Carasso Motors
Carasso Motors is Israel's exclusive Renault importer and distributor, also selling Chery vehicles, operating a nationwide authorized dealer and service network across passenger and commercial segments. The company serves Israeli consumers and fleet operators with petrol, hybrid, and electric models, plus financing, insurance, and after-sales services.
- Company typePrivate
- Founded1933
- HeadquartersBene Ayish, Israel
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What Carasso Motors does
Carasso Motors Ltd. (קרסו מוטורס בע"מ), founded in 1933 and headquartered in Bene Ayish, Israel, is the exclusive authorized importer and distributor of Renault vehicles in Israel, operating the Renault Israel brand (renault.co.il) and serving both retail consumers and commercial fleet buyers. The company also imports Chery vehicles into Israel, broadening its portfolio beyond the Renault franchise. Carasso runs a nationwide network of 25+ authorized sales, service, and parts locations covering all four Israeli regions, with dedicated commercial-vehicle facilities (e.g., Mexico in Netanya, Profix in Eshkol) for fleet operators running Kangoo, Trafic, and Master vans and chassis.
Its product lineup spans ten Renault models across every major segment: city cars (Clio, R5 E-Tech Electric), compact and family SUVs (Captur, Austral, Symbioz, Arkana), and light-to-heavy commercial vehicles (Kangoo, Trafic Van, Trafic Passenger, New Master), priced from ₪124,990 to ₪348,100 inclusive of VAT. The vehicles carry Renault's proprietary E-Tech full-hybrid (up to 40% fuel reduction, up to 80% electric city driving), 12V mild-hybrid, and full-electric powertrains, plus the Easy Link / OpenR Link infotainment systems with Google built-in, Apple CarPlay, Android Auto, and a comprehensive ADAS suite (autonomous emergency braking with pedestrian/cyclist detection, adaptive cruise control, lane-keep, blind-spot monitoring, 360-degree cameras, driver fatigue alert).
Revenue is generated through three streams: new-vehicle sales (one-time), after-sales service and parts across the authorized network (recurring), and commission-based vehicle financing, leasing, and insurance intermediation. The company pursues a hybrid go-to-market combining direct-to-consumer online channels (renault.co.il, WhatsApp, test-drive booking) with a field sales and authorized-dealer showroom model, including dedicated enterprise support for commercial fleet buyers. Carasso is publicly listed on the Tel Aviv Stock Exchange (TLV:CRSO) and is led by CEO Elichay Al-Yagon.
Carasso Motors firmographics
Firmographics- Name
- Carasso Motors
- Legal name
- Carasso Motors Ltd. (קרסו מוטורס בע"מ)
- Website
- https://renault.co.il
- Company type
- Private
- Founded year
- 1933
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Carasso Motors is Israel's exclusive Renault importer and distributor, also selling Chery vehicles, operating a nationwide authorized dealer and service network across passenger and commercial segments. The company serves Israeli consumers and fleet operators with petrol, hybrid, and electric models, plus financing, insurance, and after-sales services.
- Ownership category
- akta.pro rank
Where Carasso Motors is headquartered
LocationHeadquarters
- HQ city
- Bene Ayish
- HQ country
- Israel
- HQ region
- Middle East
Offices26 records
Markets served
Carasso Motors business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Vehicle Sales (Renault & Chery Import): Carasso Motors generates primary revenue as the exclusive importer and distributor of Renault vehicles in Israel, and also as the importer of Chery vehicles. Revenue is derived from the sale of new vehicles across all segments — passenger (Clio, Captur, Austral, Symbioz, Arkana, Renault 5), electric (Renault 5 E-Tech), and commercial (Kangoo, Trafic, Master). Pricing is publicly listed with MSRP ranges. Additional revenue includes optional equipment, financing, and insurance products.
- After-Sales Service & Maintenance: Revenue from a nationwide network of authorized service centers providing mechanical, electrical, air conditioning, bodywork, painting, wheel alignment, and diagnostic services. Services include scheduled maintenance, accident repairs, licensing inspections, and spare parts sales.
