LMCT+
LMCT+ is an Australian subscription-based rewards club serving individual consumers with four membership tiers ($99.99-$999/year) offering fuel discounts, 2,000+ partner retail deals, and entries into prize giveaways for cars, houses, and cash.
- Company typePrivate
- Founded2019
- HeadquartersMelbourne, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
LMCT+ firmographics
Firmographics- Name
- LMCT+
- Legal name
- LMCT PLUS
- Website
- https://lmctplus.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- LMCT+ is an Australian subscription-based rewards club serving individual consumers with four membership tiers ($99.99-$999/year) offering fuel discounts, 2,000+ partner retail deals, and entries into prize giveaways for cars, houses, and cash.
- Ownership category
- akta.pro rank
LMCT+ industry classification
Industry- Product category
- Consumer Rewards Club
- NAICS
- Warehouse Clubs and Supercenters (455211)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Fuel & Convenience-Integrated Membership Clubs (CRAEADAE)
- akta.pro secondary industry
- Premium/Upmarket Membership Clubs (CRAEADAG)
Keywords
Where LMCT+ is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
LMCT+ business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Others
Revenue model
- Membership Subscriptions: LMCT+ generates primary revenue through paid membership subscriptions with tiered pricing (Entry $199/year, Premium $499/year, Elite $999/year, Petrol Saver $99.99). Members pay annual fees to access exclusive discounts, fuel savings, and entry into prize giveaways.
- Partner Fees / Affiliate Revenue: Business partners pay to access LMCT+'s member base of 2+ million Australians, generating revenue through affiliate relationships and referral arrangements with partner businesses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Entry Membership - Basic tier with 12 free giveaway entries, 40% mates rates access, 15% merchandise discount |
| Subscription | Annual | Premium Membership - Mid-tier with 60 free giveaway entries, 70% mates rates access, 20% merchandise discount |
| Subscription | Annual | Elite Membership - Top tier with 120 free giveaway entries, 100% mates rates access, 25% merchandise discount |
| Subscription | Annual | Petrol Saver Membership - Fuel-focused tier with fuel discounts |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
LMCT+ product offering
Product offeringCore offering
LMCT+ operates a subscription-based Australian rewards club that combines fuel savings at wholesale daily fixed rates, exclusive discounts from 2,000+ partner businesses across automotive, retail, homewares, food, health, and other categories, and entry-based prize giveaways for cars, houses, and cash. Members access the program through tiered annual memberships (Entry $199, Premium $499, Elite $999, Petrol Saver $99.99) via a mobile app and web dashboard, while businesses join a separate Partner Program to access the platform's member base.
Product overview
LMCT+ is Australia's premier rewards club operating as a multi-tiered membership platform that combines exclusive discounts, fuel savings, and prize giveaways. The platform features a core LMCT+ Rewards Club membership with four tiers (Entry, Premium, Elite, and Petrol Saver) priced between $99.99-$999/year, paired with the LMCT+ Fuel program offering wholesale petrol pricing. The ecosystem also includes the LUXE+ luxury rewards sub-brand and a Partner Program connecting members with 2000+ Australian business partners. Members access discounts across retail, automotive, food, and other categories through both a mobile app (iOS/Android) and web dashboard, while earning entries into giveaways for cars, houses, and cash prizes. The platform claims to have given away $75 million in prizes and generated hundreds of thousands in additional sales for partner businesses.
Differentiator
Problem solved
Functional benefit
Brands
- LUXE+: The largest luxury rewards club operated alongside LMCT+
Products and services
- LMCT+ Rewards Club Membership Annual subscription rewards club for Australian consumers combining tiered fuel discounts (Entry $199/yr, Premium $499/yr, Elite $999/yr, Petrol Saver $99.99/yr), exclusive discounts from 2,000+ partner businesses, and automatic entries into prize giveaways.
- LMCT+ Mobile App Native iOS and Android application used by LMCT+ members to manage their subscription, access partner discounts, track fuel savings and rewards, and view or enter prize giveaways.
- LMCT+ Fuel (Petrol) Program Fuel savings program offering wholesale daily fixed-rate petrol pricing at LMCT+ petrol stations for Entry, Premium, Elite, and Fuel Saver members, with rewards, coins, EXP, and leaderboard mechanics on litres purchased.
- LMCT+ Giveaways Entry-based prize competitions for LMCT+ members offering chances to win cars, houses, and cash prizes, with automatic entries granted through membership tier and additional fuel purchases.
- LMCT+ Discounts Marketplace Online marketplace of exclusive member-only discounts from 2,000+ Australian business partners spanning Automotive, Retail, Pets, Services, Trades, Beauty, Recreation, Food & Beverages, and Health & Fitness categories.
- LUXE+ Luxury Rewards Club Sub-brand luxury rewards club operated alongside LMCT+ for customers seeking premium/luxury rewards and experiences.
- LMCT+ Partner Program Business partnership program enabling Australian businesses to list exclusive discounts and gain exposure to LMCT+'s 2 million+ member base and 1 million+ weekly platform visitors.
Companies that use LMCT+
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
LMCT+ technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
LMCT+ partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- Harrop PerformanceminorAutomotive performance workshop partner offering exclusive deals to LMCT+ members.
- Ultra TuneminorAutomotive service partner offering 10% discount to LMCT+ members.
- Rip CurlminorSurf and sportswear retailer offering exclusive deals to LMCT+ members.
