The Herald Group
The Herald Group is a privately held, bipartisan public affairs firm founded in 2005 in Washington, D.C., executing integrated federal, state, and international advocacy campaigns for global corporations and industry associations in highly regulated industries.
- Company typePrivate
- Founded2005
- HeadquartersWashington, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Herald Group does
The Herald Group is a privately held, bipartisan public affairs and strategic communications firm founded in 2005 and headquartered in Washington, D.C. The firm develops, leads, and executes integrated federal, state, and international advocacy and public policy campaigns on behalf of global corporations, industry associations, and other organizations operating in highly regulated industries, including healthcare, financial services, manufacturing, energy, insurance, and technology.
The firm's service suite spans Comprehensive Digital Advocacy, Grassroots & Grasstops organizing, Message & Opinion Research, Public Affairs & Issues Management, Strategic Communications, Third Party & Advocacy Development, and Litigation Communications. Underlying capabilities include digital advocacy platforms, Connected TV (CTV) advertising technology with geofencing and behavioral targeting, programmatic media buying, social media amplification, and integrated analytics. The firm combines traditional public affairs counsel with a digital and creative team that serves more than 90% of its traditional clients with digital-augmented campaigns. In 2026 the firm created a dedicated Senior Director of Digital and AI Innovation and Analytics role, signaling operational investment in AI tools for legislation analysis, sentiment modeling, and rapid-response messaging.
Revenue is generated through professional services engagements — primarily project-based fees and retainer arrangements — sold via direct enterprise sales relationships with client decision-makers in regulated industries. The firm operates as a boutique, with a current roster of named clients that includes Eli Lilly, Tesla, NASDAQ, Intuit, Primerica, JAMA, AFPM, AEM, the Beer Institute, Brewers Association, ACLR, Triple-I, and BPI. The Herald Group is founder- and employee-operated with no disclosed parent company, private equity, or venture capital backing.
The Herald Group firmographics
Firmographics- Name
- The Herald Group
- Legal name
- The Herald Group
- Website
- https://theheraldgroup.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Herald Group is a privately held, bipartisan public affairs firm founded in 2005 in Washington, D.C., executing integrated federal, state, and international advocacy campaigns for global corporations and industry associations in highly regulated industries.
- Ownership category
- akta.pro rank
The Herald Group industry classification
Industry- Product category
- Public Affairs & Strategic Communications
- NAICS
- Public Relations Agencies (54182), Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Media Relations & Press Office Services (BPAFADAF)
- akta.pro secondary industries
- Media Relations & Press Office Services (MPAAADAI), Nonprofit & Cause Communications (BPAFADAK)
Keywords
Where The Herald Group is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Herald Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Public Affairs and Strategic Communications Services: Professional services revenue generated through consulting engagements for advocacy campaigns, policy initiatives, strategic communications, and integrated public affairs services. Services are billed through project-based work and retainer arrangements for ongoing client relationships with corporations, industry associations, and other organizations.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
The Herald Group product offering
Product offeringCore offering
The Herald Group is a full-service, bipartisan public affairs and strategic communications firm that develops, leads, executes, and wins federal, state, and international advocacy and public policy campaigns for global corporations, industry associations, and other leading organizations in highly regulated industries. Its integrated offering combines Comprehensive Digital Advocacy, Grassroots & Grasstops organizing, Message & Opinion Research, Public Affairs & Issues Management, Strategic Communications, Third Party & Advocacy Development, and Litigation Communications. Services are delivered through direct enterprise engagements and retainer-based relationships.
Product overview
The Herald Group is a full-service public affairs and strategic communications firm offering an integrated suite of advocacy services. The firm's core capabilities span Comprehensive Digital Advocacy, Grassroots & Grasstops organizing, Message & Opinion Research, Public Affairs & Issues Management, Strategic Communications, Third Party & Advocacy Development, and Litigation Communications. These service offerings work together as an integrated solution suite for clients in highly regulated industries seeking to influence federal, state, and international public policy campaigns.
