standards, and used AI/ML-based content classification to analyze public online activity for workplace-relevant misconduct signals such as harassment, hate speech, and threats of violence. Following its 2023 acquisition by Fama Technologies, Social Intelligence's compliance IP was combined with Fama's AI screening technology to form a unified platform offering Fama Plus (pre-employment screening), Fama 360 (comprehensive screening), and Pulse (ongoing employee monitoring).
The combined entity operates as the largest online screening company in its category, with 3,600+ customers, 45M+ reports delivered, and a claimed 99.5% data accuracy. Its AI capabilities span natural language processing for multilingual content classification and behavior-first detection across 8 misconduct categories in 30+ languages. Distribution is anchored by native integrations with 18+ ATS/HRIS platforms including Workday, ADP, SAP SuccessFactors, Greenhouse, iCIMS, UKG, and SmartRecruiters, supplemented by white-label and referral partnerships with HireRight and First Advantage. The 2026 U.S. patent grant on foundational AI-powered screening technology (22 claims) provides defensible intellectual property covering the core technology pipeline.
Revenue mechanics are not publicly disclosed at the product pricing level; the business operates a per-screening recurring model with both direct enterprise sales and B2B2B channel volume through background screening providers. Customer concentration is spread across multiple verticals — finance, consulting, technology, retail, sports, and government programs — with named enterprise logos including Google, PayPal, McKinsey, Kroll, Lululemon, and the NBA.
Social Intelligence firmographics
Firmographics- Name
- Social Intelligence
- Legal name
- Social Intelligence
- Website
- https://socialintel.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Acquired
- Headcount range
- 51–100 employees
- Short description
- Social Intelligence, now part of Fama Technologies, provides AI-powered social media screening for enterprise employers, identifying workplace-relevant misconduct signals across pre-employment and ongoing employee monitoring in compliance with global standards.
- Ownership category
- akta.pro rank
Social Intelligence industry classification
Industry- Product category
- Employment Background Screening Software
- NAICS
- Investigation and Personal Background Check Services (561611)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Social Media & Online Reputation Screening (BPACALAL)
- akta.pro secondary industry
- Model Governance, Risk & Compliance (GRC) Platforms (HDAAAKAA)
Keywords
Where Social Intelligence is headquartered
LocationHeadquarters
- HQ city
- Santa Barbara
- HQ country
- United States
- HQ region
- North America
Markets served
Social Intelligence business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Social Intelligence product offering
Product offeringCore offering
Social Intelligence (operating as Fama Technologies) provides AI-powered social media screening solutions for employment, enabling organizations to identify workplace-relevant behavioral risks from public online activity before and during employment. The platform delivers pre-employment screening, ongoing employee behavioral risk monitoring, and continuous compliance with global standards including EEOC, FCRA, GDPR, and PIPEDA, serving enterprise employers, background screening providers, and HR technology partners.
Product overview
Social Intelligence, operating as Fama Technologies, offers a unified platform for AI-powered social media screening for employment. The product portfolio consists of Fama Plus (pre-employment screening), Fama 360 (comprehensive screening platform), and Pulse (ongoing employee monitoring). These products work together to provide pre-hire screening, continuous employee monitoring, and behavioral risk identification across the employment lifecycle, helping organizations identify workplace-relevant misconduct signals from public online activity.
Differentiator
Problem solved
Functional benefit
Products and services
- Fama Plus AI-powered social media screening solution for pre-employment screening that identifies workplace-relevant behavior before hiring. Targeted at enterprise employers and HR teams seeking to augment traditional background checks with online behavioral risk insights.
- Fama 360 Comprehensive social media screening platform providing a 360-degree view of candidate and employee behavioral risk across the employment lifecycle. Targeted at enterprise employers requiring holistic visibility into workforce behavioral risk.
- Pulse Ongoing employee screening solution providing continuous visibility into emerging behavioral risk throughout the employment lifecycle. Targeted at enterprise employers needing post-hire monitoring for workplace misconduct signals.
