Turn 14 Distribution

What Turn 14 Distribution does

Turn 14 Distribution is a privately-held wholesale distributor of aftermarket automotive and powersports parts, headquartered in Horsham, Pennsylvania. Founded in 2007 by Jon Pulli and Chris Candido, the company operates exclusively as a three-step distributor, selling only to authorized, vetted dealers and explicitly not competing with its retailer base. It serves more than 7,000 active dealer accounts with a line card spanning hundreds of brands and 11 owned/exclusively distributed brands acquired from Tucker Powersports in August 2023, covering sport compact, domestic performance, truck and off-road, Jeep, European performance, cruiser, motorcycle, ATV/UTV, dirt, street, and apparel segments.

The company is built on proprietary technology, including a custom inventory management platform, a precision electronic order picker guidance system, and an in-house dealer portal (Turn14.com) that supports order entry, real-time inventory visibility, drop shipping, and returns. This platform integrates directly with eight dealer management systems (Lightspeed, DX1, ZiiDMS, Commander, Ideal Computer Systems, Lizzy, PowerPro, and Blackpurl) to automate pricing, inventory updates, and invoice flow. Turn 14 operates 1.5 million sq ft of distribution space across four strategically located facilities in Pennsylvania, Texas, Nevada, and Indiana, achieving an order-to-ship window of approximately 10 minutes, same-day in-stock fulfillment, and 100% U.S. continental ground coverage within two days.

Revenue is generated primarily from wholesale margin between acquisition cost and dealer pricing, supplemented by shipping and logistics fees. Pricing is quote-based with volume and quarterly sales-volume discounts, and the company enforces a 100% wholesale channel. Beyond distribution, Turn 14 monetizes its dealer network through cooperative advertising, dedicated Sales Specialist support, marketing collateral, and a tiered sales motion that combines inside sales, field Sales/Market Specialists, and selective new-account onboarding. Operating sustainability investments include on-site solar at Horsham and Hatfield generating over 2.5 MW combined, carbon neutral certification since 2022, and a stated goal of 100% renewable energy by 2025.

Name

Turn 14 Distribution

Legal name

Turn 14 Distribution, Inc.

Website

https://turn14.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

Turn 14 Distribution is a privately-held wholesale distributor of aftermarket automotive and powersports parts, selling exclusively to 7,000+ authorized dealers via four strategically located distribution centers totaling 1.5M sq ft, with proprietary dealer portal technology and DMS integrations.

Ownership category

akta.pro rank

Product category

Aftermarket Parts Distribution

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK)

akta.pro secondary industry

Recreation Vehicles & Powersports Accessories Distribution (ATV/UTV, Moto, Snowmobile) (CRAOAJAJ)

Keywords

• Aftermarket parts distribution
• Wholesale automotive distribution
• Performance warehouse distributor
• Powersports parts distribution
• Dealer distribution services

Headquarters

HQ city

Horsham

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Wholesale Parts Distribution: Turn 14 Distribution generates revenue as a Performance Warehouse Distributor, purchasing aftermarket automotive and powersports parts from manufacturers and reselling exclusively to authorized dealers. Revenue is derived from the margin between wholesale acquisition cost and dealer selling price, with volume-based discounts and quarterly sales volume discount programs affecting pricing. The company is 100% wholesale and does not sell directly to consumers.
2. Freight and Logistics Services: The company offers flat rate shipping ($14.99 flat rate shipping mentioned), competitive global freight rates, and same-day in-stock order fulfillment. Revenue includes shipping and logistics-related fees alongside product margins.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Turn 14 Distribution is a wholesale performance warehouse distributor purchasing aftermarket automotive and powersports parts from manufacturers and reselling exclusively to authorized dealers. The company operates four regional distribution centers totaling 1.5 million sq ft and serves 7,000+ dealer accounts with same-day in-stock fulfillment, automated DMS integrations, cooperative advertising support, and dedicated Sales Specialists per market segment. It also manages an owned-brand portfolio of 11 powersports brands acquired from Tucker Powersports in 2023.

Product overview

Turn 14 Distribution is a Performance Warehouse Distributor serving both the automotive and powersports aftermarket industries. The company operates a dual-core business model: (1) a proprietary dealer portal platform for order management, inventory tracking, returns, and billing with DMS integrations; and (2) wholesale distribution of aftermarket parts across multiple categories. In automotive, they distribute parts through segments including Sport Compact, Domestic Performance, Truck & Offroad, Jeep, Truck Accessories, European Performance, and Cruiser, featuring owned brands like FASS Fuel Systems, Covercraft, DeatschWerks, Exedy, FORM Lighting, and TURN Offroad alongside 500+ third-party brands. In powersports, they acquired 11 brands from Tucker Powersports in 2023 and hold exclusive distribution rights for owned brands including Answer Racing, FirstGear, Speed and Strength, Kuryakyn, ProTaper, DragonFire Racing, BikeMaster, Biker's Choice, QuadBoss, and TwinPower for motorcycles, ATVs, and UTVs. The company operates 1.5 million sq ft of distribution space across four strategic locations serving 7,000+ active dealer accounts with 2-day delivery coverage.

