Olist

What Olist does

Olist is a Brazilian SMB commerce-enablement ecosystem, headquartered in Curitiba and operating since 2015, that consolidates ERP, multi-marketplace integration, point-of-sale, digital banking, e-commerce storefronts, logistics and working-capital credit into a single integrated platform for small and medium-sized merchants. The core architecture centers on the Sistema ERP, surrounded by a Hub de Integração connecting to 40+ marketplaces (including Platinum-certified integration with Mercado Livre and official partnerships with TikTok Shop, Amazon, Shopee, Magalu, Via Varejo, MadeiraMadeira, Shein, Carrefour and Americanas), complemented by Sistema PDV for physical stores, Conta Digital for Pix/boleto/payments and bank reconciliation, E-commerce (powered by acquired Vnda), Envios (powered by acquired Pax Tecnologia) for freight aggregation, and Crédito (Flip by Olist) for receivables anticipation. The platform processed 170,000+ sales per hour at peak in November 2025 and generated 194+ million fiscal documents during 2025, reflecting an installed base of 63,000+ active merchants.

The business model is multi-stream: tiered SaaS subscriptions ranging from R$66/month (Avance) to R$948/month (Domine/Protagonize), a fixed R$5.00 per-item transaction fee, variable marketplace commissions on distributed sales, freight margin from Envios, and financial-services revenue from Flip's credit origination (over $182 million originated to date). Go-to-market combines self-serve product-led acquisition (30-day free trial, digital signup) for SMB/MEI segments with dedicated enterprise sales for larger accounts and a three-tier partner program (Indicante, Implementador, Tecnológico) extending reach to 60,000+ merchants via API. Following a $186 million Series E led by Wellington Management in December 2021 that valued the company at $1.5 billion (unicorn status), Olist has continued to expand via acquisition — Tiny and Vnda in October 2021, and Flip in August 2025 — while launching AI-powered autonomous agents (Lis) in June 2025 and an enterprise tier (Protagonize), positioning the platform upmarket and deeper into embedded financial services for Brazilian SMBs.

Name

Olist

Legal name

Olist Tiny Tecnologia LTDA

Website

https://olist.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Olist is a Brazilian SMB commerce-enablement ecosystem that integrates ERP, marketplace hub, POS, digital banking, logistics and credit into one platform serving 63,000+ merchants across 40+ marketplaces.

Ownership category

akta.pro rank

Product category

E-commerce Enablement Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)

akta.pro secondary industries

Distribution & Wholesale ERP (Inventory, Order, Warehouse) (HDAEAEAC), Retail ERP (Merchandising, POS Back Office) (HDAEAEAD)

Keywords

• E-commerce ERP software
• Marketplace integration platform
• Shipping logistics services
• SMB commerce enablement
• Digital business banking

Headquarters

HQ city

Curitiba

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Supply Chain

Revenue model

1. Subscription Plans: Monthly subscription fees for ERP plans ranging from R$66 to R$948/month depending on tier. Plans include Avance (R$66), Construa (R$177), Impulsione (R$390), and Domine (R$948) with varying features including ad limits, storage, AI credits, and support levels.
2. Per-Item Transaction Fee: Fixed fee of R$5.00 per unit of product sold within each order, charged upon sale completion.
3. Marketplace Commission: Variable commission calculated as a percentage on the price of each product, with pool pricing mechanisms (fixed and variable price pools) for marketplace distribution.
4. Freight/Shipping Services: Revenue from integrated logistics services through Envios platform, with negotiated carrier rates and cost-plus model passed to merchants.
5. Credit/Financial Services (Flip): Revenue from working capital loans and receivables anticipation services for merchants, integrated into the ecosystem with originated credit exceeding $182 million.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Olist provides an integrated e-commerce ecosystem for Brazilian SMBs, combining cloud ERP software, a marketplace integration hub (Hub de Integração), a digital business account (Conta Digital), point-of-sale (PDV), an online store builder (E-commerce), shipping/logistics services (Envios), credit/working capital (Crédito via Flip), and AI agents. The platform enables merchants to sell across multiple marketplaces, manage operations, finance inventory, and fulfill orders from a single stack.

Product overview

Olist is a comprehensive e-commerce ecosystem platform offering an integrated portfolio of solutions for Brazilian entrepreneurs. The platform operates as a modular architecture centered on the Sistema ERP as the core business management system, complemented by the Hub de Integração for multi-marketplace management (40+ channels including Mercado Livre, Amazon, Shopee, TikTok Shop), Conta Digital for financial services, Sistema PDV for physical stores, E-commerce for virtual stores, Envios for logistics, and Crédito (Flip by Olist) for business credit. The ecosystem also includes Agentes de IA for AI-powered automation. The ecosystem is built through strategic acquisitions including Tiny (ERP, 2021), Vnda (e-commerce, 2021), and Flip (fintech, 2025). The platform serves over 63,000 customers, processing 170,000+ sales per hour during peak times and generating over 194 million invoices in 2025.

Differentiator

Problem solved

Functional benefit

Brands

• Lis: AI intelligence assistant exclusive to Olist entrepreneurs
• Olist Store
• Olist ERP
• Olist Hub de Integração
• Olist PDV
• Olist Conta Digital
• Olist Envios
• Agentes de IA da Olist
• Flip by Olist
• Protagonize

Products and services

• Olist ERP
• Hub de Integração (Marketplace Integration)
• Conta Digital (Digital Business Account)
• Sistema PDV (Point of Sale)
• Olist E-commerce
• Olist Envios (Shipping & Logistics)
• Olist Crédito (Flip)
• Agentes de IA (AI Agents)

Quantifiable outcome

• Up to 80% savings on shipping costs with Envios platform
• +4 more outcomes

Named customers2 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability4 records

Feature8 records

Partnerships

13 partnerships are on record, tiered core and major.

