HireHop

What HireHop does

HireHop is a UK-based, cloud-native equipment rental management software vendor founded in 2016 and headquartered at 8th Floor, Elizabeth House, 54-58 High Street, London. The platform provides an all-in-one workflow for equipment rental companies of all sizes, covering quotes, bookings, availability tracking, inventory and asset management, job management with multi-terminal synchronization, maintenance logging, depreciation, and financial reporting. The product is built on a PHP architecture with a REST API (version 1.3), runs on AWS infrastructure with global servers, and is device-agnostic across desktop, tablet, and mobile browsers. Notable technical components include native two-factor authentication, a premium Change Data Capture (CDC) service replicating data to external MySQL or MS SQL warehouses, and compliance features aligned with statutory inspection regimes such as LOLER, PUWER, IET Code of Practice, EU PPE Regulation, AS/NZS 3760, and OSHA/ANSI.

HireHop monetizes through a freemium-plus-subscription model: a limited-feature free tier for small single users requires no setup fees or credit card, while paid tiers offer monthly or annual subscription invoicing for full functionality. Enterprise add-ons include the CDC service, and a partner/reseller program enables global software product specialists to resell HireHop and attach services such as training, implementation, and customizations for revenue share. The company operates certified integrations with Xero, QuickBooks, Sage, Microsoft Dynamics 365 Business Central, FreeAgent, and Exact, plus payment processing via Stripe and calendar/email integration with Microsoft 365 and Google Workspace. HireHop serves vertical segments including broadcast, event/AV, and tool/construction equipment rental, with multi-depot account management supporting regional operators.

The firm is a bootstrapped private limited company (HireHop Software Limited, Company No. 11241806), operating with 1-10 employees, no external institutional funding, and no parent or subsidiary relationships. It holds the Hire Industry Trusted Supplier (HITS) accreditation from Hire Association Europe and maintains GDPR, CCPA, PCI DSS, and ICO compliance. Country-specific domains span the USA, UK, Australia, South Africa, Germany, Spain, France, Italy, Japan, Portugal, Slovakia, and Sweden.

Name

HireHop

Legal name

HireHop Software Limited

Website

https://hirehop.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

HireHop is a UK-based, cloud-native SaaS platform providing all-in-one equipment rental management software (quoting, inventory, jobs, maintenance, accounting integrations) for rental companies of all sizes across more than a dozen countries, monetized via a freemium-plus-subscription model with a global partner/reseller channel.

Ownership category

akta.pro rank

Product category

Equipment Rental Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYBPAEAOAL

Lease, Warranty & Maintenance Management Services

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/IT Asset Management & Software Licensing Services

SECONDARYBPAEAOAD

Vendor & Contract Management (Software/Cloud)

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/IT Asset Management & Software Licensing Services

Keywords

• Equipment rental software
• Rental management platform
• Cloud-based rental software
• Rental inventory management
• Hire company software

Headquarters

HQ city

Potters Bar

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription: Monthly or annual subscription charges for access to the HireHop equipment rental software platform. Pricing is tiered based on features and user count. The company offers a limited feature free version for small single users with no setup or startup fees.
2. Freemium Model: Free version with limited features offered to small single users to drive adoption and conversion to paid tiers. No credit card or pre-payment needed to start.
3. Partner Revenue Sharing: Partners can re-sell HireHop and share in subscription charges, while also providing additional services such as training, implementation, document design, hardware sales, software customizations, and support contracts.
4. Enterprise Add-ons: Chargeable extras for advanced enterprise setups including the CDC (Change Data Capture) Service for real-time data replication to external databases.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels7 records

Core offering

HireHop sells a true cloud-based equipment rental management software platform that handles quotes, bookings, inventory, asset tracking, maintenance, job calendars, multi-terminal synchronized processing, document management, financial reporting, and accounting integration for equipment rental companies of all sizes. It is offered as a free limited tier for small single users and as monthly or annual paid subscriptions with native integrations to Xero, QuickBooks, Sage, Microsoft 365, Google Workspace, Microsoft Dynamics 365 Business Central, FreeAgent, Exact, and Stripe, accessible via any device with an internet browser.

Product overview

HireHop offers a cloud-based Equipment Rental Software platform designed for rental companies of all sizes. The core platform provides an all-in-one solution for quotes, bookings, availability management, inventory control, job management, asset tracking, and financial operations. The platform architecture includes a free tier for small single users and paid subscriptions for professional and enterprise use. Key modules include a Maintenance Module for asset servicing, Job Checklist for operational safeguards, From Used Date Inspection Tracking for compliance, Two-Factor Authentication for security, Multi-Depot Account Management for regional operations, and a CDC Enterprise Service for real-time data replication. The platform also exposes a REST API (v1.3) for external integrations. Native accounting integrations connect with Xero, QuickBooks, Sage, Microsoft Dynamics 365 Business Central, FreeAgent, and Exact. A partner and re-seller program enables global distribution.

