What TSG Consulting does

TSG Consulting, LLC is a privately held, boutique governmental affairs and public relations firm headquartered in Charleston, West Virginia. Founded in the early 2000s by Tom Susman under the predecessor name The Susman Group, the firm provides registered lobbying, legislative and bill monitoring, regulatory guidance, strategic planning, procurement assistance, grassroots advocacy, and public affairs representation at the West Virginia Capitol and on Capitol Hill, serving enterprise clients across healthcare, manufacturing, technology, hospitality and tourism, banking, insurance, and general business sectors. The firm operates with a bipartisan engagement model, working both sides of the political aisle.

The firm's service offering is organized around two core practice areas: Governmental Affairs (lobbying, regulatory services, strategic planning, bill monitoring, media relations, grassroots advocacy, procurement support) and Public Relations (strategic campaign planning, branding, crisis communications, reputation management, media relations, event planning, social media campaigns, photography, video production, website design, and graphic design). The team of approximately six — Tom Susman (President), Jim Wallace (Senior Counsel for Public Relations), Phil Shimer (Of Counsel), Joe Gollehon APR (Of Counsel), and Amber Perry (Public Policy Specialist) — combines decades of inside-government, inside-media, and political-campaign experience, including 150+ journalism awards held by Wallace and 35+ years of governmental experience held by Shimer.

TSG generates revenue through professional services engagements, typically structured as retainer-based or project-based consulting with multi-year contract cadences. The firm uses a quote-based pricing model with no publicly disclosed rates, and business development is driven by professional networks, industry referrals, and direct consultative outreach rather than paid marketing channels. The company has no subsidiaries, no disclosed funding, no parent company, and no technology platform; its assets are human capital, institutional relationships, and reputational standing, including recognition as the "Best Small Governmental Affairs Firm" in West Virginia by Southern Political Report in 2015 and multiple PRSA-WV Crystal Awards between 2009 and 2019.

Name

TSG Consulting

Legal name

TSG Consulting, LLC

Website

https://tsgsolution.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

TSG Consulting is a privately held boutique firm in Charleston, West Virginia providing governmental affairs (lobbying, legislative monitoring, regulatory guidance) and public relations services (crisis communications, branding, media relations) to enterprise clients across healthcare, manufacturing, banking, insurance, technology, and hospitality sectors.

Ownership category

akta.pro rank

Headquarters

HQ city

Charleston

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Governmental Affairs Consulting: TSG provides lobbying services, legislative monitoring, regulatory guidance, strategic planning, and procurement assistance to clients at the state and federal level. Revenue is generated through professional services engagements, typically retainer-based or project-based consulting arrangements with corporate clients, trade associations, and other organizations requiring government relations support.
2. Public Relations Services: The firm offers comprehensive communications services including strategic campaign planning, branding, crisis communications, media relations, event planning, social media development, photography, video production, website design, and graphic design. These services are billed as professional consulting engagements to government entities, corporations, and nonprofit organizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

TSG Consulting is a West Virginia–based governmental affairs and public relations firm that helps businesses, trade associations, and other organizations influence policy and shape public perception. Its Governmental Affairs practice offers lobbying, regulatory assistance, bill monitoring, and strategic planning, while its Public Relations practice delivers media relations, social media management, branding, crisis communications, website design, event planning, and graphic design. Services are bundled into bespoke engagements for clients in healthcare, manufacturing, technology, hospitality, banking, insurance, energy, and education.

Product overview

TSG Consulting is a professional services firm offering two primary service lines: Governmental Affairs and Public Relations. The firm operates as a unified consulting practice rather than a software platform. Governmental Affairs encompasses lobbying, regulatory assistance, strategic planning, bill monitoring, and grassroots advocacy services across federal, state, and local levels. Public Relations provides strategic communications including event planning, social media, branding, crisis communications, website design, video production, and graphic design services. The firm serves clients across multiple industry sectors including healthcare, manufacturing, technology, hospitality, banking, insurance, and general business.

Differentiator

Problem solved

Functional benefit

Products and services

• Governmental Affairs Services

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Forbes Tate Partners: Bipartisan government affairs and strategic communications firm combining lobbying, public affairs, and PR services — directly comparable in service mix to TSG's governmental affairs + public relations offerings.
• CGCN Group: Integrated government affairs and public affairs communications firm serving corporate, association, and nonprofit clients, mirroring TSG's combined lobbying + strategic communications model.
• Cornerstone Government Affairs: Bipartisan federal lobbying and government affairs firm; comparable to TSG's lobbying, bill monitoring, and regulatory advocacy practice, though at a larger scale.
• The Duberstein Group: High-profile Washington lobbying and strategic advisory firm focused on executive-branch and legislative access — directly comparable to TSG's registered lobbyist and Capitol Hill access capabilities.
• The Herald Group: Strategic communications and public affairs firm offering media relations, crisis comms, and government affairs — closely mirroring TSG's combined PR + public affairs service line.
• Subject Matter: Strategic communications and government affairs consultancy now part of FiscalNote; offers integrated public affairs and lobbying services comparable to TSG's full-service model.
• Public Strategies Washington: Public affairs, strategic communications, and issues management firm serving corporate and association clients — directly comparable to TSG's issue management and grassroots advocacy capabilities.

Broad incumbents

• Vorys, Sater, Seymour and Pease LLP: Ohio-based law firm with a significant West Virginia governmental affairs and regulatory practice; larger established competitor that offers overlapping lobbying and regulatory services in TSG's primary geography.
• Steptoe & Johnson PLLC: West Virginia-headquartered law firm with a governmental affairs practice group serving state and federal clients; broader incumbent offering overlapping regulatory and lobbying capabilities.

Regional players

• Bowles Rice LLP: West Virginia-based regional law firm with a public and governmental affairs practice serving clients across the state and Mid-Atlantic; comparable geographic footprint and complementary service offerings to TSG.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TSG-Consulting-2307423879539457

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TSG Consulting