What Pubos does

Pubos is a French B2B textile marking and personalization service provider founded in 1992 by Olivier Vasseur and Stéphane Desseaux in Wambrechies, now operating from a 10,000+ m² facility in Neuville-en-Ferrain with approximately 110 employees. The company runs five core personalization techniques under one roof: embroidery (180 embroidery heads), screen printing, DTF transfer, DTG printing, and pad printing, complemented by emblems/patches, sewing/labeling, and a UV DTF capability for non-textile surfaces such as safety helmets. It also offers integrated logistics including temporary storage (over 1,000 pallets), picking and packing, multi-site dispatch, and individual custom packaging.

The business model is B2B service revenue, charged per piece or per order based on technique, quantity, and complexity, with minimum order quantities starting at 5 pieces and a standard 10-day production lead time. Pubos serves five primary customer segments: professional sports clubs and stadiums, retail brands, organizations requiring PPE/EPI, event organizers (festivals, concerts), and communication agencies / promotional product suppliers for whom Pubos acts as a white-label personalization partner. GTM is sales-led with dedicated account managers, a 24/7 client extranet (extranet.pubos.net) for order tracking, and custom API integrations that bind client e-commerce and order systems directly into Pubos operations. The firm additionally offers professional training programs to client teams and a reseller catalog for agencies.

Financially Pubos is privately held by its co-founders and remains self-funded with no external investment, parent company, or funding rounds disclosed. The 2023 relocation to its current facility represents a major capacity step-up, and the firm complements its production with formal partnerships (Official Dealer status with Stanley/Stella, partnerships with SOL'S, Imbretex, and a jointly-controlled venture Transfertpress for transfer papers). Revenue is not publicly disclosed, and operations remain focused on the French market.

Name

Pubos

Legal name

PUBOS

Website

https://pubos.fr

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Pubos is a French B2B textile marking and personalization specialist offering embroidery, screen printing, DTF transfers, pads, and sewing under one roof. It serves sports clubs, retail brands, PPE buyers, event organizers, and communication agencies via a 10,000+ m² facility near Lille.

Ownership category

akta.pro rank

Headquarters

HQ city

Wambrechies

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Textile Customization Services: Pubos generates revenue by providing textile personalization services including screen printing, embroidery, DTF transfers, DTG printing, pad printing (tampography), patches, and sewing/labeling services. They charge per piece or per order based on technique, quantity, and complexity. They also offer finishing services such as individual packaging, barcode labeling, and custom cartons. The company also provides logistics services including storage, picking & packing, and direct dispatch to end clients or retail stores.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Pubos provides industrial textile personalization and marking services for B2B clients across sports, retail, events, EPI (personal protective equipment), and communication agencies. The company operates a 10,000+ m² production facility in Neuville-en-Ferrain, France, offering embroidery, screen printing, DTF transfer, DTG printing, tampography (pad printing), patches/emblems, sewing, and integrated logistics services under one roof. Pubos serves as both a direct personalization partner for end-client brands and a white-label supplier to communication agencies.

Product overview

Pubos is a French textile marking and personalization company offering a unified production platform with multiple customization techniques. The core offering includes five primary personalization services: embroidery (broderie), screen printing (sérigraphie), DTF transfer, emblems/patches (écussons), and pad printing (tampographie). These services are delivered through a single integrated operation that also includes complementary capabilities such as DTG printing, custom API development, a dedicated extranet for order tracking, logistics management (storage, picking & packing, dispatch), and finishing services (custom labels, individual packaging, barcode application). The company operates as both a service provider and a production facility, serving B2B clients across sports, retail, PPE/safety equipment, events, and communication agencies.

