Bione
- Company typePrivate
- Founded2019
- HeadquartersBengaluru, India
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Bione does
Bione (legal entity Bione Ventures Private Limited) is a Bengaluru-headquartered, India-focused direct-to-consumer health and wellness company operating as Asia's self-claimed first DNA testing firm and India's first consumer microbiome and genetic testing organization. Its core offerings are saliva-based DNA tests (whole exome / whole genome sequencing via NGS) and at-home gut microbiome tests (16S amplicon sequencing with metagenomics), sold as one-time kits through bione.in and native iOS/Android apps, with reports delivered in 4–5 weeks. The company also sells a range of nutritional supplements — prominently a height-growth line (Grow Protein Powder, Bone Growth Gummies, Acupressure Sole Patch, Spine Elongator and combo packs) plus immunity, NMN, pre/probiotic, calcium+D3 and multivitamin SKUs — and 4-month subscription wellness programs for men and women that bundle microbiome testing with personalized diet charts and expert counseling.
Underlying the offerings is an internal bioinformatics and data stack branded as Bione gCloud, gXplore, VarIn gDb, MicroSure pipeline, metaG AI and gVault, supported by ISO 27001:2020 information security and WHO-GMP, FSSAI and ISO product certifications. Bione is privately held, India-domiciled, currently ships only domestically, and is led by founder-CEO Dr. Surendra K Chikara with advisors Dr. George Church and Dr. Raymond McCauley. The customer base is entirely long-tail consumer (D2C), claimed at 500,000+ customers across India with 10,000+ on personalized guidance and 300,000+ on height-growth products, and there is no disclosed external venture funding.
Bione firmographics
Firmographics- Name
- Bione
- Legal name
- Bione Ventures Private Limited
- Website
- https://bione.in
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Bione industry classification
Industry- Product category
- Consumer Genomics & Personalized Wellness
- NAICS
- Medical and Diagnostic Laboratories (6215), Research and Development in Biotechnology (except Nanobiotechnology) (541714), Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (456)
- SIC
- Services-Medical Laboratories (8071), In Vitro & In Vivo Diagnostic Substances (2835), Services-Commercial Physical & Biological Research (8731)
- akta.pro primary industry
- Microbiome Diagnostics & Biomarker Platforms (gut/skin/oral/vaginal) (HLAAAFAH)
- akta.pro secondary industries
- Clinical Biomarker Testing Services (central labs, trial enrollment/monitoring assays) (HLAAAMAC), General Nutrition Coaching (HSADAFAA), Probiotics & Digestive Health Supplements (CRADAGAF), Bio-based Pharmaceuticals, Nutraceuticals & Specialty Bioactives (EUAAAIAK)
Keywords
Where Bione is headquartered
LocationHeadquarters
- HQ city
- Bengaluru
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Bione business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Supply Chain, Operations, Infrastructure, Others
Revenue model
- DNA & Microbiome Testing Kits: One-time purchase of testing kits (Longevity Kit, Longevity Plus Kit, MyMicrobiome Kit) that include sample collection, laboratory analysis, and detailed personalized reports. Reports delivered within 4-5 weeks after sample receipt.
- Health & Wellness Supplements: Sale of natural health supplements including protein powder, bone growth gummies, acupressure sole patches, and other wellness products. Revenue from individual product purchases and combo packages.
- Wellness Programs: 4-month comprehensive wellness programs for men and women including gut microbiome testing, personalized diet charts, expert counseling sessions, supplement recommendations, and ongoing support. Includes 5 personalized diet plans and 10 expert counseling sessions.
- Expert Consultation Services: One-on-one consultation with health experts, genetic counselors, clinical nutritionists, and genomics counselors providing pre and post-test counseling and personalized wellness guidance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | DNA Test Kit - Longevity |
| One time/ perpetual license | Pay-as-you-go | Gut Microbiome Test Kit - MyMicrobiome |
| Subscription | Multi-year contract | Men's Wellness Program - 4 Month |
| Subscription | Multi-year contract | Women's Wellness Program - 4 Month |
| Unit Pricing | Pay-as-you-go | Height Growth Products |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
Bione product offering
Product offeringCore offering
Bione sells direct-to-consumer at-home DNA and gut microbiome diagnostic test kits, backed by proprietary NGS sequencing and AI-powered report generation, plus personalized wellness supplements, height-growth devices, and 4-month subscription wellness programs for men and women. The portfolio combines one-time test kit purchases (Longevity/Longifit DNA test and MyMicrobiome gut test), supplements and devices for height growth, general wellness supplements (NMN, probiotics, multivitamins), and bundled programs that include counseling, diet plans, and microbiome-based recommendations. The company also provides one-on-one expert consultation with genetic counselors and clinical nutritionists across India through its own website, mobile apps, and WhatsApp support.
