What Southern Painting does

Southern Painting is a privately held residential painting contractor founded in 1989 and operating under a franchise/territory model across the Southern United States. The company delivers interior and exterior painting services to homeowners, supported by standardized Five-Step processes for exterior painting and cabinet refinishing, premium paint materials sourced from Sherwin-Williams, Benjamin Moore, and PPG Pittsburgh Paints, and a 3-Year Limited Labor Warranty. The service portfolio extends beyond core painting to cabinet painting and refinishing, drywall and trim repair, deck and fence staining, wrought iron fence painting, concrete and floor coatings, wallpaper and popcorn ceiling removal, custom finishes, color consultation, and HOA community work.

The company operates from 25+ franchise offices concentrated in Texas (20+ locations across Austin, Dallas-Fort Worth, Houston, San Antonio, and other metros), with additional presence in Florida (Sarasota/Bradenton) and Georgia (Gainesville). Each territory is staffed by local Territory Managers who perform on-site estimates and manage project delivery. Marketing is delivered through the company website with location-specific landing pages, YouTube service videos, an active customer referral program, online reviews, and a dedicated franchise opportunity funnel. The operating identity is anchored by the 'It's How We Roll' brand phrase and reported 100,000+ homes painted since founding.

Revenue is generated per project on a quote-based, one-time basis. Pricing varies by project scope, surface area, and material selection, with on-site written estimates provided before work begins. No subscription, recurring, or contracted revenue streams are disclosed. No public financial filings, funding events, M&A activity, or corporate-level leadership changes are present in the available data, leaving revenue scale, ownership structure beyond franchisees, and headcount undisclosed.

Name

Southern Painting

Legal name

Southern Painting

Website

https://southernpainting.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Southern Painting is a privately held residential painting contractor founded in 1989, operating 25+ franchise territories across Texas, Florida, and Georgia. It delivers interior and exterior painting, cabinet refinishing, and related services to homeowners using standardized Five-Step processes and premium paints.

Ownership category

akta.pro rank

Product category

Residential Painting Services

NAICS

Painting and Wall Covering Contractors (23832), Painting and Wall Covering Contractors (238320)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Exterior Painting (Siding, Trim, Doors) (HSAGADAB)

akta.pro secondary industries

Interior Painting (Walls, Ceilings, Trim) (HSAGADAA), Exterior Painting (Siding, Stucco, Masonry) (HSAPAHAB), Interior Painting (Walls, Ceilings, Trim) (HSAPAHAA), Deck & Fence Painting/Staining/Sealing (HSAGADAD), Staining & Clear Coating (Wood Trim, Doors, Decks) (HSAPAHAI)

Keywords

• Residential painting services
• Exterior house painting
• Interior house painting
• Cabinet refinishing
• Deck fence staining

Headquarters

HQ city

Fort Worth

HQ country

United States

HQ region

North America

Offices25 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Residential Painting Services: One-time project-based painting services for residential homeowners including interior painting, exterior painting, and related services. Revenue is generated per project based on scope, size, and materials required. The company provides detailed written estimates before commencing work.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Southern Painting provides residential interior and exterior house painting services across the Southern United States through a franchise/territory model with 20+ office locations in Texas, Florida, and Georgia. Core offerings include interior painting, exterior painting, cabinet refinishing, deck/fence staining, wrought iron fence painting, drywall and trim repair, concrete and floor coatings, and color consultation, delivered via on-site written estimates by Territory Managers using premium paints from Sherwin-Williams, Benjamin Moore, and PPG Pittsburgh Paints, with all workmanship backed by a 3-Year Limited Labor Warranty.

Product overview

Southern Painting is a residential painting company offering a comprehensive suite of services centered on interior and exterior house painting. Founded in 1989, the company has painted over 100,000 homes across the Southern United States. The core offering consists of Interior Painting and Exterior Painting services, supported by specialty offerings including Custom Painting & Finishes, Cabinet Painting & Refinishing, and Concrete & Floor Coatings. Add-on services include Drywall/Trim & Repair, Deck & Fence Staining, Wrought Iron Fence Painting, Wallpaper Removal, and Color Consultation. The company also provides a 3-Year Limited Labor Warranty and HOA Specialist services. All services utilize premium paints from Sherwin-Williams, Benjamin Moore, and PPG Pittsburgh Paints.