- Vehicle Financing & Insurance: Carasso Motors facilitates financing solutions including loans and leasing arrangements, and sells insurance products through its showroom and service network, generating commission-based revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Renault Clio — compact hatchback, petrol |
| One time/ perpetual license | Pay-as-you-go | Renault 5 E-Tech Electric — urban electric vehicle |
| One time/ perpetual license | Pay-as-you-go | Renault Captur — compact crossover/SUV, petrol/hybrid |
| One time/ perpetual license | Pay-as-you-go | Renault Austral — family SUV, mild hybrid |
| One time/ perpetual license | Pay-as-you-go | Renault Symbioz — full hybrid compact SUV |
| One time/ perpetual license | Pay-as-you-go | Renault Arkana — SUV coupe, E-Tech full hybrid |
| One time/ perpetual license | Pay-as-you-go | Renault Kangoo — compact commercial van |
| One time/ perpetual license | Pay-as-you-go | Renault Trafic Van — light commercial van |
| One time/ perpetual license | Pay-as-you-go | Renault Trafic Passenger — commercial people-mover |
| One time/ perpetual license | Pay-as-you-go | Renault New Master — heavy commercial van/chassis |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Carasso Motors product offering
Product offeringCore offering
Carasso Motors is the official importer and distributor of Renault vehicles in Israel, selling passenger cars (Clio, Renault 5 E-Tech, Captur, Austral, Symbioz, Arkana) and commercial vehicles (Kangoo, Trafic Van, Trafic Passenger, New Master) across petrol, mild hybrid, full hybrid, and fully electric powertrains. It also imports Chery vehicles and operates a nationwide authorized service network providing after-sales maintenance, accident repairs, spare parts, and financing/insurance services.
Product overview
Carasso Motors (קרסו מוטורס) is the official importer and distributor of Renault vehicles in Israel, operating the Renault Israel brand website. The product portfolio consists of Renault's complete vehicle lineup across multiple segments: passenger vehicles (Clio, R5 Electric, Captur, Austral, Symbioz, Arkana) and commercial vehicles (Kangoo, Trafic Van, Trafic Passenger, New Master). The offering includes petrol, hybrid (E-Tech full hybrid and mild hybrid), and fully electric powertrains. Vehicles feature proprietary multimedia systems (Easy Link and openR link with Google integration), advanced driver assistance systems, and various electrification levels to address different market needs from urban commuting to commercial transport.
Differentiator
Problem solved
Functional benefit
Products and services
- Renault Clio Supermini hatchback for urban driving, featuring a turbocharged petrol engine, digital dashboard, advanced safety systems, and Easy Link multimedia with 7 or 9.3-inch touchscreen. Starting price ₪124,990. Targeted at individual consumers and urban drivers.
- Renault 5 E-Tech Electric Fully electric supermini with iconic design revival, E-Tech electric motor, fast-charging battery, up to 400km range, advanced connectivity, and zero emissions. Starting price ₪168,990. Targeted at eco-conscious urban drivers.
- Renault Captur Compact crossover SUV with athletic design, OpenR Link multimedia with Google apps, advanced driver assistance, modular interior with sliding rear seats, and up to 436L trunk. Starting price ₪151,990. Targeted at families and urban crossover buyers.
- Renault Austral Premium family SUV with mild hybrid engine (158 hp), 12V battery support, reduced fuel consumption and CO2 emissions, advanced driver assistance systems, and OpenR Link with 12-inch touchscreen. Starting price ₪179,990. Targeted at family and premium SUV buyers.
- Renault Symbioz Family hybrid SUV with E-Tech full hybrid technology, over 1,000km range without refueling, combining petrol and electric motors for efficiency. Starting price ₪159,990. Targeted at family and long-distance hybrid buyers.
- Renault Arkana SUV coupe hybrid with E-Tech full hybrid (143 hp) or mild hybrid (158 hp) options, 513L trunk, sport coupe design with high ground clearance, combining style with practical family features. Starting price ₪161,990. Targeted at style-conscious family and crossover buyers.
- Renault Kangoo Compact commercial van suitable for business use, offering practical cargo solutions with Renault's commercial vehicle reliability. Starting price ₪177,990. Targeted at small business operators and fleet buyers.
- Renault Trafic Van Light commercial vehicle for cargo transport, offering customizable configurations and efficient performance for business fleet needs. Starting price ₪272,990. Targeted at logistics operators and commercial fleet buyers.
- Renault Trafic Passenger Multi-passenger van version of Trafic, suitable for shuttle services and large group transport with comfortable seating arrangements. Starting price ₪262,000. Targeted at shuttle operators and group transport businesses.
- Renault New Master Large commercial van for heavy-duty transport, offering maximum cargo capacity and robust performance for demanding commercial applications. Starting price ₪348,100. Targeted at heavy-duty commercial fleet operators.
- Authorized After-Sales Service & Maintenance Nationwide authorized service network providing mechanical, electrical, air conditioning, bodywork, painting, wheel alignment, and diagnostic services, including scheduled maintenance, accident repairs, licensing inspections, and spare parts sales. Targeted at Renault vehicle owners and fleet operators across Israel.
- Vehicle Financing & Insurance Distribution Financing solutions including loans and leasing arrangements, plus insurance products distributed through Carasso Motors' showroom and service network, generating commission-based revenue. Targeted at vehicle buyers and owners seeking one-stop financing and insurance.
- Chery Vehicle Import and Distribution Official Israeli importer and distributor of Chery vehicles, expanding Carasso's portfolio to include Chinese-manufactured vehicles in the Israeli market in addition to the Renault lineup.
