What SERAPHIC Information Technology does

SERAPHIC Information Technology (Shanghai) Co., Ltd. (视若飞信息科技（上海）有限公司) is a China-based B2B middleware provider specializing in HTML5 browser and embedded software for connected TVs, set-top boxes, smart projectors, and in-vehicle infotainment (IVI) systems. Founded in 2016 and headquartered in Shanghai, the company operates three business segments: Hybrid TV Solutions (browser and middleware for HbbTV, Freeview Play, Ginga, ATSC 3.0), Connected TV (CTV) Advertising, and OTT Commercialization. Its core technology, the Sraf HTML5 Browser, is a platform-independent engine running on Google Blink core, pre-certified on major DTV/STB SoC reference platforms and officially certified by Netflix, YouTube, Amazon Prime Video, and Dolby. The company supports Android TV, AOSP, Linux, and RDK platforms and pre-integrates 4000+ global TV apps and 200+ VOD applications.

The company operates an OEM/embedded go-to-market model, pre-integrating its software into devices manufactured by TV brands (Hisense, TCL, Skyworth, Sharp, Changhong, Haier, Arcelik, Medion, Vestel), projector OEMs (XGIMI, Dangbei, CVTE, Expressluck), automotive manufacturers (Great Wall Motors, Li Auto, Hyundai, Nissan), and STB partners (SEI Robotics, ZTE). Solutions are also pre-integrated with major SoC vendors (MediaTek, Realtek, Amlogic, Broadcom, HiSilicon, Novatek) and the company maintains active membership in the HbbTV Association alongside Google, Samsung, and other major TV brands. SERAPHIC reports its technology reaches 200+ countries, with approximately 10 million TV sets annually relying on its middleware, and its in-vehicle browser deployed in tens of millions of devices globally.

SERAPHIC's revenue model is built on B2B software licensing and royalties, supplemented by CTV advertising and OTT marketplace commissions. Pricing is quote-based and not publicly disclosed, with multi-year OEM contracts. The company has received one disclosed funding round from Bingfu Capital in 2020 (tens of millions of yuan) and was recognized as a Shanghai Specialized, Characteristic, and Innovative Enterprise (上海市专精特新企业) in 2022. Leadership is anchored by CEO Ye Wang (MBA from EDHEC Business School, formerly at a Germany-based digital TV software company) and a senior team of VPs with backgrounds spanning DTV (VP Product Management Xinwen Xue), telecom R&D (VP Engineering Jacky Zhou), and TMT sales (VP Sales Seaman Xu).

Name

SERAPHIC Information Technology

Legal name

SERAPHIC Information Technology (Shanghai) Co., Ltd.

Website

https://seraphic-corp.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

SERAPHIC Information Technology is a B2B middleware provider offering the Sraf HTML5 browser and embedded software for connected TVs, set-top boxes, smart projectors, and in-vehicle infotainment systems. It serves global OEMs, SoC vendors, and automotive manufacturers across 200+ countries.

Ownership category

akta.pro rank

Product category

TV and Streaming Middleware Software

NAICS

Broadcasting and Content Providers (516), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Cable & Other Pay Television Services (4841)

akta.pro primary industry

Wholesale/White-Label Pay-TV Platform Operators (MPABAGAE)

akta.pro secondary industries

Versioning & Mastering (IMF, Mezzanine, Textless, Deliverables) (MPAHAFAF), VFX Review, QC & Delivery (Client Review, Conform, Final Outputs) (MPAHABAL)

Keywords

• Hybrid TV middleware
• OTT browser software
• Connected TV solutions
• In-vehicle infotainment browser
• Smart projection software

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Hybrid TV Solutions: Provides HbbTV, Freeview Play, Ginga, ATSC 3.0 browser and middleware solutions to TV/STB manufacturers and SoC vendors. Revenue generated through software licensing, pre-integration services, and certification support.
2. Connected TV (CTV) Advertising: Monetization platform for connected TV advertising, enabling targeted advertising on smart TVs.
3. OTT Commercialization: OTT content aggregation and monetization services including TV Portal pre-integration with 4000+ global apps and Sraf Open Browser.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

SERAPHIC develops and licenses the Sraf HTML5 Browser and related middleware solutions that are pre-integrated into Connected TVs, set-top boxes, smart projectors, and in-vehicle infotainment systems. The company provides Hybrid TV solutions supporting global standards (HbbTV, Freeview Play, Ginga, ATSC 3.0, Android TV) and OTT commercialization platforms for TV OEMs, SoC vendors, and automotive manufacturers.

