IntelliEvent

What IntelliEvent does

IntelliEvent (legal entity Extreme-Impact Inc.) is a privately held, US-based vertical B2B SaaS company founded in 1997 and headquartered in Monterey, California, with a second office in Riverside, California. The company provides cloud-based event rental and labor management software under the IntelliEvent Lightning platform, targeting rental companies, venues, and audio visual and event production professionals across six named segments: AV & Event Production, Equipment Rental, Party Rental, Tent & Event Rental, Broadcast & Media Production, and Event Venues/Hotels/Universities.

The Lightning platform is delivered as an integrated suite of six functional modules — Sales/CRM & Dashboard, Inventory Control, Warehouse Management, Logistics & Operations, Accounting & Reports (250+ built-in reports), and Labor Scheduling — supplemented by an e-signature add-on (IntelliSign), training/certification programs (IntelliEvent University in Dallas and Burbank, plus daily 'Wise Ups' content), and integrations with QuickBooks, Google Calendar, Avalara, HubSpot, and Mertzcrew. The product replaced the legacy on-premise 'Express' system and is marketed as a start-to-finish, cloud-based workflow solution accessible on any device.

IntelliEvent operates a subscription SaaS business model with quote-based, user-tiered pricing (ranging from 1-5 to 50+ users) and annual billing. Go-to-market is anchored on direct enterprise sales (Book a Demo), a heavy field-marketing presence across nine major industry trade shows (PLASA, LEaTcon, ARA, ISE, NAB, InfoComm, LDI, Event Production Show, Cinegear), and owned annual customer events (IntelliEvent Connect Niagara, IntelliEvent Profitability Summit). The company reports more than 1,000 customers globally across North America (USA, Canada) and Europe (UK, Germany), operates with 11-50 employees, has not raised any disclosed external funding, and is led by CEO Don Romeka and founder/owner Gina Maez.

Name

IntelliEvent

Legal name

Extreme-Impact Inc.

Website

https://intellievent.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

IntelliEvent is a privately held, US-based vertical SaaS company founded in 1997 that provides the cloud-based IntelliEvent Lightning platform for event rental and labor management, serving over 1,000 AV/event production, equipment rental, party rental, tent rental, broadcast, and venue customers globally.

Ownership category

akta.pro rank

Headquarters

HQ city

Monterey

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription SaaS Licensing: Cloud-based software-as-a-service subscription model for event rental business management. Customers pay for access to the IntelliEvent Lightning platform with multiple modules including sales/CRM, inventory control, warehouse management, logistics, accounting, and labor scheduling. Pricing appears quote-based with user tier options ranging from 1-5 up to 50+ users.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

IntelliEvent sells a cloud-based event rental and labor management SaaS platform called IntelliEvent Lightning, delivering an end-to-end workflow for rental companies, venues, and audio visual and production professionals. The platform bundles sales/CRM, inventory control, warehouse management, logistics, accounting, and labor scheduling into a single system that integrates with QuickBooks, Google Calendar, Avalara, HubSpot, and Mertzcrew.

Product overview

IntelliEvent offers a unified cloud-based event rental and labor management software platform called IntelliEvent Lightning. The core platform integrates six primary modules: Sales/CRM & Dashboard for quotes and customer management, Inventory Control for availability and forecasting, Warehouse Management for multi-location operations, Logistics & Operations for routing and dispatching, Accounting & Reports for financial management, and Labor Scheduling for workforce management. Additional offerings include the IntelliSign e-signature add-on, various training modules (v.4.0 and v.6), IntelliEvent University certification programs, and a Knowledge Base/Wise Ups resource library. The platform is designed for AV & Event Production, Equipment Rental, Party Rental, Tent & Event Rental, Broadcast & Media Production, and Event Venues/Hotels/Universities segments.

Differentiator

Problem solved

Functional benefit

Brands

• IntelliEvent Lightning: Cloud-based event rental and labor management software platform providing start-to-finish workflow solutions for rental companies, venues, and AV professionals.
• IntelliEvent Connect Niagara
• IntelliEvent Profitability Summit
• IntelliEvent University
• Wise Ups

Products and services

• IntelliEvent Lightning Cloud-based event rental business management software providing start-to-finish workflow management for rental companies, venues, and AV/production professionals, accessible on any device from anywhere.

Quantifiable outcome

• 250+ built-in reports for accounting and business analytics
• +1 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core.

• QuickBookscoreTechnology or IntegrationQuickBooks integration allows IntelliEvent Lightning customers to sync accounting and financial data, streamlining billing and financial management workflows between platforms.
• Google CalendarcoreTechnology or IntegrationGoogle Calendar integration enables customers to sync event schedules and logistics with their existing calendar systems, providing seamless workflow continuity.
• AvalaracoreTechnology or IntegrationAvalara integration provides automated tax compliance for rental transactions, helping customers manage tax calculation across jurisdictions.
• HubSpotcoreTechnology or IntegrationHubSpot CRM integration enables customers to connect IntelliEvent with their sales and marketing workflows, synchronizing customer data and pipeline information.
• MertzcrewcoreTechnology or IntegrationMertzcrew integration with IntelliEvent announced to provide enhanced crew management capabilities for event production companies.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• HireHop: HireHop is a cloud-based equipment rental software platform offering quoting, job management, inventory, and invoicing for rental companies. It directly competes with IntelliEvent in the rental management software space with similar target buyers.
• RentMan: RentMan is a cloud-based rental management platform purpose-built for AV, event, and production rental companies. It competes head-to-head with IntelliEvent on crew scheduling, resource planning, transport, and warehouse workflows for the same target customer.
• Current RMS: Current RMS is a cloud-based rental management software platform serving AV, event, staging, and production rental companies. It directly competes with IntelliEvent Lightning in the same event rental vertical with overlapping modules for quoting, inventory, scheduling, and invoicing.
• Point of Rental Software: Point of Rental is an established rental management software suite serving equipment and event rental operators across multiple verticals. It is a direct competitor in the rental business management category with overlapping inventory, contract, and billing functionality.
• Alert Rental Management Software: Alert Rental Management Software is a long-standing rental management platform serving equipment and event rental businesses. It is a direct competitor offering similar inventory, contract, and operational management capabilities.
• Enigma Business Solutions: Enigma Business Solutions provides rental management software specifically for the AV, event, and broadcast rental industries. It is a direct competitor in event production rental software with comparable inventory and logistics modules.
• Event Rental Systems (ERS): Event Rental Systems (ERS) provides rental management software specifically for the event and party rental industry. It is a direct vertical competitor with comparable workflows for tent, party, and event rental operators served by IntelliEvent.

Broad incumbents

• Ungerboeck (Momentus Technologies): Ungerboeck, now part of Momentus Technologies, is a broader event and venue management software platform serving venues, hotels, and event organizers. While it overlaps with IntelliEvent's venue/hotel/university segment, it is a wider portfolio platform rather than a specialized event rental solution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/intellievent
• YouTubeyoutube.com/playlist?list=PLJe3926CsWtad7trmxH8_umhEoTKFaeKe
• Facebookfacebook.com/intellievent
• LinkedInlinkedin.com/company/intellievent
• Instagraminstagram.com/intellievent

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IntelliEvent