Kenworth Sales Company

What Kenworth Sales Company does

Kenworth Sales Company is a privately held, family-owned commercial truck dealership founded in 1945 by the Treadway family and now operated through four generations of family ownership. The company operates 22-23 dealership locations across 10 states spanning two regional clusters — the Intermountain West (Idaho, Montana, Nevada, Oregon, Utah, Washington, Wyoming) and the Mid-Atlantic (Maryland, Virginia, West Virginia, via the Truck Enterprises alliance) — and employs more than 800 people. Its core business is the sale of new and used Kenworth heavy- and medium-duty trucks, complemented by Autocar, Isuzu, and Fontaine heavy haul trailers, with supporting revenue streams across PACCAR Financial equipment financing, PacLease leasing and rental, certified PremierCare service and repair, and TRP All Makes multi-brand parts for Kenworth, Volvo, Freightliner, Peterbilt, Mack, International, and Western Star vehicles.

The company has begun positioning for the commercial vehicle electrification transition by adding a zero-emission product line — the battery electric Kenworth T680e, K270e, and K370e models — and through a 2022 partnership with the ASPIRE Research Center at Utah State University to advance wireless charging technology for heavy-duty trucks. Its technology footprint centers on OEM dealership operations and certified service infrastructure rather than proprietary software or AI-driven platforms. New truck list prices range from approximately $200,000 to over $320,000 (e.g., a 2026 Kenworth T880 listed at $320,902), with used inventory typically $50,000 to $100,000+, and parts priced per unit.

The revenue model is multi-stream: one-time truck sales form the largest line, recurring parts and service revenue provide steady-state cash flow, and PacLease/PACCAR Financial arrangements create ongoing customer relationships across the equipment lifecycle. Go-to-market is direct-to-customer through physical dealerships, supported by online inventory browsing, a dedicated ZEV regulatory updates channel, and content marketing. The company was recognized as the 2020 PACCAR/Kenworth Dealer of the Year and operates without institutional investment or public listing, reflecting a long-horizon, capital-disciplined ownership model.

Name

Kenworth Sales Company

Legal name

Kenworth Sales Company

Website

https://kenworthsalesco.com

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Kenworth Sales Company is a family-owned commercial truck dealership founded in 1945, operating 22-23 locations across 10 states in the Intermountain West and Mid-Atlantic. It sells, leases, finances, and services Kenworth trucks and complementary brands for commercial fleets.

Ownership category

akta.pro rank

Headquarters

HQ city

West Valley City

HQ country

United States

HQ region

North America

Offices37 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Truck Sales: New and used heavy-duty and medium-duty truck sales including Kenworth, Peterbilt, Autocar, Isuzu, Freightliner, Mack, and International brands. Sales of Class 8 diesel tractors and other commercial vehicles.
2. Parts Sales: TRP All Makes parts program providing parts for Kenworth, Volvo, Freightliner, Peterbilt, Mack, International, and Western Star trucks.
3. Service and Repair: Certified Kenworth PremierCare service provider offering semi truck repair, body shop, DPF cleaning, and truck wheel polishing services.
4. Lease and Rental: PacLease franchise offering truck leasing and rental services for commercial trucking operations.
5. Financing: Equipment financing through established financial network and PACCAR Financial for commercial trucking businesses.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Kenworth Sales Company is an authorized commercial truck dealership that sells new and used Kenworth and other OEM trucks, heavy-haul trailers, and TRP all-makes parts. It also provides certified service and repair (including PremierCare), PacLease truck leasing and rental, and equipment financing through PACCAR Financial for commercial trucking fleets and owner-operators.

Product overview

Kenworth Sales Company is a multi-location truck dealership offering a comprehensive portfolio of commercial truck sales, leasing, renting, financing, service, and parts. The core offering centers on Kenworth trucks (Class 8 diesel tractors including T680, W990, T880 models) alongside complementary brands Autocar and Isuzu for medium-duty needs. The company also sells Fontaine heavy haul trailers and provides TRP All Makes parts for multiple truck brands. Service capabilities include certified Kenworth PremierCare repair, DPF cleaning, and body shop services. Supporting services include equipment financing through an established financial network and lease/rent options via Paccar Financial products. A growing zero-emission vehicle line includes battery electric models T680e, K270e, and K370e. The company operates 22-23 locations across the Intermountain West (Idaho, Montana, Nevada, Oregon, Utah, Washington, Wyoming) and Mid-Atlantic regions (Maryland, Virginia, West Virginia).

