Via Mobilis

What Via Mobilis does

Via Mobilis is a French online classified ads marketplace specializing in the resale of used industrial vehicles and equipment. Founded in 2000 and headquartered in Ambacourt, France, the company operates a network of country-specific websites serving more than 50 countries across Europe, Asia, Africa, and the Americas, with localization in over 30 languages. The core platform, Via-Mobilis.fr, hosts 254,917+ listings distributed across six main verticals: heavy trucks and tractors, construction equipment (TP), utility vehicles, handling equipment (manutention), agricultural machinery, and spare parts. The platform also offers auction (Enchères) and rental (Location) services, a data/BI product (Solutions DATA), and an advertising extension (Via Mobilis Extend). The company maintains iOS and Android mobile applications and a portfolio of vertical-specific sister sites (Europe-Camions.com, Europe-TP.com, Europe-Utilitaires.com, Europe-Manutention.com, Europe-Agri.com).

The platform is built on a self-serve marketplace architecture where professional sellers list inventory and buyers browse, search, and contact sellers directly. The core technology consists of multi-language, multi-currency web properties optimized for organic search, a centralized listing database, and mobile applications. The company also runs a banner advertising business through vm-extend.fr that gives sellers options for enhanced visibility on the network. Customer segments are horizontal across B2B professional buyers and sellers in transport/logistics, construction/civil engineering, agriculture, and material handling, with primary use cases centered on used equipment acquisition and disposal.

The business model is a hybrid of paid listings (transaction/take-rate style fees from sellers) and advertising revenue from banner placements and promoted listings. Pricing for vehicle listings varies materially by category and seller, with many items priced on request; specific service fees are not publicly disclosed. Via Mobilis is privately held under the Groupe Via Mobilis legal entity, has 11-50 employees, no disclosed venture capital or private equity ownership, and no publicly disclosed revenue. The company appears to be founder/management-controlled and cash-flow funded, with no M&A, funding, or leadership change events documented in the source material.

Name

Via Mobilis

Legal name

Groupe Via Mobilis

Website

https://via-mobilis.fr

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Via Mobilis is a French online classified ads marketplace for used industrial vehicles and equipment, operating across 50+ countries with localized websites in 30+ languages and hosting over 254,000 listings across trucks, construction, agricultural, handling, and utility categories.

Ownership category

akta.pro rank

Product category

Used Industrial Vehicles & Equipment Marketplace

NAICS

Directory and Mailing List Publishers (51314)

SIC

Services-Advertising (7310)

akta.pro primary industry

Bulk Liquidation, Returns & Overstock Recommerce Marketplaces (CRAFAGAO)

Keywords

• Used industrial vehicles
• Commercial classifieds marketplace
• Construction equipment listings
• Heavy truck marketplace
• Agricultural machinery classifieds

Headquarters

HQ city

Ambacourt

HQ country

France

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Listing fees: Sellers pay to list their vehicles and industrial equipment on the platform. The site offers paid advertising options through vm-extend.fr for enhanced visibility.
2. Advertising services: The platform offers banner advertising opportunities through vm-extend.fr for sellers wanting additional visibility.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Via Mobilis operates an online B2B classified ads marketplace connecting professional buyers and sellers of used industrial vehicles and equipment. The Via-Mobilis.fr platform and 30+ localized country websites host 254,917+ listings across heavy trucks, construction equipment, utility vehicles, handling equipment, agricultural machinery, and spare parts, with buyers contacting sellers directly through self-serve listing and search flows. The company also operates category-specialized sister sites, online auctions, equipment rentals, data solutions, and a paid advertising service (Via Mobilis Extend / vm-extend.fr) to monetize seller visibility.

Product overview

Via Mobilis operates a multi-site online classified ads marketplace network for used industrial vehicles and equipment. The core platform Via-Mobilis.fr hosts 254,917 listings across six main categories: heavy trucks (camions, tractors, semi-trailers), construction equipment (excavators, loaders, bulldozers), utility vehicles (vans, cars, refrigerated vehicles), handling equipment (forklifts, aerial platforms, telescopic handlers), agricultural equipment (tractors, harvesters, soil tools), and spare parts. The platform also offers auction sales, rental services, data solutions, and advertising options. The network extends across 50+ countries with 46 language versions, and includes sister sites Europe-Camions.com, Europe-TP.com, Europe-Utilitaires.com, Europe-Manutention.com, and Europe-Agri.com.