Product overview

SERAPHIC Information Technology is a global leading provider of Hybrid TV solutions and OTT monetization platforms with three main business segments: Hybrid TV solutions (including Sraf HTML5 Browser supporting HbbTV, Freeview Play, Ginga Profile D, ATSC 3.0), CTV (Connected TV) ads, and OTT commercialization. The product portfolio includes four core solutions: Hybrid TV Solution (Sraf HTML5 Browser), Global OTT Solution (4000+ TV apps), Smart Projection Solution (Netflix-certified), and In-Vehicle Browser Solution. These solutions support Android, Linux, RDK platforms and are pre-integrated with major DTV/STB SoCs. The company also provides specialized browser editions (HbbTV Edition, Freeview Play Edition, OpApp Edition) and features like Sraf Live TV App, Open Browser, and Premium Web App Edition. SERAPHIC operates across Europe, Latin America, Africa, and APAC, covering 200+ countries.

Differentiator

Problem solved

Functional benefit

Brands

• Sraf: HTML5 browser technology brand used across SERAPHIC's product solutions including Sraf HTML5 Browser, Sraf Live TV App, Sraf Open Browser

Products and services

• Hybrid TV Solution (Sraf HTML5 Browser) Industry-leading one-stop Hybrid TV middleware solution supporting worldwide interactive TV standards including HbbTV, Freeview Play, Ginga Profile D, and ATSC 3.0 User Agent. Enables device manufacturers and operators to quickly launch compliant TV devices across Android, Linux, and RDK platforms with pre-integration with major DTV/STB SoC vendors.
• Global OTT Solution OTT commercialization platform providing TV/STB manufacturers with access to 4000+ global TV apps from third-party TV portal vendors, including Sraf Live TV App compliant with Google TV requirements. Includes pre-integrated support for Open Browser, Premium Web Apps, and YouTube TV certification.
• Smart Projection Solution Netflix-certified Web OS-based smart projection solution compatible with LCD/DLP projectors, officially authorized by Netflix, YouTube, Amazon Prime Video, and Dolby. Preloaded with 200+ local and global VOD applications and integrated with Sraf Open Browser for projector OEMs/ODMs.
• In-Vehicle Browser Solution (Sraf IVI Browser) Web browser solution for In-Vehicle Infotainment (IVI) systems providing secure web browsing and application support. Features cloud management console for regional URL configuration, security features (incognito browsing, blacklists/whitelists, GDPR compliance), 51+ language support, voice control, steering wheel control, and driving suppression. Deployed in tens of millions of devices across 200+ countries.

Quantifiable outcome

• Every year, around 10 million TV sets are delivered relying on SERAPHIC middleware
• +3 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

23 partnerships are on record, tiered core and flagship.

