Applied Silver
Applied Silver is a privately held Hayward, California-based specialty chemical company that develops and sells SilvaClean®, an EPA-registered, patented ionic silver laundry additive providing residual antimicrobial protection to textiles for healthcare, sports, and hospitality customers.
- Company typePrivate
- Founded2012
- HeadquartersHayward, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Applied Silver does
Applied Silver, Inc. is a privately held specialty chemical company headquartered in Hayward, California, founded in 2012 to commercialize SilvaClean®, its patented and EPA-registered (EPA Registration No. 90335-1) water-based ionic silver laundry additive. SilvaClean® is applied during the final rinse of commercial and industrial laundry processes and imparts residual antimicrobial activity to treated textiles — including cotton, cotton/polyester blends, and microfiber — providing post-laundry efficacy against pathogens such as Staphylococcus aureus, MRSA, Klebsiella pneumoniae, VRE, Acinetobacter baumannii, ESBL-positive E. coli, and Candida albicans. The product is designed to integrate into existing laundry workflows without infrastructure changes, positioning it as a drop-in consumable rather than a capital equipment sale.
The company operates a sales-led, direct enterprise go-to-market motion, with a consultative 'Schedule A Call' booking flow targeting three verticals: healthcare (primary — hospitals and medical facilities addressing healthcare-associated infections), sports (athletic programs addressing MRSA and bacterial contamination in uniforms and practice apparel), and hospitality (hotels and resorts addressing odor, mildew, and stain control in linens, curtains, and upholstery). Revenue is generated through recurring product sales of the SilvaClean® additive to commercial laundry operators and end-user facilities.
Applied Silver has raised approximately $3.1M in disclosed funding (a single 2015 round from Tugboat Ventures), operates with 11–50 employees, and maintains leadership consisting of co-founders Bill Morris and Sean Morham (also a board member) alongside COO Priya Balachandran. The company holds patented silver ion technology and the SilvaClean® registered trademark, with no disclosed partnerships, acquisitions, subsidiaries, or international operations. Its addressable market — antimicrobial hospital textiles — is projected to reach $17.4 billion by 2030, providing a sizable tailwind if the company can scale distribution beyond its current direct-sales footprint.
Applied Silver firmographics
Firmographics- Name
- Applied Silver
- Legal name
- Applied Silver, Inc.
- Website
- https://appliedsilver.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Applied Silver is a privately held Hayward, California-based specialty chemical company that develops and sells SilvaClean®, an EPA-registered, patented ionic silver laundry additive providing residual antimicrobial protection to textiles for healthcare, sports, and hospitality customers.
- Ownership category
- akta.pro rank
Applied Silver industry classification
Industry- Product category
- Antimicrobial Textile Treatment Chemicals
- NAICS
- Polish and Other Sanitation Good Manufacturing (325612), Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256)
- SIC
- Specialty Cleaning, Polishing And Sanitation Preparations (2842), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Laundry Sanitizers & Disinfectant Additives (CRAJAAAE)
- akta.pro secondary industry
- Reusable Medical Textile Processing (Surgical Packs/Gowns/Drapes) (HSAJAEAL)
Keywords
Where Applied Silver is headquartered
LocationHeadquarters
- HQ city
- Hayward
- HQ country
- United States
- HQ region
- North America
Markets served
Applied Silver business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel
Revenue model
- SilvaClean Laundry Additive Sales: Applied Silver sells SilvaClean as a laundry additive product to healthcare, sports, and hospitality industries. The product is applied during the commercial laundry process and provides residual antimicrobial protection to treated textiles. Revenue is generated through product sales, likely on a subscription or recurring purchase basis given the ongoing laundry application needs of customers.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Applied Silver product offering
Product offeringCore offering
Applied Silver manufactures and distributes SilvaClean®, an EPA-registered, water-based ionic silver laundry additive that is dosed into the final rinse of commercial and industrial laundry cycles. The treatment imparts residual post-laundry antimicrobial activity to cotton, cotton/polyester blends, and microfiber textiles used by hospitals, athletic programs, and hotels. SilvaClean® is designed to integrate into existing laundry workflows without infrastructure changes, delivering documented kill rates against pathogens such as Staphylococcus aureus, MRSA, Klebsiella pneumoniae, VRE, Acinetobacter baumannii, ESBL-positive E. coli, and Candida albicans.
Product overview
Applied Silver offers a single unified product, SilvaClean®, which is a laundry additive providing residual antimicrobial protection for textiles. The company does not operate a platform-plus-modules architecture; instead, SilvaClean® is a standalone EPA-registered ionic silver treatment that integrates into commercial and industrial laundry processes to deliver residual post-laundry antimicrobial activity against specific pathogens across healthcare, sports, and hospitality industries.
Differentiator
Problem solved
Functional benefit
Brands
- SilvaClean®: A patented, EPA-registered water-based ionic silver treatment applied in the final rinse of the laundry process to impart residual antimicrobial activity to textiles such as linens, gowns, uniforms, curtains, and upholstery. Provides residual post-laundry activity against pathogens including Staphylococcus aureus, MRSA, Klebsiella pneumoniae, and others.
