DX1
DX1 provides an all-in-one cloud-based dealership management platform combining DMS, lead management, website, marketing, and integrated payments for independent SMB powersports, motorcycle, golf car, and LSV dealers across the United States.
- Company typePrivate
- Founded2013
- HeadquartersNorfolk, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What DX1 does
DX1, operated under the legal entity Recreational Dealer Solutions, LLC, is a cloud-based vertical SaaS provider of an integrated dealership management platform purpose-built for the powersports industry. Its core product unifies a Dealer Management System (covering lead management, major units, parts and accessories, service, accounting, inventory, and reporting), a website and marketing suite (with responsive design, SEO, SEM, eCommerce, and inventory distribution to Facebook, Craigslist, eBay, and YouTube), and integrated payments through the MIC BankCard EMV program into a single login, single database, and single dashboard. Technical architecture runs on Microsoft cloud security infrastructure with multi-site data replication (six copies across three U.S. sites) and standardized OEM data via PDS (Powersports Data Standards) certification, including Harley-Davidson Certified Provider status.
The company's primary customers are independent SMB powersports dealerships (motorcycle, ATV, UTV), with a growing secondary focus on golf car, LSV (Low Speed Vehicle), and PTV (Personal Transportation Vehicle) dealers, formalized through a March 2026 Platinum Partnership with the LSVDA. DX1 monetizes through monthly recurring SaaS subscriptions on bundled end-to-end contracts that combine the DMS, website, and marketing modules, supplemented by a $500 dealer-referral credit program that drives word-of-mouth acquisition in a fragmented market. The company distributes directly via phone sales, web demo requests, and industry event presence (AIMExpo, Club BRP, Polaris, BMW Motorrad dealer meetings), with no channel-partner or reseller model in evidence. The platform has been adopted by 1,000+ dealerships across all 50 U.S. states, and DX1 has earned the PowerSports Business Nifty 50 award in each of 2022, 2023, 2024, and 2025.
DX1 firmographics
Firmographics- Name
- DX1
- Legal name
- Recreational Dealer Solutions, LLC
- Website
- https://dx1app.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DX1 provides an all-in-one cloud-based dealership management platform combining DMS, lead management, website, marketing, and integrated payments for independent SMB powersports, motorcycle, golf car, and LSV dealers across the United States.
- Ownership category
- akta.pro rank
DX1 industry classification
Industry- Product category
- Powersports Dealership Management Software
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Vendor & Contract Management (Software/Cloud) (BPAEAOAD)
Keywords
Where DX1 is headquartered
LocationHeadquarters
- HQ city
- Norfolk
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
DX1 business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D
Revenue model
- SaaS Subscription - DMS: Cloud-based dealer management system subscription providing access to Lead Manager, Major Units, Parts & Accessories, Service, Accounting, Inventory Management, and Reporting modules under a single login and dashboard
- Website & Marketing Services: Additional subscription component for responsive dealer websites, SEO, SEM, digital marketing, and analytics reporting services
- Referral Credits: Existing customers earn $500 referral credits when referred dealerships sign end-to-end contracts, driving customer acquisition through word-of-mouth
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | All-in-One Platform (End-to-End Contract) |
Distribution channels4 records
Marketing channels9 records
DX1 product offering
Product offeringCore offering
DX1 provides an all-in-one cloud-based dealership management platform purpose-built for powersports, motorcycle, LSV/PTV, and golf car dealers. The platform combines a Dealer Management System (covering lead management, major units, parts and accessories, service, accounting, inventory management, and reporting) with integrated responsive website design, eCommerce, SEO/SEM/digital marketing, and EMV payment processing in a single database accessible through one login. Dealers receive real-time inventory synchronization across their website and marketing channels, certified OEM data integrations, and secure cloud hosting backed by Microsoft infrastructure.
