What MZ Skin does

MZ Skin (legal entity MZ SKIN Limited) is a London-based direct-to-consumer skincare brand founded and formulated by Dr Maryam Zamani, an oculoplastic surgeon with over 20 years of clinical experience spanning the United States and the United Kingdom. The company develops, manufactures, and sells premium anti-aging skincare products under its proprietary Bio-Placenta peptide platform and its M5Rx technology framework, with a portfolio spanning serums, moisturisers, eye care, cleansers, ampoules, masks, SPFs, accessories, and the FDA-cleared LightMax SuperCharged LED 2.0 Mask device. All products are cruelty-free, vegan, sustainably made in the UK, and supported by 3-6 months of clinical testing per SKU, with self-reported user outcomes (97% hydration improvement, 84% smoother skin, 83% visible wrinkle reduction, ~40% dark spot reduction in one month for its vitamin C serum).

The business operates a DTC-first model through mzskin.com with global shipping to roughly 60 countries, supplemented by a stockist network and curated bundle pricing (approximately 20% savings versus individual SKUs). Pricing is positioned at the premium tier, with single products ranging from $15 to $390 and bundles up to $1,260; the LED mask anchors the top of the range at $950 and $1,260. Discount programs include 15% off first orders and 25% off for students and key workers. Marketing combines content (educational blog, ingredient glossary), social (Instagram, Facebook, TikTok, YouTube, X), email, earned media in Tatler/ELLE/Vogue/Bazaar, a loyalty programme (MZ Privé), and a referral scheme. The company's headcount is 11-50; the firm is privately held with no disclosed institutional funding or outside shareholders, and operates an adjacent medical aesthetics clinic, The Clinic by Dr Maryam Zamani in Chelsea.

Name

MZ Skin

Legal name

MZ SKIN Limited

Website

https://mzskin.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

MZ Skin is a London-based direct-to-consumer premium anti-aging skincare brand founded by oculoplastic surgeon Dr Maryam Zamani, selling clinically tested Bio-Placenta peptide formulations and an FDA-cleared LED mask to consumers globally through its e-commerce storefront and stockists.

Ownership category

akta.pro rank

Product category

Premium Anti-Aging Skincare

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Treatment Skincare (Serums, Actives, Acne & Anti-aging) (CRABAAAB)

akta.pro secondary industries

Dermocosmetics & Medical-Grade Skincare (CRABAAAF), Skincare Devices (Cleansing Brushes, Microcurrent, LED, Dermaplaning) (CRABAKAI)

Keywords

• Anti-aging skincare
• Clinical skincare products
• Facial treatment serums
• LED therapy devices
• Eye care creams

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Personnel, Operations, Technology or R&D

Revenue model

1. Direct Product Sales: MZ Skin generates revenue through direct-to-consumer sales of skincare products including serums, moisturizers, eye creams, masks, and devices. Products are sold at premium price points ($50-$1,260) with no subscription requirement. The brand offers bundle discounts and runs promotional offers including first-order discounts and student/key worker savings.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

MZ Skin manufactures and sells premium clinical skincare products and an FDA-cleared LED therapy device, formulated by oculoplastic surgeon Dr Maryam Zamani. The range spans serums, moisturisers, eye care, cleansers, ampoules, masks, SPFs, and the LightMax SuperCharged LED 2.0 Mask, sold globally through its own e-commerce site and select stockists.

Product overview

MZ SKIN is a high-performance skincare brand founded and formulated by Dr. Maryam Zamani, an oculoplastic surgeon with over 20 years of experience in facial aesthetics. The brand offers a comprehensive portfolio of skincare products built around its core 3-Step Ritual philosophy (Reveal, Enhance, Protect). Key product categories include: serums (Bio-Placenta Hyaluronic Acid Serum, Reviving Bio-Placenta & Stem Cell Serum, Brighten & Perfect Vitamin C Serum, Advanced Retinol Complex Serum), eye care (Intensive Bio-Placenta Eye Cream, Microtox Tightening Eye Serum, Depuff & Define), moisturisers (Restorative Bio-Placenta Cream, The Rich Moisturiser, The Light Moisturiser, Calming Moisturiser), cleansers, ampoules, masks, SPF products, and devices (LightMax SuperCharged LED 2.0 Mask). The brand also offers curated bundles and sets, and is associated with The Clinic by Dr Maryam Zamani for advanced aesthetic medicine services. All products are cruelty-free, vegan, sustainably made in the UK, and free from sulfates, silicones, phthalates, parabens, and microplastics. Key active ingredients include bio-placenta peptides, stem cells, retinol, vitamin C, hyaluronic acid, and collagen-boosting compounds. The Bio-Placenta Collection represents the brand's flagship technology.

