Wet Okole Hawaii Inc.

What Wet Okole Hawaii Inc. does

Wet Okole Hawaii Inc. is a privately held US manufacturer and direct-to-consumer retailer founded in 1980, specializing in custom-fit neoprene waterproof seat covers for cars, trucks, SUVs, vans, UTVs, and golf cars. The company is headquartered in Costa Mesa, California, with a secondary retail showroom in Honolulu, Hawaii, and operates an e-commerce storefront at wetokole.com. Its product line covers over 150 vehicle makes and more than 1,500 tailored patterns in 33+ colors, manufactured domestically from CR (polychloroprene) neoprene laminated with nylon on both sides and bonded to half-inch foam padding. Notable technical features include airbag-compatible construction tested to SAE standards, quick-connect fasteners, RealTree-licensed camouflage patterns, and an expanding accessory catalog (carbon fiber seat heaters, lumbar pumps, gun totes, pet leashes, care kits, rifle/pistol protectors).

The business operates a hybrid go-to-market combining e-commerce, phone sales, two physical retail locations, a Hawaiian dealer network, and international shipping via FedEx/UPS/USPS. Core revenue comes from custom seat cover sets priced $282-$415, with style upgrades ($49 half piping, $59 full piping) and accessories ($15-$25 unit items) driving incremental ticket size; secondary revenue comes from a $30-per-panel repair service. Customer segments include individual vehicle owners, work-truck owners, hunters and outdoor enthusiasts, pet owners, families with children, and government and first-responder agencies. Production lead time is approximately 4-5 weeks, with FedEx Ground shipping ($36 for one set) domestically and international rates starting at $110 per set.

Wet Okole is founder/owner-operated with no disclosed external investors, no funding history, no patents or registered trademarks on file in the input, no parent company, and no subsidiaries. Revenue, ARR, and headcount trends are not publicly disclosed; the company is reported to have 101-250 employees. Marketing is conducted through the company's own e-commerce site, Google Customer Reviews, YouTube installation content, and an SEO blog, with no paid acquisition, channel-partner, or marketplace dependence described in the available data.

Name

Wet Okole Hawaii Inc.

Legal name

Wet Okole Hawaii Inc.

Website

https://wetokole.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

101–250 employees

Short description

Wet Okole Hawaii Inc. is a US manufacturer of custom-fit neoprene waterproof seat covers for over 150 vehicle makes, sold direct-to-consumer via e-commerce and two retail locations in Costa Mesa, CA and Honolulu, HI.

Ownership category

akta.pro rank

Headquarters

HQ city

Costa Mesa

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Custom Seat Covers: Wet Okole generates revenue primarily through the sale of custom-fit neoprene seat covers. Products are priced by seat type (bucket, bench, split bench) and include separate covers for headrests and armrests. Customers select make, model, year, and customize colors and styles.
2. Style Options and Upgrades: Additional revenue from style upgrades including half piping ($49 extra per set) and full piping ($59 extra per set) options, and various color combinations.
3. Seat Cover Accessories: Sales of complementary products including seat heaters, lumbar pumps, care kits (shampoo $15.50), UV protectant, odor eliminator, pet leashes ($20), gun totes ($24), and other vehicle accessories.
4. Custom Graphics: Custom graphics starting at $47 per pair for front seat covers, offered through Autographz partnership.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Wet Okole Hawaii Inc. designs, manufactures, and sells custom-fit neoprene waterproof seat covers for cars, trucks, SUVs, vans, UTVs, and golf cars. Each cover is hand-tailored to specific vehicle make, model, and year, using CR neoprene laminated with nylon and bonded to half-inch foam padding. The company also offers complementary accessories such as carbon fiber seat heaters, lumbar pumps, camouflage patterns, and storage pockets.

