Funsize
Funsize is a privately held Austin-based experience design agency founded in 2013 that delivers brand strategy, product design, UX/UI, and design systems to enterprise clients and startups including Dell, Volvo, Credit Karma, and Peloton.
- Company typePrivate
- Founded2013
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Funsize does
Funsize is a privately held experience design agency headquartered in Austin, Texas, founded in 2013 by Anthony and Natalie Armendariz. The firm delivers brand strategy, product design, design systems, UX/UI design, visual design, prototyping, and user testing services to enterprise clients and startups through project-based consulting engagements. Its client base is unusually broad for its size, spanning Fortune 500 names such as Dell Technologies, Volvo, Credit Karma, Capital One, Adobe, Atlassian, Peloton, Whole Foods, Intuit, and Honeywell alongside startups like Oura Ring, Grammarly, and Half the Story. Funsize reports 11-50 employees and operates with no disclosed external funding.
The agency's offering is anchored in professional services rather than proprietary technology. Its own website is built on vanilla HTML, CSS, and JavaScript with standard marketing tooling (Mailchimp, Google Analytics, LinkedIn Campaign Manager, DemandSense) for distribution. Complementing the core consultancy, Funsize has built a substantial owned-media platform — The Funsize Show — comprising six podcast segments (Hustle, The Fold, Out of Office, Currents, Honestly Honesty, New Here) with 97+ Hustle episodes, plus adjacent initiatives including Funsize Ventures, Funsize & Friends, and a Bitesize content/news section. These media and community assets function as top-of-funnel demand generation rather than as monetized products.
Commercially, Funsize operates a sales-led, direct-engagement model targeting enterprise and startup buyers, with quote-based project pricing that is not publicly disclosed. GTM relies on direct outreach, referrals, industry networking, podcast-driven thought leadership, and case studies showcasing work with named brands. The firm has no disclosed revenue, no venture capital or private equity backing, and a partnership structure led by co-founders Anthony Armendariz and Natalie Armendariz alongside partner Lee Brenner as Head of Design. It is recognized as an operating, independent consultancy and received an Honorable Mention on Awwwards in 2025.
Funsize firmographics
Firmographics- Name
- Funsize
- Legal name
- Funsize
- Website
- https://funsize.co
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Funsize is a privately held Austin-based experience design agency founded in 2013 that delivers brand strategy, product design, UX/UI, and design systems to enterprise clients and startups including Dell, Volvo, Credit Karma, and Peloton.
- Ownership category
- akta.pro rank
Funsize industry classification
Industry- Product category
- Design Consulting Services
- NAICS
- Graphic Design Services (541430), Graphic Design Services (54143), Other Specialized Design Services (54149)
- SIC
- Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
- akta.pro secondary industry
- Exhibition, Retail & Experiential Design (BPAHAKAL)
Keywords
Where Funsize is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Funsize business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Design Consulting Services: Funsize generates revenue through project-based design consulting engagements with enterprise clients, startups, and product owners. Services include design sprints, design system development, UX/UI design, visual design, prototyping, and user testing.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels9 records
Funsize product offering
Product offeringCore offering
Funsize is an experience design agency that delivers project-based design consulting to enterprise clients and startups. Core services include design sprints, design system development, UX/UI design, visual design, prototyping, user testing, brand strategy, and product evolution. The agency also runs 'The Funsize Show' podcast ecosystem and a Ventures investment arm.
Product overview
Funsize is a single unified experience design agency offering brand strategy, product design, design systems, UX research, and iterative product improvements. The agency is structured around a core design consultancy complemented by an owned media ecosystem: The Funsize Show podcast (with five distinct segments: Hustle, The Fold, Out of Office, Currents, and New Here) and a female-led companion podcast called Honestly, Honesty. The company also maintains Bitesize (a news/updates section), Ventures (investment arm), and & Friends (collaborative community initiative).
Differentiator
Problem solved
Functional benefit
Brands
- Hustle: Podcast segment dedicated to the evolution of design craft, featuring interviews with design leaders, product managers, agency owners, and Funsize team members
- The Fold
- Out of Office
- Currents
- Honestly, Honesty
- New Here
Products and services
- Funsize Experience Design Agency Full-service experience design agency offering brand strategy, product design, design systems, UX research, prototyping, visual design, design sprints, and iterative product improvements for enterprise clients and startups across technology, automotive, financial services, retail, and healthcare.
Companies that use Funsize
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles2 records
Funsize technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Funsize partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Funsize competitors and assessment
Company assessmentDirect peers
- IDEO: Globally recognized design consultancy offering brand, product, and experience design services to enterprise clients across industries. Closely comparable to Funsize in service mix, though larger and with global offices.
- frog (frog design): Design and innovation consultancy focused on product, brand, and experience design for global enterprises. Operates in the same digital product and design strategy space as Funsize with a similar enterprise target customer.
- Pentagram: Independent design studio providing brand identity, product design, and digital design across multiple industries. Comparable as a multi-disciplinary design partner for enterprise and consumer-facing clients.
- Huge: Digital experience agency offering product design, brand, and technology services to enterprise clients. Directly comparable in digital product, UX/UI, and design system offerings to Funsize.
- Work & Co: Digital product and design agency focused on building digital products and experiences for major brands. Direct competitor in enterprise digital product design and design system work.
- Ustwo: Digital product studio with product design, UX, and venture capabilities for enterprise and startup clients. Comparable multi-disciplinary positioning and studio culture to Funsize.
- Cooper: Design and strategy consultancy focused on product and service design for enterprise clients. Direct competitor in design research, strategy, and digital product engagements.
- Artefact: Design and innovation consultancy serving enterprise clients on product, brand, and experience design. Operates in the same digital product and design strategy category as Funsize.
Broad incumbents
- R/GA: Global digital agency offering design, technology, and marketing services to enterprise brands. Broader and more scaled incumbent that overlaps with Funsize in digital product and brand design.
- Lippincott: Brand strategy and design consultancy serving enterprise clients across industries. Comparable on the brand strategy and experience design side of Funsize's offering, though more brand-focused than product-focused.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Funsize social profiles
Digital presenceFunsize financial estimates
Financial estimateRevenue estimate
Valuation estimate
Funsize leadership team
Management profileNumber of profiles
Profiles4 records
Funsize funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Funsize M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Funsize
What does Funsize do?
Funsize is an experience design agency that delivers project-based design consulting to enterprise clients and startups. Core services include design sprints, design system development, UX/UI design, visual design, prototyping, user testing, brand strategy, and product evolution. The agency also runs 'The Funsize Show' podcast ecosystem and a Ventures investment arm.
Is Funsize a public or private company?
Funsize is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Funsize founded?
Funsize was founded in 2013. It employs 11 to 50 people.
Where is Funsize based?
Funsize is headquartered in Austin, United States, in the North America region.
How does Funsize make money?
One revenue line is on record: design Consulting Services.
Who are Funsize's main competitors?
Direct peers on record are IDEO, frog (frog design), Pentagram, Huge, Work & Co, Ustwo, Cooper and Artefact. Broad incumbents are R/GA and Lippincott.
Does Funsize have an API?
No public API is recorded for Funsize.
What industry is Funsize in?
Funsize's product category is Design Consulting Services. Its primary akta.pro industry code is MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX), with a secondary code of BPAHAKAL, Exhibition, Retail & Experiential Design. Its NAICS code is 541430 and its SIC code is 7311.