FlexiRoam
- Company typePrivate
- Founded2011
- HeadquartersPetaling Jaya, Malaysia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
FlexiRoam firmographics
Firmographics- Name
- FlexiRoam
- Legal name
- FlexiRoam
- Website
- https://flexiroam.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
FlexiRoam industry classification
Industry- Product category
- Mobile Data Roaming Services
- NAICS
- Agents for Wireless Telecommunications Services (517122)
- SIC
- Radiotelephone Communications (4812)
- akta.pro primary industry
- SIM/eSIM, Mobile Connectivity & Student Tech Setup (EDAIANAG)
Keywords
Where FlexiRoam is headquartered
LocationHeadquarters
- HQ city
- Petaling Jaya
- HQ country
- Malaysia
- HQ region
- Asia
Markets served
FlexiRoam business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Infrastructure, Marketing or Sales, Operations, Personnel
Revenue model
- Data Plan Sales: One-time purchase of data plans for specific destinations with varying data allowances and validity periods. Plans range from 1GB to 100GB+ with durations from 3 days to 30+ days. Revenue recognized at point of sale.
- Usage-Based Data Packages: Per-GB pricing model where customers pay based on data consumption. Prices vary by destination, ranging from approximately $0.72/GB (Latvia) to $157.50/GB (Zimbabwe). Volume-based pricing with discounts for larger data packages.
- Traditional SIM Cards: Physical SIM card options for non-eSIM devices, providing alternative revenue stream for customers with older devices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Destination-specific data plans with per-GB unit pricing |
| Subscription | Pay-as-you-go | Promotional welcome discount for new customers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
FlexiRoam product offering
Product offeringCore offering
FlexiRoam is a unified eSIM and global data roaming platform that provides travelers with digital SIM cards and data plans across 200+ countries via 520 partner mobile networks. The company sells local, regional, global, voice/text, and inflight data plans through its mobile app and website, supporting both eSIM-compatible devices and traditional SIM cards. It also operates B2B platforms (FlexiRoam for Brands and WalletRoam) for enterprise partners seeking embedded connectivity solutions.
Product overview
FlexiRoam is a unified eSIM and global data roaming platform that provides travelers with digital SIM cards and data plans. The core product portfolio includes eSIM Data Plans available at local, regional, and global levels, complemented by Voice and Text Plans and Inflight Data Plans. The FlexiRoam App serves as the primary interface for purchasing, installing, and managing connectivity, while Flexi Benefits adds value through plan scheduling and data sharing features. For B2B partners, FlexiRoam offers dedicated platforms through FlexiRoam for Brands and WalletRoam, creating a comprehensive ecosystem spanning both consumer and enterprise segments.
Differentiator
Problem solved
Functional benefit
Brands
- Flexi Benefits: Feature allowing users to schedule plan start times and share data with others
- WalletRoam
- FlexiRoam for Brands
Products and services
- eSIM Data Plans Digital SIM cards providing mobile data connectivity for travelers across global destinations. Offers both fixed data plans with specific GB allocations and unlimited data options for individual consumers and travelers.
- Local Data Plans Country-specific data plans providing affordable mobile connectivity within individual nations for travelers visiting a single country.
- Regional Data Plans Multi-country data plans covering geographic regions such as Europe, North America, and Asia for travelers visiting multiple countries in one trip.
- Global Data Plans Worldwide data plans providing mobile connectivity across all covered destinations globally, suited for multi-region or round-the-world travel.
- Voice and Text Plans Voice and SMS plans for international communication needs alongside mobile data for travelers requiring calling and texting.
- Inflight Data Plans Specialized data connectivity plans designed for use during air travel, enabling internet access during flights.
- FlexiRoam App Mobile application for iOS and Android for purchasing, installing, and managing eSIMs; offers plan scheduling, data sharing with others, and seamless connectivity management on trips.
- FlexiRoam for Brands B2B platform offering eSIM and global data roaming solutions for enterprise and brand partners seeking embedded connectivity services for their customers.
- WalletRoam Brand-focused digital wallet solution integrated with FlexiRoam's ecosystem, offered to B2B partners for embedded connectivity and payment experiences.
