Blackpurl
Blackpurl is a cloud-native dealer management platform built on Salesforce that unifies sales, parts, service, and accounting for trailer, powersports, RV, golf car, and equipment dealerships across North America, Australia, and New Zealand.
- Company typePrivate
- Founded-
- HeadquartersVancouver, Canada
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Blackpurl does
Blackpurl operates a cloud-native dealership management platform called Blackpurl 2, targeting non-automotive powersports, trailer, RV, golf car, and outdoor power equipment dealerships that have historically been underserved by traditional on-premise DMS products. The platform unifies Sales, Parts, Service, Accounting, and Reporting into role-based Workspaces with real-time data flow across departments, and is built on the Salesforce Platform with 256-bit encryption, daily geo-redundant backups, and silent updates shipped every two to three weeks. Blackpurl 2 integrates natively with QuickBooks Online (where Blackpurl is the only QuickBooks reseller partner in the dealership software industry) and Xero for accounting, Fiserv/Clover for embedded payments, Shopify for parts ecommerce, and more than 40 manufacturer and distributor price-file feeds (BRP, Honda, Load Trail, Turn 14, etc.), positioning the product as a system of record rather than a point solution.
The company monetizes through per-user SaaS subscriptions with a minimum of three users, bundling all Workspaces and QuickBooks Online tiers into a flat-rate package with no per-module fees, plus optional bundled QuickBooks Payroll at partner-discounted rates. Implementation, including 30-day guided activation, data migration, sandbox training, and Blackpurl Academy video training, is bundled into the subscription rather than charged separately. Blackpurl reaches customers through a sales-led motion combining inside sales (dedicated North America and AUS/NZ phone lines), a demo-driven conversion path, NATDA Trailer Tech Expo participation, and SEO-optimized comparison content targeting buyers evaluating alternatives like Lightspeed, EverLogic, and TrailerOps.
Blackpurl is privately held, headquartered in Vancouver with regional offices in Austin, Texas, and Sydney, Australia, and reports 51-100 employees. Leadership comprises Mike Wyrzykowski as Founder and CEO and Keith O'Brien as CPO and COO. The company has not disclosed funding rounds, parent-company ownership, or ARR, and serves hundreds of dealerships ranging from single-store family shops to multi-location enterprise groups across three continents.
Blackpurl firmographics
Firmographics- Name
- Blackpurl
- Legal name
- Blackpurl Inc.
- Website
- https://blackpurl.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Blackpurl is a cloud-native dealer management platform built on Salesforce that unifies sales, parts, service, and accounting for trailer, powersports, RV, golf car, and equipment dealerships across North America, Australia, and New Zealand.
- Ownership category
- akta.pro rank
Blackpurl industry classification
Industry- Product category
- Dealership Management Software
- NAICS
- Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430)
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- Endpoint & Mobile Asset Management (UEM/MDM Asset Controls) (BPAEAOAI)
Keywords
Where Blackpurl is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
Blackpurl business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription (User Licenses): Subscription-based pricing model with packages starting at 3 users. Customers pay recurring subscription fees for access to the Blackpurl 2 platform, including all workspaces (Sales, Parts, Service, Accounting, Admin).
- QuickBooks Online Bundle: Blackpurl is the only QuickBooks reseller partner in the dealership software industry. They offer bundled QuickBooks Online packages (Essentials, Plus, Advanced) and QuickBooks Payroll at discounted rates through unified billing.
- Professional Services (Activation): Included activation services covering data migration, system configuration, training, and guided go-live support. Implementation support is bundled into the subscription model rather than charged separately.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Entry-level package starting at 3 users |
| Subscription | Monthly | QuickBooks Online bundled packages |
| Subscription | Annual | Annual subscription option |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Blackpurl product offering
Product offeringCore offering
Blackpurl sells Blackpurl 2, a cloud-native dealer management system (DMS) built on the Salesforce Platform that unifies Sales, Parts, Service, Accounting, and Admin/Reporting workspaces for trailer, powersports, RV, golf car, and outdoor power equipment dealerships. The platform delivers role-specific dashboards, real-time inventory and accounting sync, automated vendor price file ingestion, and pre-built integrations with QuickBooks Online, Xero, Fiserv payments, Dealer Spike websites, Shopify ecommerce, Kenect texting, and major manufacturer OEM systems.
Product overview
Blackpurl offers Blackpurl 2, a next-generation cloud-native dealer management platform (DMS) built as a unified system with role-based Workspaces for different departments. The core platform comprises the Sales Workspace, Service Workspace, Parts Workspace, Accounting Workspace, and Admin/Reporting Workspace—all connected to deliver real-time data across departments. Industry-specific solutions are available for trailer, powersports, equipment, golf car, and RV dealerships. The platform integrates natively with QuickBooks Online, Xero, Fiserv payments, Dealer Spike and other website providers, Shopify ecommerce, Kenect texting, DP360 CRM, and numerous manufacturer price file systems (Arctic Cat, BRP, Honda, Load Trail, Triumph, and others). Blackpurl 2 is built on the Salesforce Platform with automatic updates deployed every few weeks. A new dealership launch package includes 30-day guided activation with Blackpurl Academy video training.