• ATVI (Addressable TV Initiative)coreTechnology or Integration · 18 March 2025ATVI is a joint venture between RTL Deutschland and ProSiebenSat.1, aiming to facilitate addressable TV based on open standards like HbbTV in Europe. SERAPHIC signed technical cooperation agreement to ensure TV sets using their middleware will be fully compatible with addressable advertising requirements. TP Vision (Philips) and Vestel represent about 30% of European TV sales.
• Great Wall Motors (长城汽车)flagshipStrategic or Co-development Partner · 1 September 2024Great Wall Motors adopted SERAPHIC In-Vehicle browser solution for next-generation intelligent connected cars. The browser supports HTML5, JavaScript, includes security features like sandbox mechanism, process isolation, and restricted permissions for user data security.
• Google Android TVcoreStrategic or Co-development Partner · 11 June 2024Since 2021, SERAPHIC has established close cooperation with Google to jointly promote Android TV ecosystem. SERAPHIC designed and developed Android TIAF (TV Interactive Application Framework) and CSAI solution for Google CBS. In 2024, Google expanded cooperation to develop CBS v4 for latest Android TV architecture. SERAPHIC is a Google Certified YouTube Partner.
• NetflixcoreStrategic or Co-development Partner · 8 March 2023Netflix officially certified and authorized SERAPHIC's smart projection solution. SERAPHIC's Web OS projection solution supports Netflix on LCD and DLP projectors, enabling domestic projector manufacturers to rapidly deploy to global markets.
• Amazon Prime VideocoreStrategic or Co-development PartnerAmazon Prime Video official authorization for SERAPHIC's smart projection solution, integrated with 200+ local and global VOD applications.
• DolbycoreStrategic or Co-development PartnerDolby official certification and authorization for SERAPHIC's smart projection solution, ensuring high-quality audiovisual experiences.
• XGIMI (极米)flagshipStrategic or Co-development PartnerXGIMI partnered with SERAPHIC to launch new overseas smart projector integrating SERAPHIC's projection solution and HTML5 browser technology for ultra-fast response and exceptional picture quality.
• Skyworth (创维)flagshipStrategic or Co-development PartnerSkyworth expanded partnership with SERAPHIC to launch Android HbbTV smart TVs in Europe using SERAPHIC's Sraf Android HbbTV solution based on latest HbbTV 2 technologies.
• WIZTIVIcoreStrategic or Co-development PartnerWIZTIVI and SERAPHIC co-developed HbbTV OpApps, matching WIZTIVI's TimelessUI Origin with SERAPHIC's OpApp deployment expertise for operator applications.
• SEI RoboticscoreTechnology or IntegrationSEI Robotics and SERAPHIC collaborated to roll out 4K Android TV Hybrid Set-top-box supporting HbbTV and Ginga on Amlogic S905Y4 chipset with 2GB LPDDR4+8GB eMMC.
• HbbTV AssociationcoreStrategic or Co-development PartnerSERAPHIC is an active member of HbbTV Association, contributing to specification development and deployment of HbbTV technologies across the globe. The Association has 70+ members including Google, Samsung, Hisense, Skyworth.
• Freeview Play (Digital UK)coreTechnology or IntegrationSERAPHIC cooperates closely with Digital UK to support latest Freeview Play specification, providing ready-for-certification Freeview Play solution for UK market.
• MediaTekcoreTechnology or IntegrationMediaTek is one of the major SoC partners for SERAPHIC's hybrid TV solutions, with pre-integration on reference platforms.
• RealtekcoreTechnology or IntegrationRealtek is a semiconductor partner for SERAPHIC's DTV/STB solutions with pre-certified platform integration.
• AmlogiccoreTechnology or IntegrationAmlogic is a key SoC partner, with SEI Robotics 4K Android TV Hybrid STB running on Amlogic S905Y4 chipset.
• HisenseflagshipChannel Partner/ Reseller/ DistributorHisense is a major TV manufacturing partner using SERAPHIC's hybrid TV and OTT solutions for global smart TV deployment.
• TCLflagshipChannel Partner/ Reseller/ DistributorTCL is a leading global TV brand partner deploying SERAPHIC's solutions, with 7.33 million TV shipments in Q3 2020.
• SkyworthflagshipChannel Partner/ Reseller/ DistributorSkyworth is a pioneer in big-screen AIoT and global TV brand using SERAPHIC's Android HbbTV solution for European market.
• HaiercoreChannel Partner/ Reseller/ DistributorHaier is an appliance manufacturer partner using SERAPHIC's solutions for connected TV products.
• SharpcoreChannel Partner/ Reseller/ DistributorSharp is a global TV brand partner in the SERAPHIC client ecosystem.
• Changhong (长虹)coreChannel Partner/ Reseller/ DistributorChanghong is a Chinese TV manufacturer partner using SERAPHIC's solutions.
• DangbeicoreChannel Partner/ Reseller/ DistributorDangbei is a projector OEM using SERAPHIC's solution to rapidly deploy smart projectors to global markets.
• CVTEcoreChannel Partner/ Reseller/ DistributorCVTE is a projector OEM/ODM using SERAPHIC's projection solution for global market deployment.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Zenterio: Swedish hybrid TV and middleware provider (now part of Irdeto/Kudelski) supplying operator-grade TV software platforms across Europe — directly comparable to SERAPHIC's HbbTV, OpApp and Freeview Play offerings for broadcasters and OEMs.
• SoftAtHome: French operator TV software platform company whose ConnectedTV, Browser and OTT solutions compete with SERAPHIC's Sraf HTML5 Browser and Global OTT Solution, particularly in European pay-TV deployments.
• Opera (Opera Devices / Opera TV): Opera's Devices SDK and TV browser business (subsequently transferred/sold) targeted the same connected TV, STB and embedded browser market as SERAPHIC, including HbbTV and OTT app store/portal capabilities that overlap with Sraf HTML5 Browser TV Portal Edition.
• NetRange: Smart TV portal and app store provider (which acquired Opera's TV store business) offering pre-integrated TV app ecosystems — directly comparable to SERAPHIC's TV Portal Edition with its 4,000+ pre-integrated apps.
• Icareus: Finnish OTT and hybrid TV solutions provider offering middleware, OTT apps and content monetization — overlaps with SERAPHIC's Global OTT Solution and CTV advertising/monetization platform.
• ACCESS CO., LTD. Japanese provider of NetFront Browser and middleware for Smart TVs, set-top boxes and automotive infotainment systems — competes head-to-head with SERAPHIC's Sraf HTML5 Browser across the same device categories and standards (HbbTV, Android TV, in-vehicle browser).

Broad incumbents

• Irdeto: Global media technology platform (now parent of Zenterio) providing TV middleware, OTT, security and content protection for pay-TV operators — overlaps with SERAPHIC's Hybrid TV, OTT commercialization and CTV monetization offerings.
• RDK (RDK Management): Open-source reference platform for set-top boxes and broadband devices adopted by major operators and OEMs. SERAPHIC explicitly supports RDK, but RDK also competes as a broader incumbent platform layer that could reduce reliance on third-party browser middleware.
• Nagra (Kudelski Group): Swiss content protection, OTT and TV platform provider serving broadcasters and operators worldwide — competes in the broader pay-TV platform and OTT commercialization space adjacent to SERAPHIC's HbbTV, OTT and CTV advertising business.
• Google Android TV: Google's broader smart TV operating system platform on which SERAPHIC builds its TIAF, CSAI and CBS integrations. While a partner, Google is also a potential platform-layer incumbent that could absorb hybrid TV functionality natively.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat7 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/seraphic-information-technology

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SERAPHIC Information Technology