Sit 'n Sleep
Sit 'n Sleep is a family-owned mattress retailer founded in 1978, operating 37+ Southern California showrooms plus a Shopify e-commerce site, selling 20+ national mattress brands alongside its proprietary Hybrid Infinity line to regional consumers.
- Company typePrivate
- Founded1978
- HeadquartersGardena, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Sit 'n Sleep does
Sit 'n Sleep is a family-owned mattress and bedding retailer founded in 1978 and headquartered in Gardena, California. The company operates 37+ physical showrooms across five Southern California counties (Los Angeles, Orange, Riverside, San Bernardino, and Ventura) alongside a Shopify-based e-commerce storefront, making it the largest regional mattress retailer in the market. Its catalog spans more than 20 national brands — Tempur-Pedic, Purple, Beautyrest, Sealy, Stearns & Foster, Casper, Nectar, Avocado, Helix, and others — across innerspring, memory foam, hybrid, latex, and smart-bed categories at price points from under $349 (Nectar Classic) to over $9,000 (Tempur-ActiveBreeze Smart Bed).
The company complements third-party brands with its proprietary Hybrid Infinity line, which features cooling gel foam, pocketed coil support, and a coordinated ecosystem of branded adjustable bases, bedding accessories, and platform furniture. Differentiated in-store tooling includes the registered BedMatch® diagnostic system, deployed free at every location to help Sleep Consultants match customers to mattresses based on body type and sleep preferences, and a 120-night sleep trial that requires 30 nights of use before exchange eligibility. Next-day local delivery with white-glove setup is available across the service area.
Revenue is generated primarily through one-time mattress and accessory sales, supplemented by transaction fees from consumer financing partnerships (Synchrony Bank HOME Credit Card, Fortiva, American First Finance, Cross Check). The go-to-market combines physical showroom conversions with omnichannel digital marketing across Google, Meta, Bing, TikTok, and Klaviyo email. Customer segments span budget shoppers (under $999 online deals), core mid-market buyers ($999–$2,500), and premium/luxury consumers ($2,500–$10,000+), with additional focus on families purchasing children's mattresses. The company is privately held with Larry Miller as CEO, no disclosed parent company, and no institutional investment.
Sit 'n Sleep firmographics
Firmographics- Name
- Sit 'n Sleep
- Legal name
- Sit 'n Sleep, Inc.
- Website
- https://sitnsleep.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Sit 'n Sleep is a family-owned mattress retailer founded in 1978, operating 37+ Southern California showrooms plus a Shopify e-commerce site, selling 20+ national mattress brands alongside its proprietary Hybrid Infinity line to regional consumers.
- Ownership category
- akta.pro rank
Sit 'n Sleep industry classification
Industry- Product category
- Mattress Retail
- NAICS
- Mattress Manufacturing (337910)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)
- akta.pro primary industry
- Sleep Health & Comfort Services (In-Store Fitting, Delivery, Removal, Sanitization) (CRAIABAJ)
- akta.pro secondary industry
- Sleep Accessories Retail (Toppers, Pads, Wedges, Blankets, White Noise) (CRAIABAF)
Keywords
Where Sit 'n Sleep is headquartered
LocationHeadquarters
- HQ city
- Gardena
- HQ country
- United States
- HQ region
- North America
Offices38 records
Markets served
Sit 'n Sleep business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Mattress Retail Sales: Primary revenue stream from one-time sales of mattresses across multiple brands including Tempur-Pedic, Purple, Beautyrest, Sealy, Stearns & Foster, Casper, Nectar, and the proprietary Hybrid Infinity line. Products sold in various comfort levels (Extra-Firm, Firm, Medium, Plush) and types (Hybrid, Memory Foam, Innerspring, Latex).
- Bedding and Accessories: Secondary revenue from pillows, sheets, blankets, mattress protectors, and other bedding accessories. Also includes furniture items such as beds, frames, dressers, nightstands, and massage chairs.
