SubSchool
SubSchool is an AI-powered online teaching platform that lets educators create and sell courses, generate and grade homework, and run integrated 1:1 tutoring, serving individual teachers, online schools, and businesses via a 20% marketplace commission and a $29/month school subscription.
- Company typePrivate
- Founded2022
- HeadquartersRuislip, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What SubSchool does
SubSchool is a UK-incorporated, privately-held online teaching platform that enables individual educators and online schools to create, market, and sell structured courses with integrated 1:1 tutoring. Founded in 2022 by Maksim Mamchur and operating with 1–10 employees from Ruislip, the company operates a two-sided marketplace where teachers publish courses and students purchase by single lesson, module, or full course, plus private school accounts that bypass the public marketplace. The platform's product surface spans a Teacher Dashboard (teacher.subschool.us) for course building and grading and a Student App (class.subschool.us) for purchasing, attending lessons, and booking tutoring.
The core technology combines AI-assisted course structuring (auto-generated lesson descriptions, module divisions, homework assignments, and lesson covers/subtitles), adaptive homework that adjusts difficulty to student performance, and AI grading of essays, video answers, and voice responses — with teacher review and override. Tutoring is integrated into the same threads as recordings and homework, and entry-to-exit exam deltas feed into an outcome-based course rating system. AI capabilities span text, video, audio, and structured-data modalities, but the company shows no evidence of proprietary model development and routes product discovery queries to third-party LLMs (ChatGPT, Claude, Perplexity, Gemini, Grok), suggesting an application-layer stack rather than in-house AI.
SubSchool makes money through two primary streams: a 20% marketplace commission on student payments (with teachers retaining 80% via PayPal) and a $29/month Private School subscription that includes hidden courses, unlimited teachers and students, and 500GB of recording storage. Customer segments include individual teachers, students, online schools using the multi-teacher management module, and businesses using the platform for employee onboarding and entry-level recruitment screening. Public disclosure is limited: no revenue, ARR, GMV, or institutional funding figures appear in the source material, and the company's October 2023 Product Hunt launch is its only documented strategic milestone.
SubSchool firmographics
Firmographics- Name
- SubSchool
- Legal name
- SubSchool LTD
- Website
- https://subschool.us
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SubSchool is an AI-powered online teaching platform that lets educators create and sell courses, generate and grade homework, and run integrated 1:1 tutoring, serving individual teachers, online schools, and businesses via a 20% marketplace commission and a $29/month school subscription.
- Ownership category
- akta.pro rank
SubSchool industry classification
Industry- Product category
- Online Learning Platform
- NAICS
- Exam Preparation and Tutoring (611691), All Other Schools and Instruction (61169)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Test Prep Tutoring Platforms (SAT/ACT/GRE/GMAT, etc.) (EDANAGAH)
Keywords
Where SubSchool is headquartered
LocationHeadquarters
- HQ city
- Ruislip
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
SubSchool business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Marketplace Commission: Teachers sell courses on the public marketplace. SubSchool charges 20% commission on student payments. Teachers receive 80% of course revenue via PayPal.
- Private School Subscription: Schools pay $29/month for private school accounts that include hidden courses, unlimited teachers and students, 500GB recording storage, and ability to add students bypassing marketplace commission.
- Lesson/Module Sales: Students can purchase courses by single lesson, module, or full course. Teachers can sell granularly to lower entry barrier and build trust.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Public School - Commission-based marketplace model |
| Subscription | Monthly | Private School - Subscription model |
| Subscription | Monthly | Business - Private training courses |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
SubSchool product offering
Product offeringCore offering
SubSchool is an all-in-one online teaching platform that lets educators create and sell courses, use AI to generate and grade homework (including essays and video/audio answers), and run live lessons and 1:1 tutoring sessions from a unified interface. The platform includes a public marketplace where teachers publish courses and students purchase by lesson, module, or full course, plus subscription-based private school accounts and business training/recruitment offerings.
Product overview
SubSchool is a unified AI-powered online teaching platform combining course creation, tutoring, and learning management. The core platform (subschool.us) integrates AI course generation and grading, a marketplace for selling courses by lesson or full program, built-in 1:1 tutoring with scheduling and recordings, and school management for multi-teacher organizations. Supporting interfaces include the Teacher Dashboard (teacher.subschool.us) for course building and grading, and the Student App (class.subschool.us) for learning and tutoring bookings. The platform targets educators, schools, and businesses with modules for school management and corporate training/recruitment.
Differentiator
Problem solved
Functional benefit
Products and services
- SubSchool Core Platform An all-in-one online teaching platform that enables educators to create and sell courses, generate and grade homework with AI, run live lessons and tutoring sessions, and manage student progress from a unified interface.
