Felleskjøpet

What Felleskjøpet does

Felleskjøpet Agri SA is a Norwegian farmer-owned agricultural cooperative founded in 1896 and headquartered in Lillestrøm, Norway. The company operates a two-segment go-to-market: 'Bonde & Bedrift' (Farmer & Business), serving Norwegian farmers and agricultural enterprises with compound feed (kraftfôr), agricultural machinery, plant production inputs, indoor mechanization solutions, spare parts, grain purchasing, machine rental, and advisory services; and 'Privat' (Consumer), serving private Norwegian consumers with home, garden, pet, tool, clothing, and seasonal products through physical retail stores and online channels.

The underlying technology consists of digital platforms including two dedicated e-commerce storefronts (bonde.felleskjopet.no for B2B and felleskjopet.no for B2C), a content and advisory portal (fka.felleskjopet.no), a used equipment marketplace, a machine rental system, and an agricultural parts ordering platform (agrideler.no). The company distributes hundreds of third-party brands including John Deere, Stihl, Husqvarna, Fiskars, Kärcher, DeLaval, and Gaupen.

Felleskjøpet generates revenue through one-time retail sales of machinery, equipment, feed, and consumer goods (with pricing ranging from quote-based for heavy machinery to fixed unit NOK prices for smaller items), subscription-based farmer membership ('Medlem') with annual billing, and service fees for machine rental, grain purchasing, and advisory work. Distribution is nationwide in Norway via physical retail stores, dedicated sales consultants and specialist advisors for the agricultural channel, and e-commerce for both segments. The cooperative also participates in the Norwegian government's sustainable feed advisory group alongside Skretting and BioMar.

Name

Felleskjøpet

Legal name

Felleskjøpet Agri SA

Website

https://felleskjopet.no

Company type

Private

Founded year

1896

Operating status

Operating

Headcount range

101–250 employees

Short description

Felleskjøpet is a 129-year-old Norwegian farmer-owned cooperative selling agricultural inputs (feed, machinery, plant production) to farmers and home, garden, and pet products to consumers across Norway via physical stores and dual B2B/B2C e-commerce platforms.

Ownership category

akta.pro rank

Headquarters

HQ city

Lillestrøm

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Agricultural Supplies - Retail: Felleskjøpet generates revenue primarily through the retail sale of agricultural machinery, tools, spare parts, animal feed (kraftfôr), plant production inputs, and related supplies to farmers and agricultural businesses in Norway. The company operates both physical retail stores and online e-commerce platforms serving both B2B (farmers) and B2C (private consumers) segments.
2. Feed Development and Production: Felleskjøpet develops and sells animal feed and power feed (kraftfôr) for livestock including cattle, swine, and other farm animals. The company operates feed development services and supplies supplementary feed to farming operations throughout Norway.
3. Agricultural Services: Additional revenue streams include machine rental, grain purchasing and receiving, market regulation services, and membership programs for farmers. The company also provides agricultural consulting and advisory services through its sales and specialist advisors.
4. Private Consumer Retail: Sale of home and garden products, pet supplies, clothing, tools, and cleaning products to private consumers through physical stores and the online retail platform felleskjopet.no.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Felleskjøpet is a Norwegian agricultural cooperative that sells animal feed (kraftfôr), farm machinery, plant production inputs, spare parts, and indoor mechanization solutions to Norwegian farmers and agricultural businesses through its Bonde & Bedrift channel, physical stores, and dedicated B2B e-commerce portal. It also retails garden equipment, pet supplies, tools, clothing, and home/leisure products to private Norwegian consumers through its Privat channel and consumer e-commerce platform. The company additionally offers machine rental, a used equipment marketplace, grain purchasing, market regulation services, and a farmer membership program.

Product overview

Felleskjøpet is a Norwegian agricultural cooperative operating two e-commerce platforms: a consumer (Privat) platform offering pet supplies, garden equipment, tools, and home products, and a farmer/business (Bonde & Bedrift) platform serving agricultural professionals with tractors, machinery, compound feed (kraftfôr), plant production supplies, and indoor mechanization solutions. The company distributes hundreds of third-party brands including John Deere, Stihl, and DeLaval, while also offering its own-brand products, a used equipment marketplace, machine rental services, and expert advisory content through its fagstoff portal.