Differentiator

Problem solved

Functional benefit

Products and services

• New Kenworth Trucks Sales of new Kenworth heavy- and medium-duty commercial trucks, available for fleet and owner-operator purchase through authorized Kenworth dealership locations.
• Used Trucks Sales of pre-owned Class 6-8 commercial trucks across multiple brands, offered to fleet operators and owner-operators.
• Autocar Trucks Sales of Autocar brand commercial trucks, including vocational and severe-duty models, for fleet and specialty application buyers.
• Isuzu Trucks Sales of Isuzu low-cab-forward medium-duty trucks targeted at urban delivery and vocational fleets.
• Fontaine Heavy Haul Trailers Sales of Fontaine heavy-haul trailers for commercial fleet customers requiring specialized hauling equipment.
• TRP All-Makes Parts Aftermarket parts supply covering multiple truck brands through the TRP all-makes program, supporting fleet maintenance needs across mixed-fleet operations.
• PremierCare Semi Truck Repair Certified service and repair for heavy- and medium-duty trucks through PremierCare, providing diagnostic, preventive maintenance, and repair services to commercial fleets.
• PacLease Truck Leasing and Rental PacLease franchise offering for full-service truck leasing, rental, and contract maintenance for commercial fleet customers.
• PACCAR Financial Equipment Financing Equipment financing and loan products provided through PACCAR Financial to support commercial truck and equipment purchases by fleet and owner-operator customers.
• Zero Emission Commercial Trucks (T680e, K270e, K370e) Sales and support of Kenworth zero-emission battery-electric commercial trucks, including the T680e, K270e, and K370e, for fleets pursuing electrification.
• Kenworth T880 Vocational Truck Sales of the Kenworth T880 vocational truck model for severe-duty and specialty fleet applications.
• Kenworth T680 On-Highway Truck Sales of the Kenworth T680 on-highway truck model for long-haul and regional-haul fleet and owner-operator customers.
• Kenworth W990 Premium Truck Sales of the Kenworth W990 premium conventional truck model targeted at long-haul owner-operators and fleets.
• Kenworth K270 and K370 Medium-Duty Trucks Sales of the Kenworth K270 and K370 medium-duty cabover trucks for urban delivery, distribution, and vocational fleet applications.

Quantifiable outcome

• Dealer of the Year recognition from PACCAR/Kenworth

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered minor and core.

• ASPIRE Research Center at Utah State UniversityminorStrategic or Co-development Partner · 1 January 2022Advancing Sustainability through Powered Infrastructure for Roadway Electrification. Kenworth provided a T680 for retrofitting and testing wireless charging technology at the research center. Supports development of electric truck infrastructure.
• PACCARcoreChannel Partner/ Reseller/ DistributorParent company of Kenworth trucks. Kenworth Sales Company is an authorized Kenworth dealer selling new Kenworth trucks, providing service, and offering genuine Kenworth parts and accessories.
• PacLeasecoreChannel Partner/ Reseller/ DistributorPacLease franchise providing truck leasing and rental services. PacLease is a subsidiary of PACCAR. Kenworth Sales Company operates as a PacLease franchise location offering commercial truck leasing and rental programs.
• Truck EnterprisescoreChannel Partner/ Reseller/ DistributorRelated dealership entity serving the Mid-Atlantic region. Truck Enterprises operates in Virginia, Maryland, and West Virginia locations.
• TRP All MakescoreChannel Partner/ Reseller/ DistributorMulti-brand parts program offered at select Kenworth Sales locations, providing parts for Kenworth, Volvo, Freightliner, Peterbilt, Mack, International, and Western Star trucks.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Rush Enterprises: Largest publicly traded commercial truck dealer network in North America (NASDAQ: RUSHA), primarily Peterbilt but also carrying International, Hino, and Isuzu. Operates 150+ locations across the US and Canada with full sales, parts, service, and leasing—directly comparable integrated dealership model at much greater scale.
• Velocity Vehicle Group: Major Daimler/Freightliner commercial truck dealer with multi-state Western US presence. Operates full-service dealerships selling Freightliner, Western Star, and Thomas Built buses with parts, service, and financing—comparable scale and integrated business model to Kenworth Sales.
• Premier Truck Group: Multi-brand commercial truck dealer group operating across multiple US states, selling Volvo, Mack, and other premium brands. Provides integrated sales, leasing, parts, and service similar to Kenworth Sales' full-service model with comparable multi-state footprint.
• MHC Kenworth: Authorized Kenworth dealer network operating multiple locations across the South-Central US. Sells Kenworth trucks along with used trucks, parts, and service—direct franchise peer to Kenworth Sales within the same OEM ecosystem.
• Truck Enterprises: Related commercial truck dealership entity (per company data) operating Kenworth franchises in Virginia, Maryland, and West Virginia. Closely connected to Kenworth Sales' Mid-Atlantic operations and likely part of the broader Treadway family dealership group.
• Bergey's Truck Centers: Family-owned commercial truck dealer group operating Mack and Volvo franchises across Pennsylvania and the Mid-Atlantic. Provides integrated sales, parts, service, and leasing—highly comparable family-owned multi-location business model to Kenworth Sales.
• TEC Equipment: Volvo and Mack commercial truck dealer with locations across the Western US. Provides full-service truck sales, parts, service, and financing with a similar dealership footprint and multi-state presence to Kenworth Sales.

Others

• PACCAR: Parent company of Kenworth, Peterbilt, and PacLease. As Kenworth Sales' primary OEM partner and franchisor, PACCAR sets dealer network strategy, product roadmap, and ZEV investment direction that directly impact the company's business model and growth trajectory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kenworth-sales

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kenworth Sales Company