Differentiator

Problem solved

Functional benefit

Products and services

• Via-Mobilis.fr Marketplace Core online classifieds marketplace for buying and selling used industrial vehicles and equipment in France and Europe, featuring 254,917+ active listings across heavy trucks, construction equipment, utility vehicles, handling equipment, agricultural machinery, and spare parts. Targets professional buyers and sellers operating in transport, logistics, construction, agriculture, and material handling.
• Europe-Camions.com Sister site within the Via Mobilis network dedicated to buying and selling used trucks across France and Europe. Operates as a category-specialized marketplace within the broader network.
• Europe-TP.com Sister site within the Via Mobilis network dedicated to buying and selling construction equipment (Travaux Publics) including excavators, loaders, and bulldozers.
• Europe-Utilitaires.com Sister site within the Via Mobilis network dedicated to buying and selling used utility vehicles including vans and light commercial vehicles.
• Europe-Manutention.com Sister site within the Via Mobilis network dedicated to buying and selling used handling equipment including forklifts and aerial work platforms.
• Europe-Agri.com Sister site within the Via Mobilis network dedicated to buying and selling used agricultural machinery and equipment.
• Enchères (Online Auctions) Online auction service allowing users to purchase used industrial vehicles and equipment through a bidding mechanism on the Via Mobilis platform.
• Location (Equipment Rentals) Rental service for industrial vehicles and equipment offered via the Via Mobilis platform, allowing users to lease equipment rather than purchase.
• Solutions DATA Data solutions service offered by Via Mobilis for business intelligence purposes, leveraging marketplace data assets derived from listings and platform usage.
• Via Mobilis Extend (vm-extend.fr) Extended services platform providing paid advertising options including banner advertising and promotional services for sellers wanting additional visibility beyond standard listings on the Via Mobilis network.
• Via Mobilis Mobile App (iOS and Android) Native mobile application available on iOS (App Store) and Android (Google Play) enabling users to browse used industrial vehicle listings, access the professional directory, and manage their listings on the go.

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Europe-Camions.comcoreOthersSister site within the Via Mobilis network dedicated to buying and selling used trucks in France and Europe.
• Europe-TP.comcoreOthersSister site dedicated to buying and selling construction equipment (TP = Travaux Publics) including excavators, loaders, and bulldozers.
• Europe-Utilitaires.comcoreOthersSister site dedicated to buying and selling used utility vehicles including vans and light commercial vehicles.
• Europe-Manutention.comcoreOthersSister site dedicated to buying and selling used handling equipment including forklifts and aerial work platforms.
• Europe-Agri.comcoreOthersSister site dedicated to buying and selling used agricultural machinery and equipment.
• Stockway.prominorOthersPartner site related to industrial equipment and vehicles.
• Europe-Convoyage.comminorOthersPartner site related to transport convoying or vehicle transport services.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Mascus: Online marketplace for used construction equipment, transport vehicles, agricultural machinery, and forestry equipment across Europe and beyond. Directly comparable to Via Mobilis in vertical specialization, listing-based model, and European footprint.
• MachineryTrader: Leading US-based marketplace for buying and selling new and used heavy equipment, trucks, and attachments. Comparable to Via Mobilis in serving construction, agricultural, and material-handling equipment buyers and sellers via listings and dealer advertising.
• TruckPaper: Specialized classifieds platform for used commercial trucks, trailers, and heavy-duty vehicles, owned by Sandhills Global. Closely comparable to Via Mobilis's Europe-Camions.com sister site in serving truck dealer and operator audiences with listings and dealer display advertising.
• Agriaffaires: European online marketplace specializing in used agricultural equipment, tractors, and harvesting machinery. Direct peer to Via Mobilis's Europe-Agri.com sister site in vertical focus, multi-country European reach, and dealer listing/advertising revenue model.
• Ritchie Bros. Auctioneers: Global auctioneer and online marketplace for used heavy equipment, trucks, and agricultural machinery. Comparable to Via Mobilis in serving the same buyer/seller base of used industrial equipment, with a focus on intermediated transactions and auctions.
• IronPlanet: Online auction marketplace for used construction and agricultural equipment, now part of Ritchie Bros. Comparable to Via Mobilis in serving the same used-equipment buyer base with online transaction formats.
• Truck1: European online marketplace for used trucks, trailers, construction, and agricultural equipment. Closely comparable to Via Mobilis in multi-country European listings model and vertical specialization.
• Equipment Trader: Online marketplace for new and used construction equipment, farm machinery, trucks, and trailers across North America. Comparable to Via Mobilis in vertical focus, listing-based model, and dealer advertising monetization.

Broad incumbents

• AutoScout24: Europe's largest online vehicle marketplace with extension into commercial vehicles and industrial categories. Comparable to Via Mobilis in operating multi-country localized marketplaces for vehicle listings, but with much broader consumer-vehicle focus.
• OLX: Global horizontal classifieds platform operating across emerging markets including parts of Europe, Asia, Africa, and Latin America. Overlaps with Via Mobilis's geographic reach and general classifieds model, but with a much broader category scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/viamobilis
• Facebookfacebook.com/viamobilis
• LinkedInlinkedin.com/company/via-mobilis
• Instagraminstagram.com/viamobilis

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Via Mobilis