Products and services
- SilvaClean®
Quantifiable outcome
- Kills 99.9% of Staphylococcus aureus after 6 hours of contact and 99.9% of Klebsiella pneumoniae after 3 hours of contact
- +2 more outcomes
Companies that use Applied Silver
Customer profileSegments3 records
Ideal customer profiles3 records
Applied Silver technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Applied Silver partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Applied Silver competitors and assessment
Company assessmentDirect peers
- HeiQ Materials AG: Swiss specialty textile chemicals company that develops and licenses silver- and copper-based antimicrobial finishes for apparel, healthcare, and hospitality textiles. Directly comparable to Applied Silver in offering EPA/EU-registered residual antimicrobial textile treatments consumed in the laundry or finishing process.
- Sciessent: US-based provider of antimicrobial and odor-control technologies (e.g., Agion, Lava, Scien-tech) for textiles and healthcare applications. Closely comparable to Applied Silver in selling EPA-registered silver-ion and related antimicrobial additives into healthcare, athletic, and consumer textile markets.
- Polygiene Group AB: Swedish antimicrobial/odor-control technology company licensing silver-based and quaternary ammonium treatments to textile brands and uniform suppliers. Comparable to Applied Silver in residual antimicrobial textile chemistry targeting healthcare, sports, and hospitality segments.
- Sanitized AG: Swiss producer of antimicrobial hygiene functions and material protection for textiles and polymers. Comparable to Applied Silver in offering branded, regulatory-registered antimicrobial textile additives for healthcare, athletic, and home applications.
- Halo Disinfection Systems: Provider of antimicrobial laundry additives and disinfection solutions marketed to healthcare, athletic, and hospitality laundries. Most directly comparable competitor to SilvaClean® in the residual antimicrobial laundry additive category.
Broad incumbents
- Microban International: Large, established antimicrobial technology provider serving textiles, consumer products, and building products with a portfolio of silver-, zinc-, and quat-based additives. Comparable to Applied Silver's silver-ion laundry concept but as a much broader portfolio player rather than a single-product specialist.
- Ecolab Inc. Global leader in water, hygiene, and infection prevention solutions, including commercial laundry and healthcare textile hygiene programs. Competes indirectly with Applied Silver by offering bundled chemistry, service, and monitoring across healthcare and hospitality laundries.
- Clorox Professional Products: Professional division offering healthcare- and facility-grade disinfectants and sanitizers, including laundry-adjacent chemistries. Competes with Applied Silver in healthcare hygiene budgets as a broader cleaning and disinfection incumbent rather than a single-product silver specialist.
- Milliken & Company: Diversified textile and specialty chemicals manufacturer, including antimicrobial and performance finishes for apparel, healthcare, and hospitality textiles. Competes broadly with Applied Silver's antimicrobial textile offerings through its chemical manufacturing scale and brand relationships.
Emerging players
- Tersano Inc. Developer of stabilized aqueous ozone cleaning systems marketed as chemical-free sanitizing alternatives for facilities and laundry environments. Comparable to Applied Silver in targeting residual hygiene in commercial laundry, but using a different (ozone) chemistry rather than silver ions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Applied Silver social profiles
Digital presenceApplied Silver financial estimates
Financial estimateRevenue estimate
Valuation estimate
Applied Silver leadership team
Management profileNumber of profiles
Profiles3 records
Applied Silver funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Applied Silver M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Applied Silver
What does Applied Silver do?
Applied Silver manufactures and distributes SilvaClean®, an EPA-registered, water-based ionic silver laundry additive that is dosed into the final rinse of commercial and industrial laundry cycles. The treatment imparts residual post-laundry antimicrobial activity to cotton, cotton/polyester blends, and microfiber textiles used by hospitals, athletic programs, and hotels. SilvaClean® is designed to integrate into existing laundry workflows without infrastructure changes, delivering documented kill rates against pathogens such as Staphylococcus aureus, MRSA, Klebsiella pneumoniae, VRE, Acinetobacter baumannii, ESBL-positive E. coli, and Candida albicans.
Is Applied Silver a public or private company?
Applied Silver is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Applied Silver founded?
Applied Silver was founded in 2012. It employs 11 to 50 people.
Where is Applied Silver based?
Applied Silver is headquartered in Hayward, United States, in the North America region.
How does Applied Silver make money?
One revenue line is on record: silvaClean Laundry Additive Sales.
Who are Applied Silver's main competitors?
Direct peers on record are HeiQ Materials AG, Sciessent, Polygiene Group AB, Sanitized AG and Halo Disinfection Systems. Broad incumbents are Microban International, Ecolab Inc., Clorox Professional Products and Milliken & Company. Tersano Inc. is listed as an emerging player.
Does Applied Silver have an API?
No public API is recorded for Applied Silver.
What industry is Applied Silver in?
Applied Silver's product category is Antimicrobial Textile Treatment Chemicals. Its primary akta.pro industry code is CRAJAAAE, Laundry Sanitizers & Disinfectant Additives, with a secondary code of HSAJAEAL, Reusable Medical Textile Processing (Surgical Packs/Gowns/Drapes). Its NAICS code is 325612 and its SIC code is 2842.