Quantifiable outcome
- Coverage across 200+ destinations globally
- +1 more outcomes
Companies that use FlexiRoam
Customer profileSegments1 record
Ideal customer profiles2 records
FlexiRoam technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
FlexiRoam partnerships and signals
Strategic signalScale indicators2 records
Recent moves1 record
Expansion highlights5 records
FlexiRoam competitors and assessment
Company assessmentRegional players
- eSIM2Fly (by AIS): eSIM2Fly is an Asia-Pacific carrier-led travel eSIM product offering multi-country data roaming. It is a regional peer with overlapping traveler connectivity offering though primarily distributed through the parent MNO's channels.
Direct peers
- GigSky: GigSky offers global mobile data eSIM services for consumers, enterprises and IoT. Its multi-segment approach and global coverage footprint make it a direct peer to FlexiRoam's consumer plus B2B platform.
- Truphone: Truphone offers global eSIM-based mobile data and IoT connectivity with enterprise and consumer offerings. Its combination of multi-network coverage and B2B focus overlaps directly with FlexiRoam's consumer and FlexiRoam for Brands play.
- Airalo: Airalo is the leading global eSIM marketplace for travelers, offering data plans across hundreds of countries via a mobile-first app. It is the most directly comparable consumer travel eSIM competitor to FlexiRoam in product, model and customer.
- Ubigi: Ubigi (by Transatel) provides global eSIM connectivity for travelers, laptop users and connected cars. Its consumer mobile app and broad multi-country plan catalog position it as a direct competitor in the same space as FlexiRoam.
- Holafly: Holafly sells eSIM data plans targeted at international travelers via direct e-commerce, including unlimited-day plans. It competes head-to-head with FlexiRoam on destination coverage, app-based activation and traveler UX.
- Nomad eSIM: Nomad provides affordable global and regional eSIM data plans for travelers through a mobile app. It is comparable to FlexiRoam in offering multi-country plans, pay-as-you-go pricing and digital-only distribution.
Emerging players
- Airhub eSIM: Airhub sells regional and global eSIM data plans for travelers and IoT use cases through a mobile app. It is comparable as an emerging player in the same consumer travel eSIM category with a similar destination-based catalog model.
Broad incumbents
- T-Mobile TravelPass: T-Mobile's international roaming passes and bundled TravelPass offerings target the same traveler pain point as FlexiRoam - affordable data abroad - but as part of a much larger carrier portfolio. It is a broad incumbent competing on convenience and price.
- Google Fi Wireless: Google Fi is a broad-incumbent wireless carrier with international data coverage in 200+ destinations built into its plans. It competes with FlexiRoam at the use-case level by offering seamless connectivity abroad to frequent travelers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
FlexiRoam social profiles
Digital presenceFlexiRoam financial estimates
Financial estimateRevenue estimate
Valuation estimate
FlexiRoam leadership team
Management profileNumber of profiles
Profiles2 records
FlexiRoam subsidiaries and ownership
Company hierarchySubsidiaries2 records
FlexiRoam funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FlexiRoam M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FlexiRoam
What does FlexiRoam do?
FlexiRoam is a unified eSIM and global data roaming platform that provides travelers with digital SIM cards and data plans across 200+ countries via 520 partner mobile networks. The company sells local, regional, global, voice/text, and inflight data plans through its mobile app and website, supporting both eSIM-compatible devices and traditional SIM cards. It also operates B2B platforms (FlexiRoam for Brands and WalletRoam) for enterprise partners seeking embedded connectivity solutions.
Is FlexiRoam a public or private company?
FlexiRoam is a private company. It is classified as public and is currently operating.
When was FlexiRoam founded?
FlexiRoam was founded in 2011. It employs 11 to 50 people.
Where is FlexiRoam based?
FlexiRoam is headquartered in Petaling Jaya, Malaysia, in the Asia region.
How does FlexiRoam make money?
Three revenue lines are on record. Data Plan Sales are the primary driver. The others are usage-Based Data Packages and traditional SIM Cards.
Who are FlexiRoam's main competitors?
eSIM2Fly (by AIS) is listed as a regional player. Direct peers are GigSky, Truphone, Airalo, Ubigi, Holafly and Nomad eSIM. Airhub eSIM is listed as an emerging player. Broad incumbents are T-Mobile TravelPass and Google Fi Wireless.
Does FlexiRoam have an API?
No public API is recorded for FlexiRoam.
What industry is FlexiRoam in?
FlexiRoam's product category is Mobile Data Roaming Services. Its primary akta.pro industry code is EDAIANAG, SIM/eSIM, Mobile Connectivity & Student Tech Setup. Its NAICS code is 517122 and its SIC code is 4812.