- SubSchool Course Marketplace A public marketplace where educators publish and sell courses; students can purchase full courses or individual lessons/modules to try before committing, with SubSchool charging a 20% commission on student payments.
- Teacher Dashboard Teacher-facing interface for creating courses, assigning homework, teaching live lessons, communicating with students, and grading work remotely.
- Student App Student-facing interface for purchasing courses, attending lessons, submitting homework, booking tutors, and tracking progress through entry-to-exit exam assessments.
- Private School Subscription $29/month private school account including hidden courses, unlimited teachers and students, 500GB recording storage, revenue sharing between school and teachers, and the ability to add students bypassing marketplace commission.
- Business Training & Recruitment Subscription B2B subscription for creating onboarding courses for entry-level roles and screening candidates with automated assessments including AI-graded essays and video interview answers, using entry/exit exams for candidate ranking.
- Built-in 1:1 Tutoring Integrated tutoring system with availability scheduling, booking approval, automatic session link generation, and recorded sessions stored alongside homework in unified threads.
Quantifiable outcome
- Teachers receive 80% of course revenue with SubSchool retaining 20% commission
- +2 more outcomes
Companies that use SubSchool
Customer profileSegments4 records
Ideal customer profiles4 records
SubSchool technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature5 records
SubSchool partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights5 records
SubSchool competitors and assessment
Company assessmentDirect peers
- Thinkific: Course creation platform for educators and small businesses to build, market, and sell online courses; overlaps SubSchool's course authoring and commerce layer.
- Teachable: Course creation and selling platform for individual creators and schools; comparable in enabling teachers to publish, price, and sell courses, though SubSchool layers in AI tutoring and grading.
- Skool: Community-plus-course platform where creators run paid classrooms; comparable in letting independent educators monetize structured learning content, with similar creator-economy GTM.
- Outschool: Online marketplace where independent educators sell small-group and 1:1 classes to students; very similar two-sided model, granular session-level purchasing, and similar teacher onboarding flow as SubSchool.
- Cambly: Marketplace for on-demand 1:1 language tutoring with platform session management; mirrors SubSchool's tutoring booking, session link, and recording features.
- Preply: Global tutoring marketplace connecting students with vetted tutors for 1:1 sessions with platform-mediated scheduling and payments—directly comparable on the tutoring workflow SubSchool offers.
- Wyzant: US-focused 1:1 tutoring marketplace with session booking, payments, and tutor profiles; matches SubSchool's tutoring session workflow and revenue-share model.
Broad incumbents
- Udemy: Massive global course marketplace serving both consumers and businesses via Udemy Business; comparable marketplace mechanics but at vastly larger scale and with self-paced rather than tutoring-centric model.
- Varsity Tutors: Large established online tutoring and test-prep provider owned by Nerdy; broader portfolio including 1:1 tutoring, group classes, and enterprise offerings—competitive overlap with SubSchool's tutoring and exam-prep use cases.
- Khan Academy (with Khanmigo): Established free education platform now embedding AI tutoring (Khanmigo) for personalized guidance; competes with SubSchool on AI-driven personalized learning, though free rather than paid and broad rather than marketplace.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
SubSchool social profiles
Digital presenceSubSchool financial estimates
Financial estimateRevenue estimate
Valuation estimate
SubSchool leadership team
Management profileNumber of profiles
Profiles1 record
SubSchool funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SubSchool M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SubSchool
What does SubSchool do?
SubSchool is an all-in-one online teaching platform that lets educators create and sell courses, use AI to generate and grade homework (including essays and video/audio answers), and run live lessons and 1:1 tutoring sessions from a unified interface. The platform includes a public marketplace where teachers publish courses and students purchase by lesson, module, or full course, plus subscription-based private school accounts and business training/recruitment offerings.
Is SubSchool a public or private company?
SubSchool is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SubSchool founded?
SubSchool was founded in 2022. It employs 1 to 10 people.
Where is SubSchool based?
SubSchool is headquartered in Ruislip, United Kingdom, in the Europe region.
How does SubSchool make money?
Three revenue lines are on record. Marketplace Commission is the primary driver. The others are private School Subscription and lesson/Module Sales.
Who are SubSchool's main competitors?
Direct peers on record are Thinkific, Teachable, Skool, Outschool, Cambly, Preply and Wyzant. Broad incumbents are Udemy, Varsity Tutors and Khan Academy (with Khanmigo).
Does SubSchool have an API?
No public API is recorded for SubSchool.
What industry is SubSchool in?
SubSchool's product category is Online Learning Platform. Its primary akta.pro industry code is EDANAGAH, Test Prep Tutoring Platforms (SAT/ACT/GRE/GMAT, etc.). Its NAICS code is 611691 and its SIC code is 8200.