Craftsy

What Craftsy does

Craftsy is an online subscription-based creative-learning platform founded in 2011 and headquartered in Plymouth, Minnesota. The service offers 2,000+ premium, expert-led video classes across 20+ categories — including quilting, sewing, knitting, crochet, cooking, cake decorating, art, photography, woodworking, paper crafting, and embroidery — supplemented by 179 live tutorials and a 282-event schedule. Craftsy also sells class-by-class television-on-demand (TVOD) purchases, DVDs, and e-books, and operates a B2B corporate subscription product called Craftsy@Work. The catalog is produced at Craftsy's own Minneapolis-suburb video production facility, and content is distributed across web, iOS, Android, Roku, Amazon Fire TV, Apple TV, Chromecast, and the Samsung TV Plus FAST channel (CraftsyTV, live since 2025-11-13).

The platform's underlying technology stack combines a streaming video catalog with mobile and OTT app delivery, live-event scheduling, a community layer branded Craftsy Circle, and a per-account Purchase Library model that lets members retain access to classes they have individually bought. On top of that core stack, Craftsy has added Membership Sharing (up to four members under the Prime plan) and an aggressive promotional pricing structure — currently a $1.79 annual Premium Membership — designed to widen household-level adoption and lower top-of-funnel friction. The Samsung TV Plus FAST channel extends the same content inventory into an ad-supported distribution model that monetizes the catalog without requiring an SVOD relationship.

Craftsy's go-to-market is consumer-led with an emerging B2B vertical: marketing relies on email, social, content, SEO, live events, and the CraftsyTV FAST channel for awareness and acquisition, while monetization runs through four parallel engines — SVOD Premium Membership, TVOD individual class purchase, B2B Craftsy@Work subscriptions, and ad-supported streaming inventory on Samsung TV Plus — supplemented by DVD and e-book sales. The company is a privately held subsidiary of TN Marketing, which acquired the assets from the predecessor Bluprint/NBCUniversal entity in 2021.

Name

Craftsy

Legal name

Craftsy

Website

https://craftsy.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

251–500 employees

Short description

Craftsy is an online subscription creative-learning platform offering 2,000+ expert-led video classes across 20+ categories such as quilting, sewing, and cooking, serving individual hobbyists, families via Membership Sharing, and corporate clients through Craftsy@Work across web, mobile, OTT, and Samsung TV Plus.

Ownership category

akta.pro rank

Product category

Online Creative Education

akta.pro primary industry

Crafts & DIY (Paper, Fiber, Wood, Resin, DIY Projects) (EDAAAGAB)

akta.pro secondary industry

Crafts & Maker Arts (Ceramics, Textiles, Jewelry, Mixed Media) (EDAMAAAD)

Keywords

• Online craft classes
• Creative video tutorials
• Hobby learning platform
• Crafting education
• Creative skills training

Headquarters

HQ city

Plymouth

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Premium Membership Subscription (SVOD): Annual or monthly subscription providing unlimited access to 2,000+ premium classes, videos, bonus materials, downloadable patterns and recipes, and exclusive live streaming instructor events. Auto-renews at current rates.
2. Purchase-to-Own / TVOD: Single classes purchased individually on an a la carte basis. Classes remain accessible even if membership is cancelled. Includes DVD versions of select classes available in the Shop.
3. Craftsy@Work Corporate Subscriptions: B2B subscription model providing team access to Craftsy platform for employee benefits, team building, and workplace creativity programs. Includes quarterly usage reports and class recommendations.
4. E-books and Digital Products: Digital downloadable products including seasonal e-books (Creative Projects & Ideas collections) priced at $4.99-$19.99, PDF patterns, and templates.
5. DVD Sales: Physical DVD versions of select classes sold through the Shop. Ships internationally to USA, Canada, Australia, Brazil, India, Israel, New Zealand, South Africa, and Western European countries.

Pricing tiers

Go-to-market motion2 records

Distribution channels10 records

Marketing channels7 records

Core offering

Craftsy is an online learning platform that delivers expert-led video classes, tutorials, and project patterns across 20+ creative categories including quilting, sewing, knitting, crochet, cake decorating, cooking, papercrafting, and fine art. Content is distributed through subscription memberships (Premium and GOLD), individual class purchases, downloadable PDF patterns, eBooks, DVDs, and a free ad-supported FAST channel on Samsung TV Plus.

Product overview

Craftsy operates as a unified creative learning platform offering multiple access models and content formats. The core product is the Craftsy Premium or GOLD Membership subscription (priced at approximately $1.79/year for new members), providing access to 2,000+ video classes across 20+ categories including quilting, sewing, knitting, cake decorating, cooking, and more. The platform also offers CraftsyTV, a free ad-supported streaming channel on Samsung TV Plus. For corporate clients, Craftsy@WORK provides team subscription plans. Content is available through individual purchase (Purchase-to-Own), DVD format, downloadable PDF patterns, and seasonal eBooks. The Craftsy Mobile App (iOS/Android) enables offline viewing and Favorites functionality. Live content includes free Live Tutorials (179+ events) and Premium Live Events (79+ events). The Membership Sharing feature allows subscribers to extend access to up to 3 family members. The Craftsy Circle Community provides social connectivity for members.

