Laneshift
Laneshift is a Northwest Arkansas–based consulting firm that plans and designs bicycle and pedestrian infrastructure for cities, developers, companies, and advocacy groups, and delivers related professional education through its Strategic Road Map, Jump-Start, Benchmarking Tours, and Active Transportation Academy programs. It became a division of Crafton Tull in 2025.
- Company typePrivate
- Founded2017
- HeadquartersBentonville, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Laneshift does
Laneshift is a privately held, Northwest Arkansas–based consulting firm that plans and designs bicycle and pedestrian infrastructure and delivers associated professional education. Founded by Ryan Hale in 2017, the firm sells a portfolio of services to cities, real estate developers, companies, and advocacy groups: Active Transportation Planning & Design (greenway siting, facility-type selection, pedestrian crossings), a four-phase Strategic Road Map (SRM) planning process, the Community Jump-Start Program (fixed-fee $17,275 onsite workshop, walk audit, community survey, and scored report), customized 2.5–3 day Benchmarking Tours of Northwest Arkansas's 400+ miles of trails, and the four-day Active Transportation Academy ($2,850 per participant, up to 29 continuing-education credits). Distribution is consultative and direct: program registration through the Laneshift website, quote-based pricing for tours and planning engagements, and outreach via dedicated email channels ([email protected], [email protected]). Marketing is content-led through the laneshift.net site and a "News & Stories" blog, supplemented by industry publications and partner referrals.
The firm's underlying technology is process- and curriculum-based rather than software-based. Proprietary assets include the SRM framework (Discovery and Assessment, Purpose and Guiding Principles, Strategic Objectives, Plan Build), the Jump-Start workshop and walk-audit methodology, the Academy curriculum, and the Benchmarking Tour playbook. Team composition is the principal capability stack: a former Walton Family Foundation Program Officer founder, AICP- and CNU-A-certified planners, a senior civil/environmental engineer, a project specialist, and a visual designer with retail bike-shop roots. In 2025, Laneshift became a division of Crafton Tull, an Arkansas civil engineering and surveying firm, formalizing a structural alignment that the firm had previously signaled through partner logos and joint project work. Operating geographies remain concentrated in the U.S. — primarily Northwest Arkansas, with documented engagements in Utah (UATIA) and scholarship distribution across EPA regions 5, 6, 7, and 8.
Laneshift's commercial model is professional services with limited productization: two offerings have published price points (Academy, Jump-Start) while benchmarking tours, SRM, and design work are quote-based. Revenue derives from a mix of cohort-based professional development, fixed-fee municipal engagements, and bespoke planning/design contracts. Customer concentration is horizontal across four named segments rather than vertical in a single logo; however, the firm remains small (five named team members) with no disclosed revenue, funding, or backlog. No AI, software product, or proprietary dataset is disclosed; defensibility is built on the founder's track record at the Walton Family Foundation, the firm's credited role in Northwest Arkansas' bicycle-infrastructure transformation ($137M annual economic benefit cited), and a partner ecosystem that includes Metroplan, INCOG, Frontier MPO, Specialized Real Estate Group, and now Crafton Tull as parent.
Laneshift firmographics
Firmographics- Name
- Laneshift
- Legal name
- Laneshift
- Website
- https://laneshift.net
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Laneshift is a Northwest Arkansas–based consulting firm that plans and designs bicycle and pedestrian infrastructure for cities, developers, companies, and advocacy groups, and delivers related professional education through its Strategic Road Map, Jump-Start, Benchmarking Tours, and Active Transportation Academy programs. It became a division of Crafton Tull in 2025.
- Ownership category
- akta.pro rank
Laneshift industry classification
Industry- Product category
- Active Transportation Planning & Design
- NAICS
- Other Support Activities for Road Transportation (488490)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Cyclist/Micromobility Safety Infrastructure (Protected Lanes, Bollards, Bike Signals, Conflict Mitigation) (TLAJAGAF)
Keywords
Where Laneshift is headquartered
LocationHeadquarters
- HQ city
- Bentonville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Laneshift business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Active Transportation Academy: 4-day professional development course at $2,850 per participant including meals, lodging, e-bike use, ground transportation, and course materials. Offers continuing education credits for AICP members.
- Community Jump-Start Program: High-impact program at $17,275 providing onsite workshop, walk audit, online community survey, and detailed report with recommendations. Does not include travel-related expenses or venue costs.
- Benchmarking Tours: Customized 2.5-3 day experiential learning tours. Pricing varies based on team size, types of learning experiences desired, and budget. Includes meals, bike rentals, ground transportation, and logistics.
- Strategic Road Map Planning: Planning process services creating clarity across organizational areas through discovery, purpose development, strategic objectives, and actionable plans.