Product overview
DX1 is a single unified all-in-one cloud-based dealership management platform specifically designed for powersports, motorcycle, LSV/PTV, and golf cart dealers. The platform integrates a Dealer Management System (DMS), Lead Manager, Website & Marketing tools, and integrated payments into one dashboard with a single database. Core components include: the DX1 Platform as the central hub, the DMS module covering lead management, major units, parts & accessories, service, accounting, inventory management, and reporting; the DX1 Website & Marketing suite providing responsive website design, inventory distribution, SEO, SEM, digital marketing, and analytics; and specialized features like DX1 Part Kits, Smart Receiving, Smart Notification Network, and Integrated Payments via MIC. Dealers access everything through one login, one dashboard, and a single database where customer and inventory data is stored, eliminating duplicate data entry across systems.
Differentiator
Problem solved
Functional benefit
Products and services
- DX1 Platform The all-in-one cloud-based dealership management platform combining DMS, Lead Manager, and Website and Marketing tools for powersports, motorcycle, LSV/PTV, and golf dealers. Sold primarily as an end-to-end contract bundling all modules together.
- DX1 DMS (Dealership Management System) Comprehensive dealership management system covering lead management, major units, parts and accessories, service, accounting, inventory management, and reporting. Integrates with QuickBooks and provides real-time data access with role-based report scheduling.
- DX1 Website and Marketing Responsive website design and online marketing tools including Facebook, Twitter, Craigslist, YouTube, eBay distribution, newsletter templates, OEM promotions, event management, SEO, SEM and remarketing, digital marketing, and analytics reporting.
- DX1 Integrated Payments (MIC) Integrated EMV chip card payment processing through the MIC BankCard Program, the only integrated EMV technology for powersports dealers, providing secure payment processing integrated directly into the DX1 platform.
Quantifiable outcome
- Saves 30-40 hours per week per dealership (All Out Cycles testimonial)
- +4 more outcomes
Companies that use DX1
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles2 records
DX1 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature11 records
DX1 partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Low Speed Vehicle Dealer Association (LSVDA)coreDX1 joined LSVDA as Platinum Partner with a partnership rooted in shared commitment to dealer performance, industry professionalism, and long-term health of the LSV, PTV, and golf car market. DX1 will actively support LSVDA's ongoing work and contribute to industry conversations around best practices, operational excellence, and responsible market development.
- Turn 14 DistributioncoreCompleted integration allowing all DX1 dealers to find Turn 14 products, view pricing, and complete the ordering process directly within DX1. Dealers can now efficiently find products, view their price, and complete ordering in a more efficient manner.
- RpmOnecoreF&I integration enabling dealers to send buyer and sales unit information directly from DX1 DMS to RpmOne, eliminating duplicate data entry. Once data is received by RpmOne, dealers can streamline financing and insurance processes.
- MIC (Motorcycle Industry Council) BankCard ProgramcoreOnly integrated EMV chip card terminals for powersports through MIC's BankCard Program. Verifone's first EMV hardware/software credit card integration customized for powersports dealers. Provides secure payment processing integrated into DX1.
- Motorcycle Industry Council (MIC)coreStrategic partnership with MIC's BankCard Program to increase engagement and involvement within the powersports industry. DX1 supports MIC initiatives and helps dealers affect change in their local communities.
- MicrosoftcoreDX1 platform uses Microsoft security system designed and maintained by Microsoft, which runs some of the world's largest online services. Microsoft's renowned security system features centers of excellence that fight digital crime, respond to security incidents, and combat threatening software.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
DX1 competitors and assessment
Company assessmentDirect peers
- DealerCenter: DealerCenter provides an all-in-one CRM, DMS, and desking platform tailored to independent and small auto dealers, sharing DX1's "all-in-one cloud platform" value proposition. It is a relevant horizontal peer targeting smaller dealers with similar bundled workflow tools rather than competing specifically in powersports.
- DealerSocket: DealerSocket (now part of Solera) provides dealer CRM, desking, and DMS for auto dealerships and is co-listed with DX1 in the FeaturedCustomers Winter 2025 report. It is a direct horizontal competitor pursuing the same integrated software-for-dealers value proposition that DX1 pioneered for powersports.
- vAuto: vAuto (Cox Automotive) provides inventory management and pricing software for auto dealers and is co-listed with DX1 in the FeaturedCustomers dealer management report. Its inventory module functionality overlaps directly with DX1's Major Units and real-time inventory distribution features for the dealer back office.
