Stockway
Stockway is a web-based SaaS platform developed by French company Via Mobilis SAS that enables professional sellers of used industrial vehicles to enter listings once and publish them automatically across 25-30+ European classified ad portals, with centralized fleet management and analytics.
- Company typePrivate
- Founded2011
- HeadquartersAmbacourt, France
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Stockway does
Stockway is a web-based SaaS platform developed by French private company Via Mobilis SAS and headquartered in Ambacourt, France. It provides automated ad distribution (multidiffusion) software for professional sellers of used industrial vehicles, including trucks, construction equipment, material handling equipment, agricultural machinery, and light commercial vehicles. The core product allows a seller to enter a vehicle listing once and publish it simultaneously across 25-30+ partner classified ad portals, with a centralized dashboard tracking publication status, fleet inventory, sales history, and performance metrics across geographies.
The technical architecture is a fully browser-based SaaS accessible across desktops, laptops, smartphones, and tablets, requiring no local installation and supporting all major modern web browsers. The platform combines a multi-publishing engine, a multi-criteria search and fleet management system with unlimited data storage, a website creation module (built via third-party service vm-extend), PDF commercial document generation, email campaign management, and statistics/reporting tools. Distribution integrations span European classified ad portals such as Mobile.de, TruckScout24, Mascus, Autoline, Truck1.eu, Baupool, MachineryPark, and MachineryPark. The interface is available in seven languages: French, English, Spanish, Italian, German, Dutch, and Portuguese.
Stockway operates on a monthly subscription model priced by ad volume rather than per partner site, with no minimum commitment period, a 30-day cancellation notice, and a 1-month free trial requiring no credit card. Go-to-market is product-led through self-service registration, supplemented by partner-portal referrals from the integration network and inside-sales outreach for larger fleet accounts. Customer scale is reported at 500+ professional users managing 60,000 vehicles and publishing 200,000+ ads per month. The company is privately held under the Via Mobilis SAS corporate entity, with no disclosed external funding or investor base, and reports a headcount of 1-10.
Stockway firmographics
Firmographics- Name
- Stockway
- Legal name
- Via Mobilis SAS
- Website
- https://stockway.pro
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Stockway is a web-based SaaS platform developed by French company Via Mobilis SAS that enables professional sellers of used industrial vehicles to enter listings once and publish them automatically across 25-30+ European classified ad portals, with centralized fleet management and analytics.
- Ownership category
- akta.pro rank
Where Stockway is headquartered
LocationHeadquarters
- HQ city
- Ambacourt
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Stockway business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription - Ad Volume Based: Monthly subscription model where pricing is determined by the number of ads the customer wishes to publish, regardless of the number of partner sites selected. No minimum commitment period and no termination fees. 30-day notice period for cancellation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free trial period - 1 month |
| Subscription | Monthly | Standard subscription - volume-based |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Stockway product offering
Product offeringCore offering
Stockway is a cloud-based SaaS multidiffusion platform for professional sellers of used industrial vehicles. Users enter a vehicle or equipment ad once and Stockway automatically publishes it to 25+ partner classified ad websites, with centralized fleet management, PDF commercial document generation, email campaigns, custom-branded website creation, and performance analytics, all delivered through a browser-based interface requiring no installation.
Product overview
Stockway is a unified SaaS platform offering multidiffusion (automated ad posting) services for used industrial vehicle sellers. The core Stockway product enables users to enter listings once and automatically publish them across 25+ partner classified ad websites simultaneously. Add-on modules include a custom website creation tool (built via vm-extend), contact management, email campaign tools, and PDF commercial document generation. All features are accessed through a single web-based interface with dashboard, fleet management, and analytics capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Stockway Web-based SaaS platform that lets professional sellers of used industrial vehicles enter a listing once and automatically publish it across 25+ partner classified ad websites, with centralized dashboard, fleet management, performance analytics, commercial document generation, and email campaign tools.
- Custom Website Creation Add-on module that enables Stockway users to create a personalized company website in their own branding, with automatic synchronization of listings from the Stockway platform, supporting domain registration and transfer.
Quantifiable outcome
- Publish ads to 30+ websites simultaneously by entering them only once
- +2 more outcomes
Companies that use Stockway
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles1 record
Stockway technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Stockway partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and major.
- Europe-Camions (Europe Trucks)corePartner classified ad portal for trucks and heavy vehicles. Stockway integrates with their ad feed system to automatically publish and update listings. One of the primary partner sites in the Europe network.