Differentiator

Problem solved

Functional benefit

Products and services

• Craftsy Premium Membership Annual subscription membership for individual hobbyists granting streaming access to thousands of expert-led video classes across quilting, sewing, knitting, cake decorating, cooking, and other creative categories.
• Craftsy GOLD Membership Premium-tier consumer membership offering enhanced benefits such as additional class access, discounts on patterns and supplies, and exclusive member perks beyond the standard Premium tier.
• Craftsy@WORK B2B subscription offering for companies and HR/wellness teams that provides creative-class access for employee team-building, wellness programs, and professional development activities.
• CraftsyTV Free ad-supported streaming television (FAST) channel distributed on Samsung TV Plus featuring curated Craftsy instructional content for casual viewers.
• Individual Classes (Purchase-to-Own) Individual expert-led video classes available for one-time purchase, granting the buyer permanent ownership and lifetime access without requiring an active subscription.
• DVD Classes Physical DVD editions of selected Craftsy classes shipped to customers, providing offline access to instructional content for users without reliable streaming.
• PDF Patterns Downloadable digital PDF patterns for quilting, sewing, knitting, and other craft projects, often paired with corresponding video classes.
• Craftsy eBooks Digital cookbooks and project idea books covering cooking, baking, and creative crafts, sold through the Craftsy shop as standalone digital publications.
• Craftsy Mobile App Native iOS and Android applications allowing members and purchasers to stream classes, download content for offline viewing, and access patterns on mobile devices.

Quantifiable outcome

• Access to 2,000+ premium classes, videos, and bonus materials
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

One partnership is on record.

• Samsung TV PluscoreChannel Partner/ Reseller/ Distributor · 13 November 2025CraftsyTV, the creative tutorial channel, is now available as a free FAST (Free Ad-Supported Streaming TV) channel on Samsung TV Plus. The launch includes a holiday programming block called DIY Giftshop featuring various crafting tutorials. This partnership expands Craftsy's distribution to Samsung Smart TV users.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MasterClass: Premium SVOD platform offering expert-led video classes across creative and professional categories. Operates the same subscription video business model as Craftsy but targets a broader, more premium audience with celebrity instructors.
• Skillshare: Subscription-based online learning community focused on creative classes including illustration, design, photography, and crafts. Competes with Craftsy directly for hobbyist creative learners through a similar SVOD model, though with a younger, more design-oriented audience.
• Domestika: Online creative learning community offering video courses in crafts, illustration, design, and creative disciplines. Closely competes with Craftsy in the creative-hobbyist video class category with a strong international (especially Latin American) footprint.
• CreativeLive: Online learning platform offering live and on-demand classes in creative categories including photography, art, design, music, and crafts. Closely comparable to Craftsy in audience (creative hobbyists/professionals) and content format (expert-led video instruction).
• Creativebug: Subscription-based video learning platform for arts and crafts including sewing, knitting, crochet, quilting, and painting. Closely mirrors Craftsy's niche focus on craft hobbyists with an identical SVOD content library model.

Broad incumbents

• Udemy: Massive online learning marketplace spanning creative, technical, and professional categories. Overlaps with Craftsy in craft and creative course categories but competes as a broad marketplace with both free and paid instructor-uploaded content rather than a curated subscription library.
• Magnolia Network: Lifestyle media brand/network from Chip and Joanna Gaines featuring home, crafts, cooking, and DIY content. Competes with Craftsy for lifestyle/craft audience attention but is a broader content network rather than a deep instructional class library.

Emerging players

• LoveCrafts: Online craft supplies retailer with an integrated community and learning content for knitting, crochet, sewing, and other fiber crafts. Combines material sales with tutorials, creating partial overlap with Craftsy's craft learning audience.
• Brit + Co: Digital media and e-commerce platform focused on DIY, crafting, and creative lifestyle content for women. Partial overlap with Craftsy in creative tutorial content, but operates more as a content/community brand than a deep subscription class library.
• Annie Sloan: Decorative paint brand with an ecosystem of in-person workshops, online tutorials, and an ambassador network. Partial overlap with Craftsy in craft instruction, particularly painting and home decor categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/therealcraftsy
• YouTubeyoutube.com/c/CraftsyYouTube
• Facebookfacebook.com/craftsy
• Instagraminstagram.com/therealcraftsy
• Pinterestpinterest.com/therealcraftsy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Craftsy