Differentiator
Problem solved
Functional benefit
Products and services
- Comprehensive Digital Advocacy
- Grassroots & Grasstops
- Message & Opinion Research
- Public Affairs & Issues Management
- Strategic Communications
- Third Party & Advocacy Development
- Litigation Communications
Quantifiable outcome
- Over 20 industry awards won in the last decade
- +2 more outcomes
Companies that use The Herald Group
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles4 records
The Herald Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature3 records
The Herald Group partnerships and signals
Strategic signalScale indicators5 records
Recent moves7 records
Expansion highlights5 records
The Herald Group competitors and assessment
Company assessmentDirect peers
- FGS Global: FGS Global is a global strategic communications and public affairs firm formed by the merger of Finsbury, Glover Park Group, Hering Schuppke, and Sard Verbinnen & Co. It competes head-to-head with THG for C-suite public affairs mandates, including many of the same regulated-industry verticals, and shares THG's bipartisan positioning.
- DDC Public Affairs: DDC is a bipartisan public affairs firm offering advocacy campaigns, media relations, and digital strategy. THG's incoming Chief Creative Officer Brad Whitford previously led DDC's creative department, indicating direct talent and capability overlap.
- BGR Group: BGR Group is one of Washington, D.C.'s largest bipartisan government relations and public affairs firms. It serves many of the same Fortune 500 and trade association clients in healthcare, financial services, and energy and is a frequent co-bidder against THG.
- Forbes Tate Partners: Forbes Tate Partners is a bipartisan strategic communications and public affairs firm built around former senior political and corporate affairs leaders. Its integrated PA, communications, and digital services closely mirror THG's positioning and target regulated-industry clients.
- Beacon Strategic Communications: Beacon Strategic Communications is a Washington-based public affairs firm providing advocacy, media relations, and digital campaign services. It targets similar corporate and association clients in healthcare, financial services, and technology.
- Targeted Victory: Targeted Victory is a digital-first public affairs and advocacy firm specializing in data-driven campaigns, programmatic advertising, and audience targeting. THG's CTV and programmatic capabilities place the two firms in direct competition for digital-led advocacy mandates.
- Mercury Public Affairs: Mercury is a high-growth bipartisan public affairs and strategic communications firm with a strong digital advocacy practice (having absorbed FP1 Strategies). It targets similar regulated-industry and political advocacy clients and is one of THG's most direct scale competitors.
Broad incumbents
- APCO Worldwide: APCO Worldwide is a global public affairs and strategic communications consultancy with deep regulated-industry expertise. It offers overlapping services but at much larger scale and global footprint, making it a broad incumbent rather than a niche peer.
- Burson: Burson (formed by the merger of BCW and Cohn & Wolfe) is one of the world's largest communications agencies with a substantial public affairs practice. It serves the same enterprise clients as THG but from a global, multi-office platform.
- Edelman: Edelman is the world's largest public relations firm with a significant public affairs and policy practice. It serves many of the same Fortune 500 clients and offers overlapping capabilities including advocacy and strategic communications, but as part of a much broader portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Herald Group social profiles
Digital presenceThe Herald Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Herald Group leadership team
Management profileNumber of profiles
Profiles13 records
The Herald Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Herald Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Herald Group
What does The Herald Group do?
The Herald Group is a full-service, bipartisan public affairs and strategic communications firm that develops, leads, executes, and wins federal, state, and international advocacy and public policy campaigns for global corporations, industry associations, and other leading organizations in highly regulated industries. Its integrated offering combines Comprehensive Digital Advocacy, Grassroots & Grasstops organizing, Message & Opinion Research, Public Affairs & Issues Management, Strategic Communications, Third Party & Advocacy Development, and Litigation Communications. Services are delivered through direct enterprise engagements and retainer-based relationships.
Is The Herald Group a public or private company?
The Herald Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Herald Group founded?
The Herald Group was founded in 2005. It employs 11 to 50 people.
Where is The Herald Group based?
The Herald Group is headquartered in Washington, United States, in the North America region.
How does The Herald Group make money?
One revenue line is on record: public Affairs and Strategic Communications Services.
Who are The Herald Group's main competitors?
Direct peers on record are FGS Global, DDC Public Affairs, BGR Group, Forbes Tate Partners, Beacon Strategic Communications, Targeted Victory and Mercury Public Affairs. Broad incumbents are APCO Worldwide, Burson and Edelman.
Does The Herald Group have an API?
No public API is recorded for The Herald Group.
What industry is The Herald Group in?
The Herald Group's product category is Public Affairs & Strategic Communications. Its primary akta.pro industry code is BPAFADAF, Media Relations & Press Office Services, with a secondary code of MPAAADAI, Media Relations & Press Office Services. Its NAICS code is 54182 and its SIC code is 7311.