• FlipcoreStrategic or Co-development Partner · 8 August 2025Acquired Brazilian fintech company Flip to expand platform with financial services for SMEs. Flip originated over $182 million in credit by providing merchants with immediate funding against future receivables. Integration enables receivables anticipation directly within Olist ecosystem.
• TinycoreStrategic or Co-development Partner · 29 October 2021Acquired Tiny, a leading ERP company in Brazil. Integration expanded Olist ecosystem with comprehensive business management capabilities and strengthened position in digital retail market.
• VndacoreStrategic or Co-development Partner · 29 October 2021Acquired Vnda, a leading e-commerce platform. Vnda powers the Olist Ecommerce product enabling exclusive virtual stores for brands within the ecosystem.
• Mercado LivrecoreStrategic or Co-development PartnerPlatinum partner status - highest certification level for tools integrated with Mercado Livre. Direct API connection with latest APIs, superior stability and performance, continuous support for integration evolution. Integration includes full fulfillment management.
• TikTok ShopcoreStrategic or Co-development PartnerOfficial TikTok Shop partner providing reliable integration for scaling operations. Features include official API connection, stability during viral trends and live streams, real-time inventory synchronization between TikTok Shop and other channels.
• Amazon BrasilmajorChannel Partner/ Reseller/ DistributorMarketplace integration partner enabling merchants to list and sell products on Amazon Brasil through the Olist hub.
• ShopeemajorChannel Partner/ Reseller/ DistributorMarketplace integration partner enabling merchants to list and sell products on Shopee through the Olist hub.
• Magalu (Magazine Luiza)majorChannel Partner/ Reseller/ DistributorMarketplace integration partner enabling merchants to list and sell products on Magalu through the Olist hub.
• Via Varejo (Casas Bahia, Ponto)majorChannel Partner/ Reseller/ DistributorMarketplace integration partner enabling merchants to list and sell products on Via Varejo channels through the Olist hub.
• MadeiraMadeiramajorChannel Partner/ Reseller/ DistributorMarketplace integration partner enabling merchants to list and sell products on MadeiraMadeira through the Olist hub.
• SheinmajorChannel Partner/ Reseller/ DistributorMarketplace integration partner enabling merchants to list and sell products on Shein through the Olist hub.
• CarrefourmajorChannel Partner/ Reseller/ DistributorMarketplace integration partner enabling merchants to list and sell products on Carrefour through the Olist hub.
• AmericanasmajorChannel Partner/ Reseller/ DistributorMarketplace integration partner enabling merchants to list and sell products on Americanas through the Olist hub.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Others

• Mercado Pago: Mercado Pago is Mercado Livre's fintech arm offering payments, POS, and credit to LATAM merchants. It overlaps with Olist's Conta Digital, multi-acquirer, and Crédito (Flip) modules, making it a strategic adjacent in the embedded commerce stack rather than a direct SMB-ERP competitor.
• Mercado Libre: Mercado Livre is both Olist's largest marketplace integration partner (Platinum status) and a potential competitive threat via its own seller-tooling investments (Mercado Shops, Mercado Pago). As the dominant LATAM marketplace, it sets the rails that Olist integrates with and could disintermediate parts of Olist's stack.

Broad incumbents

• Shopify: Shopify is a global SMB commerce platform with growing operations in Brazil. While it does not yet match Olist's marketplace-hub breadth in LatAm, it represents the global benchmark for SMB commerce enablement and a long-tail competitive threat if it deepens LATAM integrations.
• Totvs: Totvs is Brazil's largest enterprise software vendor (ERP, financial, HR, retail) with broad SMB coverage as well. It is a broader incumbent whose retail ERP and management suites overlap with Olist's ERP at the upper end of Olist's market (e.g., Domine enterprise tier).
• Linx (Stone Co.): Linx, now part of Stone, provides retail management systems, POS, and e-commerce solutions for Brazilian retailers. It overlaps with Olist's PDV and ERP offerings but is more entrenched with medium-sized brick-and-mortar retailers rather than marketplace-native SMBs.

Direct peers

• VTEX: VTEX is a LATAM-born commerce platform (now NYSE-listed) offering marketplace, OMS, and storefront tooling for retailers and brands. It directly overlaps with Olist's Hub de Integração + ERP ambition but is skewed toward mid-market and enterprise rather than SMBs; together they constitute the two flagship Brazilian/LATAM commerce-enablement stacks.
• Conta Azul: Conta Azul is a Brazilian cloud SaaS for SMB financial management (accounting, banking, invoicing) acquired by Omie. It competes directly with Olist's ERP + Conta Digital bundle for the same micro and small-business segment seeking integrated back-office software.
• Bling: Bling is a Brazilian ERP/management SaaS targeted at SMBs selling on marketplaces (Mercado Livre, Amazon, etc.), offering NFe issuance, multi-channel inventory, and financial management. It is the closest head-to-head competitor to Olist's ERP+Hub product for marketplace sellers in the MEI/SMB segment.
• Omie: Omie is a Brazilian cloud ERP + finance + payroll platform serving SMBs and "Simples Nacional" companies. It targets the same fiscal-compliance buyer as Olist's ERP and overlaps on Conta Azul–like financial services, making it a comparable SaaS ecosystem play in Brazil.

Emerging players

• WooCommerce: WooCommerce powers a large share of SMB storefronts in Brazil (often paired with Tiny-style ERPs before consolidation). It competes at the entry-level virtual-store frontier that Olist addresses via Vnda/E-commerce, especially for merchants who self-host.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/olistbr
• Facebookfacebook.com/olistbr

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries7 records

Funding overview

Funding rounds10 records

Investors22 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Olist