GraceMed

What GraceMed does

GraceMed is a Canadian physician-led healthcare platform delivering cosmetic surgery, dermatology, and medical aesthetics services across 11 clinics in Southern Ontario, with associated sub-brands in plastic surgery (Royal Centre of Plastic Surgery, Barrie), dermatology (Canadian Dermatology Centre, Toronto), and functional/hormonal medicine (GraceMed Functional Medicine & Hormonal Health Oakville, formerly Institute for Hormonal Health). Its service portfolio spans surgical procedures (breast augmentation, abdominoplasty, liposuction, facelift, rhinoplasty, eyelid surgery, gender affirmation surgery), non-surgical aesthetic treatments (Botox/neuromodulators, dermal fillers, laser hair removal, chemical peels, microneedling, CoolSculpting, EmSculpt NEO, EMFACE, EXION), medical dermatology (acne, rosacea, hyperpigmentation, skin cancer screening), and adjunct functional medicine. The platform is built on a stack of third-party medical devices (VISIA Skin Analysis, EMFACE, AviClear, CoolSculpting, EmSculpt NEO, EXION) supplied under license, layered onto board-certified clinical staffing. GraceMed reports 93,000 patients served in the last year and 40+ physicians, nurses, and aestheticians across the network.

The business operates a direct-to-consumer, consultation-based model: patients are acquired through the GraceMed website, paid search (Google Ads), organic social (Instagram, Facebook), content/SEO, email/CRM (MailChimp), and patient/physician referrals, then booked for in-clinic consultations. Pricing is quote-based, customized per procedure, and supported by a financing partnership with Beautifi (Canadian financing provider) offering loans of $1,000 to $25,000+ over 6-month to 6-year terms with no down payment. Ancillary revenue comes from medical-grade skincare product sales. The company is privately held and backed by Fengate, a Canadian private equity firm focused on healthcare provider assets, which has enabled a roll-up acquisition strategy (e.g., Canadian Dermatology Centre, May 2023) and ongoing coast-to-coast expansion documented through 2025-2026. Leadership combines founder Dr. Douglas Grace (Founder and Chief Medical Officer) with a professional CEO (Dan Pawliw).

Name

GraceMed

Legal name

GraceMed Cosmetic Surgery & Aesthetics

Website

https://gracemed.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

251–500 employees

Short description

GraceMed is a Fengate-backed Canadian physician-led healthcare platform operating 11 clinics across Southern Ontario, delivering cosmetic surgery, dermatology, medical aesthetics, and functional medicine services to ~93,000 patients annually.

Ownership category

akta.pro rank

Product category

Cosmetic Surgery & Medical Aesthetics

NAICS

Offices of Physicians (62111), Offices of Physicians (except Mental Health Specialists) (621111), Offices of Physicians (6211), Offices of All Other Health Practitioners (62139)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Plastics / Cosmetic & Dermatologic Surgery Centers (HLAFAIAK)

akta.pro secondary industries

Medical Spas (Medi-Spas) (HSALAFAB), Medical-Grade / Clinical Facials (Dermatology & Med Spa) (HSALADAN)

Keywords

• Cosmetic surgery services
• Medical dermatology clinics
• Aesthetic medical spa
• Plastic surgery practice
• Body contouring treatments

Headquarters

HQ city

Burlington

HQ country

Canada

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Cosmetic and Medical Procedures: Revenue generated from surgical and non-surgical aesthetic procedures including plastic surgery, dermatology treatments, injectables, laser treatments, and body contouring. Pricing is consultation-based with financing options through Beautifi.
2. Financing Partnership Revenue: Partnership with Beautifi for patient financing generates revenue through referral arrangements and financing facilitation for cosmetic procedures ranging from $1,000 to $25,000+
3. Skincare Products: Revenue from medical-grade skincare product sales

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

GraceMed operates a network of 11 clinics across Southern Ontario delivering physician-led cosmetic surgery, medical and cosmetic dermatology, non-surgical aesthetic treatments, gender-affirmation procedures, body contouring, functional medicine and hormonal health, and medical-grade skincare products. Services are consultation-based and supported by advanced aesthetic technologies (VISIA, EMFACE, CoolSculpting, EmSculpt NEO, EXION, AviClear) and patient financing through Beautifi.

Product overview

GraceMed is a multi-location healthcare and aesthetics platform operating as a network of 11+ clinics across Southern Ontario under the GraceMed Cosmetic Surgery & Aesthetics brand, along with sub-brands including the Canadian Dermatology Centre (acquired in 2023), the Royal Centre of Plastic Surgery in Barrie, and the GraceMed Functional Medicine & Hormonal Health clinic. The platform offers a unified portfolio of surgical procedures (breast augmentation, liposuction, tummy tuck, facelift, gender affirmation surgeries), non-surgical aesthetic treatments (Botox, dermal fillers, laser treatments, CoolSculpting, EmSculpt NEO, EMFACE), dermatology services, body contouring, medical-grade skincare, and functional medicine/hormonal health services. Treatments are supported by Beautifi financing and VISIA skin analysis technology. All clinics are physician-led and overseen by board-certified medical professionals.