- Europe-TP (Europe Construction Equipment)corePartner portal for construction equipment listings. Stockway synchronizes ad data with their platform.
- Europe-Manutention (Europe Forklift)corePartner portal for material handling and forklift equipment listings.
- Europe-Utilitaires (Europe Commercial Vehicles)corePartner portal for light commercial vehicles.
- Europe-Agri.comcorePartner portal for agricultural equipment listings.
- Mobile.demajorMajor German online vehicle marketplace. Stockway integrates to publish used vehicle listings.
- TruckScout24 (AutoScout24 Trucks)majorLeading European truck marketplace. Stockway provides ad feed integration.
- MascusmajorGlobal marketplace for construction and agricultural equipment. Stockway publishes listings through feed integration.
- AutolinemajorInternational platform for commercial vehicles and equipment listings.
- Truck1.eumajorEuropean truck marketplace with multi-country presence. Feed integration with Stockway.
- Baupool.commajorConstruction equipment marketplace operating across multiple European countries.
- MachineryParkmajorLarge construction and industrial equipment portal. Stockway integrates for automatic ad publishing.
- Forklift-International.commajorSpecialized forklift and material handling equipment marketplace.
- TradeMachinesmajorConstruction and industrial machinery search engine and marketplace.
- SupraliftmajorEuropean forklift and warehouse equipment marketplace.
- Trucks.nl by HexonmajorDutch truck marketplace operated by Hexon. Stockway integrates for ad publishing.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
Stockway competitors and assessment
Company assessmentDirect peers
- TruckScout24: Leading European truck marketplace, part of the AutoScout24 group, integrated with Stockway. Serves professional truck sellers with classified listings and competes for the same customer base.
- MachineryPark: Large European construction and industrial equipment portal integrated with Stockway. Both platforms serve professional sellers of used construction and industrial machinery with cross-marketplace reach.
- Autoline: International commercial vehicle and equipment marketplace that competes directly with the marketplaces Stockway integrates with. Both serve sellers of trucks, construction, and agricultural equipment across Europe with listing distribution.
- Mascus: Global marketplace for used construction, agricultural, material handling, and forestry equipment. A Stockway partner, Mascus competes for the same seller audience in the industrial/construction equipment niche.
- Truck1.eu: European truck and commercial vehicle marketplace with multi-country presence. Listed as a Stockway partner and serves the same professional truck seller customer base across Europe.
- Sandhills: Operates heavy equipment and truck marketplaces including TruckPaper, MachineryTrader, and ForestryTrader. Serves the same industrial vehicle/equipment seller audience and is integrated with Stockway as a partner.
Emerging players
- Indicata: Vehicle market intelligence and pricing analytics platform serving automotive dealers and OEMs. Comparable in serving the professional vehicle seller ecosystem, but with a focus on market data rather than listing distribution.
Broad incumbents
- LeBonCoin: France's leading general classified ads platform (part of Adevinta), integrated with Stockway as a partner. While broader in scope than Stockway's industrial vehicle focus, it competes for seller attention in the French market.
- Copart: Global online vehicle auction platform with significant commercial and industrial vehicle inventory. Operates a broader auction-based model that overlaps with the buyers and sellers served by Stockway's partner network.
- Mobile.de: Germany's largest online vehicle marketplace (part of Adevinta). While broader in scope (including passenger vehicles), it is a major Stockway partner and competes for the same commercial vehicle seller audience in DACH.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Stockway financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stockway leadership team
Management profileNumber of profiles
Profiles1 record
Stockway funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stockway M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stockway
What does Stockway do?
Stockway is a cloud-based SaaS multidiffusion platform for professional sellers of used industrial vehicles. Users enter a vehicle or equipment ad once and Stockway automatically publishes it to 25+ partner classified ad websites, with centralized fleet management, PDF commercial document generation, email campaigns, custom-branded website creation, and performance analytics, all delivered through a browser-based interface requiring no installation.
Is Stockway a public or private company?
Stockway is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Stockway founded?
Stockway was founded in 2011. It employs 1 to 10 people.
Where is Stockway based?
Stockway is headquartered in Ambacourt, France, in the Europe region.
How does Stockway make money?
One revenue line is on record: subscription - Ad Volume Based.
Who are Stockway's main competitors?
Direct peers on record are TruckScout24, MachineryPark, Autoline, Mascus, Truck1.eu and Sandhills. Indicata is listed as an emerging player. Broad incumbents are LeBonCoin, Copart and Mobile.de.
Does Stockway have an API?
No public API is recorded for Stockway.