Companies that use Social Intelligence
Customer profileSegments1 record
Ideal customer profiles2 records
Social Intelligence technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
AI capability3 records
Feature1 record
Social Intelligence partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Fama TechnologiescoreFama Technologies acquired Social Intelligence in 2023 to combine its technological IP with Social Intelligence's compliance framework. The acquisition brought together Fama's AI-powered screening technology with Social Intelligence's regulatory compliance expertise for the online screening market.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Social Intelligence competitors and assessment
Company assessmentEmerging players
- GoodHire: Tech-enabled background screening provider serving SMB and mid-market employers; overlaps in pre-employment screening use cases though with lighter social media focus.
- Certn: Fast-growing modern background screening platform emphasizing API-first architecture and global coverage; overlapping target market of mid-market and enterprise employers expanding internationally.
Broad incumbents
- HireRight: Global background screening incumbent with deep enterprise customer base; integrates with Fama but also expanding into adjacent online/social screening offerings for HR buyers.
- Sterling (Sterling Talent Solutions): Large incumbent background screening provider serving enterprise and regulated industries; broader portfolio but overlapping social media screening capabilities for HR customers.
- First Advantage: Established background screening provider with global enterprise footprint; competes in employment screening and is listed as an ATS/HRIS integration partner alongside the subject company.
Direct peers
- Checkr: Leading modern background check platform for employers with growing online screening capabilities; competes head-to-head in pre-employment and continuous workforce screening for enterprise and gig-economy customers.
- Ferretly: AI-driven social media screening platform focused exclusively on online background checks for employers; the most direct niche competitor to Fama Plus and Fama 360.
- Fama Technologies: Acquirer of Social Intelligence and now the parent brand for the combined AI-powered social media screening business; directly comparable given full product/operational integration.
- Intelligo: AI-powered background intelligence and online reputation screening provider for employment and executive search; directly comparable offering in behavioral risk identification from public data.
Others
- TazWorks: Screening platform provider serving the background check industry with workflow and case management software; adjacent ecosystem participant enabling competing screening vendors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Social Intelligence social profiles
Digital presenceSocial Intelligence financial estimates
Financial estimateRevenue estimate
Valuation estimate
Social Intelligence leadership team
Management profileNumber of profiles
Profiles1 record
Social Intelligence funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Social Intelligence M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Social Intelligence
What does Social Intelligence do?
Social Intelligence (operating as Fama Technologies) provides AI-powered social media screening solutions for employment, enabling organizations to identify workplace-relevant behavioral risks from public online activity before and during employment. The platform delivers pre-employment screening, ongoing employee behavioral risk monitoring, and continuous compliance with global standards including EEOC, FCRA, GDPR, and PIPEDA, serving enterprise employers, background screening providers, and HR technology partners.
Is Social Intelligence a public or private company?
Social Intelligence is a private company. It is classified as corporate owned and is currently acquired.
When was Social Intelligence founded?
Social Intelligence was founded in 2010. It employs 51 to 100 people.
Where is Social Intelligence based?
Social Intelligence is headquartered in Santa Barbara, United States, in the North America region.
Who are Social Intelligence's main competitors?
Emerging players on record are GoodHire and Certn. Broad incumbents are HireRight, Sterling (Sterling Talent Solutions) and First Advantage. Direct peers are Checkr, Ferretly, Fama Technologies and Intelligo. TazWorks is listed as an others.
Does Social Intelligence have an API?
No public API is recorded for Social Intelligence.
What industry is Social Intelligence in?
Social Intelligence's product category is Employment Background Screening Software. Its primary akta.pro industry code is BPACALAL, Social Media & Online Reputation Screening, with a secondary code of HDAAAKAA, Model Governance, Risk & Compliance (GRC) Platforms. Its NAICS code is 561611 and its SIC code is 7361.