- DealerSpike: DealerSpike is a website and digital marketing provider explicitly named as a competitor by DX1 in its own "Website Provider?" sales questionnaire. It powersports website builder/marketing platform most directly competes with DX1's Website & Marketing module in the same dealer prospect set.
- ARI Network Services: ARI Network Services historically provided dealer management, websites and digital marketing specifically for powersports, marine, and RV dealers—the same verticals DX1 serves. It is named by DX1 as a competitor option in its pricing questionnaire, making it one of the most direct vertical comparables.
- Tekion: Tekion is a cloud-native automotive retail platform named alongside DX1 in the FeaturedCustomers dealer management software report. It targets franchised and independent auto dealers with an integrated DMS+CRM+platform play that mirrors DX1's all-in-one architecture for a broader audience that may include powersports.
- Lightspeed Automotive: Lightspeed (formerly Dealertrack DMS North) provides cloud-based dealer management software primarily for auto dealerships. It is the closest broad-line DMS competitor that DX1 dealers might also evaluate, particularly for dealers that handle powersports alongside other vehicle categories.
Others
- Dominion Enterprises: Dominion Enterprises is described as DX1's affiliate parent under Recreational Dealer Solutions, LLC. It is an ecosystem participant/infrastructure provider rather than a direct competitor; understanding the corporate parent is relevant for comparable context around DX1's operating structure and sister brands Traffic Log Pro and ZiiDMS.
Broad incumbents
- Dealertrack (Cox Automotive): Dealertrack, part of Cox Automotive, is a broad dealer software and F&I platform and the integration partner behind DX1's relationship with RpmOne. It is a large incumbent rather than direct powersports specialist but represents the broader ecosystem DX1 sits within for F&I, financing, and dealer technology services.
- CDK Global: CDK Global is the largest incumbent DMS provider for franchised auto dealerships and is named alongside DX1 in the FeaturedCustomers report. It is a broad incumbent with overlapping capabilities but does not specialize in powersports, making it the closest established incumbent DX1 would compete against in cross-vertical dealer consolidation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
DX1 compliance and trust
Trust signalCompliance2 records
DX1 financial estimates
Financial estimateRevenue estimate
Valuation estimate
DX1 leadership team
Management profileNumber of profiles
Profiles5 records
DX1 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DX1 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DX1
What does DX1 do?
DX1 provides an all-in-one cloud-based dealership management platform purpose-built for powersports, motorcycle, LSV/PTV, and golf car dealers. The platform combines a Dealer Management System (covering lead management, major units, parts and accessories, service, accounting, inventory management, and reporting) with integrated responsive website design, eCommerce, SEO/SEM/digital marketing, and EMV payment processing in a single database accessible through one login. Dealers receive real-time inventory synchronization across their website and marketing channels, certified OEM data integrations, and secure cloud hosting backed by Microsoft infrastructure.
Is DX1 a public or private company?
DX1 is a private company. It is classified as unknown and is currently operating.
When was DX1 founded?
DX1 was founded in 2013. It employs 11 to 50 people.
Where is DX1 based?
DX1 is headquartered in Norfolk, United States, in the North America region.
How does DX1 make money?
Three revenue lines are on record. SaaS Subscription - DMS are the primary driver. The others are website & Marketing Services and referral Credits.
Who are DX1's main competitors?
Direct peers on record are DealerCenter, DealerSocket, vAuto, DealerSpike, ARI Network Services, Tekion and Lightspeed Automotive. Dominion Enterprises is listed as an others. Broad incumbents are Dealertrack (Cox Automotive) and CDK Global.
Does DX1 have an API?
Yes. DX1 offers secure APIs for service partners to integrate their systems with DX1. Partners can retrieve complete customer data, service invoices, major unit inventory, and sales information. The API provides unique access keys and dedicated endpoints for real-time data retrieval. The DX1 platform enables dealers to integrate third-party systems to create unified and efficient experiences, reducing data entry errors.
What industry is DX1 in?
DX1's product category is Powersports Dealership Management Software. Its primary akta.pro industry code is BPAEAOAD, Vendor & Contract Management (Software/Cloud). Its NAICS code is 541511 and its SIC code is 7370.