Ultra Tune
Ultra Tune is an Australian automotive service franchise network founded in 1979, operating 260+ centres that provide log-book servicing, repairs, tyres, batteries, inspections and 24/7 roadside assistance to individual vehicle owners under a franchise-fee business model.
- Company typePrivate
- Founded1979
- HeadquartersGlen Iris, Australia
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Ultra Tune does
Ultra Tune is an Australian automotive aftercare franchise network founded in 1979 and headquartered in Victoria. It operates 260+ (per some pages 270+) branded service centres across Australia, with a parallel presence in New Zealand, marketed as the country's largest independent auto-service brand. The network delivers a full suite of consumer vehicle services — log-book servicing, brakes, tyres, wheel alignment, suspension, air-conditioning, registration inspections, battery replacement, safety inspections and 24/7 roadside assistance — predominantly to individual passenger-vehicle owners on a quote-based transactional model.
The business is built on a franchise model: independently owned and operated centres pay Ultra Tune royalties and marketing-fund contributions, and benefit from a shared brand, centralised procurement, training and digital infrastructure (online booking, gift cards, Google Maps-based location discovery). End-customer pricing is set per service — e.g., wheel alignment at AUD $80–$150 — and roadside assistance is bundled free with any service priced at AUD 150 or above, an attempt to attach a membership-style benefit to a single-visit relationship.
Ultra Tune is privately held with no disclosed institutional investors, no public revenue figures and 1,001–5,000 employees system-wide. There are no disclosed AI or proprietary technology assets; the competitive proposition rests on distribution scale (network density), 45+ years of brand equity, and procurement/training centralisation rather than technology differentiation. Recent strategic activity has focused on catalogue breadth (adding battery, safety-inspection, warranty and roadside categories in 2025) and incremental centre count rather than material M&A, funding events or leadership changes.
Ultra Tune firmographics
Firmographics- Name
- Ultra Tune
- Legal name
- Ultra Tune Australia Pty Ltd
- Website
- https://ultratune.com.au
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Ultra Tune is an Australian automotive service franchise network founded in 1979, operating 260+ centres that provide log-book servicing, repairs, tyres, batteries, inspections and 24/7 roadside assistance to individual vehicle owners under a franchise-fee business model.
- Ownership category
- akta.pro rank
Ultra Tune industry classification
Industry- Product category
- Automotive Repair and Maintenance Services
- NAICS
- General Automotive Repair (811111), Automotive Mechanical and Electrical Repair and Maintenance (81111)
- SIC
- Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- General Automotive Repair & Maintenance (TLAKAAAA)
- akta.pro secondary industries
- Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD), Brakes, Steering & Suspension Services (TLAKAAAC), Vehicle Inspection, Testing & Compliance (Safety, Emissions, Certification) (THAIANAC)
Keywords
Where Ultra Tune is headquartered
LocationHeadquarters
- HQ city
- Glen Iris
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Ultra Tune business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Vehicle Servicing and Repairs: Revenue generated from providing automotive maintenance and repair services including log book services, mechanical repairs, brake services, tyre fitting, wheel alignment, suspension, air conditioning, and battery replacement to individual vehicle owners at service centres.
- Roadside Assistance: Free 12-month roadside assistance provided with qualifying services ($150 or more), including towing, flat battery jump starts, emergency fuel, and tyre changes. This is offered as an add-on value service to attract and retain customers.
- Franchise Fees: Revenue from franchise operations where independent operators pay to operate Ultra Tune service centres under the brand, benefiting from the network brand, systems, and support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | General vehicle servicing and maintenance |
| Transaction based/ take rate | Pay-as-you-go | Tyre and wheel services |
| Freemium | Pay-as-you-go | Roadside Assistance |
| Unit Pricing | Pay-as-you-go | Wheel Alignment Service |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Ultra Tune product offering
Product offeringCore offering
Ultra Tune is Australia's largest independent car servicing franchise network, operating 260+ service centres that deliver mechanical repair and vehicle maintenance services — including log book servicing, brakes, tyres, wheel alignment, suspension, air conditioning, rego/inspection, battery replacement, and warranty-compliant servicing — directly to consumer vehicle owners. The company also sells franchise licences and bundles free 12-month 24/7 roadside assistance with qualifying services over $150.
Product overview
Ultra Tune operates as Australia's largest independent car servicing franchise network, offering a comprehensive suite of automotive maintenance and repair services. The core offering consists of mechanical repair and maintenance services including Log Book Service, Maintenance & Repairs, Brakes, Tyres & Wheels, Wheel Alignment, Suspension & Shock Absorbers, Air Conditioning, Rego & Inspection, Car Warranty Services, Car Battery Replacement, Car Safety Inspections, and Roadside Assistance. The service portfolio is delivered through over 260 service centres across Australia as a franchise model. Additionally, the company offers Gift Cards as a retail add-on product. All services are performed by qualified mechanics using manufacturer specifications to maintain vehicle warranties.
Differentiator
Problem solved
Functional benefit
Products and services
- Log Book Service Scheduled vehicle maintenance carried out according to manufacturer specifications, designed to preserve new-vehicle warranty protection and optimal performance.
- Maintenance & Repairs General mechanical repair services covering routine maintenance such as oil changes, fluid top-ups, brake inspections, and vehicle safety reports for consumer vehicles.
- Brakes Brake system inspection, repair, and replacement including pads, rotors, and brake cleaning to maintain safe stopping performance.
- Tyres & Wheels Tyre fitting, balancing, replacement, and puncture repair using state-of-the-art equipment for all vehicle types including 4WDs, SUVs, and European vehicles.