- Frank & Beans UnderwearminorAustralian underwear manufacturer and retailer offering deals to LMCT+ members.
- Interior SecretsminorRetail partner offering exclusive home interior deals to LMCT+ members.
- Elite SuppsminorHealth and fitness supplement retailer offering exclusive deals to LMCT+ members.
- Cherry TravelminorTravel partner offering up to 60% discount to LMCT+ members.
- 2000+ Australian Business PartnerscoreLMCT+ has partnered with 2000+ Australian businesses across automotive, retail, homewares, food & beverages, health & fitness, beauty, pets, and other categories to offer exclusive deals to members. Partners gain access to 2 million+ Australian consumers through the platform.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
LMCT+ competitors and assessment
Company assessmentBroad incumbents
- Rakuten: Global cashback and affiliate rewards platform offering members rebates on retail purchases via partner referrals and a tiered membership model (Rakuten+). Comparable to LMCT+ on affiliate/partner-fee revenue, recurring-member monetisation, and consumer savings positioning.
- Everyday Rewards (Woolworths): Woolworths Group's free loyalty program with points, fuel discounts (via Caltex/Woolworths), partner offers, and member rewards at Australian scale (millions of members). Comparable to LMCT+ on partner-fuel-discount integration and Australian consumer rewards accumulation; differs as grocery-anchored.
- Costco Australia: Global membership warehouse club operating in Australia with paid memberships, bulk discounts across groceries/general merchandise, and in-store fuel stations at discounted pricing. Comparable to LMCT+ on paid-membership-required retail plus integrated fuel-discount mechanic, though broader and offline.
Direct peers
- Cashrewards: Australia's largest cashback affiliate platform, monetizing shoppers via partner retailer referrals. Directly comparable to LMCT+ on consumer discount/affiliate model, partner-fee revenue stream, and Australian B2C focus.
- NRMA: Australian membership organization providing roadside, automotive services, fuel and travel discounts to NSW/ACT/QLD/Tas members via tiered subscriptions. Directly comparable to LMCT+ on membership/fuel/discount aggregation and Australian consumer focus.
- RACV (Royal Automobile Club of Victoria): Australian membership-based auto club offering roadside assistance, fuel savings, partner discounts on retail/travel/home, and tiered annual memberships to Victorian consumers. Closely comparable to LMCT+ in membership model, fuel-pricing emphasis, and partner-discount aggregation for Australian consumers.
Emerging players
- Groupon: Global deals marketplace connecting local merchants to consumers via discounted vouchers across restaurants, travel and services. Comparable to LMCT+ on partner-funded discount aggregation for Australian consumers; differs as merchant-funded one-off deals rather than annual subscriptions.
- Honey (PayPal): Browser and app-based rewards product finding coupon codes and cashback at partner retailers, owned by PayPal. Comparable to LMCT+ on consumer-facing discount aggregation and partner-fee / affiliate revenue model.
- Luxury Escapes: Australian-founded luxury travel deals club offering members exclusive premium travel packages at member pricing. Comparable to LMCT+ via the LUXE+ sub-brand on the premium/luxury member experience angle.
Regional players
- 7-Eleven Fuel Lock & Speedy Rewards (Australia): Australian convenience-chain operator with the Fuel Lock app offering discounted fuel pricing to loyalty members, plus partner-discount Speedy Rewards. Comparable to LMCT+ on the fuel-discount / partner-deal membership mechanic; competing in Australia only.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
LMCT+ social profiles
Digital presenceLMCT+ financial estimates
Financial estimateRevenue estimate
Valuation estimate
LMCT+ leadership team
Management profileNumber of profiles
Profiles1 record
LMCT+ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LMCT+ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LMCT+
What does LMCT+ do?
LMCT+ operates a subscription-based Australian rewards club that combines fuel savings at wholesale daily fixed rates, exclusive discounts from 2,000+ partner businesses across automotive, retail, homewares, food, health, and other categories, and entry-based prize giveaways for cars, houses, and cash. Members access the program through tiered annual memberships (Entry $199, Premium $499, Elite $999, Petrol Saver $99.99) via a mobile app and web dashboard, while businesses join a separate Partner Program to access the platform's member base.
Is LMCT+ a public or private company?
LMCT+ is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LMCT+ founded?
LMCT+ was founded in 2019. It employs 1 to 10 people.
Where is LMCT+ based?
LMCT+ is headquartered in Melbourne, Australia, in the Oceania region.
How does LMCT+ make money?
Two revenue lines are on record. Membership Subscriptions are the primary driver. The others are partner Fees / Affiliate Revenue.
Who are LMCT+'s main competitors?
Broad incumbents on record are Rakuten, Everyday Rewards (Woolworths) and Costco Australia. Direct peers are Cashrewards, NRMA and RACV (Royal Automobile Club of Victoria). Emerging players are Groupon, Honey (PayPal) and Luxury Escapes. 7-Eleven Fuel Lock & Speedy Rewards (Australia) is listed as a regional player.
Does LMCT+ have an API?
No public API is recorded for LMCT+.
What industry is LMCT+ in?
LMCT+'s product category is Consumer Rewards Club. Its primary akta.pro industry code is CRAEADAE, Fuel & Convenience-Integrated Membership Clubs, with a secondary code of CRAEADAG, Premium/Upmarket Membership Clubs. Its NAICS code is 455211 and its SIC code is 8600.