CalTrend
CalTrend is a privately held North Hollywood, California manufacturer of custom-fit seat covers for cars, trucks, SUVs, and UTVs, selling direct-to-consumer through its e-commerce site across more than 25 fabric collections with a 72-hour manufacturing turnaround.
- Company typePrivate
- Founded1999
- HeadquartersNorth Hollywood, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What CalTrend does
CalTrend is a privately held, North Hollywood, California-based custom seat cover manufacturer founded in 1996, operating a direct-to-consumer e-commerce business that produces vehicle-specific seat covers for cars, trucks, SUVs, and UTVs. The company maintains a catalog of more than 25 fabric collections — including NeoSupreme, Neoprene, CORDURA (standard and diamond-quilted), Faux Leather variants, Plaid, Houndstooth, MicroSuede, Carbon Fiber, Velour, and an extensive camouflage range (Kryptek, Sirphis, Mossy Oak, TrueTimber, Digital, Retro) — each cut and tailored to specific vehicle year/make/model patterns using in-house precision manufacturing equipment, with a stated 72-hour order-to-ship turnaround. Features such as airbag-compatible cutouts, UV treatment, antibacterial finishes, waterproof backing, and map pockets are positioned as engineering differentiators, and the line is supported by a 2-year warranty and 100% satisfaction guarantee.
The business model is straightforward unit-pricing DTC commerce: customers self-serve on caltrend.com by selecting vehicle, fabric, and accessories (Child Car Seat Protector, Seatbelt Pads, E-Gift Cards), then check out with prices ranging from roughly $193 to $434 per order and currently promoted at up to 50% off with free shipping to the lower 48 states. Phone-based sales support (1-800-846-8621) supplements the website. Marketing is multi-channel and organic-leaning across Facebook, Instagram, YouTube, Pinterest, Twitter, and LinkedIn, with content marketing on seat cover materials and care. CalTrend claims 25+ years of operation, 2,639 verified customer reviews averaging 4.8/5 (83% five-star), and self-described 4th-place standing in the U.S. seat cover industry with the fastest turnaround. The company is independently owned with no disclosed outside investors, parent, or subsidiaries, and ships only within the contiguous United States, explicitly excluding Alaska, Hawaii, Puerto Rico, the Virgin Islands, and Guam.
CalTrend firmographics
Firmographics- Name
- CalTrend
- Legal name
- CalTrend
- Website
- https://caltrend.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- CalTrend is a privately held North Hollywood, California manufacturer of custom-fit seat covers for cars, trucks, SUVs, and UTVs, selling direct-to-consumer through its e-commerce site across more than 25 fabric collections with a 72-hour manufacturing turnaround.
- Ownership category
- akta.pro rank
CalTrend industry classification
Industry- Product category
- Automotive Seat Covers
- NAICS
- Motor Vehicle Seating and Interior Trim Manufacturing (33636), Automotive Parts and Accessories Retailers (44133)
- SIC
- Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Automotive Interior Comfort & Convenience Components Manufacturing (Armrests/Cupholders/Storage/Interior Hardware) (IMACAKAJ)
Keywords
Where CalTrend is headquartered
LocationHeadquarters
- HQ city
- North Hollywood
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CalTrend business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Custom Seat Cover Sales: One-time purchase revenue from custom-fit seat covers sold directly to consumers. Products available at various price points based on fabric type and design complexity. Current promotions offer up to 50% off with free shipping.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | NeoSupreme Seat Covers - Affordable sport fabric |
| Unit Pricing | Pay-as-you-go | NeoPrene Waterproof Seat Covers - Premium waterproof |
| Unit Pricing | Pay-as-you-go | Cordura Seat Covers - Heavy-duty canvas |
| Unit Pricing | Pay-as-you-go | CORDURA Diamond Quilted Seat Covers |
| Unit Pricing | Pay-as-you-go | Plaid Seat Covers - Classic fabric design |
| Unit Pricing | Pay-as-you-go | Faux Leather Viper Sport Quilted |
| Unit Pricing | Pay-as-you-go | Faux Leather Diamond Quilted Seat Covers |
| Unit Pricing | Pay-as-you-go | Houndstooth Designer Seat Covers |
| Unit Pricing | Pay-as-you-go | Waterproof Seat Covers (General) |
| Unit Pricing | Pay-as-you-go | Luxury Seat Covers |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
CalTrend product offering
Product offeringCore offering
CalTrend manufactures and sells custom-fit automotive seat covers tailored to the specific make, model, and year of each customer's vehicle. Products are made-to-order at its Southern California facility using precision cutting and tailoring technology across 35+ fabric options (NeoSupreme, Neoprene, Cordura, Faux Leather, Camouflage, etc.), with airbag-compatible construction, UV treatment, and a 72-hour turnaround. Sales are executed directly to consumers via the company's e-commerce website with phone-based sales support and free shipping to the lower 48 states.
