Herzberger Bäckerei

What Herzberger Bäckerei does

Herzberger Bäckerei is a German organic bakery founded in 1988 and headquartered in Fulda, operating as a subsidiary of tegut... gute Lebensmittel GmbH & Co. KG, which is itself part of the Swiss MIGROS Group. The company employs approximately 150 people and produces organic baked goods — primarily breads, rolls, baguettes, and toast — using a proprietary 3-stage organic rye sourdough process with long fermentation. Since 2013 the bakery has produced without any technical enzymes, and the operation carries a dense stack of organic and quality certifications including EU Bio, Naturland, Demeter, EMAS, and FSSC 22000. Managing Director Robert Schweininger leads the company.

The business model is wholesale B2B. Herzberger serves two principal channels: institutional food service (gastronomy, hospitals, schools, and kindergartens) and retail, split between conventional food retail (LEH) and organic specialty retail (Biofachhandel). Revenue mechanics are contract-based wholesale supply into these channels, with the parent-group relationship to tegut providing captive distribution. In March 2025 the company closed its own direct-to-consumer online shop and redirected customers to partner platform bioaufvorrat.de, a deliberate exit from DTC in favor of its B2B core.

As a privately held GmbH within the tegut/MIGROS group structure, Herzberger functions as a focused production unit rather than an independent growth-stage business. Strategic priorities — multi-certification compliance, craft-process integrity, and stable supply into institutional and organic-retail channels — are aligned with the parent group's organic and sustainability positioning rather than with aggressive standalone expansion.

Name

Herzberger Bäckerei

Legal name

Herzberger Bäckerei GmbH

Website

https://herzberger-baeckerei.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Herzberger Bäckerei is a German organic bakery (founded 1988, Fulda, ~150 employees) and subsidiary of tegut/MIGROS that produces certified-organic breads, rolls, baguettes, and toast via a proprietary long-fermentation sourdough process for B2B institutional food service and organic retail channels.

Ownership category

akta.pro rank

Product category

Organic Bakery / Bio-Backwaren

NAICS

Commercial Bakeries (311812), Bread and Bakery Product Manufacturing (31181), Bakeries and Tortilla Manufacturing (3118)

SIC

Bakery Products (2050), Food And Kindred Products (2000)

akta.pro primary industry

Bread & Rolls Manufacturing (AFAKAAAA)

akta.pro secondary industries

Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG), Bread & Rolls Wholesale (AFAIAFAA), Refrigerated & Frozen Doughs and Batters Manufacturing (AFAKACAM)

Keywords

• Organic bakery
• Bio baked goods
• Sourdough bread
• Bake-off wholesale
• Artisan bread

Headquarters

HQ city

Fulda

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. B2C Retail Sales: Direct sales of organic baked goods to end consumers through online shop (redirected to partner bioaufvorrat.de since March 2025) and potentially through physical retail locations.
2. B2B Wholesale: Bulk product range for bake-off stations, gastronomy, hotellerie, hospitals, Großküchen (large kitchens), Mensen (canteens), Schulen (schools), and Kindergärten (kindergartens). Also products for Lebensmitteleinzelhandel (food retail) and Biofachhandel (organic specialty retail). Product categories include TK-Brote (frozen breads), Brötchen (rolls), Baguettes, Aufbackware (bake-off products), TK-Aufbackware (frozen bake-off products for end consumers), Toastbrote (toast breads), and seasonal products.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Herzberger Bäckerei bakes and sells 100% organic breads, rolls, baguettes, toast, and frozen bake-off products using artisanal craftsmanship, its proprietary 3-stage organic rye sourdough, and long fermentation — with no technical enzymes or chemical additives. It serves both B2B bulk buyers (bake-off stations, gastronomy, hospitals, schools, large kitchens, retail) and B2C consumers via retail partners and the partner e-commerce platform bioaufvorrat.de.

Product overview

Herzberger Bäckerei is an organic bakery company founded in 1988, producing a diverse portfolio of bio-organic breads and baked goods through artisanal craftsmanship. Their product portfolio centers on their core organic breads and baked goods including Dinkelbaguette (spelt baguette), Dinkeltoast (spelt toast), and Rhönweck. For B2B customers, they offer an extensive range including TK-Brote (frozen breads), Brötchen (rolls), Baguettes, Aufbackware (bake-off products), TK-Aufbackware (frozen bake-off products for end consumers), Toastbrote (toast breads), and Saisonprodukte (seasonal products). All products are made without technical enzymes or chemical additives, using a proprietary 3-stage organic rye sourdough, natural ingredients, and long fermentation times. Their flours are sourced from Demeter and Naturland certified farms whenever possible. The company operates primarily in the German market, serving both B2B (gastronomy, hotels, hospitals, caterers, schools, kindergartens, retail) and B2C channels through retail partners and their former online shop (now redirected to bioaufvorrat.de).