Product overview

Wet Okole Hawaii Inc. is a single-product company specializing in custom-fit neoprene waterproof seat covers for vehicles. The core product is custom neoprene seat covers with foam backing, available in multiple styles (Standard, Half Piping, Full Piping, RealTree Camouflage, and Pattern) across 33+ color options. The company manufactures custom-fit covers for over 1,500 vehicle makes and models including cars, trucks, SUVs, vans, and UTV/golf cars. Supporting products include carbon fiber seat heaters, lumbar support pumps, and various accessories (OEM pockets, map pockets, gun totes, pet leashes, and seat cover care products). All products are manufactured in the USA with free installation available at California and Hawaii retail locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Neoprene Waterproof Seat Covers Custom-fit waterproof seat covers made from CR neoprene material laminated with nylon and backed by half-inch foam padding, tailored to specific vehicle makes and models including cars, trucks, SUVs, vans, and Jeeps.
• RealTree Camouflage Seat Covers Licensed RealTree camouflage-pattern neoprene seat covers designed for hunters, sportsmen, and outdoor enthusiasts, available in five RealTree pattern variants.
• UTV and Golf Car Seat Covers Custom neoprene seat covers tailored for Utility Task Vehicles and golf carts from manufacturers including EZ GO, John Deere Gator, and Odes Dominator.
• Carbon Fiber Seat Heaters Aftermarket heated seat upgrade using ultra-thin carbon fiber heating elements with parallel fiber technology that slips over seats for a factory-installed appearance.
• Front Seat Lumbar Pump Air-cushion lumbar support system installed behind front seat covers with adjustable firmness via squeeze bulb for back pain relief and driving comfort.
• Seat Cover Care Kit Three-product kit including concentrated neoprene shampoo, UV protectant, and Mirazyme odor eliminator for cleaning and conditioning neoprene products.
• OEM Style Seat Back Pockets Factory-style seat back pockets manufactured from matching neoprene material to integrate with selected seat cover colors for a clean functional finish.
• Map Pockets Water-resistant poly-mesh nylon pockets sewn onto back of front seats with ventilated design allowing wet items such as bathing suits to dry inside.
• Wallet/Cell Phone Pockets Convenient storage pockets for wallets and cell phones located behind the occupant's lower legs, made from matching neoprene material.
• CCW Gun Tote Concealed-carry weapon pocket for driver and front passenger seats, designed for handguns but usable for wallets, passports, or other valuables.
• Sunglasses Pouch Neoprene sunglasses holder for driver and front passenger seats providing convenient access to eyewear.
• Pet Leash Built-in dog leash sewn into middle or rear seat covers for pet safety during vehicle travel.
• Rifle Glove Protector Neoprene protective cover for rifles and shotguns with extended magazine tubes, available in 48 inch and 62 inch sizes with multiple color options.
• Pistol Protector Neoprene handgun dust cover protecting firearms from dust, rain, moisture, and scratches during storage or transport in open range environments.
• Gift Certificates Digital gift certificates available in denominations from $100 to $1,000, applicable to all products and shipping with no expiration date.

Quantifiable outcome

• Over 1,500 custom-tailored patterns available in 48 color combinations
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• RealTree (Jordan Brand)coreOEM/ Whitelabel/ Licensing PartnerWet Okole is a licensed RealTree manufacturer producing camouflage seat covers with RealTree patterns including Original, X-TRA, Edge, Timber, and MAX-5. This partnership allows Wet Okole to offer branded camouflage options for hunters and outdoor enthusiasts.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Covercraft: Covercraft is a leading manufacturer of custom vehicle covers (seat covers, car covers, dash covers) for cars, trucks, SUVs, and powersports vehicles. Direct overlap with Wet Okole on custom seat covers across multiple vehicle segments.
• CoverKing: CoverKing manufactures custom and semi-custom seat covers, floor mats, and vehicle accessories for cars, trucks, and SUVs. Directly comparable product line, customer base, and customization model to Wet Okole.
• CalTrend: CalTrend produces custom-fit neoprene and NeoSupreme seat covers for automotive aftermarket, very similar product positioning to Wet Okole with comparable customization and material options.
• Saddleman: Saddleman (Walser) is a long-established custom seat cover manufacturer offering tailored automotive interior protection solutions. Comparable in product, customization approach, and target customer to Wet Okole.
• Fia Inc. Fia Inc. is a custom seat cover and automotive accessory manufacturer offering tailored neoprene and fabric seat covers. Direct competitor in the custom seat cover category with similar pricing tier.
• Dash Designs: Dash Designs is a Covercraft-owned brand producing custom dash covers, seat covers, and interior accessories for automotive aftermarket. Direct product overlap and similar DTC/made-in-USA positioning.
• Plasticolor Automotive: Plasticolor is a manufacturer of licensed automotive accessories (Mossy Oak, Realtree, Disney, NFL) including seat covers, floor mats, and cargo liners. Comparable product category with licensing partnership model similar to Wet Okole's RealTree line.

Broad incumbents

• WeatherTech: WeatherTech is a dominant broader automotive accessories brand (floor liners, cargo liners, seat protectors) sold DTC. While not a custom-fit seat cover specialist, it competes in the same vehicle interior protection category with much larger marketing budget and brand recognition.
• Husky Liners: Husky Liners (Truck Hero) is a large manufacturer of automotive floor liners, cargo liners, and seat covers. Competes in overlapping interior protection category with broader product portfolio and stronger distribution.

Emerging players

• Bestop: Bestop is a manufacturer of Jeep/SUV accessories including soft tops, seat covers, and interior protection. Adjacent competitor with strong position in the off-road/powersports segment where Wet Okole also competes via UTV covers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Wetokole

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wet Okole Hawaii Inc.