- Wheel Alignment Precision adjustment of vehicle suspension and wheel angles to manufacturer specifications to ensure even tyre wear, improved handling, and fuel efficiency; priced between $80 and $150.
- Suspension & Shock Absorbers Inspection and repair of suspension components including shocks, struts, springs, bushings, and control arms to maintain ride comfort and vehicle stability.
- Air Conditioning Air conditioning service, regas, repair, and cleaning including refrigerant leak detection, compressor repair, and mould/bacteria elimination.
- Rego & Inspection Registration inspection and roadworthy certificate services (RWC, eSafety check, pink slip) required for vehicle registration in Australian states and territories.
- Car Warranty Services Servicing that follows manufacturer requirements to maintain statutory warranty validity when work is performed outside the dealership network.
- Car Battery Replacement Battery testing, replacement, and installation with manufacturer warranty and installation guarantee for all vehicle types.
- Car Safety Inspections & Safety Certificates Professional safety inspection of brakes, tyres, steering, suspension, battery, lights, seatbelts, and other safety components, typically taking 60–90 minutes.
- Roadside Assistance 24/7 emergency roadside assistance covering towing, flat tyre changes, jump starts, and fuel delivery; free for 12 months with two free call-outs when bundled with qualifying Ultra Tune services of $150 or more.
- Gift Cards Gift cards sold via the online shop that allow customers to gift Ultra Tune car servicing to friends or family.
Companies that use Ultra Tune
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
Ultra Tune technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Ultra Tune partnerships and signals
Strategic signalScale indicators5 records
Recent moves3 records
Expansion highlights5 records
Ultra Tune competitors and assessment
Company assessmentBroad incumbents
- Meineke Car Care Centers: Global franchise network offering brakes, tyres, exhaust, oil changes, and general repairs from neighbourhood service centres — analogous business model and service breadth to Ultra Tune at smaller international scale.
- Valvoline Instant Oil Change: U.S.-led quick-lube and light-service franchise brand; not a direct competitor in Australia, but a comparable franchise-driven model monetising commoditised maintenance services at scale.
- Jiffy Lube: The largest dedicated quick-service oil-change and light maintenance franchise globally; comparable through franchise-driven national scale in commoditised auto maintenance, though heavier skew to oil-change than Ultra Tune's broad mechanical mix.
- Autobarn: National Australian auto parts and accessories retailer that has progressively added in-store fitment and servicing options, overlapping with Ultra Tune's accessories and basic installation categories as a broader incumbent.
Regional players
- Goodyear AutoCare: Tyre-manufacturer-affiliated service network across Australia providing tyre, alignment, brake, and general servicing — directly comparable retail-service category mix and franchise characteristics to Ultra Tune.
- Bridgestone Select: Australian retail and service franchise operated by Bridgestone, focused on tyre sales, fitment, alignment, and basic mechanical services — overlapping with Ultra Tune's tyre and alignment categories under a regional franchise structure.
Emerging players
- AAMCO Transmissions & Total Car Care: Australia-based franchise transmission and full-service mechanical repair chain sharing Ultra Tune's franchise-network footprint and broad-mechanical service positioning.
Direct peers
- Midas Australia: Established Australia-wide franchise network of auto service centres focused on brakes, exhaust, suspension, and general mechanical servicing — overlapping service mix, franchise model, and consumer target with Ultra Tune.
- Repco Auto Services: Australia's largest automotive parts and accessories chain, which also runs a network of Repco-authorised service centres offering log-book servicing, brakes, tyres, and general repairs under a similar franchise/banner model to Ultra Tune.
- Kmart Tyre & Auto Service: Kmart's in-store Tyre & Auto Service centres provide routine vehicle servicing, tyre fitting, and repairs across Australia, directly competing with Ultra Tune for value-conscious consumers on common maintenance services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Ultra Tune social profiles
Digital presenceUltra Tune financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ultra Tune leadership team
Management profileNumber of profiles
Ultra Tune funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ultra Tune M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ultra Tune
What does Ultra Tune do?
Ultra Tune is Australia's largest independent car servicing franchise network, operating 260+ service centres that deliver mechanical repair and vehicle maintenance services — including log book servicing, brakes, tyres, wheel alignment, suspension, air conditioning, rego/inspection, battery replacement, and warranty-compliant servicing — directly to consumer vehicle owners. The company also sells franchise licences and bundles free 12-month 24/7 roadside assistance with qualifying services over $150.
Is Ultra Tune a public or private company?
Ultra Tune is a private company. It is classified as unknown and is currently operating.
When was Ultra Tune founded?
Ultra Tune was founded in 1979. It employs 1,001 to 5,000 people.
Where is Ultra Tune based?
Ultra Tune is headquartered in Glen Iris, Australia, in the Oceania region.
How does Ultra Tune make money?
Three revenue lines are on record. Vehicle Servicing and Repairs are the primary driver. The others are roadside Assistance and franchise Fees.
Who are Ultra Tune's main competitors?
Broad incumbents on record are Meineke Car Care Centers, Valvoline Instant Oil Change, Jiffy Lube and Autobarn. Regional players are Goodyear AutoCare and Bridgestone Select. AAMCO Transmissions & Total Car Care is listed as an emerging player. Direct peers are Midas Australia, Repco Auto Services and Kmart Tyre & Auto Service.
Does Ultra Tune have an API?
No public API is recorded for Ultra Tune.
What industry is Ultra Tune in?
Ultra Tune's product category is Automotive Repair and Maintenance Services. Its primary akta.pro industry code is TLAKAAAA, General Automotive Repair & Maintenance, with a secondary code of TLAKAAAD, Tire & Wheel Services (Mount/Balance/Alignment). Its NAICS code is 811111 and its SIC code is 7500.