Quantifiable outcome
- Up to 40% reduction in fuel consumption vs. a conventional petrol engine with E-Tech full hybrid (Arkana)
- +4 more outcomes
Companies that use Carasso Motors
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Carasso Motors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature6 records
Carasso Motors partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Chery (as importer)coreCarasso Motors serves as the official Israeli importer and distributor of Chery vehicles, as disclosed in financial filings. This represents an additional brand partnership beyond Renault, expanding Carasso's portfolio to include Chinese-manufactured vehicles in the Israeli market. Carasso Motors warned in financial disclosures that proposed Israeli automotive cybersecurity legislation targeting Chinese EV manufacturers could harm its Chery import operations.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Carasso Motors competitors and assessment
Company assessmentDirect peers
- Delek Motors: Exclusive Israeli importer of Ford vehicles. Direct peer as another Israeli exclusive-brand auto importer/distributor with overlapping passenger and commercial-vehicle mix and similar after-sales service infrastructure.
- Champion Motors: Exclusive Israeli importer of Volkswagen Group brands (VW, Audi, Seat, Skoda). Direct peer because both operate as sole distributors of major European OEMs in Israel with parallel showrooms, service networks, and fleet/commercial divisions.
- Lubinski: Israeli importer of Honda vehicles. Direct peer — another Israeli exclusive-brand auto importer with a comparable passenger-vehicle focus, dealer network, and after-sales service offering to Carasso.
- Mayer Cars and Trucks: Exclusive Israeli importer of Toyota and Lexus vehicles. Direct peer operating the same sole-importer model with comparable passenger and commercial-vehicle coverage, servicing a similar Israeli consumer and fleet customer base.
- United Motors Israel (UMI): Exclusive Israeli importer of BMW and MINI. Direct peer in the premium-brand auto importer segment, sharing the same exclusive-distribution business model, premium positioning, and nationwide dealer/service footprint in Israel.
- Colmobil: Israel's largest exclusive auto importer/distributor (Hyundai, Mitsubishi), publicly listed on TLV. Directly comparable to Carasso as a peer Israeli exclusive-brand importer operating a national dealer and service network with similar revenue mix of new vehicles, after-sales, and fleet sales.
Broad incumbents
- Asbury Automotive Group: US multi-brand auto retailer with franchise dealerships, Clicklane digital channel, and Total Care Auto F&I product. Broad incumbent peer with overlapping vehicle-sales, F&I, and parts/service revenue streams, though it operates a multi-OEM portfolio rather than a single-brand exclusive model.
- AutoNation: Largest US auto retailer operating a multi-brand dealership and service platform. Comparable as a broad incumbent in the auto retail/dealer space, though it is multi-franchise rather than single-OEM and operates at a different scale and geography.
- Sonic Automotive: US multi-brand auto retailer with franchise dealerships and EchoPark used-vehicle operations. Comparable as a broad incumbent in automotive retail with overlapping revenue mix of new vehicles, finance/insurance products, and parts/service — though geographically and structurally different from a single-OEM exclusive importer.
- Group 1 Automotive: US and UK multi-brand auto retailer with franchise dealerships and aftersales operations. Broad incumbent peer sharing the dealer-network, parts/service, and F&I revenue model, though at much larger scale and with multi-franchise rather than exclusive-OEM positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Carasso Motors social profiles
Digital presenceCarasso Motors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Carasso Motors leadership team
Management profileNumber of profiles
Profiles1 record
Carasso Motors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Carasso Motors M&A and investment
M&A and investmentM&A
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Carasso Motors
What does Carasso Motors do?
Carasso Motors is the official importer and distributor of Renault vehicles in Israel, selling passenger cars (Clio, Renault 5 E-Tech, Captur, Austral, Symbioz, Arkana) and commercial vehicles (Kangoo, Trafic Van, Trafic Passenger, New Master) across petrol, mild hybrid, full hybrid, and fully electric powertrains. It also imports Chery vehicles and operates a nationwide authorized service network providing after-sales maintenance, accident repairs, spare parts, and financing/insurance services.
Is Carasso Motors a public or private company?
Carasso Motors is a private company. It is classified as public and is currently operating.
When was Carasso Motors founded?
Carasso Motors was founded in 1933. It employs 1,001 to 5,000 people.
Where is Carasso Motors based?
Carasso Motors is headquartered in Bene Ayish, Israel, in the Middle East region.
How does Carasso Motors make money?
Three revenue lines are on record. Vehicle Sales (Renault & Chery Import) is the primary driver. The others are after-Sales Service & Maintenance and vehicle Financing & Insurance.
Who are Carasso Motors's main competitors?
Direct peers on record are Delek Motors, Champion Motors, Lubinski, Mayer Cars and Trucks, United Motors Israel (UMI) and Colmobil. Broad incumbents are Asbury Automotive Group, AutoNation, Sonic Automotive and Group 1 Automotive.
Does Carasso Motors have an API?
No public API is recorded for Carasso Motors.