Differentiator

Problem solved

Functional benefit

Products and services

• Broderie (Embroidery) Professional textile embroidery service that creates elegant, durable, and high-quality marked textiles using colored threads to produce raised, textured designs. Operated with a fleet of 180 embroidery heads enabling large-scale production. Targets B2B clients in sports, retail, events, and agency segments.
• Sérigraphie (Screen Printing) Industrial screen printing service for high-volume textile orders, delivering vivid colors, consistent quality, and exceptional wash resistance. Suited for B2B clients needing large production runs across sports, retail, and events.
• Transferts DTF (DTF Transfer) Direct-to-film transfer printing service that allows high-resolution designs to be applied to cotton, polyester, and blended textiles, ideal for detailed visuals and small to medium production runs.
• Écussons (Emblems/Patches) Custom emblems available in woven, embroidered, PVC 3D, sublimated, bouclette, and leather variants, applied to garments via thermocutting, sewing, or velcro attachment.
• Tampographie (Pad Printing) Pad printing service for applying designs to curved, irregular, and complex surfaces including promotional items, mugs, pens, helmets, and industrial equipment.
• Service Couture (Sewing Service) Professional sewing service for attaching labels and finishing textiles with premium-quality stitching for collar, sleeve, hem, and custom placements.
• Logistique Sur Mesure (Custom Logistics Service) End-to-end B2B logistics service including quality control, temporary storage with 1,000+ pallet capacity, order preparation (picking & packing), multi-site dispatch, and branded packaging for retail and event clients.

Quantifiable outcome

• Minimum order quantity of 5 pieces for custom personalization
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• TransfertpresscoreTechnology or Integration · 1 January 2010Founded in 2010 by Olivier Vasseur and Stéphane Desseaux, Transfertpress is a company specialized in the production of screen printing transfer papers. This expansion allowed Pubos to control its production chain and continue its rapid growth. Transfertpress is co-founded by the same owners as Pubos.
• Stanley/StellaflagshipStrategic or Co-development PartnerStanley/Stella is Pubos's preferred textile partner, recognized for ethical and sustainable commitment. They offer certified organic cotton clothing that combines comfort with low environmental impact. With responsible production and exemplary transparency, Stanley/Stella shares Pubos's vision of more respectful fashion. Pubos is an Official Dealer of Stanley/Stella.
• SOL'ScoreStrategic or Co-development PartnerSOL'S is a European leader in customizable textiles since 1991, offering a collection of clothing and accessories for brands seeking qualitative, reliable, and durable communication supports. Their range is inclusive and intergenerational. Pubos partners with SOL'S to offer their textile products alongside personalization services.
• ImbretexcoreStrategic or Co-development PartnerFounded in 1983, Imbretex began as a Fruit of the Loom wholesaler and distributor before investing in a broad range of stocked articles and performing order preparation and fast delivery services. Pubos and Imbretex have collaborated closely for many years, with Pubos providing textile marking expertise for Imbretex's clients as a privileged partner.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Others

• Stanley/Stella: Belgian premium sustainable apparel brand and Pubos's flagship textile partner. Adjacent rather than competitive — they supply the base textiles that Pubos decorates.
• SOL'S: European customizable apparel brand and Pubos partner. Adjacent supplier of base textiles for the personalization channel, not a direct competitor.

Regional players

• Bag Affair: French textile bag and accessories manufacturer with in-house printing and embroidery services. Comparable to Pubos as a French-based custom textile decorator serving agencies and brands.

Direct peers

• Printful: Global print-on-demand fulfillment company providing DTG, embroidery, sublimation, and cut-and-sew services. Comparable to Pubos in technique breadth and B2B integrations via APIs.
• Gelato: Global print network connecting producers and brands across print, apparel, and personalized merchandise. Comparable to Pubos in serving brand and agency clients with multi-technique custom production.
• Custom Ink: US-based custom apparel platform for groups, teams, and events offering screen printing, embroidery, and DTG. Comparable to Pubos in serving sports, events, and corporate group orders.
• Spreadshirt: European print-on-demand and custom apparel platform offering embroidery, screen printing, and DTG on demand. Closely comparable to Pubos in service mix and target customer base (agencies, SMEs, events).
• Camaloon: European B2B platform for customized promotional products and apparel, offering screen printing, embroidery, and DTG with integrated order management. Direct competitor for Pubos's agency and corporate clients.
• Stahls': US-based leader in heat-transfer, embroidery, and apparel decoration supplies and services. Closely comparable in technique set (embroidery, transfer, screen printing) and in serving B2B decorators and brands.

Broad incumbents

• Cimpress / Vistaprint: Large global print and marketing services platform (parent of Vistaprint) that operates across custom print and apparel. Broadly comparable end-market and B2B model, but at much larger scale and broader product portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pubos.fr
• LinkedInlinkedin.com/company/pubos/?viewAsMember=true
• Instagraminstagram.com/pubos.fr

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pubos