WPXI-TV
WPXI-TV is Pittsburgh's NBC affiliate, operating as a local broadcast station owned by Cox Media Group that delivers news, weather, and sports coverage to more than 850,000 households across Western Pennsylvania, Eastern Ohio, and Northern West Virginia through broadcast, cable, and streaming platforms.
- Company typePrivate
- Founded1994
- HeadquartersPittsburgh, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What WPXI-TV does
WPXI-TV is a Pittsburgh-based local television station and the market's NBC affiliate, wholly owned by Atlanta-based Cox Media Group. The station provides breaking news, weather, traffic, and sports coverage across Western Pennsylvania, Eastern Ohio, and Northern West Virginia, reaching more than 850,000 households via over-the-air broadcast, cable/satellite carriage, and streaming platforms (Roku, Apple TV, Amazon Fire). Its product surface includes the WPXI-TV broadcast signal, the PCNC 24-hour cable news channel (operated since 1994), the NightTalk primetime local talk show, the 11 Investigates investigative journalism unit, dedicated sports coverage of the Steelers, Penguins, and Pirates, and the WPXI Now mobile/streaming app suite.
Underlying technology is conventional broadcast television production and news-gathering infrastructure augmented by streaming/OTT delivery, mobile applications, and an Amazon Alexa Flash Briefing integration. The company has begun using generative AI tools under Cox Media Group to assist in web content production, with stated human editorial oversight and periodic AI policy review aligned to journalism standards.
WPXI-TV's revenue model is advertising-driven across two streams: traditional television advertising sold against news, sports, and entertainment programming, and digital/streaming advertising sold across wpxi.com, mobile apps, and OTT inventory. Pricing is quote-based and not publicly disclosed, varying by daypart, program, and placement duration. GTM is sales-led, with Cox Media Group managing corporate sales strategy at the parent level and local leadership handling regional Pittsburgh advertising relationships. Customer segments are vertical-geographic: advertisers seeking reach to Pittsburgh-area households and viewers seeking local news, weather, sports, and community programming. The station maintains an active FCC broadcast license with no pending applications and complies with EEO and FCC regulations, including an EEO Public File Report covering April 2025 to March 2026.
WPXI-TV firmographics
Firmographics- Name
- WPXI-TV
- Legal name
- Cox Media Group Television
- Website
- https://wpxi.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WPXI-TV is Pittsburgh's NBC affiliate, operating as a local broadcast station owned by Cox Media Group that delivers news, weather, and sports coverage to more than 850,000 households across Western Pennsylvania, Eastern Ohio, and Northern West Virginia through broadcast, cable, and streaming platforms.
- Ownership category
- akta.pro rank
Where WPXI-TV is headquartered
LocationHeadquarters
- HQ city
- Pittsburgh
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WPXI-TV business model
Business model- GTM type
- B2C
- Offering type
- Services
Revenue model
- Television Advertising: Local broadcast television advertising revenue generated through commercial spots during news, sports, and entertainment programming. The station serves Pittsburgh and surrounding Western Pennsylvania markets.
- Digital/Streaming Advertising: Digital advertising opportunities across the WPXI website, mobile apps, and streaming platforms including the WPXI Now apps.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
WPXI-TV product offering
Product offeringCore offering
No source content was provided; the core offering cannot be described from the supplied input.
Product overview
WPXI-TV is a local NBC affiliate television station serving Pittsburgh, Pennsylvania, owned by Cox Media Group. The company operates a platform-plus-modules architecture consisting of the core WPXI-TV broadcast station, the PCNC (Pittsburgh Cable News Channel) 24-hour cable news channel, the NightTalk primetime talkshow, and the 11 Investigates investigative unit. Mobile and streaming offerings include WPXI Now apps available on Roku, Apple TV, and Amazon Fire, plus WPXI Weather 24/7 streaming. The portfolio also includes comprehensive weather services, sports coverage of local teams (Steelers, Penguins, Pirates), and community programming such as 11 Cares, Celebrating America, and Breaking the Stigma.