- Financing Programs: Partnership with Synchrony Bank and Fortiva Financial providing consumer financing. Revenue generated through merchant fees from financing arrangements and potential interest income during promotional periods. Offers include 0% APR for 6 or 12 months on qualifying purchases, and 36-month equal payment plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | No Interest Promo - 6 Months |
| Transaction based/ take rate | Annual | No Interest Promo - 12 Months |
| Transaction based/ take rate | Multi-year contract | 36-Month Equal Payments |
| Unit Pricing | Pay-as-you-go | Budget Tier - Under $999 |
| Unit Pricing | Pay-as-you-go | Mid-Range - $999 to $2,500 |
| Unit Pricing | Pay-as-you-go | Premium - $2,500 to $5,000 |
| Unit Pricing | Pay-as-you-go | Luxury - Over $5,000 |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Sit 'n Sleep product offering
Product offeringCore offering
Sit 'n Sleep is a Southern California mattress and bedding retailer that sells mattresses, bedding, and bedroom furniture from over 20 national brands plus its proprietary Hybrid Infinity line through 37+ retail showrooms and an e-commerce website. It differentiates purchases with a free in-store BedMATCH diagnostic system, a 120-night sleep trial, next-day local delivery with white-glove setup, a Low Price Guarantee, and special financing through Synchrony Bank and alternative lenders.
Product overview
Sit 'n Sleep is a mattress retailer operating primarily as a brick-and-mortar chain with e-commerce capabilities. The company offers a diverse portfolio of products centered on mattresses from over 20 national brands (Tempur-Pedic, Purple, Beautyrest, Sealy, Stearns & Foster, Avocado, Casper, Nectar, DreamCloud, Kingsdown, King Koil, Serta, Helix, and others) complemented by its proprietary Hybrid Infinity brand of hybrid mattresses. Supporting products include pillows, bedding accessories (sheets, protectors, blankets), furniture (beds, frames, dressers, headboards), and adjustable bases. The company differentiates through proprietary BedMATCH diagnostic technology for mattress selection, a 120-night sleep trial, and next-day local delivery. Financing is facilitated through Synchrony HOME credit card, Fortiva Retail Credit, and American First Finance partnerships. All 37+ Southern California store locations feature the free BedMATCH system.
Differentiator
Problem solved
Functional benefit
Brands
- Hybrid Infinity: Sit 'n Sleep's proprietary hybrid mattress brand featuring cooling technology, gel foam, and pocketed springs. Includes models: Cool Essential, Cool Firm, Cool Standard, Cool Luxury, Cool Radiance, and Cool Icon.
Quantifiable outcome
- 37+ physical retail locations across Southern California
- +3 more outcomes
Companies that use Sit 'n Sleep
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Sit 'n Sleep technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature3 records
Sit 'n Sleep partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- GooglecoreDigital marketing and analytics partner. Google Analytics tracks website traffic, Google Ads runs paid search campaigns, and Google Display Network serves targeted advertisements.
- Meta (Facebook/Instagram)coreSocial media advertising partner for targeted ads on Facebook and Instagram platforms to reach Southern California consumers interested in mattresses and home furnishings.
- Microsoft/BingminorSearch advertising partner through Microsoft Advertising and Bing Ads network with UET tag tracking for conversion attribution.
- TikTokminorSocial media advertising partner for reaching younger demographics through short-form video content with conversion tracking cookies.
- KlaviyocoreEmail marketing platform for customer communications including promotional campaigns, abandoned cart emails, and newsletter distribution.
- PodiumcoreCustomer messaging and webchat platform enabling live chat functionality on the website and review management capabilities.
- ShopifycoreE-commerce platform hosting the Sit 'n Sleep website with integrated shopping cart, checkout, customer accounts, and order management.
- Tempur-PediccorePremium mattress brand partnership. Tempur-Pedic products are sold at Sit 'n Sleep stores with exclusive promotions including $300 gift with purchase on select models.
- PurplecoreInnovative mattress brand partnership featuring Purple's proprietary grid technology sold alongside other major brands at Sit 'n Sleep locations.
- BeautyrestcoreMajor mattress brand including Beautyrest Black premium line sold at Sit 'n Sleep with up to 50% discounts during promotional events.
- SealycoreEstablished mattress brand partnership with multiple lines including Sealy Hybrid, Golden Elegance, and Carano Bay sold at retail locations.
- Stearns & FostercoreLuxury mattress brand partnership offering premium Estate, Lux Estate, and Reserve lines with promotional savings up to $800.
- AvocadominorOrganic and eco-friendly mattress brand partnership featuring Avocado Green, Eco Kids, and Luxury Organic mattresses at Sit 'n Sleep.
- CasperminorPopular bed-in-a-box mattress brand sold at Sit 'n Sleep locations including Casper Dream Hybrid and Casper Cloud One.
- NectarminorMemory foam mattress brand with multiple lines including Classic, Hybrid Premier, and Foam Luxe sold at up to 50% off.