Differentiator

Problem solved

Functional benefit

Products and services

• LightMax SuperCharged LED 2.0 Mask Medical-grade, FDA-cleared dual-action LED face mask that uses red and blue light wavelengths for at-home anti-ageing skin rejuvenation and acne treatment; 10-minute daily treatment sessions.
• Restorative Bio-Placenta Cream Intensive anti-ageing moisturiser that restores elasticity, firmness and plumpness using bio-placenta peptide technology; winner of the Tatler Award.
• Intensive Bio-Placenta Eye Cream Advanced eye cream powered by bio-placenta peptides for intensive eye rejuvenation, clinically proven to reduce fine lines, wrinkles and improve hydration around the eyes.
• Bio-Placenta Hyaluronic Acid Serum 4D hyaluronic acid serum to instantly hydrate and smooth skin, powered by bio-placenta peptides.
• Reviving Bio-Placenta & Stem Cell Serum Rejuvenating peptide serum combining bio-placenta and stem cells for targeted skin renewal.
• Brighten & Perfect 10% Vitamin C Corrective Serum
• Advanced Retinol Complex Serum
• Microtox Tightening Eye Serum
• Soothe & Smooth Hyaluronic Brightening Eye Complex
• Cleanse & Clarify Dual Action AHA Cleanser & Mask
• Calming Cream Cleanser
• Calming Moisturiser
• The Rich Moisturiser
• The Light Moisturiser
• Hydrate & Nourish Hyaluronic & Retinol Day Moisturiser SPF30
• Expert UV Protector SPF50
• Tint & Protect Skin Perfecting SPF30
• Glow Boost Ampoules
• Pigmentation Correcting Ampoules
• Brightening & Hydrating Eye Ampoules
• Hydra-Boost Ampoules
• Hydra-Bright Gold Eye Treatment Mask
• Radiance & Renewal Instant Clarity Refining Mask
• Hydra-Lift Gold Facial Treatment Mask
• Anti-Pollution Hydrating Face Mask
• Anti-Pollution Illuminating Eye Mask
• Vitamin-Infused Meso Face Mask
• Vitamin-Infused Meso Eye Mask
• Depuff & Define Contouring Eye Rescue
• Calming Rescue Serum
• Reviving Antioxidant Facial Oil
• Micro-Peeling Glow Essence
• Volumising Lip Perfector
• Bio-Placenta Peptide Reviving Hydrogel Face Mask
• Bio-Placenta Peptide Illuminating Hydrogel Eye Mask
• Bio-Placenta Collection
• Calming Collection
• The Clinic by Dr Maryam Zamani

Quantifiable outcome

• 97% of users agree the skin around the eyes feels more hydrated (after twice-daily application for one month)
• +3 more outcomes

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability2 records

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Drunk Elephant: Premium clean-clinical skincare brand built on active-ingredient formulations (vitamin C, retinol, peptides) and strong founder narrative, acquired by Shiseido. Comparable product mix (serums, moisturizers, eye care) and premium DTC-led distribution model.
• Dr. Dennis Gross Skincare: Dermatologist-founded premium skincare brand with hero positions in vitamin C, retinol, peels, and an at-home light-therapy device (DRx SpectraLite FaceWare Pro). Closely comparable to MZ Skin on doctor-founder credibility, active-ingredient formulas, and an LED device hero SKU.
• Augustinus Bader: Premium medical-grade skincare founded by a stem-cell scientist, built on proprietary cellular technology and positioned at luxury price points ($100-$500+). Direct overlap with MZ Skin in the clinically credible, doctor-founded, premium anti-aging niche.
• Tatcha: Premium skincare brand with a Japanese ritual-inspired product line, owned by Unilever. Comparable in premium positioning, hero-ingredient storytelling, and global DTC/retail distribution. Less direct on the medical/clinical angle, but a clear prestige-tier competitor.
• 111SKIN: Medical-grade luxury skincare founded by a Harley Street plastic surgeon, with hero products in the eye and rejuvenation categories. Directly comparable to MZ Skin on surgeon-founder credibility, clinical formulations, premium pricing, and global DTC distribution.
• Dr. Barbara Sturm: Premium skincare brand founded and formulated by a German aesthetic doctor, sold through DTC and high-end retail with celebrity-driven brand marketing. Closely comparable to MZ Skin in the doctor-founded, anti-aging, premium positioning and clinic-anchored credibility.

Emerging players

• Allies of Skin: Premium clinical skincare brand with a strong focus on actives-led serums and multi-corrective formulations, sold DTC and through select stockists. Comparable to MZ Skin on premium clinical positioning and active-ingredient lead, though smaller and without an LED device or founder-surgeon narrative.
• Dr. Loretta: Dermatologist-founded premium skincare brand focused on anti-aging and environmental protection, sold primarily DTC. Comparable on doctor-founder credibility, premium pricing, and active-ingredient anti-aging formulations, though smaller in scale and reach than MZ Skin.
• Tata Harper: Premium non-toxic skincare brand with farm-to-bottle positioning and a strong founder story, sold DTC and through prestige stockists. Comparable on premium price points, founder-led narrative, and editorial-friendly positioning, though differentiated by its natural/clean (non-clinical) angle.

Broad incumbents

• SkinCeuticals: L'Oréal-owned medical-grade skincare brand with strong authority in vitamin C, retinoids, and post-procedure care, sold via dermatologists, med-spas, and prestige retail. Comparable on clinical/medical positioning and active-ingredient philosophy, but with materially broader distribution and a much larger marketing budget.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mzskinofficial
• YouTubeyoutube.com/channel/UCARp_U1u7ybf7gbv6GZ7EMA
• Facebookfacebook.com/mzskin
• Instagraminstagram.com/mzskinofficial
• TikToktiktok.com/@mzskin?lang=en

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MZ Skin