Differentiator

Problem solved

Functional benefit

Brands

• Powersports Owned Brands: 11 brands acquired from Tucker Powersports including Answer Racing, FirstGear, Speed and Strength, BikeMaster, Biker's Choice, DragonFire Racing, Kuryakyn, ProTaper, QuadBoss, and TwinPower

Products and services

• Performance Parts Distribution Wholesale distribution service for aftermarket automotive performance parts across market segments including sport compact, domestic performance, truck and off-road, Jeep, truck accessories, European performance, and cruiser. Sourced from hundreds of brands and resold exclusively to authorized dealers through four distribution centers in Pennsylvania, Texas, Nevada, and Indiana.
• Powersports Parts Distribution Wholesale distribution service for aftermarket parts, accessories, and apparel serving powersports dealers across motorcycles, ATVs, UTVs, cruisers, dirt bikes, and street bikes. Includes exclusive distribution rights for top-tier powersports brands.
• Turn 14 Dealer Portal Proprietary B2B online platform for authorized dealers providing real-time inventory visibility, order entry, drop shipping capabilities, complex pricing, returns management, and billing. Includes DMS integrations with Lightspeed, DX1, ZiiDMS, Commander, Ideal Computer Systems, Lizzy, PowerPro, and Blackpurl for automated pricing, inventory updates, order transmission, and invoice retrieval.
• Powersports Owned Brands Portfolio (11 brands from Tucker Powersports) Exclusive distribution rights and ownership of 11 powersports brands acquired from Tucker Powersports in August 2023, serving as sole distributor for these brands across North America. Includes Answer Racing, FirstGear, Speed and Strength, BikeMaster, Biker's Choice, DragonFire Racing, Kuryakyn, ProTaper, QuadBoss, and TwinPower, spanning motorcycle/ATV/UTV parts, accessories, and apparel.
• FASS Fuel Systems Fuel system products for performance automotive applications, distributed through Turn 14's authorized dealer network.
• Covercraft Vehicle protection products including covers and cargo organization, distributed through Turn 14's authorized dealer network.
• DeatschWerks Performance fuel system components including fuel pumps, injectors, and fuel pressure regulators distributed through Turn 14's authorized dealer network.
• Exedy Drivetrain components including clutches and transmission parts, distributed through Turn 14's authorized dealer network.
• FORM Lighting Automotive LED lighting products distributed through Turn 14's authorized dealer network.
• TURN Offroad Off-road performance parts and accessories under Turn 14 Distribution's proprietary brand, distributed through the authorized dealer network.
• R1 Concepts Performance Braking Solutions High-performance brake components line added to Turn 14's B2B catalog in March 2026, providing dealers with rotors, pads, calipers, and complete brake kits for daily drivers, trucks, and high-performance street and track applications.

Quantifiable outcome

• 60% of U.S. population receives ground shipping within one day; 100% within two days
• +6 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• R1 ConceptsminorChannel Partner/ Reseller/ Distributor · 16 March 2026R1 Concepts, a provider of high-performance brake components including rotors, pads, calipers, and complete brake kits, was added to Turn 14 Distribution's catalog. Turn 14 customers can order R1 Concepts products through the B2B platform.
• GRIDLIFEcoreGTM or Marketing Partner · 1 January 2025GRIDLIFE, a motorsports festival series, partnered with Turn 14 Distribution to introduce the Turn 14 Partner Lounge at select events during the 2025 season. The lounge enhances fan and industry engagement with premium viewing, hospitality, and networking opportunities.
• Tucker PowersportscoreStrategic or Co-development Partner · 15 August 2023Turn 14 Distribution acquired Tucker Powersports in August 2023. The acquisition gave Turn 14 Distribution ownership of 11 brands and decades of experience from a seasoned team. Turn 14 Distribution serves as the sole distributor for these acquired brands in North America and plans to develop new products for launch in 2024.
• LightspeedcoreTechnology or IntegrationDMS integration providing automated pricing and inventory updates for powersports dealers using the Lightspeed platform.
• DX1coreTechnology or IntegrationDMS integration providing automated pricing and inventory updates for powersports dealers using the DX1 platform.
• ZiiDMScoreTechnology or IntegrationDMS integration providing automated pricing and inventory updates for powersports dealers using the ZiiDMS platform.
• Commander (Dealer Management System)coreTechnology or IntegrationDMS integration providing automated pricing and inventory updates for powersports dealers using Commander.
• Ideal Computer SystemscoreTechnology or IntegrationDMS integration providing automated pricing and inventory updates for powersports dealers using Ideal Computer Systems.
• Lizzy (Dealer Management System)coreTechnology or IntegrationDMS integration providing automated pricing and inventory updates for powersports dealers using Lizzy.
• PowerProcoreTechnology or IntegrationDMS integration providing automated pricing and inventory updates for powersports dealers using PowerPro.
• BlackpurlcoreTechnology or IntegrationDMS integration providing automated pricing and inventory updates for powersports dealers using Blackpurl.

Scale indicators11 records

Recent moves9 records

Expansion highlights6 records

Market position

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/T14Distribution
• YouTubeyoutube.com/user/Turn14Distribution
• Facebookfacebook.com/turn14distribution
• LinkedInlinkedin.com/company/turn-14-distribution-inc-
• Instagraminstagram.com/turn14
• TikToktiktok.com/@turn14distribution

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Turn 14 Distribution