Differentiator
Problem solved
Functional benefit
Products and services
- Blackpurl 2 Next-generation cloud-native dealer management platform unifying Sales, Parts, Service, and Accounting in live, role-based Workspaces. Built on the Salesforce Platform with real-time data sync, automatic website feeds, and two-way accounting integration. Targeted at trailer, powersports, RV, golf car, and equipment dealerships ranging from single-store shops to multi-location groups.
- Trailer Dealership Management Industry-tailored DMS configuration for trailer dealers connecting into Trailer Industry vendor price file support, updating photo-rich inventory directly to industry website providers, and tracking axle-level or custom upgrade costs. Includes the Trailer Industry Council dealer/manufacturer advisory program.
- Powersports Dealership Management Industry-tailored DMS configuration for powersports dealers offering live OEM availability, automatic vendor price file updates, flat-rate labor support, and parts fiche picklist imports from PartSmart, HLSM, and Snap-On EPC.
- Equipment Dealership Management Industry-tailored DMS configuration for outdoor power equipment (OPE) dealers handling dozens of brands and price files, seasonal swings, serial-numbered unit service history, and website inventory feeds.
- Golf Car Dealership Management Industry-tailored DMS configuration for golf car dealers managing fleet rotations, custom lifts, battery swaps, and E-Z-GO and Club Car price file integration, with photo-ready website listings.
- RV Dealership Management Industry-tailored DMS configuration for RV dealers importing vendor price files such as NTP-Stag and Meyer, pushing listings to website providers like InteractRV, and running sales, parts, and service from a unified workspace.
- New Dealership Launch Package Guided onboarding service for new dealership startups including 30-day activation, data migration, team training, and real-time profit metrics. Minimum 3 users, cloud-native setup ready for first unit sale.
- Blackpurl Academy Online video training platform with bite-size role-based courses for self-paced learning and a searchable Knowledge Base available 24/7 for refreshers and new hires.
Quantifiable outcome
- Average 15 points parts margin improvement within 60 days
- +5 more outcomes
Companies that use Blackpurl
Customer profileNamed customers17 records
Segments7 records
Ideal customer profiles7 records
Blackpurl technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration42 records
Feature8 records
Blackpurl partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and major.
- LeadVenturecoreLeadVenture (parent of Dealer Spike) launched preferred partnership with Blackpurl, integrating Dealer Spike sites with Blackpurl's DMS for real-time inventory updates, no double entry, and streamlined dealer operations.
- Turn 14 DistributionmajorPowersports parts distribution integration. Dealers access custom pricing and auto-updated inventory across all four T14 distribution centers inside Blackpurl. Streamlined order import for T14's aftermarket and performance products lineup.
- QuickBooks OnlinecoreBest-in-class two-way integration with automatic sync of deals, purchase orders, and payments. Blackpurl is the only QuickBooks reseller partner in the dealership software industry, offering bundled QuickBooks Online packages with unified billing and SmartReverse for mistake correction.
- XerocoreBest-in-class Xero integration for accounting, enabling dealers to use Xero for books while Blackpurl handles dealership operations with real-time transaction sync.
- Dealer SpikecorePremier website and marketing partner. Integration pushes unit inventory with photos, specs, and pricing to Dealer Spike sites automatically with daily sync. Dealer Spike trusted by 8,000+ dealers and 200+ OEM partners.
- FiservcoreIntegrated payments through Fiserv with Clover terminal devices. Seamless checkout within Blackpurl 2—payment amount passed to terminal without re-keying, result posts automatically. Advantages include reduced fees, easy reconciliation, payment security, next-day funding, real-time reporting, and 24/7 support.
- ShopifycoreParts and accessories catalogues shared online with orders dropping straight into Blackpurl. Shopify store quantities update instantly from Blackpurl inventory; online orders appear in Blackpurl within 15 minutes.
- KenectmajorCustomer engagement and texting integration. Seamless business texting experience integrated into Blackpurl for appointment reminders, customer updates, and communication.
- DP360 CRMmajorCRM integration that synchronizes leads and deals between DP360's CRM platform and Blackpurl for unified customer management.
- Dealer AttractmajorWebsite provider integration with automatic inventory sync from Blackpurl to Dealer Attract-hosted websites.
- InteractRVmajorWebsite provider integration for RV dealers with automatic inventory sync from Blackpurl to InteractRV-hosted websites.
- NetSource MediamajorWebsite provider integration with automatic inventory sync from Blackpurl to NetSource Media-hosted websites.
- BRPcoreBRP-certified DMS with time-saving integrations for parts, bulletins, VIN, ordering, and more. Major powersports OEM certification.
- HondacoreHonda-certified DMS, compliant with Honda's web services functionality. Major powersports OEM certification.