Differentiator

Problem solved

Functional benefit

Products and services

• Compound Feed and Supplementary Feed (Kraftfôr og tilskuddsfôr) Developed and manufactured feed products for all types of livestock production including cattle, pigs, and poultry, supplied to Norwegian farmers and agricultural businesses.
• Agricultural Machinery and Equipment (Maskin og redskap) Distribution of tractors, front loaders, balers, soil cultivation equipment, grass handling equipment, lifting equipment, buckets, attachments, and precision farming technology for Norwegian farmers and agricultural businesses.
• Plant Production Supplies (Planteproduksjon) Products for crop production including seed mixtures, silaging, plant protection products, drainage pipes and fittings for Norwegian farmers.
• Indoor Mechanization (I-mek) Solutions for building new, renovating, or upgrading barns and production buildings, including equipment, technical systems, and advisory services for livestock and crop facilities.
• Used Equipment Marketplace (Bruktmarked) Online marketplace operated by Felleskjøpet for buying and selling used agricultural machinery and equipment, serving Norwegian farmers and agricultural businesses.
• Machine Rental (Maskinutleie) Rental services for agricultural machinery and equipment, enabling Norwegian farmers to access equipment without outright purchase.
• Agricultural Parts (Agrideler) Spare parts and service for agricultural equipment, serving Norwegian farmers and agricultural businesses needing equipment maintenance and repair.
• Robot Lawn Mowers (Robotklippere) Robotic lawn mowers and accessories for residential garden maintenance, sold to Norwegian private consumers through retail stores and e-commerce.
• Pet Supplies (Kjæledyr) Pet supplies including dog and cat food, treats, and accessories sold to Norwegian private consumers through retail stores and e-commerce.
• Garden and Outdoor Products (Hage og uterom) Garden equipment, irrigation systems, greenhouses, and outdoor furniture sold to Norwegian private consumers through retail stores and e-commerce.
• Farmer Member Program (Medlem) Annual membership program providing Norwegian farmers and agricultural businesses with exclusive benefits, dialogue, specialist content, inspiration, exclusive advantages, and access to market regulation and grain purchasing services.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• SkrettingcoreStrategic or Co-development Partner · 1 December 2025Skretting is a major global aquaculture feed company and is part of the steering group advising the Norwegian government on sustainable feed production. Felleskjøpet participates in this government advisory group alongside Skretting, contributing to recommendations on sustainable feed raw materials for farmed fish and livestock in Norway, targeting 25% domestically produced feed by 2034.
• BioMarcoreStrategic or Co-development Partner · 1 December 2025BioMar is a leading aquaculture feed company and member of the Norwegian government advisory group on sustainable feed production. Felleskjøpet participates in this steering group alongside BioMar, contributing to the 20-measure report for achieving sustainable feed production by 2034 in Norway.
• John DeerecoreChannel Partner/ Reseller/ DistributorJohn Deere is a key brand partner of Felleskjøpet, with Felleskjøpet distributing John Deere agricultural machinery including tractors, front loaders, and precision farming solutions. The partnership features regularly in Felleskjøpet's machine campaigns and product offerings.
• GaupenminorChannel Partner/ Reseller/ DistributorGaupen is a Norwegian brand of trailers distributed exclusively through Felleskjøpet's Bonde & Bedrift channel. Gaupen trailers are featured in seasonal campaigns and Felleskjøpet's farm supply catalog.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Granngården: Sweden's largest agricultural and garden retail chain, acquired by Felleskjøpet in 2016. Operates an identical multi-category model (machinery, feed, garden, pet, rural lifestyle) targeted at Swedish farmers and consumers, making it the closest direct comparable.
• Lantmännen: Swedish agricultural cooperative and one of the largest in the Nordics. Closely mirrors Felleskjøpet's farmer-owned cooperative model with grain trading, machinery distribution, feed production, and rural retail — directly comparable across nearly all business lines.

Broad incumbents

• Yara International: Norwegian-headquartered global leader in crop nutrition (fertilizers, plant production inputs). Overlaps with Felleskjøpet's plant production category and serves the same Norwegian farming customer base, though at much larger scale and as an upstream input producer rather than retailer.
• DeLaval: Swedish-founded global leader in dairy farming equipment and solutions. Distributed through Felleskjøpet for the Norwegian market but operates as a broad incumbent across the Nordic and global dairy equipment value chain, including direct sales channels competing with Felleskjøpet's distribution role.
• Husqvarna: Swedish global leader in outdoor power products (robotic mowers, chainsaws, garden equipment). Distributed through Felleskjøpet's consumer and farmer channels but competes as a brand incumbent with its own dealer networks, including potential direct-to-consumer digital channels.

Regional players

• Tine: Norwegian dairy cooperative and one of the country's largest samvirke organizations. Comparable cooperative ownership structure and Norwegian agricultural market positioning, though Tine operates downstream in dairy processing rather than upstream inputs and retail.
• Skretting: Global aquaculture feed company headquartered in Norway. Co-participant with Felleskjøpet in the Norwegian government sustainable feed advisory group and partially overlapping feed customer base (Norwegian aquaculture/livestock producers), but focused exclusively on fish feed rather than full-stack agricultural retail.
• BioMar: Danish-headquartered aquaculture feed company with major Norwegian operations. Part of the same government sustainable feed advisory group as Felleskjøpet and partially overlaps in feed production expertise and Norwegian livestock/aquaculture customer segments.

Others

• John Deere: Global agricultural machinery OEM and primary brand partner of Felleskjøpet for tractors, front loaders, and precision farming. Not a direct competitor in distribution but a critical supplier whose partnership economics and direct-sales pivots materially shape Felleskjøpet's machinery economics.
• Kärcher: German global leader in cleaning technology. A brand distributed through Felleskjøpet's consumer and agricultural channels — comparable as a premium-brand agricultural/rural supplier but not a direct competitor in distribution or cooperative retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/felleskjopet
• Xx.com/felleskjopet
• LinkedInlinkedin.com/company/felleskjopet-agri

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Felleskjøpet