Product overview
Bione is a health and wellness company offering a multi-pronged product portfolio centered around genetic testing, microbiome analysis, and personalized nutritional supplements. The core offerings include DNA Testing and Gut Microbiome Testing services that provide actionable health insights through advanced NGS sequencing and AI-powered analysis. Supplement products span height growth solutions (Grow Protein Powder, Bone Growth Gummies, Acupressure Sole Patch, Spine Elongator, and various combo packages), general wellness products (Immunity Booster, NMN Supplement, Prebiotics & Probiotics, Calcium & Vitamin D3 Plus, Multivitamin & Minerals Plus), and subscription-based Wellness Programs for men and women that combine microbiome testing with personalized diet plans and expert counseling. The platform integrates genetic and microbiome data through internal bioinformatics pipelines (Bione gCloud, Bione VarIn gDb, Bione gXplore, Bione MicroSure) to deliver personalized nutrition and wellness recommendations.
Differentiator
Problem solved
Functional benefit
Products and services
- Gut Microbiome Test An at-home stool sample test that analyzes gut microbiome composition using AI-powered machines and advanced metagenomics methods to deliver insights into digestive health and overall well-being for health-conscious individual consumers.
- DNA Test (Longifit Test) A saliva-based genetic testing service providing detailed analysis of ancestry, health risks, and traits using whole exome or whole genome NGS sequencing, with reports delivered within 4-5 weeks for health-conscious individual consumers seeking personalized insights.
- Grow Protein Powder A height growth protein powder enriched with 30+ natural ingredients — vitamins, minerals, herbs, amino acids, and herbal extracts such as Ashwagandha, Brahmi, Cranberry, and Amla — to support bone growth, muscle development, and natural height increase in teenagers and young adults.
- Bone Growth Gummies (Elevate) Sugar-free, non-GMO bone health gummies formulated with calcium, vitamin D3, zinc, and phosphorus to support bone development, density, and natural growth in children and adolescents.
- Acupressure Sole Patch Precision-designed insoles that target 7000 acupoints on the feet to stimulate growth hormones, improve blood circulation, relieve body aches, and support natural height growth through acupressure therapy.
- Spine Elongator A posture correction device that restores spinal alignment, reduces spinal compression and pain, strengthens back and core muscles, and helps users appear up to 2-3 inches taller through postural rehabilitation.
- Bone Growth Combo A bundled package combining Bone Growth Gummies and Acupressure Sole Patch to strengthen bones and support natural growth through nutrient delivery and reflex point stimulation.
- Height Growth Protein Combo A combo package featuring Grow Protein Powder and Acupressure Sole Patch for holistic height growth support, combining nutritional supplementation with reflexology-based stimulation.
- Advanced Height Growth Combo A comprehensive growth support package containing Grow Protein Powder, Bone Growth Gummies, and Acupressure Sole Patch, designed to stimulate growth hormones, strengthen bones, and enhance posture for height-conscious individuals aged 13 and above.
- Men Wellness Program A 4-month holistic health program for men featuring a comprehensive gut microbiome test, 5 personalized diet charts, 10 expert counseling sessions, supplement recommendations, mental wellness support, exercise guidance, and progress tracking to address conditions like high cholesterol, obesity, digestive problems, stress, and NAFLD.
- Women Wellness Program A 4-month holistic health program for women featuring gut microbiome analysis, personalized diet plans, 7 one-to-one counseling sessions, and targeted supplements addressing PCOS, obesity, anemia, menstrual irregularities, digestive problems, and stress through a women-centric hormonal health integration approach.
- Immunity Booster Supplements Health supplements designed to support and enhance immune system function for Bione's health-and-wellness consumer base.
- NMN Supplement NMN (Nicotinamide Mononucleotide) supplement for longevity and health support, positioned within Bione's Longevity/longifit product line.
- Prebiotics & Probiotics Gut health supplements containing beneficial bacteria and prebiotic fibers to support microbiome balance, sold as standalone products alongside Bione's gut microbiome testing service.
- Calcium & Vitamin D3 Plus Combined calcium and vitamin D3 supplement for bone health support, complementing Bione's height growth and bone health focus.
- Multivitamin & Minerals Plus Comprehensive multivitamin and mineral supplement for overall nutritional support within Bione's general wellness portfolio.
- Vitamin C, Vitamin D3 & Zinc Immune support supplement combining vitamin C, vitamin D3, and zinc for daily immune health maintenance.