- HelixminorCustomizable mattress brand partnership offering multiple models including Midnight, Dusk, Dawn, Birch Natural, and Plus lines.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Sit 'n Sleep competitors and assessment
Company assessmentDirect peers
- Mattress Firm: National mattress specialty retailer operating a large showroom footprint across the U.S. Closest direct competitor in format, assortment (multi-brand Tempur-Pedic, Sealy, Beautyrest, Stearns & Foster), and BedMatch-style in-store diagnostics. Direct overlap in Southern California trade areas.
- Sleep Number: Vertically integrated mattress retailer with company-owned showrooms selling proprietary smart adjustable beds. Competes for premium mattress shoppers and shares the showroom-based diagnostic consultation model, though with a single-brand focus.
- Raymour & Flanigan: Large regional furniture and mattress retailer in the Northeast U.S. with comparable showroom-based, multi-brand mattress assortment and in-home delivery model. Useful comparable for showroom economics and private-label mattress strategy.
- American Freight: Discount furniture and mattress retailer with showrooms in many of the same U.S. metros as Mattress Firm and Sit 'n Sleep. Competes on value-priced mattress assortment and same-day pickup/ delivery service.
Regional players
- Living Spaces: Southern California-based furniture retailer with showrooms across CA, AZ, NV, and TX. Direct regional overlap with Sit 'n Sleep's core SoCal market and carries bedroom furniture and mattresses as part of a broader home assortment.
- RC Willey: Regional home furnishings retailer with strong presence in the Western U.S. (CA, UT, ID, NV, AZ). Sells mattresses alongside broader furniture assortment with delivery and in-store service model similar to Sit 'n Sleep.
Broad incumbents
- Ashley HomeStore: One of the largest U.S. furniture retailers, with extensive mattress assortment across its own-brand and licensed products. National scale, but showroom-anchored model with delivery services broadly comparable to Sit 'n Sleep.
Emerging players
- Casper Sleep: D2C-native bed-in-a-box brand that has expanded into physical Casper Sleep Shops. Direct product overlap (mattress and sleep accessories) and one of the brands Sit 'n Sleep stocks, representing both supplier and competitor relationship.
- Purple Innovation: D2C and selective retail mattress brand with proprietary grid technology. A key brand partner for Sit 'n Sleep that also competes through its own D2C site and showrooms, with growing omnichannel presence.
Others
- Big Lots: Discount closeout retailer carrying a value-tier mattress assortment. Indirect competitor for budget-conscious mattress shoppers in Southern California. Provides a useful reference point for the value-tier end of Sit 'n Sleep's product range.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Sit 'n Sleep social profiles
Digital presenceSit 'n Sleep financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sit 'n Sleep leadership team
Management profileNumber of profiles
Profiles1 record
Sit 'n Sleep funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sit 'n Sleep M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sit 'n Sleep
What does Sit 'n Sleep do?
Sit 'n Sleep is a Southern California mattress and bedding retailer that sells mattresses, bedding, and bedroom furniture from over 20 national brands plus its proprietary Hybrid Infinity line through 37+ retail showrooms and an e-commerce website. It differentiates purchases with a free in-store BedMATCH diagnostic system, a 120-night sleep trial, next-day local delivery with white-glove setup, a Low Price Guarantee, and special financing through Synchrony Bank and alternative lenders.
Is Sit 'n Sleep a public or private company?
Sit 'n Sleep is a private company. It is classified as family owned and is currently operating.
When was Sit 'n Sleep founded?
Sit 'n Sleep was founded in 1978. It employs 101 to 250 people.
Where is Sit 'n Sleep based?
Sit 'n Sleep is headquartered in Gardena, United States, in the North America region.
How does Sit 'n Sleep make money?
Three revenue lines are on record. Mattress Retail Sales are the primary driver. The others are bedding and Accessories and financing Programs.
Who are Sit 'n Sleep's main competitors?
Direct peers on record are Mattress Firm, Sleep Number, Raymour & Flanigan and American Freight. Regional players are Living Spaces and RC Willey. Ashley HomeStore is listed as a broad incumbent. Emerging players are Casper Sleep and Purple Innovation. Big Lots is listed as an others.
Does Sit 'n Sleep have an API?
No public API is recorded for Sit 'n Sleep.
What industry is Sit 'n Sleep in?
Sit 'n Sleep's product category is Mattress Retail. Its primary akta.pro industry code is CRAIABAJ, Sleep Health & Comfort Services (In-Store Fitting, Delivery, Removal, Sanitization), with a secondary code of CRAIABAF, Sleep Accessories Retail (Toppers, Pads, Wedges, Blankets, White Noise). Its NAICS code is 337910 and its SIC code is 5700.