- Load TrailmajorLoad Trail-preferred DMS with automated price file updates. Trailer manufacturer partnership.
- H&H TrailersmajorAutomated H&H Trailers price file updates integrated into Blackpurl.
- PartSmartmajorParts fiche integration allowing direct import of parts picklists from PartSmart into Blackpurl work orders.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Blackpurl competitors and assessment
Company assessmentDirect peers
- Lightspeed: Lightspeed's Dealer and DMS products serve powersports, marine, and RV dealerships with cloud-based inventory, sales, and service management. Most directly comparable to Blackpurl across the powersports vertical and a primary comparison target in Blackpurl's own DMS comparison content.
- EverLogic: Cloud-based dealer management software serving RV, marine, and trailer dealers. Directly comparable to Blackpurl in target verticals and core DMS functionality, and explicitly referenced in Blackpurl's competitive content.
- PBS Systems: DMS provider focused on automotive and powersports dealer groups with integrated accounting, CRM, and inventory features. Comparable in serving mid-market dealer groups with cross-departmental workflows similar to Blackpurl's role-based Workspaces.
- DealerCenter: Cloud-based DMS for independent used-car and specialty vehicle dealers. Comparable to Blackpurl in targeting small-to-mid-market dealers with simpler, modern cloud architecture versus legacy on-premise DMS solutions.
- Dominion DMS: Cloud DMS designed for RV and marine dealerships with inventory, F&I, and service modules. Comparable to Blackpurl in RV/marine vertical SaaS delivery and a peer for Blackpurl's RV industry solution.
- Win DMS: DMS vendor serving RV, marine, and trailer dealerships with sales, parts, service, and accounting modules. Comparable to Blackpurl across specialty vehicle verticals with similar dealership operations focus.
Broad incumbents
- CDK Global: Largest DMS provider for automotive retail in North America, serving franchised auto dealers with broad dealership software. Represents the entrenched incumbent against which Blackpurl competes for dealer mindshare, though CDK's focus is mainstream automotive rather than specialty vehicles.
- Reynolds and Reynolds: Established DMS and document services provider for automotive retail with deep OEM relationships and form products (LAW 553, which Blackpurl also integrates with). Comparable as a broad incumbent with integrated dealership workflows, though focused on franchised automotive dealers.
Emerging players
- Tekion: Cloud-native automotive retail platform serving franchised auto dealers with CRM, DMS, and consumer engagement. Comparable as a modern cloud-native competitor built on contemporary architecture, though focused on mainstream automotive rather than specialty vehicles.
Others
- Dealer Spike: Website and digital marketing provider for dealerships, partnered with Blackpurl for inventory sync. Comparable as an ecosystem partner in the specialty vehicle dealer technology stack and a distribution channel for Blackpurl via the LeadVenture preferred partnership.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Blackpurl social profiles
Digital presenceBlackpurl compliance and trust
Trust signalCompliance3 records
Blackpurl financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blackpurl leadership team
Management profileNumber of profiles
Profiles2 records
Blackpurl funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blackpurl M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blackpurl
What does Blackpurl do?
Blackpurl sells Blackpurl 2, a cloud-native dealer management system (DMS) built on the Salesforce Platform that unifies Sales, Parts, Service, Accounting, and Admin/Reporting workspaces for trailer, powersports, RV, golf car, and outdoor power equipment dealerships. The platform delivers role-specific dashboards, real-time inventory and accounting sync, automated vendor price file ingestion, and pre-built integrations with QuickBooks Online, Xero, Fiserv payments, Dealer Spike websites, Shopify ecommerce, Kenect texting, and major manufacturer OEM systems.
Is Blackpurl a public or private company?
Blackpurl is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Blackpurl founded?
Blackpurl was founded in -1. It employs 51 to 100 people.
Where is Blackpurl based?
Blackpurl is headquartered in Vancouver, Canada, in the North America region.
How does Blackpurl make money?
Three revenue lines are on record. SaaS Subscription (User Licenses) is the primary driver. The others are quickBooks Online Bundle and professional Services (Activation).
Who are Blackpurl's main competitors?
Direct peers on record are Lightspeed, EverLogic, PBS Systems, DealerCenter, Dominion DMS and Win DMS. Broad incumbents are CDK Global and Reynolds and Reynolds. Tekion is listed as an emerging player. Dealer Spike is listed as an others.
Does Blackpurl have an API?
Yes. Blackpurl 2 is built on the Salesforce Platform with OAuth-based API tokens for third-party connections. The platform mentions expanded API access coming soon, enabling partners to connect almost anything to Blackpurl. An upcoming easy API will let partners connect additional tools. OAuth tokens handle third-party connections with no passwords stored.
What industry is Blackpurl in?
Blackpurl's product category is Dealership Management Software. Its primary akta.pro industry code is BPAEAOAI, Endpoint & Mobile Asset Management (UEM/MDM Asset Controls). Its NAICS code is 423430 and its SIC code is 5045.