Differentiator

Problem solved

Functional benefit

Products and services

• Interior Painting Professional interior painting services for residential homeowners including walls, ceilings, trim, and detailed prep work with daily cleanups, furniture re-placement, and switch plate / outlet cover replacement.
• Exterior Painting Full exterior house painting using the proprietary Five-Step Exterior Process (power washing, scraping, minor repairs, priming, caulking) followed by application of premium paints from Sherwin-Williams, Benjamin Moore, or PPG Pittsburgh Paints.
• Custom Painting & Finishes Specialty painting finishes including texturing, stenciling, mural work, color-washed finishes, and paint matched to fabric or wallpaper appearance for residential homeowners seeking one-of-a-kind looks.
• Drywall, Trim & Repair Drywall hanging, installation, repairs for holes and water damage, trim work, door installation, and texture matching for residential projects that require more than just painting.
• Deck & Fence Staining Wood deck and fence restaining services including surface preparation, cleaning, and expert stain selection for optimal coverage and appearance.
• Wrought Iron Fence Painting Restoration and painting of wrought iron fences including rust treatment and surface preparation to protect against weathering.
• Concrete & Floor Coatings Concrete patio and floor coating services using epoxy coatings, silicone acrylic sealers, infused stains, and specialty masonry coatings with surface preparation including acid etching.
• Cabinet Painting & Refinishing Cabinet staining and painting using a proprietary five-step Stain-to-Paint process including sanding, priming with Sherwin-Williams ProBlock Oil-Based Primer, multiple paint layers with Pro-Classic Enamel, and professional finishing.
• Wallpaper Removal Professional wallpaper stripping with proper wall preparation to ensure smooth, paint-ready surfaces for residential customers.
• Color Consultation Complimentary third-party interior designer color consultation services with sample swatches to help homeowners select optimal paint colors for their spaces.
• HOA Specialists Specialized painting services for Homeowners Associations with expertise in community standards, compliance requirements, and coordinated multi-home projects.
• 3-Year Limited Labor Warranty Industry-leading labor warranty covering workmanship for three years on all completed painting projects, providing customer peace of mind.

Quantifiable outcome

• 3-Year Limited Labor Warranty on all painting work
• +1 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• Sherwin-WilliamscoreOthersPremier paint supplier providing high-quality paints and coatings including ProBlock Oil-Based Primer and Pro-Classic Enamel for cabinet painting. Southern Painting exclusively uses Sherwin-Williams products as one of their three approved paint suppliers.
• Benjamin MoorecoreOthersApproved paint supplier providing premium quality paints for interior and exterior residential painting projects. One of three preferred paint brands used by Southern Painting.
• PPG Pittsburgh PaintscoreOthersApproved paint supplier providing premium quality paints for interior and exterior residential painting projects. One of three preferred paint brands used by Southern Painting.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CertaPro Painters: North America's largest residential painting franchise with hundreds of territories across the US and Canada. Operates the same franchise-driven model with standardized processes, premium paint supplier relationships, and direct-to-homeowner field sales — the closest direct competitor to Southern Painting.
• Five Star Painting: Residential and light-commercial painting franchise operating across the US with a similar territory-manager-driven, on-site estimate model. Targets the same homeowner customer with interior/exterior painting and offers branded proprietary painting processes that parallel Southern Painting's Five-Step approach.
• 360° Painting: Residential painting franchise serving US and Canadian homeowners with interior, exterior, and cabinet refinishing services. Operates a territory-based franchise structure similar to Southern Painting, with comparable use of premium paints and on-site written estimates.

Emerging players

• That 1 Painter: Fast-growing residential painting franchise brand with multi-territory US presence and a strong digital marketing focus. Targets the same homeowner segment as Southern Painting but with a more digitally-led customer acquisition motion and younger brand.

Broad incumbents

• College HUNKS Hauling Junk & Moving: Large, established national home services franchise spanning junk removal, moving, and labor services. Comparable to Southern Painting as a franchise-driven, locally-operated home services operator with a similar multi-territory model and brand-led acquisition approach.
• Mr. Handyman: Established national home repair, maintenance, and handyman franchise with US and Canadian territories. Overlaps with Southern Painting on the add-on services (drywall repair, trim work, deck staining) and uses a similar on-site estimate and franchise territory-manager model.

Regional players

• Handyman Connection: Franchised handyman and home repair services company offering interior/exterior home improvements including painting, drywall, and carpentry. Targets the same homeowner customer for similar scope of work as Southern Painting's add-on services.

Others

• Angi (formerly Angie's List): Leading digital marketplace that aggregates local home service professionals including residential painters. Directly competes with Southern Painting for customer demand by intermediating homeowner-to-painter lead flow, making it an adjacent/disruptive peer rather than a direct service competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCvL7wKqZ5mCQG6xDqL7wKqZ
• Xx.com/southernpaintfw
• Facebookfacebook.com/southernpaintingfortworth
• LinkedInlinkedin.com/company/southern-painting

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southern Painting