Differentiator

Problem solved

Functional benefit

Products and services

• HireHop Equipment Rental Software Cloud-based, all-in-one equipment rental management software built for rental companies of all sizes, providing workflow management for quotes, bookings, availability, inventory, job management, asset tracking, and financial operations, accessible on any device with an internet browser.
• HireHop Free Version Limited-feature free edition of the HireHop rental software for small single users with no setup fees, no credit card required, and no pre-payment needed.
• Maintenance Module Maintenance and asset servicing module allowing users to log faults, repairs, tests, and services for individual assets or in bulk, with phone camera barcode scanning; included at no extra cost with HireHop.
• Job Checklist Customizable job checklists with configurable question types and job-type filtering that enforce accountability, protect quality control, and streamline warehouse and office throughput across jobs and pipeline.
• From Used Date Inspection Tracking Inspection interval alignment feature setting statutory inspection countdowns from "Date of First Use" or test date, supporting compliance with LOLER, PUWER, IET Code of Practice, EU PPE Regulation, AS/NZS 3760, and OSHA/ANSI standards.
• Two-Factor Authentication (2FA) Native two-factor authentication supporting authenticator apps such as Google Authenticator, Authy, and Microsoft Authenticator, with per-user activation and administrator enforcement and account reset capabilities.
• Multi-Depot Account Management Per-depot account manager assignment feature allowing different account managers for the same company depending on branch/location, including automated job manager assignment based on depot.
• CDC (Change Data Capture) Enterprise Service Premium enterprise service delivering continuous real-time replica of HireHop data to external MySQL or MS SQL servers, enabling custom analytics via Power BI/Tableau, cross-platform sync, sovereign on-premise backups, and custom internal software development.
• HireHop REST API Public REST API (version 1.3) enabling external systems to read and write HireHop data via token authentication, supporting jobs, stock, contacts, billing, maintenance, scanning, reports, and more, with rate limits of 60 requests/minute.
• Unclosed Jobs Report System cleanup and compliance reporting tool identifying historical jobs that should be finalized and enabling financial auditing of outstanding invoices with batch closure capability for completed jobs.
• Tracked Sales Items Capability to track individual sales items using specific barcodes or serial numbers, allocating exact units sold and providing full visibility across the item lifecycle, including transferring rental assets to tracked sales items.

Quantifiable outcome

• Users can be up and running in hours rather than weeks due to shallow learning curve
• +5 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability1 record

Feature13 records

Partnerships

Ten partnerships are on record, tiered core, minor and strategic.

• Microsoft Dynamics 365 Business CentralcoreTechnology or Integration · 1 January 2026New integration syncing invoices, credit notes, payments, deposits, purchase orders, customer information, nominal codes, tax codes, bank accounts, and financial dimensions in real-time or scheduled basis. Targets enterprise customers.
• Hire Association Europe (HAE/AVIXA)minorOthers · 1 January 2018Industry association membership providing Hire Industry Trusted Supplier accreditation.
• Software Partners and Re-SellersstrategicChannel Partner/ Reseller/ Distributor · 1 January 2018Global partner program for software product specialists to re-sell HireHop and provide services including training, implementation, document design, hardware sales, software customizations, and support contracts. Partners share in subscription charges.
• XerocoreTechnology or Integration · 1 January 2016Xero certified partner with bi-directional synchronization with accounting packages. Integration allows seamless data flow between HireHop rental operations and Xero accounting.
• QuickBookscoreTechnology or Integration · 1 January 2016QuickBooks certified integration enabling synchronized accounting between rental operations and QuickBooks Online.
• SagecoreTechnology or Integration · 1 January 2016Sage Accounting recommended partner with integration for Sage 50 and other Sage accounting products.
• Microsoft 365 & Google WorkspacecoreTechnology or Integration · 1 January 2016Integration with Microsoft 365 and GSuite for calendar sync and document management. Listed on Google Workspace Marketplace.
• StripecoreTechnology or Integration · 1 January 2016Payment processing integration enabling customers to pay via Stripe on pro forma invoices with automatic invoice creation and approval upon payment.
• Amazon Web Services (AWS)coreTechnology or Integration · 1 January 2016Cloud infrastructure provider with servers around the globe. HireHop utilizes AWS framework for hosting and has been adding more servers globally to improve speed, reliability and performance.
• PLASAminorOthers · 1 January 2016Industry trade association membership for professional lighting and sound companies.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Point of Rental Software: Long-established equipment rental software provider serving rental companies of all sizes with on-premise and cloud solutions. Direct competitor in the same vertical with overlapping features for inventory, contracts, and accounting.
• Rentman: Cloud-based rental management software focused on event, AV, and production rental companies. Closely comparable to HireHop's event/AV rental segment with quoting, scheduling, and inventory features.
• Current RMS: Cloud rental management system purpose-built for AV, event, and production rental businesses. Directly overlaps with HireHop's broadcast and event rental customer segments.
• Alert Rental Software (e-plicity): Established rental management software serving equipment rental companies with contracts, dispatch, and invoicing. Direct competitor in the equipment rental vertical.
• EZRentOut (EZO): Cloud-based rental and asset management software serving equipment rental operators and equipment-heavy organizations. Overlaps with HireHop on asset tracking, maintenance, and barcode scanning.
• Booqed: Cloud equipment rental management software for rental companies, providing quoting, scheduling, and asset management. Direct peer targeting the same SMB and mid-market equipment rental segment.
• Quipli: Cloud-based rental management software for construction and heavy equipment rental operators. Comparable to HireHop's construction rental segment with contracts, dispatch, and invoicing.
• Rental Expert: Cloud-based rental management software built specifically for the rental industry, covering inventory, contracts, and billing. Direct competitor in the equipment rental vertical.

Regional players

• Viberent: Cloud-based rental management software primarily serving the Australian and New Zealand rental markets. Regional peer with comparable vertical focus on equipment rental.

Emerging players

• IntelliEvent: Rental and event management platform for event rental companies with quoting, inventory, and warehouse features. Comparable to HireHop's event/AV rental use case as an emerging niche player.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HireHop
• YouTubeyoutube.com/HireHop
• Facebookfacebook.com/HireHop.software
• LinkedInlinkedin.com/company/hirehop
• Instagraminstagram.com/hirehop_software

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HireHop