Quantifiable outcome
- Reports delivered within 4-5 weeks after sample receipt at lab
- +2 more outcomes
Companies that use Bione
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Bione technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability4 records
Feature6 records
Bione partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
Bione competitors and assessment
Company assessmentBroad incumbents
- Ancestry: Global DTC DNA testing leader with the world's largest consumer genomic database, focused on ancestry and family history. Comparable product category to Bione's DNA Longevity test but at much larger scale and with deeper genealogy integration.
- MyHeritage DNA: DTC DNA testing service integrated with genealogy platform. Comparable to Bione's DNA test in product format (saliva kit, ancestry + health reports) but bundled with family tree services and serving a different primary use case.
- Thorne: US-based premium supplement and personalized health platform combining diagnostics with nutritional product recommendations. Comparable to Bione's vertical integration of microbiome/genetic interpretation plus own-brand supplements (NMN, probiotics, multivitamins).
- 23andMe: Global DTC personal genomics leader offering DNA testing for ancestry, health, and traits. Comparable to Bione's DNA test kit business in core product but operates at vastly larger scale with substantially more capital and broader geographic reach.
Direct peers
- DayTwo: Microbiome-based personalized nutrition company with diabetes and metabolic health focus. Directly comparable to Bione's men's wellness program (which addresses diabetes, cholesterol, NAFLD) and gut-microbiome-driven diet recommendation approach.
- Viome: US-based DTC microbiome testing company that combines gut microbiome analysis with personalized nutrition recommendations and supplements. Closest global comparable to Bione's MyMicrobiome test + wellness program bundle model.
- MapmyGenome: India-based personal genomics and preventive health company offering DNA testing, health risk assessment, and personalized wellness. Most direct comparable to Bione in geography, product mix (DNA testing + supplements/lifestyle), and target consumer segment.
- Xcode Life: India-based direct-to-consumer genetic testing company providing DNA reports on health, nutrition, fitness, and ancestry. Highly comparable to Bione's DNA Longevity test in product positioning, pricing model, and Indian consumer market.
Regional players
- HealthKart: India's leading online health and supplement retailer with growing personalized wellness offerings. Comparable to Bione's supplement retail and DTC distribution model in the Indian market, though without the genetic/microbiome diagnostic component.
Emerging players
- InsideTracker: Personalized health and longevity platform combining blood biomarker, DNA, and wearable data with supplement recommendations. Comparable to Bione's predictive analytics and recommendation engine capabilities, particularly the metaG AI approach to wellness program personalization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Bione social profiles
Digital presenceBione compliance and trust
Trust signalCompliance4 records
Bione financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bione leadership team
Management profileNumber of profiles
Profiles3 records
Bione funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bione M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bione
What does Bione do?
Bione sells direct-to-consumer at-home DNA and gut microbiome diagnostic test kits, backed by proprietary NGS sequencing and AI-powered report generation, plus personalized wellness supplements, height-growth devices, and 4-month subscription wellness programs for men and women. The portfolio combines one-time test kit purchases (Longevity/Longifit DNA test and MyMicrobiome gut test), supplements and devices for height growth, general wellness supplements (NMN, probiotics, multivitamins), and bundled programs that include counseling, diet plans, and microbiome-based recommendations. The company also provides one-on-one expert consultation with genetic counselors and clinical nutritionists across India through its own website, mobile apps, and WhatsApp support.
Is Bione a public or private company?
Bione is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bione founded?
Bione was founded in 2019. It employs 11 to 50 people.
Where is Bione based?
Bione is headquartered in Bengaluru, India, in the Asia region.
How does Bione make money?
Four revenue lines are on record. DNA & Microbiome Testing Kits are the primary driver. The others are health & Wellness Supplements, wellness Programs and expert Consultation Services.
Who are Bione's main competitors?
Broad incumbents on record are Ancestry, MyHeritage DNA, Thorne and 23andMe. Direct peers are DayTwo, Viome, MapmyGenome and Xcode Life. HealthKart is listed as a regional player. InsideTracker is listed as an emerging player.
Does Bione have an API?
No public API is recorded for Bione.
What industry is Bione in?
Bione's product category is Consumer Genomics & Personalized Wellness. Its primary akta.pro industry code is HLAAAFAH, Microbiome Diagnostics & Biomarker Platforms (gut/skin/oral/vaginal), with a secondary code of HLAAAMAC, Clinical Biomarker Testing Services (central labs, trial enrollment/monitoring assays). Its NAICS code is 6215 and its SIC code is 8071.