Differentiator

Problem solved

Functional benefit

Products and services

• Naturland Dinkelbaguette (Organic Spelt Baguette)

Named customers6 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• bioaufvorrat.decoreChannel Partner/ Reseller/ Distributor · 4 March 2025Since March 4, 2025, Herzberger Bäckerei redirected their consumer online sales to partner bioaufvorrat.de. Customers are directed to bioaufvorrat.de/bio-produkte/marken/herzberger/ to purchase Herzberger products online. This is the primary consumer e-commerce channel after Herzberger discontinued their own online shop.
• Taquiri GmbH & Co. KGcoreTechnology or IntegrationTaquiri GmbH & Co. KG provides hosting and technical provision of Herzberger's website. They operate servers hosted in Germany and have a data processing agreement (Auftragsverarbeitung) according to Art. 28 GDPR with Herzberger. They use Matomo for web analytics with anonymized data stored on German servers.
• MIGROS-Gruppe (Migros-Genossenschafts-Bund)coreOthersHerzberger Bäckerei is part of the MIGROS-Gruppe. The Migros-Genossenschafts-Bund, based in Zurich, Switzerland, provides the recruiting system (Umantis by Haufe) to Herzberger and other MIGROS group companies. Herzberger's HR functions are supported by tegut... gute Lebensmittel GmbH & Co. KG.
• tegut… gute Lebensmittel GmbH & Co. KGcoreOtherstegut... gute Lebensmittel GmbH & Co. KG acts as the parent company providing HR services to Herzberger Bäckerei. They process job applications and function as a personnel service provider. Their data protection officer handles data protection queries for Herzberger. Contact: [email protected]

Scale indicators2 records

Recent moves6 records

Direct peers

• Hofpfisterei: Munich-based organic bakery founded in 1932, operating a chain of retail outlets and B2B distribution across southern Germany. Closely comparable to Herzberger as a long-established German Bio-Bäckerei with retail and institutional customers.

Broad incumbents

• Harry-Brot: One of Germany's largest commercial bakeries producing bread, rolls, and toast for retail and foodservice nationwide. Comparable to Herzberger in product category and B2B foodservice/retail channel, but at industrial scale and without Herzberger's pure-organic positioning.
• Mestemacher: Westphalian whole-grain bakery specializing in long-shelf-life whole-grain breads sold through German food retail. Comparable product category (bread) and German retail distribution, with overlap in health/wholegrain positioning though not exclusively organic.
• Kamps: Large German bakery chain (part of Lantmännen) operating retail stores and supplying foodservice with bread and baked goods. Comparable as a nationwide German bakery operator serving both retail and B2B foodservice channels.
• Lantmännen Schulstad: Scandinavian/German industrial bakery group producing fresh and frozen breads for retail and foodservice. Comparable in B2B and frozen/bake-off bakery segments that overlap with Herzberger's TK-Brote and Aufbackware lines.
• Aryzta: Global supplier of frozen bakery products to retail and foodservice channels. Comparable to Herzberger in the frozen and bake-off bakery segment serving European institutional and retail customers.
• Glockenbrot Bäckerei: Frankfurt-based commercial bakery producing bread, rolls, and toast for the German retail trade. Comparable in core product category (bread/rolls) and B2B food retail channel, but at conventional rather than organic positioning.

Emerging players

• Spielberger Mühle: Demeter- and Bioland-certified organic mill and bakery in Baden-Württemberg producing organic breads and baked goods for German retail. Comparable to Herzberger as a Demeter-certified organic baker focused on the German Biofachhandel and Lebensmitteleinzelhandel.

Regional players

• Bernbacher: South German (Bavaria) organic bakery and café chain with a regional footprint. Comparable in organic artisanal positioning and B2B/B2C distribution, but limited geographically to Bavaria where Herzberger does not directly operate.

Others

• tegut... gute Lebensmittel: Parent company of Herzberger and a German organic-focused food retailer operating its own store network. Relevant as the strategic parent/distribution channel through which Herzberger products reach German retail shelves and as a benchmark for organic retail positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/herzberger.baeckerei.fulda
• Instagraminstagram.com/herzberger_baeckerei_fulda

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Herzberger Bäckerei