Vnda
Vnda is a Brazilian omni-channel ecommerce SaaS platform, now operating as Plataforma de Ecommerce da Olist, serving SMBs, mid-market retailers, and emerging brands with customizable storefronts, native ERP/marketplace/logistics integrations, and tiered subscription pricing.
- Company typePrivate
- Founded2010
- HeadquartersPorto Alegre, Brazil
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
Vnda firmographics
Firmographics- Name
- Vnda
- Legal name
- Vnda
- Website
- https://vnda.com.br
- Company type
- Private
- Founded year
- 2010
- Operating status
- Acquired
- Headcount range
- 51–100 employees
- Short description
- Vnda is a Brazilian omni-channel ecommerce SaaS platform, now operating as Plataforma de Ecommerce da Olist, serving SMBs, mid-market retailers, and emerging brands with customizable storefronts, native ERP/marketplace/logistics integrations, and tiered subscription pricing.
- Ownership category
- akta.pro rank
Vnda industry classification
Industry- Product category
- E-commerce Platform
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Brand Direct-to-Consumer (DTC) Stores & Storefront Platforms (BPAMAGAC)
- akta.pro secondary industries
- E-commerce & Online Business (Marketplaces, DTC) (EDAMAHAH), E-commerce & Direct-to-Consumer (DTC) Brands (TLAIALAG)
Keywords
Where Vnda is headquartered
LocationHeadquarters
- HQ city
- Porto Alegre
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Vnda business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Others
Revenue model
- Subscription Plans: Monthly or annual subscription plans (Impulsione, Domine, Protagonize) with tiered features. Lower tiers target Simples Nacional businesses while higher tiers serve larger enterprises.
- Transaction Fees (Tarifa por venda): 0.95% fee on GMV (Gross Merchandise Value) for confirmed orders, excluding cancelled orders. Applied to orders shipped via Olist Envios logistics.
- Minimum Monthly Fee: R$350 monthly fee for merchants with GMV below R$10,000/month. Free monthly subscription for merchants exceeding R$10,000 GMV threshold.
- Freight Fees: R$0.35 per order fee for orders shipped via non-Olist logistics gateway.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Impulsione - For Simples Nacional businesses focused on growth |
| Subscription | Monthly | Domine - For operations requiring fiscal governance |
| Subscription | Multi-year contract | Protagonize - For large enterprises requiring advanced fiscal strategy |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Vnda product offering
Product offeringCore offering
Vnda is a SaaS-based e-commerce platform that enables Brazilian brands to build and operate customized online stores. Now operating as Plataforma de Ecommerce da Olist following its acquisition, it provides omnichannel storefront creation with native integration to Olist's ERP, PDV, marketplace hub, shipping, and digital payments products. The platform targets emerging brands, digitally native vertical brands (DNVBs), and traditional retailers migrating to digital commerce.
Product overview
Olist Ecommerce (formerly Vnda) operates as a unified platform-plus-modules architecture within the Olist ecosystem. The core offering is the Plataforma de Ecommerce da Olist, which provides customizable virtual store creation with built-in growth tools. This e-commerce platform integrates natively with Olist's other solutions: Sistema ERP for inventory and financial management, Hub de Integração for marketplace connections, Conta Digital for payments, Sistema PDV for physical store operations, and Envios for logistics. The portfolio is organized across three pricing tiers (Impulsione, Domine, Protagonize) designed to scale from small businesses to large enterprises. Native features include promotional tools (Carteira de Créditos, Indique e Ganhe, Cashback), conversion optimization (Orderbump e Upsell, Recuperação de Carrinho), and omnichannel capabilities connecting online, physical stores, and social media channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Plataforma de Ecommerce da Olist (formerly Vnda)
- Sistema ERP da Olist
- Hub de Integração da Olist
- Conta Digital da Olist
- Sistema PDV da Olist
- Envios da Olist
- Programa de Parcerias Olist
Quantifiable outcome
- Up to 80% cheaper freight through Olist Envios
- +4 more outcomes
Companies that use Vnda
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Vnda technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
Feature5 records
Vnda partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and flagship.
- StonecorePayment gateway integration partner. Stone provides payment processing infrastructure for ecommerce transactions on the platform.
- Mercado PagocorePayment gateway integration partner. Mercado Pago provides payment processing for online transactions.
- Pagar.mecorePayment gateway integration partner. Pagar.me provides payment processing infrastructure integrated with the platform.
- CorreioscoreShipping and logistics partner. Brazilian national postal service integrated for shipping solutions.
- IntelipostcoreShipping logistics integration. Provides freight quotation and logistics management integrated with the platform.
- Melhor EnviocoreShipping logistics integration. Provides freight quotation and shipping label services.
- ClearSalecoreFraud protection and payment security integration. Provides anti-fraud solutions for secure transactions.
- Olist ERP SystemflagshipNative integration with Olist ERP System for product catalog synchronization, inventory management, and unified operations across the ecosystem. Core differentiator of the platform.
- Olist EnviosflagshipNative shipping logistics integrated into ecosystem. Provides up to 80% freight savings with centralized shipping management.
- Olist Conta DigitalflagshipNative financial services integration including payment links, Pix, and boleto. Provides complete financial management within the ecosystem.
- Olist PDVflagshipPoint-of-sale system integration for physical stores. Provides omnichannel capability to sell online and in-store with integrated management.
- Mercado LivrecoreMajor marketplace integration through Olist Hub de Integração. Allows merchants to sell on Mercado Livre directly from their ecommerce platform.
- TikTok ShopcoreSocial commerce marketplace integration through Hub. Enables selling on TikTok Shop directly from the ecommerce platform.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Vnda competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks2 records
Key highlights6 records
Customer concentration
Vnda financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vnda leadership team
Management profileNumber of profiles
Vnda funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vnda M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vnda
What does Vnda do?
Vnda is a SaaS-based e-commerce platform that enables Brazilian brands to build and operate customized online stores. Now operating as Plataforma de Ecommerce da Olist following its acquisition, it provides omnichannel storefront creation with native integration to Olist's ERP, PDV, marketplace hub, shipping, and digital payments products. The platform targets emerging brands, digitally native vertical brands (DNVBs), and traditional retailers migrating to digital commerce.
Is Vnda a public or private company?
Vnda is a private company. It is classified as corporate owned and is currently acquired.
When was Vnda founded?
Vnda was founded in 2010. It employs 51 to 100 people.
Where is Vnda based?
Vnda is headquartered in Porto Alegre, Brazil, in the Latin America region.
How does Vnda make money?
Four revenue lines are on record. Subscription Plans are the primary driver. The others are transaction Fees (Tarifa por venda), minimum Monthly Fee and freight Fees.
Does Vnda have an API?
No public API is recorded for Vnda.
What industry is Vnda in?
Vnda's product category is E-commerce Platform. Its primary akta.pro industry code is BPAMAGAC, Brand Direct-to-Consumer (DTC) Stores & Storefront Platforms, with a secondary code of EDAMAHAH, E-commerce & Online Business (Marketplaces, DTC). Its NAICS code is 5182 and its SIC code is 7370.