Differentiator
Problem solved
Functional benefit
Brands
- WPXI Now: Mobile and streaming news application providing Pittsburgh breaking news, severe weather, traffic and sports coverage
- 11 Investigates
- 11 Cares
- NIGHTTALK
Companies that use WPXI-TV
Customer profileSegments1 record
WPXI-TV technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability4 records
Feature1 record
WPXI-TV partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- WHIO-TV (Dayton)coreKevin Hayes expanded oversight from WPXI-TV in Pittsburgh to include strategic oversight of WHIO-TV in Dayton as part of Cox Media Group's internal leadership reshuffle.
- PCNC (Pittsburgh Cable News Channel)coreSince 1994, PCNC has served the Pittsburgh community as a cable news channel operated by WPXI-TV, providing 24-hour local news coverage.
- NBC NetworkcoreWPXI-TV is the local NBC affiliate for Pittsburgh, carrying NBC network programming and providing local news content to the network.
- Cox Media GroupcoreParent company based in Atlanta that owns WPXI-TV and other television stations. Kevin Hayes serves as Regional VP and GM for Pittsburgh and Dayton stations under CMG leadership.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
WPXI-TV competitors and assessment
Company assessmentBroad incumbents
- Tegna: Major U.S. local broadcast station group with strong mid-market focus comparable to WPXI's positioning in Pittsburgh. Competes for the same regional advertisers and affiliate programming deals.
- Hearst Television: Major U.S. local TV station group operating WTAE and other affiliates. Directly comparable group-level business model (multi-station ownership, network affiliation, ad-driven revenue).
- Nexstar Media Group: Largest U.S. TV broadcaster with deep network-affiliate footprint. Same revenue model (advertising-led, local news anchored) and competitive dynamics as WPXI in local markets.
- Sinclair Broadcast Group: One of the largest U.S. broadcast station operators. Same network-affiliate, local-news, and advertising-driven business model as WPXI at meaningful scale.
- Cox Media Group (Television portfolio): Parent company of WPXI-TV. Operates multiple broadcast TV and radio stations, providing the corporate, sales, and shared-services framework within which WPXI operates.
- Graham Media Group: Multi-station local TV operator owned by Graham Holdings. Similar mid-major market affiliate profile and ad-driven business model to WPXI.
- Scripps (E.W. Scripps Company): Diversified local broadcast group with affiliate stations across the U.S. Directly comparable business model and audience profile to WPXI as a network-affiliated local broadcaster.
Direct peers
- WHIO-TV: Cox Media Group sister station (CBS affiliate) in Dayton, OH — now jointly managed with WPXI-TV under Regional VP Kevin Hayes. Direct operational peer within the same CMG portfolio.
- KDKA-TV: CBS-owned local broadcast station serving the Pittsburgh DMA. Direct competitor to WPXI-TV for local news viewers and Pittsburgh-area advertising dollars across broadcast, digital, and streaming.
- WTAE-TV: Hearst-owned ABC affiliate serving Pittsburgh. Competes head-to-head with WPXI for local news audience share and the same Pittsburgh/Western PA advertiser base.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
WPXI-TV social profiles
Digital presenceWPXI-TV compliance and trust
Trust signalCompliance2 records
WPXI-TV financial estimates
Financial estimateRevenue estimate
Valuation estimate
WPXI-TV leadership team
Management profileNumber of profiles
WPXI-TV subsidiaries and ownership
Company hierarchySubsidiaries1 record
WPXI-TV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WPXI-TV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WPXI-TV
What does WPXI-TV do?
No source content was provided; the core offering cannot be described from the supplied input.
Is WPXI-TV a public or private company?
WPXI-TV is a private company. It is classified as unknown and is currently operating.
When was WPXI-TV founded?
WPXI-TV was founded in 1994. It employs 11 to 50 people.
Where is WPXI-TV based?
WPXI-TV is headquartered in Pittsburgh, United States, in the North America region.
How does WPXI-TV make money?
Two revenue lines are on record. Television Advertising is the primary driver. The others are digital/Streaming Advertising.
Who are WPXI-TV's main competitors?
Broad incumbents on record are Tegna, Hearst Television, Nexstar Media Group, Sinclair Broadcast Group, Cox Media Group (Television portfolio), Graham Media Group and Scripps (E.W. Scripps Company). Direct peers are WHIO-TV, KDKA-TV and WTAE-TV.
Does WPXI-TV have an API?
No public API is recorded for WPXI-TV.