- Active Transportation Planning & Design Services: Planning and design services for bicycle and pedestrian infrastructure, including greenway location planning, facility type determination, and pedestrian crossing best practices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | Active Transportation Academy - 4-day immersive course |
| Unit Pricing | One time/ perpetual license | Community Jump-Start Program |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Laneshift product offering
Product offeringCore offering
Laneshift provides education, planning, and design services for active transportation (bicycle and pedestrian) infrastructure. Core offerings include professional planning and design consulting for greenways, trails, on-street bicycle facilities, and pedestrian crossings, along with immersive educational programs such as benchmarking tours in Northwest Arkansas and a multi-day Active Transportation Academy. The firm helps cities, developers, companies, and advocacy groups build safe, connected, and economically beneficial active transportation networks.
Product overview
Laneshift is a consulting firm specializing in bicycle and pedestrian planning and design, offering a portfolio of interconnected services centered on active transportation. The core offerings include Active Transportation Planning & Design services, the Strategic Road Map (SRM) planning process, the Community Jump-Start Program, Benchmarking Tours, and the Active Transportation Academy professional development course. Laneshift became a division of Crafton Tull in 2025. The company works with cities, companies, developers, and advocacy groups to strengthen people and places through active transportation.
Differentiator
Problem solved
Functional benefit
Brands
- Active Transportation Academy: A four-day professional development course that equips engineers, planners, advocates, and elected officials with practical strategies to create safer, more connected communities through walking, biking, and micro-mobility.
- Community Jump-Start Program
- Benchmarking Tours
- Strategic Road Map
Products and services
- Active Transportation Planning & Design Planning and design consulting for bicycle and pedestrian infrastructure, including greenway location planning, facility type determination for existing roadways, pedestrian crossing best practices, and site circulation planning for vehicles, bikes, and pedestrians. Targeted at cities, municipal planning organizations, and real estate developers.
- Strategic Road Map (SRM) A four-part organizational planning process (Discovery and Assessment, Purpose and Guiding Principles, Strategic Objectives/Vision, Building the Plan) that creates organizational clarity and produces a clear, actionable 3-5 year strategy with goals, action items, metrics, and timeframes. Sold via consultative direct outreach to organizational leaders.
- Community Jump-Start Program A high-impact fixed-price ($17,275) program providing communities with key recommendations and action steps to increase bicycle and pedestrian connectivity. Includes a 2.5-hour on-site workshop for up to 25 stakeholders, a 2-hour walk audit, an online community survey, and a detailed report with scorecard. Targeted at cities and municipalities seeking a quick-start engagement.
- Benchmarking Tours Customized 2.5-3 day experiential learning tours of Northwest Arkansas where teams from other cities travel to ride the active transportation network, attend workshops, and interact with municipal leaders. Pricing varies by team size, learning experiences desired, and budget; includes meals, bike rentals, ground transportation, and logistics. Targets city staff, developers, planners, engineers, and advocates.
- Active Transportation Academy A four-day immersive professional development course in Bentonville, AR delivering up to 29 hours of continuing education credits (including for AICP members). All-inclusive price of $2,850 per participant covers meals, lodging at Trailhead Mews, e-bike and helmet use, ground transportation, facilitation, course materials, and branded items. Equips engineers, planners, advocates, and elected officials with practical active transportation strategies.
Quantifiable outcome
- $137 million annual economic benefit realized by Northwest Arkansas directly related to bikes ($86M health benefits + $51M business/tourism)
- +2 more outcomes
Companies that use Laneshift
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Laneshift technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Laneshift partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core, major and minor.
- Crafton TullcoreLaneshift became a division of Crafton Tull in 2025, combining the expertise of both companies to foster collaboration with cities, companies, developers, and advocacy organizations. Crafton Tull is a civil engineering and surveying firm based in Arkansas.
- Specialized Real Estate GroupcoreStrategic partner providing quote endorsement of Laneshift's work. Ryan Hale served as mobility consultant advising on Brick Avenue Lofts development, a 252-unit apartment in Downtown Bentonville, focusing on bike-friendly design and circulation planning.
- MetroplanmajorMetropolitan planning organization for the Northwest Arkansas region. Logo displayed on partners page indicating ongoing collaborative relationship.
- INCOG (Indian Nations Council of Governments)majorRegional planning organization. Logo displayed on partners page indicating collaborative relationship.
- FNB NWAminorFirst National Bank of NWA. Logo displayed on partners page indicating financial or strategic collaboration.
- Modus StudiominorArchitecture firm. Logo displayed on partners page indicating collaborative relationship.
- Frontier MPOmajorMetropolitan planning organization. Logo displayed on partners page indicating regional planning collaboration.
- Progressive Trail DesignminorTrail design company. Logo displayed on partners page indicating collaborative relationship.
- Experience FayettevilleminorTourism organization. Logo displayed on partners page indicating collaboration.
- Mickle GriffinminorMarketing/branding firm. Logo displayed on partners page indicating collaborative relationship.
- CRD BrandingminorBranding agency. Logo displayed on partners page indicating collaborative relationship.
- Historic Cane HillminorHistorical organization. Logo displayed on partners page indicating collaborative relationship.
- Wasatch Front Regional Council (WFRC)majorPartnered with Laneshift to facilitate kick-off of Utah Active Transportation Implementation Academy (UATIA), a nine-week professional development course for mayors, officials, and staff from various cities.