Product overview
CalTrend is a custom seat cover manufacturer offering a comprehensive portfolio of custom-fit seat covers for cars, trucks, and SUVs. The core product lineup is organized by material type with multiple sub-products and color variants under each category: NeoSupreme (budget-friendly polyester alternative to neoprene), Neoprene Waterproof (premium SBR neoprene with full waterproofing), CORDURA (military-grade nylon with waterproof backing available in standard and diamond quilted variants), Faux Leather (leatherette material in standard, sport, diamond quilted, hex quilted, honeycomb quilted, and Viper Sport styles), Plaid (classic checkered patterns with faux leather trim), Houndstooth (designer pattern with black faux leather accents), and Camouflage (including Kryptek Cordura, Sirphis, Digital, Mossy Oak, TrueTimber, Retro, and Hunter patterns). Additional fabric collections include Carbon Fiber, MicroSuede, SuperSuede, Velour, Hawaiian, PetPrint, Saddle Blanket, EuroSport Spacer Mesh, Tweed, and American Flag. The company also offers universal add-on products including Child Car Seat Protectors, Seatbelt Pads, and E-Gift Cards. All seat covers are custom-tailored to specific vehicle makes and models, manufactured in Southern California, and backed by a 2-year warranty.
Differentiator
Problem solved
Functional benefit
Products and services
- NeoSupreme Seat Covers
Quantifiable outcome
- 4.8/5 average customer rating based on 2,639 reviews with 83% 5-star ratings
- +1 more outcomes
Companies that use CalTrend
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
CalTrend technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
CalTrend partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
CalTrend competitors and assessment
Company assessmentDirect peers
- CoverKing: Direct competitor explicitly referenced in CalTrend customer reviews. CoverKing manufactures custom and semi-custom seat covers for cars, trucks, and SUVs with a comparable vehicle-fit approach, competing head-to-head on fabric variety and fit.
- Wet Okole: Manufacturer of custom neoprene waterproof seat covers for cars, trucks, and SUVs. Overlaps directly with CalTrend's Neoprene Waterproof product line, serving similar active-lifestyle and outdoor enthusiast customers.
- Saddleman: Established custom-fit automotive seat cover manufacturer offering tailored covers across multiple fabric types. Competes with CalTrend in the universal-to-custom aftermarket seat cover category.
- Durafit Seat Covers: Custom-fit seat cover specialist offering vehicle-specific covers with multiple material options including CORDURA-style heavy-duty fabrics. Direct comparable in product configurability and fit precision.
- Seat Covers Unlimited: Online retailer specializing in custom and semi-custom seat covers across vehicle makes and models. Competes with CalTrend on DTC e-commerce convenience and breadth of vehicle fitments.
Broad incumbents
- WeatherTech: Larger U.S. manufacturer of automotive interior protection products including floor liners and seat protectors. Broader product portfolio but overlaps with CalTrend's interior vehicle protection value proposition.
- Rough Country: Aftermarket truck and SUV accessories brand offering seat covers among broader lift kits, lighting, and exterior products. Overlaps with CalTrend's truck/off-road customer base and Kryptek tactical patterns.
- TruXedo: Truck accessories manufacturer specializing in tonneau covers and bed covers with a truck enthusiast customer base. Adjacent competition for truck owner spend on accessories and customization.
Regional players
- LMC Truck: Specialist in restoration and replacement parts for classic Chevy, GMC, and Ford trucks. Adjacent competitor for vintage truck seat cover and interior restoration demand that CalTrend also serves via classic truck fitments.
Emerging players
- Katzkin Leather: Manufacturer of custom leather and leatherette seat covers and upholstery kits installed through a dealer network. Comparable in premium custom seat upgrade offering though distribution differs (dealer-installed vs CalTrend's DIY ship-to-consumer).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
CalTrend social profiles
Digital presenceCalTrend financial estimates
Financial estimateRevenue estimate
Valuation estimate
CalTrend leadership team
Management profileNumber of profiles
Profiles1 record
CalTrend funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CalTrend M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CalTrend
What does CalTrend do?
CalTrend manufactures and sells custom-fit automotive seat covers tailored to the specific make, model, and year of each customer's vehicle. Products are made-to-order at its Southern California facility using precision cutting and tailoring technology across 35+ fabric options (NeoSupreme, Neoprene, Cordura, Faux Leather, Camouflage, etc.), with airbag-compatible construction, UV treatment, and a 72-hour turnaround. Sales are executed directly to consumers via the company's e-commerce website with phone-based sales support and free shipping to the lower 48 states.
Is CalTrend a public or private company?
CalTrend is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CalTrend founded?
CalTrend was founded in 1999. It employs 101 to 250 people.
Where is CalTrend based?
CalTrend is headquartered in North Hollywood, United States, in the North America region.
How does CalTrend make money?
One revenue line is on record: custom Seat Cover Sales.
Who are CalTrend's main competitors?
Direct peers on record are CoverKing, Wet Okole, Saddleman, Durafit Seat Covers and Seat Covers Unlimited. Broad incumbents are WeatherTech, Rough Country and TruXedo. LMC Truck is listed as a regional player. Katzkin Leather is listed as an emerging player.
Does CalTrend have an API?
No public API is recorded for CalTrend.
What industry is CalTrend in?
CalTrend's product category is Automotive Seat Covers. Its primary akta.pro industry code is IMACAKAJ, Automotive Interior Comfort & Convenience Components Manufacturing (Armrests/Cupholders/Storage/Interior Hardware). Its NAICS code is 33636 and its SIC code is 3714.