What Champion Motors does

Champion Motors is a privately held automotive distributor founded in 1965, headquartered in Bene Beraq, Israel, with 501-1000 employees. The company operates as a direct importer and distributor of vehicles, with current activity including representation of Suzuki-branded passenger vehicles in Singapore as a car agent, selling models such as the Suzuki Fronx mild-hybrid baby crossover at S$176,888 inclusive of Certificate of Entitlement. Beyond distribution, the company has positioned itself in the EV lifecycle value chain through a long-term battery dismantling agreement with RE-CAR Technologies Ltd. (Israel's first licensed EV battery recycling plant) in Arad, joining a network that includes BYD, Mobileye, Renault, Jaguar Land Rover, CATL, and Delek Motors.

The business model centers on multi-channel vehicle distribution: direct consumer sales through agent/dealer infrastructure in international markets (e.g., Singapore), and wholesale/import operations in the Israeli home market. Pricing for retail vehicles is anchored to a one-time purchase price that includes regulatory certificates (e.g., Singapore COE), generating margin on the spread between OEM cost and delivered retail price plus ancillary services.

The company pursues a horizontal segment strategy targeting individual car buyers seeking practical, fuel-efficient transportation. Its product mix leans toward budget-oriented crossovers with mild-hybrid efficiency and practical amenities (e.g., 304-litre boot, nine-inch touchscreen). Strategic emphasis appears to be shifting toward EV-related infrastructure and recycling compliance, complementing the legacy new-vehicle import/distribution business. Leadership is led by CEO Dan Orenstein.

Name

Champion Motors

Legal name

Champion Motors

Website

https://championmotors.co.il

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Champion Motors is a privately held Israeli automotive importer and distributor founded in 1965, selling passenger vehicles through agent channels in Israel and Singapore, with growing involvement in EV battery recycling via a partnership with RE-CAR Technologies.

Ownership category

akta.pro rank

Headquarters

HQ city

Bene Beraq

HQ country

Israel

HQ region

Middle East

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Pricing tiers

Distribution channels1 record

Core offering

Champion Motors is a direct importer and distributor of passenger vehicles, operating as an authorized car agent and dealer. It sells vehicles directly to consumers — evidenced by the Suzuki Fronx baby crossover priced at S$176,888 with Certificate of Entitlement in Singapore — and has extended into EV battery end-of-life processing through a long-term dismantling agreement with RE-CAR Technologies Ltd. in Israel.

Product overview

Champion Motors operates as an automotive distributor and agent, selling vehicles through its network. The primary product offering identified is the Suzuki Fronx, a budget-oriented baby crossover available in Singapore at S$176,888 with Certificate of Entitlement. The company also has commercial arrangements for electric vehicle battery recycling services through a partnership with RE-CAR Technologies Ltd. in Israel.

Differentiator

Problem solved

Functional benefit

Products and services

• Suzuki Fronx A budget-oriented baby crossover sold through Champion Motors in Singapore. It is powered by a 1.5-litre mild hybrid engine, features a 304-litre boot and a nine-inch touchscreen infotainment system, achieves fuel efficiency of 6.5 L/100 km, and is offered at S$176,888 inclusive of Certificate of Entitlement to individual retail buyers.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• RE-CAR Technologies Ltd.coreStrategic or Co-development Partner · 6 January 2026Champion Motors has secured a long-term battery dismantling agreement with RE-CAR Technologies Ltd., Israel's first licensed EV battery recycling plant. The partnership involves processing end-of-life lithium-ion batteries from electric vehicles at RE-CAR's 7,000 square meter facility in Arad's northern industrial zone. This strategic collaboration positions Champion Motors in the EV lifecycle management ecosystem alongside major automotive and technology companies including BYD, Mobileye, Renault, Jaguar Land Rover, CATL, and Delek Motors.

Recent moves4 records

Expansion highlights3 records

Direct peers

• Colmobil: Colmobil is one of Israel's largest automotive importers and distributors, representing Mercedes-Benz, BMW, Ford, and Hyundai - directly comparable to Champion Motors' luxury car import and distribution business in Israel. Both operate multi-brand import franchises and dealer networks in the same domestic market.
• U.M.I. (Universal Motors Israel): UMI is the exclusive importer and distributor of Toyota and Lexus vehicles in Israel, making it a direct multi-brand automotive importer peer to Champion Motors' Israeli operations with overlapping luxury and mass-market import activities.
• Carasso Motors: Carasso Motors is the importer and distributor of Renault, Nissan, and Dacia in Israel, operating a comparable direct-import and dealer model in the same Israeli automotive market as Champion Motors.
• Mayer Cars and Trucks: Mayer is an established Israeli importer/distributor of premium brands (including Volvo and Jaguar Land Rover - both named in Champion Motors' RE-CAR partnership ecosystem), with a comparable multi-brand luxury import franchise structure.
• Delek Motors: Delek Motors is an Israeli automotive group named alongside Champion Motors as a customer/user of RE-CAR Technologies' EV battery recycling facility, signalling overlapping activity in Israel's automotive import and EV-supporting ecosystem.

Broad incumbents

• Inchcape plc: Inchcape is a London-listed global automotive distributor operating across multiple markets with deep import, distribution, and retail capabilities - a broader peer illustrating the scaled multi-market distribution model that Champion Motors pursues in Israel and Singapore.
• Cox Automotive: Cox Automotive is a global automotive services group spanning dealer software, remarketing, and aftersales - relevant as a broad incumbent touching the same dealer/import value chain that Champion Motors participates in.
• AutoNation: AutoNation is a large US automotive retailer providing a comparable benchmark for the scale and operating model of an established multi-brand dealer/distributor group, even though its geographic footprint is concentrated in the United States.
• Pendragon plc: Pendragon is a UK-listed multi-brand automotive retailer offering an analogue to Champion Motors' role as an established import/distributor serving end customers across franchised and non-franchised operations.

Emerging players

• BYD Auto (Israel): BYD is named as a partner in RE-CAR Technologies' battery recycling network that Champion Motors also accesses, and as a Chinese EV OEM pursuing direct distribution models in Israel - an emerging competitive and partnership peer at the EV import and lifecycle layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/champion-motors

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Champion Motors