- Mountainland Association of Governments (MAG)majorRegional planning organization partnering with Laneshift on UATIA program alongside WFRC, UTA, and UDOT.
- Utah Transit Authority (UTA)majorTransit authority partnering with Laneshift on UATIA professional development program for active transportation implementation.
- Utah Department of Transportation (UDOT)majorState transportation department partnering with Laneshift on UATIA program for training and equipping stakeholders with active transportation knowledge.
- Kansas State University - Technical Assistance to Brownfields (TAB)majorPartnership to offer scholarship opportunities for the Active Transportation Academy. Scholarship designed to increase access for professionals working with distressed properties/areas with potential environmental issues in EPA regions 5, 6, 7, or 8.
- Walton Family FoundationcoreRyan Hale spent 5.5 years as Program Officer at Walton Family Foundation's Home Region program. Through this partnership, transformative projects were brought to life including Razorback Regional Greenway, Back 40 mountain biking trail system, and Lake Atalanta redevelopment in Rogers, AR.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
Laneshift competitors and assessment
Company assessmentDirect peers
- Alta Planning + Design: National leader in active transportation planning and design, providing exactly the same bike and pedestrian infrastructure planning services as Laneshift for municipalities across the US. Alta is the closest direct peer in mission and product mix.
- Toole Design Group: Specialized bicycle, pedestrian, and trail planning/design firm with a national footprint and similar service offerings (planning, design, training). Competes directly for municipal active transportation engagements.
- Nelson\Nygaard: Transportation planning firm with a strong sustainable and multimodal transportation practice, including bicycle and pedestrian planning. Comparable service mix for cities and developers seeking mobility-forward consulting.
- Fehr & Peers: Transportation engineering and planning firm with active transportation expertise, serving municipalities on multimodal infrastructure projects. Comparable to Laneshift's planning/design services for cities and developers.
- Kittelson & Associates: Transportation engineering and planning consultancy working on multimodal and complete streets projects for public agencies. Overlaps with Laneshift on bike/pedestrian planning for municipalities.
Broad incumbents
- Sam Schwartz Engineering: Broader transportation engineering and planning consultancy with multimodal capabilities. Larger and more diversified than Laneshift but competes for the same municipal active transportation work as part of a wider portfolio.
- WSP USA: Global engineering and professional services firm with a substantial active transportation practice within its broader transportation portfolio. Competes for large municipal planning and engineering contracts as a one-stop alternative to specialized firms.
- Stantec: Global engineering, architecture, and consulting firm with active transportation offerings within its transportation practice. A broad incumbent that competes on integrated planning + design + engineering capabilities.
- Kimley-Horn: Major US engineering and planning consultancy with a dedicated active transportation practice across multiple offices. Larger and more diversified than Laneshift, offering complete streets and multimodal planning as part of a broad portfolio.
Others
- PeopleForBikes: National bicycle advocacy and industry organization that supports community bike infrastructure through funding, technical resources, and the Bicycle Friendly Community program. Adjacent to Laneshift's advocacy group partnerships and provides a complementary ecosystem player.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Laneshift social profiles
Digital presenceLaneshift financial estimates
Financial estimateRevenue estimate
Valuation estimate
Laneshift leadership team
Management profileNumber of profiles
Profiles5 records
Laneshift funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Laneshift M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Laneshift
What does Laneshift do?
Laneshift provides education, planning, and design services for active transportation (bicycle and pedestrian) infrastructure. Core offerings include professional planning and design consulting for greenways, trails, on-street bicycle facilities, and pedestrian crossings, along with immersive educational programs such as benchmarking tours in Northwest Arkansas and a multi-day Active Transportation Academy. The firm helps cities, developers, companies, and advocacy groups build safe, connected, and economically beneficial active transportation networks.
Is Laneshift a public or private company?
Laneshift is a private company. It is classified as corporate owned and is currently operating.
When was Laneshift founded?
Laneshift was founded in 2017. It employs 1 to 10 people.
Where is Laneshift based?
Laneshift is headquartered in Bentonville, United States, in the North America region.
How does Laneshift make money?
Five revenue lines are on record. Active Transportation Academy is the primary driver. The others are community Jump-Start Program, benchmarking Tours, strategic Road Map Planning and active Transportation Planning & Design Services.
Who are Laneshift's main competitors?
Direct peers on record are Alta Planning + Design, Toole Design Group, Nelson\Nygaard, Fehr & Peers and Kittelson & Associates. Broad incumbents are Sam Schwartz Engineering, WSP USA, Stantec and Kimley-Horn. PeopleForBikes is listed as an others.
Does Laneshift have an API?
No public API is recorded for Laneshift.
What industry is Laneshift in?
Laneshift's product category is Active Transportation Planning & Design. Its primary akta.pro industry code is TLAJAGAF, Cyclist/Micromobility Safety Infrastructure (Protected Lanes, Bollards, Bike Signals, Conflict Mitigation). Its NAICS code is 488490 and its SIC code is 4700.