Differentiator

Problem solved

Functional benefit

Brands

• Canadian Dermatology Centre: State-of-the-art dermatology and plastic surgery clinic offering advanced and comprehensive medical and cosmetic dermatology solutions in Toronto.
• Royal Centre of Plastic Surgery
• Institute for Hormonal Health

Products and services

• Surgical Procedures Surgical aesthetic procedures including breast augmentation, lift and reduction, abdominoplasty, liposuction, facelift, eyelid surgery, rhinoplasty, and gender affirmation surgeries performed by board-certified plastic surgeons across GraceMed's 11 clinic locations.
• Non-Surgical Aesthetic Procedures Non-invasive aesthetic treatments including Botox and neuromodulators, dermal fillers (Restylane, Juvederm, Belotero), laser treatments, chemical peels, microneedling, CoolSculpting, EmSculpt NEO, EMFACE, and skin resurfacing delivered by medical aestheticians, nurse injectors, and physicians.
• Dermatology Services Clinical and cosmetic dermatology treatments for acne, rosacea, hyperpigmentation, and skin cancer screening delivered by board-certified dermatologists across the network, principally through the Canadian Dermatology Centre in Toronto.
• Gender Affirmation Services Comprehensive gender-affirming procedures including top surgery for masculinization and feminization, body contouring, facial feminization, laser hair removal, and scar therapy, primarily offered at the GraceMed Mississauga x McLean location.
• Functional Medicine and Hormonal Health Services Personalized hormonal health and functional medicine care including bio-identical hormone therapy, IV vitamin therapy, thyroid and menopause management, adrenal fatigue protocols, and holistic treatment plans led by MDs, Naturopathic Doctors, and Nurse Practitioners.
• Medical-Grade Skincare Products Curated selection of clinically-proven medical-grade skincare products for treating fine lines, hyperpigmentation, acne, and rosacea, sold through GraceMed clinic locations and online channels (GraceMed shop temporarily paused).
• Royal Centre of Plastic Surgery Clinic Private plastic surgery clinic in Barrie, Ontario operated under the GraceMed brand offering cosmetic surgery and medical aesthetics with internationally Board-Certified Plastic Surgeons, a private operating suite, and state-of-the-art equipment.
• Canadian Dermatology Centre Clinic State-of-the-art dermatology and plastic surgery clinic in Toronto acquired by GraceMed in 2023, offering advanced and comprehensive medical and cosmetic dermatology solutions under one roof.
• Beautifi Patient Financing Flexible monthly payment financing for cosmetic procedures, offered in partnership with Beautifi (Canadian financing provider), covering loan amounts from $1,000 to $25,000+ with terms from 6 months to 6 years, no down payment required, and no credit-score impact for application.

Quantifiable outcome

• 93,000 patients served in the last year
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Canadian Dermatology CentrecoreOthersAcquired by GraceMed in May 2023 as part of expansion strategy across North America. Located in Toronto, it enhances GraceMed's presence in the dermatology and aesthetic sector.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• LaserAway: US chain specializing in laser hair removal, skin treatments, and injectables with hundreds of clinics. Comparable as a scaled aesthetic clinic operator though with different geographic footprint.
• Ideal Image: Largest US med-spa chain offering injectables, laser hair removal, body contouring, and skin rejuvenation. Comparable as a scaled, multi-location aesthetic provider with physician oversight, though primarily US-based.
• Cleveland Clinic Canada / MD Beauty Labs: Established medical institution and adjacent aesthetic providers offering physician-led cosmetic services in Canada. Comparable as a credentialed, physician-led aesthetic offering though part of broader healthcare enterprise.

Direct peers

• Dermapure: Canadian network of medical aesthetic clinics offering injectables, skin treatments, and body contouring under physician supervision. Closely comparable in geography, service mix, and physician-led model.
• MedSpa Partners Inc. Canadian PE-backed acquirer and operator of medical aesthetics clinics. Direct competitor in the Canadian aesthetic clinic consolidation space, pursuing a similar multi-brand roll-up strategy that GraceMed is also executing.
• SkinSpirit: US-based chain of medical spas offering Botox, fillers, lasers, and skin treatments with physician oversight. Comparable multi-location physician-led aesthetic platform, though operating at larger scale in the US.
• Victoria Park Medispa: Canadian network of medical spas and aesthetic clinics offering injectables, skin treatments, and body contouring. Most direct comparable on geography, service mix, and patient demographic in the Canadian market.
• Toronto Cosmetic Surgery Institute: Toronto-based multi-surgeon cosmetic surgery practice offering surgical and non-surgical aesthetic treatments. Comparable in service mix and GTA patient base, though operating as a single-location practice.

Regional players

• SpaMedica (Toronto): Toronto-based plastic surgery and medical spa clinic led by Dr. Stephen Mulholland. Comparable in offering high-end cosmetic surgery and non-surgical aesthetics, with similar GTA patient demographic.

Others

• Allergan Aesthetics (AbbVie): Manufacturer of Botox, CoolSculpting, and dermal fillers widely used by GraceMed. Adjacent as a key supplier/ecosystem participant whose product pipeline and pricing policies directly affect GraceMed's economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CanadianDermatology
• Instagraminstagram.com/burlington.gracemed

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GraceMed